London Writers' Salon

Pellerin Books founders Laura Palmer and Jessie Sullivan on how readers discover books now, where to put your marketing money, and why the quality of the book still decides everything. You'll learn The rule that quietly decides which authors get a publisher’s time, budget and attention. Why the first question about marketing a book is never “how?” How to research your readers and your market without paying for a single tool. The metric that makes an ad campaign look like it is working when nothing is. What a cover and a developmental edit should cost, and the one place never to skimp. Why raising your ad budget too fast makes it perform worse, not better. How subscription reading changed what a sagging middle chapter costs a writer. Whether a publisher actually cares how many followers you have. Three books on writing that between them cover almost everything, and the two-word rule that keeps readers turning pages. Why you cannot keyword your way into a reader’s life in the age of AI search. Resources & Links 📄 Interview Transcript Pellerin Books K-Lytics Publisher Rocket Kindlepreneur Pellerin Submissions Bookbub Save the Cat! Writes a Novel: The Last Book On Novel Writing You’ll Ever Need by Jessica Brody On Writing by Stephen King A Swim in the Pond in the Rain by George Saunders Pellerin Publishing Advice About Pellerin Books Pellerin Books is a new independent publisher of popular fiction, built for the way readers discover and fall in love with books today. It publishes immersive, emotionally engaging stories readers can’t put down – from thrillers to romance, historical fiction to science fiction, saga to fantasy and everything in between. It is a digital-focus publisher, which means ebooks and audiobooks are at the heart of what it does, although all its titles are available in paperback for readers who love to hold a book in their hands. At Pellerin, we believe deeply in good books and the difference they can make. We became publishers because we believe in the craft of storytelling, the power to create living worlds and characters that reach beyond the page. Making books, for us, is a way to be part of that strange magic that binds reader and author when the right book gets into the right hands. About Laura Palmer & Jessie Sullivan Laura’s love of storytelling drew her into the publishing industry in 2007 as an assistant at Quercus Books, where she was part of the team that discovered and published Stieg Larsson. In 2010, she joined Corvus, where she rode the ebook boom, delivering sales previously unheard of for new authors, and was shortlisted for the Kim Scott Walwyn prize for women in publishing. In 2012, she co-founded Head of Zeus, alongside publishing veterans Anthony and Nicolas Cheetham. As executive director and fiction publisher, Laura ran three imprints and published more than a hundred authors at Head of Zeus. Bestselling authors she has worked with include Dani Atkins, JP Delaney, Dan Jones, Graham Masterton and Amanda Prowse. Jessie Sullivan has spent her career at the intersection of publishing and performance-led marketing. She is one of the most commercially effective marketers in modern publishing, with over £8 million in directly attributed revenue and more than £10 million in total marketing impact. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Award-winning novelist Lily King on finding the emotional arc of a novel, writing the scene you keep avoiding, and making peace with ambition, self-criticism and the long road to a first book. You'll learn Why the scene you most want to avoid is usually the one your book needs. How a small change in the final pages of one section can rebuild an entire novel. What it means to think in emotional arc rather than theme. The difference between being hard on yourself about writing and being hard on yourself while you write. Why giving yourself permission to write about your own life can unlock everything that follows. When a middle section goes flat, and how to find the engine it's missing. How ambition shows up differently for women writers, and the shame that can come with it. A notebook method built on margins, timelines, and a daily writing log. Why a bad review can be more useful than praise. What nine years on a first novel teaches you about patience. Resources & Links 📄 Interview Transcript It's Not The End of the World by Judy Blume The Pleasing Hour by Lily King The English Teacher by Lily King Euphoria by Lily King Tom Lake by Ann Patchett Heart the Lover by Lily King Plot and Structure by James Scott Bell @lilykingbooks - Lily's Instagram The Correspondent by Virginia Evans About Lily King Lily King is the award-winning author of six novels. Her most recent novel, Heart the Lover, was published on September 30th, 2025. She has also published a collection of short stories, Five Tuesdays in Winter. Her 2020 novel, Writers & Lovers, won the New England Society Book Awards and was a New York Times Notable Book and chosen as a top-ten best book of 2020 by The Washington Post, NPR, People Magazine, and The Los Angeles Times. Her 2014 novel Euphoria won the Kirkus Prize, the New England Book Award, and was a finalist for the National Book Critics Circle Award. Euphoria was named one of the 10 Best Books of 2014 by The New York Times Book Review. It was included in TIME's Top 10 Fiction Books of 2014, as well as on Amazon, NPR, Entertainment Weekly, Publishers Weekly, and Salon's Best Books of 2014. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

CAA literary agent Rachel Mann on what makes her say yes to a manuscript, how to navigate the submissions process without losing control of your career, and why cutting is the work that makes prose land. You'll learn Why the recognition an agent needs is physical rather than analytical. What to do when you're not sure your manuscript is ready to send out. How to buy more time after a full manuscript request without killing the momentum. Why telling other agents about your requests works in your favour, even if it feels grubby. The realistic rhythm for chasing an agent who has gone quiet. Whether refusing to use social media can cost a writer representation. A question worth answering before you sign with anyone, and why the answer shapes the edit. The edit most manuscripts need before submission, and why it rarely means adding. How poetry's distillation applies to prose, whatever you write. What still gives an agent hope in a market where people are reading less. Resources & Links Rachel's Website Marianne Dreams by Catherine Storr Waterstones Puffin Jo Unwin Literary Agency Karolina Sutton agent Harriet Poland agent Sarah Harvey agent John Ash agent Boy Parts by Eliza Clark Ottessa Moshfegh author Society of Authors The Arvon Foundation To Query CAA: Email ukbooksubmissions@caa.com . To submit, please send a cover email, one-page synopsis and the first three chapters of your work, or the rough equivalent. About Rachel Mann Rachel Mann is a Literary Agent at CAA and represents a broad range of work – largely fiction, with some non-fiction — from commercial to literary, in adult, young adult, and middle-grade markets. Her clients include Eliza Clark, Caleb Femi, Jade LB and Aisling Rawle, and have won and been listed for major prizes, including the Granta Best Young British Novelist, the Forward Prize for Poetry, the Rathbones Folio Prize, the Jhalak Prize, the Waterstone’s Children’s Book Prize, the YA Book Prize, The Bookseller Discover Prize, and the Carnegie Medal. She spent ten years editing and commissioning fiction for young people at houses including Penguin Random House and Simon & Schuster, and was global publishing director at the Roald Dahl Story Company. She became an agent in 2018 and joined CAA in 2023. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

In this special episode we go behind the scenes with memoirist Deepa Paul, essayist, cookbook author Gina Beach, and novelist Daisy Buchanan and talk about the two things that keep them going: the passion behind the work, and the practice that makes the work possible. From an essay that no editor wanted to a Women's Prize-longlisted memoir, a personal research rabbit hole that became a four-year book project, and the journey from idea to novel, this is a personal conversation with three writers about about why they write the things they write — and what kept them going. You'll learn Why an essay no editor wanted a decade ago turned out not to be an essay at all. How to break a book into tasks small enough to finish inside a single hour. The case for treating your own interior life as seriously as any grand subject. How a rabbit hole of personal research turned into a four-year book project. Why the hardest part of self-publishing has nothing to do with production. When procrastination is doing useful work, and when it's just filling the gaps. What changes in your writing once you stop trying to get it right. A reason to stop measuring a writing session by its word count. How sitting alongside other writers quietly rearranges your sense of your own work. The tidal metaphor that makes a bad writing day easier to let go of. Resources & Links Writers' Hour Ask Me: A Memoir of Daring to Love Differently by Deepa Paul Deepa Paul 'The power of an hour' — Deepa Paul interviewed by the Women's Prize Nurture: Oil-Free, Plant-Based Cooking for Health by Regina Beach Regina Beach All Grown Up: A hilarious and heartwarming new novel inspired by Little Women by Daisy Buchanan Daisy Buchanan — Creative Confidence Clinic About the Guests Deepa Paul is a Filipina-Indian author living in Amsterdam. Her writing explores the balance between being a mother, wife, girlfriend, daughter, adventurer, and herself – all at the same time. Her debut, Ask Me: A Memoir of Daring to Love Differently , was longlisted for the Women's Prize. Regina Beach is a disabled poet and essayist. Originally from the American midwest, she now calls the Welsh Valleys home. Her writing has appeared in Global Poemic, Boldly Mental, The Rail, Haiku by You, Five Minutes, Visual Verse, The Horror Tree, and Disoriented among others. She is the founder of the literary magazine Lesions | Art + Words, which features the work of people living with chronic health conditions. Her book is Nurture: Oil-Free, Plant-Based Cooking for Health . Daisy Buchanan is an award-winning journalist, broadcaster and author of Insatiable (longlisted for the CWIP prize), Careering (as heard on BBC Sounds), Limelight and Pity Party, and the non-fiction titles How to Be A Grown Up, The Sisterhood and Read Yourself Happy. She writes for major newspapers and magazines from the Guardian to Grazia, and is host of the chart-topping podcast You're Booked. Her latest book is All Grown Up: A hilarious and heartwarming new novel inspired by Little Women . For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Children’s fiction studio founder Jasmine Richards (Storymix), publisher Natalie Doherty (Puffin and HarperCollins Children’s Books), and bestselling author Soman Chainani (The School for Good and Evil) on shaping an idea commercial enough to sell, what makes a children’s book impossible to put down, and trusting the unconscious to write it. You’ll learn Why the most commercial idea is the one that centres its reader from the very first thought. How a single pithy log line can carry a book all the way from the slush pile to the playground. The counterintuitive trick of starting your story at chapter three. How to read what children are reading now so your pacing keeps up with theirs. What a publisher is really looking for when a manuscript lands on the desk — and why voice comes before plot. How the categories from early readers to YA actually break down on the bookshop shelf. The difference between weaving in a message and writing a book that feels worthy. The case for never self-censoring in a first draft, and saving the negotiation for later. How tiring out your conscious mind can unlock a freer, more instinctive way to draft. Why the goal of writing should be the writing itself, not the bestseller list. Episode Links #050: Jasmine Richards — How to Pitch Commercial Children’s Fiction & The Business of Children’s Publishing #081: Natalie Doherty — The Magic of Writing for Children, Market Trends & Behind the Scenes of Publishing Children’s Books #035: Soman Chainani — Writing Dark Tales for Children & Balancing Creative Work with Discipline About the Guests Jasmine Richards is the author of over a dozen children’s books, ranging from picture books to teen fiction. Her most recent novel, Keeper of Myths, was published by HarperCollins. She has over 15 years of experience as an editor, including roles at Hamish Hamilton, Puffin, and Dutton Books in New York. Jasmine is the founder of Storymix, a children’s fiction studio, where she uses her unique experiences to develop new voices and inclusive stories. Natalie Doherty is a Publisher at Puffin, although during this interview she was at HarperCollins Children’s Books. She’s worked with award-winning and bestselling authors, including Tom Fletcher, Robin Stevens, R. J. Palacio, Tamzin Merchant, and Nazneen Ahmed Pathak. Before moving into editorial in 2010, she worked in Contracts and Rights at Hachette and holds a BA in Modern European Languages and an MA in Translation. Her recent middle-grade acquisitions include Simon Stephenson’s The Snowman Code and Philippa Leathley’s Inkbound. Soman Chainani’s debut series, The School for Good and Evil, has sold more than 3 million copies, been translated into 30 languages across 6 continents, and became a major motion picture from Netflix starring Charlize Theron, Laurence Fishburne, Kerry Washington, and Michelle Yeoh, with Chainani as an executive producer. Each of the six books in the series — The School for Good and Evil, A World Without Princes, The Last Ever After, Quests for Glory, A Crystal of Time, and One True King — debuted on the New York Times Bestseller list. A graduate of Harvard University, Soman created his own fairy-tale major before going on to an MFA in film at Columbia University. He has made films that have played all over the world, and his writing awards include honors from Big Bear Lake, the CAPE Foundation, and the Sun Valley Writers’ Fellowship. In Beasts & Beauty: Dangerous Tales, Soman reimagines old stories into fresh fairy tales for a new era. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Poet Maya C. Popa on writing with wonder, the ruthless craft of revision, and building a sustainable life in poetry. You’ll learn Why wonder has more in common with the sublime — the beautiful and the terrible — than with simple delight. How a poem loses its charge the moment its ending is visible from the opening line. What “negative capability” asks of a writer stuck in the dark middle of a draft. The question worth asking when the work feels uncomfortable and you’re certain something has gone wrong. A ruthless method for finding a poem’s true entry point — often buried three-quarters of the way down. When to cut the images you love most, even the ones that took hours to invent. How to write about longing and love without collapsing into confession. Why asking your writing to carry your finances can quietly poison your relationship with it. What to guard at all costs while holding space for other writers. The freedom that arrives once rejection stops meaning anything at all. Resources & Links 📄 Interview Transcript If You Love That Lady by Maya C. Popa Gerard Manley Hopkins - Poetry Foundation Wound is the Origin of Wonder by Maya C. Popa Paradise Lost by John Milton Maya’s Substack Conscious Writers Collective Poetry Society of America Awards Maya’s ‘Five Things I Have Learned’ class About Maya C. Popa Maya C. Popa is a Romanian American poet. She holds a PhD on the role of wonder in poetry from Goldsmiths, University of London, where she was a recipient of a department bursary for exceptional merit, and previous degrees from Oxford University, New York University, and Barnard College. Popa is the author of If You Love That Lady (W. W. Norton, 2026); Wound Is the Origin of Wonder (W. W. Norton, 2022), named one of the Guardian’s Best Books of Poetry; and American Faith (Sarabande, 2019), a runner-up for the Kathryn A. Morton Prize, judged by Ocean Vuong, and winner of the North American Book Prize in 2020. She has also received awards from the Poetry Foundation and the Oxford Poetry Society. Popa is the poetry reviews editor at Publishers Weekly and is the founder of Conscious Writers Collective, where she teaches and oversees all literary programming for poets and prose writers. She lives in New York City. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Author Casper ter Kuile on transforming everyday writing into a sacred ritual, drawing on rest and reflection to fuel creativity, and moving past self-doubt to write as a gift for others. You'll learn Why the point of the work week might be the rest, not the other way around. How to turn an ordinary daily habit into a ritual using three simple ingredients. What a weekly tech sabbath can unlock in your most creative thinking. The reframe that turns a dreadful first draft into something you can build on. A piece of advice from a mentor that dissolves the pressure to say something new. How reading writers you love can quietly refill the tank when you're stuck. Why treating your writing as a gift changes the way you handle criticism. The practice for staying humble and kind toward yourself in equal measure. What sacred reading traditions can teach you about going deeper into any text. Why the smallest groups, not the biggest audiences, are where meaning actually forms. Resources & Links Casper ter Kuile's website The Power of Ritual by Casper ter Kuile The Nearness Harry Potter and the Sacred Text (podcast) Sacred Design Lab "How We Gather" report The Sabbath by Abraham Joshua Heschel Seth Godin About Casper ter Kuile Casper ter Kuile is the author of The Power of Ritual and the co-founder of The Nearness: a space to explore life's big questions with like-hearted others. Casper holds Masters in Public Policy and Divinity from Harvard University, is the former cohost of popular podcast Harry Potter and the Sacred Text, and loves harmony singing, the London Review of Books, and arriving at the pub after a long country walk. He lives with his husband in Brooklyn, NY. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Bestselling and award-winning writers Seth Godin (The Practice), Amie McNee (We Need Your Art) and Mason Currey (Daily Rituals) on choosing yourself before anyone else does, protecting the hour you actually have, and why the practice that works is the one that fits your life rather than someone else’s. You’ll learn Why "grow a thicker skin" is the wrong advice for a writer facing rejection. What shifts when you notice the harshest rejection you face each day is your own. The case for lowering your standards if your ambitions are big. How an hour that doesn’t look like writing can still be an hour of writing. What the word discipline shares with the word disciple, and why it changes how a project turns out. A quiet argument for half an hour a day over the perfect routine you can’t sustain. Why chasing the writer you think you should be pulls you away from the work. When a good outcome hides a bad decision, and what that means for your practice. The difference between talent and skill, and why only one of them applies to writing. Episode Links #158: Amie McNee — Creating Without Permission, Overcoming Self-Doubt, Facing Rejection, Building a Life on Your Own Terms, Embracing Social Media as an Artform #177: Mason Currey — Daily Routines and How Artists Work, Focus Time and Protecting Your Best Hours #150: Seth Godin — Obscurity Is the Enemy, Here’s How to Stop Seeking Validation, Find Your Audience and Build a Creative Practice About the Guests Amie McNee is a trained historian turned creativity coach, writer, and speaker best known for her popular Instagram account, @InspiredtoWrite, and The Unpublished Podcast. She’s self-published two historical fiction novels: The Rules Upheld by No One and Regrettably, I Am About to Cause Trouble. Her book We Need Your Art: Stop F*cking Around and Make Something is a manifesto on the vital, human importance of creating. Her most recent novel, To Kill a Queen, a queer historical mystery set in Elizabethan London, was published in 2025. Mason Currey is a writer and editor living in Los Angeles and the author of the Daily Rituals books. In addition to compiling the Daily Rituals books, Currey was a design-magazine editor for ten years, working as the managing editor of Metropolis, the executive editor of Print, a senior editor at Core77, and the programming chair for the 2015 Core77 Conference. His freelance writing has appeared in the New Yorker, the New York Times, the Wall Street Journal, the Atlantic, and Slate, and he has delivered talks on the creative process to high school and college students, writers’ groups, and the partners of the design consultancy IDEO. He sends out a fortnightly newsletter on routines, rituals, and wriggling through a creative life. His latest book, Making Art and Making a Living: Adventures in Funding a Creative Life, was published by Celadon Books in 2026. Seth Godin is the author of twenty-plus international bestsellers that have changed the way people think about work and have been translated into 39 languages – among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences worldwide. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Irish writer Doireann Ní Ghríofa on turning archival fragments into living narrative, writing across the borders of genre, and giving voice to the forgotten lives of women committed to a Victorian asylum. You’ll learn Why the greatest gatekeeper between a writer and the page is often the writer themselves. How a single word buried in clinical notes can become a bridge to a silenced voice. What poetry can teach prose writers about immediacy and the shock of a strong opening. The case for pointing at the gaps in the record rather than papering over them. When a fleeting curiosity is worth following, and what happens once you treat it as real. How third person can give a writer just enough distance to keep going. A sense of fidelity to the reader you imagine standing at your shoulder. How the drowsy space between sleep and waking can become an engine for ideas. The ethics of using real names, and the difference between the dead and the long dead. How the act of leaving things out turns even “fact” into a story. Resources & Links Said the Dead by Doireann Ní Ghríofa A Ghost in the Throat by Doireann Ní Ghríofa About Doireann Ní Ghríofa Doireann Ní Ghríofa is an Irish writer devoted to exploring how the past makes itself felt within the present. 'A Ghost in the Throat' finds an 18th century poet haunting a young mother, leading her through visions of blood, milk, lust, and murder. Written on the roof of a multi-storey car park in Ireland, it went on to be described as "powerful" (New York Times), "captivatingly original" (The Observer), and a "masterpiece" (Sunday Business Post). 'A Ghost in the Throat' won the James Tait Black Prize and was voted overall Book of the Year at the Irish Book Awards, while the US edition was a finalist for the National Book Critics Circle Award and a New York Times Notable Book of the Year. It was translated into 20 further languages worldwide. Doireann is also the author of seven critically-acclaimed books of poetry, each a deepening exploration of birth, death, desire, and domesticity. Awards for her writing include a Lannan Literary Fellowship (USA), the Ostana Prize (Italy), a Seamus Heaney Fellowship, and the Rooney Prize for Irish Literature, among others. Her new book, Said the Dead, distils hundreds of hours of archival research into a polyphonic portrayal of a single institution — a derelict Victorian asylum in Cork, and the women once committed within its walls. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Debut novelist Tara Menon on writing friendship as a life-shaping bond, the emotional architecture of grief, and researching the natural world for her novel Under Water. You’ll learn Why a platonic friendship can shape a life as profoundly as any romance How to build tension in a story when the reader already knows what’s coming. What an unexpected sea creature reveals about writing the bonds between women. The difference between endless research and knowing just enough to write the scene. Why fiction demands a kind of surrender that criticism never asks for. How grief for a lost friend and grief for a vanishing natural world can become one story. When self-doubt is evidence you’re taking the work seriously. Why cutting a novel down to its essentials can matter more than what you leave in. A writing rhythm that looks nothing like “500 words every morning” (and works anyway). What finally makes the writing worth it, long before publication does. Resources & Links 📄 Interview Transcript Under Water Jane Austen collection Frankenstein by Mary Shelley Middlemarch by George Eliot In Memoriam by Lord Tennyson I Can’t Let Kobe Go by Tara Menon The Fall (2013) Tara’s Website About Tara Menon Tara Menon is an Assistant Professor in the Department of English at Harvard University. Her writing has appeared in the New York Times Book Review, Nation, Paris Review and Public Books, where she co-edits the Literary Fiction section. Tara was born in India, grew up in Singapore, spent a decade in New York, and currently lives in Cambridge, Massachusetts. Her debut, Under Water , is out now. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Bestselling fantasy authors Holly Black and Samantha Shannon on building believable magic systems, researching and constructing immersive worlds, and why the right book often only emerges once you’ve written the wrong one. You’ll learn Why the most convincing magic on the page often starts with something you once half-believed was real. How writing the wrong version of a book can be the only route to the right one. What the texture of a world quietly promises a reader before the plot even begins. Why putting a character through the worst is often the best thing you can do for a story. When the certainty that your draft is a disaster is just a normal part of the process. What early hype can do to a writer, and why other writers are the antidote. Where to draw the line between research that serves the book and a rabbit hole that doesn’t. A method for plotting a long series when you know the destination but not the route. What happens when a character starts refusing what you try to make it do. Episode Links Holly Black — original LWS episode: https://londonwriterssalon.simplecast.com/episodes/127-holly-black-crafting-bestselling-fantasy-world-building-character-development-and-the-prisoners-throne Samantha Shannon — original LWS episode: https://londonwriterssalon.simplecast.com/episodes/068-samantha-shannon-the-art-of-writing-fantasy-fiction-plotting-mental-health About the Guests Holly Black is the #1 New York Times bestselling author of fantasy books, including the Novels of Elfhame, The Coldest Girl in Coldtown, the Spiderwick Chronicles, her adult debut, Book of Night, as well as an Arthurian picture book called Sir Morien. She has been a finalist for an Eisner Award and the Lodestar Award, and the recipient of the Mythopoeic Award, a Nebula, and a Newbery Honor. Her books have been translated into 32 languages worldwide and adapted for film. She currently lives in New England with her husband and son in a house with a secret library. She invites you to visit her online at blackholly.com or follow her @Hollyblack @blackholly. Samantha Shannon is a New York Times and Sunday Times bestselling author of The Bone Season and The Priory of the Orange Tree. Born in West London, she studied English Language and Literature at St Anne’s College, Oxford, from 2010 to 2013, specialising in the poetry of Emily Dickinson and Principles of Film Criticism. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Award-winning novelist and founder of The Novelry Louise Dean on what separates storytelling from beautiful prose, planning a novel without killing the joy, and how to edit your own first draft. You'll learn Why learning to craft perfect sentences can quietly delay your path to publication. How a single shift from style to storytelling turns a promising writer into a published one. What treating each chapter like a short story does to the terror of a blank novel. The reason every novel is a moral journey (and why you have to throw rocks at your hero). A one-page planning method that steers a draft without smothering the joy of writing it. The one question every writer should be able to answer about their reader. Why your main character should never be a thinly veiled version of yourself. When you can’t afford an editor, how to run a developmental edit on your own work. What to do in the month after finishing a first draft A five-part structure built for the long moral journey of a novel, and why three acts fall short. Resources & Links 📄 Interview Transcript The Great Gatsby The Novelry The Novelry Blog Louise’s books The Novelry Contact — hello@thenovelry.com About Louise Dean Louise Dean is a British author, born in Hastings, who read History at Cambridge University. An award-winning novelist, she is the winner of the Betty Trask Prize and Le Prince Maurice Prize, and was longlisted for the Booker Prize. Her novels have been published internationally. The Wall Street Journal described Louise Dean as one of the world’s top five most under-rated authors. Louise is the founder of the creative writing school The Novelry. About The Novelry Founded by award-winning author Louise Dean, The Novelry is the only writing school where bestselling authors and Big Five editors guide you every step of the way. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Writer Katie da Cunha Lewin on how physical spaces shape creative work, why the perfect writing room is a myth, and the rituals and routines that sustain a writing life. You'll learn Why the perfect writing space is largely a myth (and why that can set you free). How physical environments quietly shape creative practice and identity. What our fascination with visiting writers' houses reveals. The cultural baggage around “the writer's room,” and who it quietly excludes. The way motherhood compresses time and forces a new kind of creative discipline. A concept of psychological distance between domestic life and creative work. When creative rituals help (and when writers thrive without them). How to begin designing a writing space that actually works for you. What it takes to find the story inside a work of nonfiction. Why putting yourself on the page makes nonfiction stronger. Resources & Links 📄Interview Transcript Breakfast at Tiffany's (1961) Murder She Wrote (1984-1996) Underworld by Don DeLillo White Noise by Don DeLillo The Fitzcarraldo Editions Essay Prize A Room of One's Own by Virginia Woolf Lives of Houses Edited by Kate Kennedy and Hermione Lee Downhill All The Way, An Autobiography of the Years 1919 To 1939 By Leonard Woolf The British Library My Work by Olga Ravn The Accidentals by Guadalupe Nettel , Translated by Rosalind Harvey Amber Medland The Years by Annie Ernaux The Society of Authors About Katie da Cunha Lewin Katie da Cunha Lewin ’s writing has appeared in leading publications such as The Times Literary Supplement, The White Review, Financial Times, Los Angeles Review of Books, and Prospect. She is the editor (with Kiron Ward) of Don DeLillo: Contemporary Critical Perspectives. Her book, The Writer’s Room: The Hidden Worlds That Shape the Books We Love , is out now. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

YA masters Krystal Sutherland (The Invocations), Joanna Nadin (author of 90+ books for children and adults) and Moira Buffini (Songlight) on hooking teen readers from the very first page, plotting methods that tame a whole novel, and why stories matter so much to young people. You'll learn What sparks the magic system of a supernatural thriller. What it means to find your writing home, and how to know when you've arrived. Why readers decide within the first ten pages, and how visceral detail keeps them hooked. A pantser's case for careful plotting when you're juggling multiple points of view. The most common mistake adults make when writing for young readers. What screenwriters know about tight writing, and what teen TV can teach you about voice. Why treating writing as a job, not a calling, makes rejection survivable. Whether writers should think about their audience. How writing toward a feeling, not a plan, creates cliffhangers you don't see coming. Episode Links #105: Krystal Sutherland #61: Joanna Nadin #179: Moira Buffini About the Guests Krystal Sutherland is the New York Times and indie bestselling author of House of Hollow , A Semi-Definitive List of Worst Nightmares and Our Chemical Hearts , which was adapted into a film by Amazon Studios. Her books have been published in more than twenty countries and nominated for the Carnegie Medal and YA Book Prize, among others. Her latest YA novel, The Invocations — the centerpiece of this conversation — won the 2025 Prime Minister's Literary Award for young adult literature. Originally from Australia, she has lived on four continents and currently calls London home. Joanna Nadin has written more than 90 books for children and adults, including the Rachel Riley series, the Penny Dreadful series, and the Sunday Times bestselling Worst Class in the World series. She holds a doctorate in adolescent identity and YA literature and is an Associate Professor in Creative Writing at the University of Bristol. Her books have garnered a number of prizes including the Fantastic Book Award and the Surrey Book Award, and she has been shortlisted for the Roald Dahl Funny Prize, the Booktrust Best Book Award, the Telegraph Sports Book of the Year, the Hearst Big Book Awards, and Queen of Teen. She has been nominated six times for the CILIP Carnegie Medal, including for Everybody Hurts and for Joe All Alone , which was made into a BAFTA-winning and Emmy-nominated BBC drama series. Moira Buffini is an Olivier Award–winning UK playwright and BAFTA-nominated screenwriter, writing many plays for the National Theatre and the West End. Films include Tamara Drewe , Jane Eyre , Byzantium , and The Dig . She cocreated and was showrunner of Hulu's Harlots. Her YA debut Songlight — the first in The Torch Trilogy — won the 2025 YA Book Prize, and its sequel Torchfire is out now. She lives in London. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Edgar Award–winning novelist Chris Pavone on creating tension that never lets up, editing a book to make it bigger rather than just better, and turning a single apartment building into a portrait of a whole city. You'll learn Why every book has to be one clear thing before it can be anything else. How two decades of editing other people’s books prepares you to write your own. The offhand note from a legendary editor that quietly transformed a debut, and why the vaguest feedback can be the most useful. What it means to edit a book to make it bigger, not just to make it less bad. Why tension, not speed, is what truly keeps a reader turning pages. A counterintuitive case for telling readers what’s coming on page one, then making them wait for it. How to keep generating questions and withholding answers without ever feeling coy. The one-page document worth months of tinkering before a single chapter gets written. What turns a story set in a city into a genuine portrait of that city. When to separate your hopes from your expectations, and what success can actually look like for a working novelist. Resources & Links Chris Pavone’s Website Chris’ Newsletter The Doorman Ernest Hemingway Doubleday Publishing John Grisham The Expats Pat Conroy Jamaica Kincaid Knopf Publishing Adele Parks To Kill a Mockingbird by Harper Lee James Bond Films The Great Gatsby by F. Scott Fitzgerald Invisible Man by Ralph Ellison The Bonfire of the Vanities by Tom Wolfe Jack Reacher by Lee Child About Chris Pavone Chris Pavone is the New York Times bestselling author of The Doorman , Two Nights in Lisbon , The Paris Diversion , The Travelers , The Accident , and The Expats , winner of the Edgar and Anthony Awards for best first novel. He was a book editor for nearly two decades and lives in New York City with his family. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Award-winning novelist Missouri Williams on writing strange and ambitious fiction, treating doubt as a generative force, and why idleness is essential to creative work. You'll learn How a destabilising illness and a new language can reshape a writer’s whole relationship to words. Why style isn’t something you construct so much as a way of seeing you’re partly stuck with. The case for drafting without thinking about the end result and keeping the stakes low. What an image you can’t stop returning to can reveal about the book you need to write. When idleness and empty, unproductive time become the most essential part of the work. How doubt can function as a generative engine rather than a block. A method for layering instability into a narrator who sounds completely in control. What a chorus can do on the page that a single narrator can’t. Why being placed outside your depth, where everything has to be relearned, can sharpen a writer. The difference between doubting your work and doubting your right to do it at all. Resources & Links 📑 Interview Transcript Missouri’s Instagram Sisters of Mercy ’s song, “Flood II” The Vivisectors King Lear with Sheep The Doloriad Missouri’s Agent John Ash Samuel Beckett Ágota Kristóf 2023 Winner of Republic of Consciousness Foundation “Form Is Back” Meditations by René Descartes Dead Ink publisher The Faerie Queene by Edmund Spenser The Republic by Plato About Missouri Williams Missouri Williams is the author of The Doloriad, which won the 2023 Republic of Consciousness Prize, was shortlisted for the VCU Cabell First Novelist Award, and named a best book of 2022 by Vulture. Her work has also appeared in The Nation, The Baffler, The Believer, Granta, and The Drift. Her newest book is The Vivisectors . For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Bestselling novelist Holly Ringland on writing from joy instead of fear, the toolkit she built to meet the inner critic with self-compassion, and finding the first true sentence of her debut after decades of silence. You'll learn Why the pain of not writing eventually outweighs the pain of writing. What grief and loss can crack open in a writer that nothing else can. How the first true line of a novel can arrive once you stop listening to the reasons you can't write it. A bullet-point approach to plotting that protects the nervous system from the blank page. What to ask for from early readers, and what to refuse. The distinction between self-doubt and the inner critic, and why it matters. Meeting the inner critic with an equal and opposite internalised force. Breaking procrastination by making the next step impossibly small. Fiction as the lie that tells the truth truest. Resources & Links 📄Interview Transcript The House That Joy Built The Artist’s Way by Julia Cameron Zeitgeist Agency Dangerous Writing Holly’s Substack About Holly Ringland Holly Ringland is a writer, storyteller and TV presenter. She is the author of the international bestseller The Lost Flowers of Alice Hart, which has been translated into thirty languages and adapted into a seven-part TV series starring Sigourney Weaver, produced by Amazon Prime and Made Up Stories. In 2019, The Lost Flowers of Alice Hart won the Australian Book Industry Award General Fiction Book of the Year. In 2021, Holly co-hosted an eight-episode ABC TV series, Back to Nature, with Aaron Pedersen. After living between Australia and the UK for ten years, Holly has been based in the Yugambeh region of southeast Queensland since 2020, where she wrote her second novel, The Seven Skins of Esther Wilding, in her 'office', a vintage caravan named Frenchie. Upon publication, The Seven Skins of Esther Wilding became an instant national bestseller, and it was named Booktopia's 2022 Book of the Year. Holly writes a bestselling Substack on the intersection of creativity and connection, The Joy Rise. Her latest book is The House That Joy Built. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Attention researcher Dr Gloria Mark (Attention Span), bestselling author Oliver Burkeman (Meditations for Mortals) and book strategist Charlie Hoehn (Play It Away) on designing your day around peak focus, embracing imperfection in creative work and bringing play back to the page. You'll learn The four states of attention every writer should know. Two daily peak focus windows, and a simple method to find your own. The reframe that gives writers permission — most writing isn't flow. How the success of one bestselling book can paralyse the next. A quantity-over-quality method that satisfies the inner perfectionist. Why free writing isn't a warm-up but the engine of the next draft. A counterintuitive trick for handling interruptions when you're trying to write. What play deprivation quietly does to creative output. A small experiment with play that resets your relationship to work. Why fighting your own nature as a writer is a losing game. Resources & Links Dr Gloria Mark Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity by Dr Gloria Mark Chronotype (Sleep Foundation) Morningness Eveningness Questionnaire Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi Yohaku no bi: The Beauty of Empty Space Gloria's website Gloria's newsletter Oliver Burkeman Meditations for Mortals Four Thousand Weeks: Time Management for Mortals The Imperfectionist (newsletter) Deep Freewriting by Stephen Lloyd Webber ILYS software Charlie Hoehn Play It Away The Power of Play | Charlie Hoehn | TEDxSantoDomingo Charlie's website Author Alliance Original Episode Links Dr Gloria Mark's original episode Oliver Burkeman's original episode Charlie Hoehn's original episode About the Guests Gloria Mark is Chancellor's Professor of Informatics at the University of California, Irvine. She received her PhD from Columbia University in psychology and studies the impact of digital media on people's lives. She has published over 200 articles, and in 2017 was inducted into the ACM SIGCHI Academy, which recognises leaders in the field of human-computer interaction. She has presented her work at SXSW and the Aspen Ideas Festival, and her research has appeared in the New York Times, Wall Street Journal, NPR, CNN, The Guardian, the Dax Shepard show, the Dave Asprey show and many others. She is the author of Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity. Oliver Burkeman worked for many years at The Guardian, where he wrote a popular weekly column on psychology, 'This Column Will Change Your Life.' His books include the New York Times bestseller Four Thousand Weeks: Time Management for Mortals and The Antidote: Happiness for People Who Can't Stand Positive Thinking. His latest book is Meditations for Mortals. Charlie Hoehn is a three-time New York Times bestselling editor, five-time author, and the founder of Author Alliance. For three years, Charlie was Tim Ferriss' Director of Special Projects and first full-time hire. Together, they launched The 4-Hour Body to #1 New York Times, #1 Barnes & Noble, and #1 Amazon overall. Previously, he was Head of Multimedia for Scribe Media, where he produced over 500 videos and 300 podcast episodes. He is a keynote speaker who has presented to groups at Microsoft, PepsiCo, the Pentagon, U.S. Military, Stanford, TEDx and HEC Paris. His ideas on work-play integration have been featured on NPR's TED Radio Hour, Fast Company, Forbes, Financial Times, Huberman Lab, Chase Jarvis Live, TEDx, and many others. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Debut novelist Rebecca Fallon on ambition, motherhood, crafting dual timelines, and writing a novel built around the person who isn't there. We discuss Why quitting a stable job to write a novel can be framed as a calculated bet rather than a leap of faith. How to prototype the writer's life before fully committing to it. What genre fiction can teach a literary novelist about plotting and structure. How a single late-stage scene revealed who the actual protagonist of the book had been all along. The unsexy spreadsheet work behind a novel that moves between timelines. A method for getting inside a child's consciousness on the page. Why each character has to serve a distinct function—and what happens to the ones that don't. How music, photographs, and even PowerPoint can become tools for holding a character's voice. The difference between flow-state writing and the surgical work that comes after. What changes when you stop drafting airy scenes and start asking what each scene needs to earn its place. About Rebecca Fallon Rebecca Fallon is a New England-born Londoner and a graduate of Williams College and the University of Oxford. Family Drama is her debut novel. For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!

Bestselling author Steven Pressfield on what it means to have a creative calling, battling resistance, the role of faith in writing, and his memoir Govt Cheese. A remastered version of episode #058. You'll learn: Why a typewriter sat untouched in the back of a van for seven years before becoming a career. How self-sabotage shows up at the finish line, not just at the start. A rule of thumb for telling resistance apart from legitimate doubt. Why the more important a project is, the more terrifying it should feel. When you can finally write about pain, and why distance matters more than rawness. How an idea for a book might arrive as a single sentence and refuse to leave. A one-page method for outlining a novel, and why one page is enough. What John Keats's concept of negative capability can teach a writer in the dark middle of a draft. The metaphor that reframes writers as delivery drivers rather than creators. Why faith in the muse matters most when the writing feels too good to be your own. Resources & Links 📄 Transcript (unedited) Govt Cheese The War of Art Put Your Ass Where Your Heart Wants to Be Nobody Wants to Read Your Sh*t "This Might Not Work" – Seth Godin The Writer's Journey by Christopher Vogler Steve's 'passage through the wilderness' series on Instagram The Creative Act by Rick Rubin The Foolscap Method Instagram videos John Keats's concept of 'Negative Capability' Joanna Penn About Steven Pressfield Steven Pressfield (@SPressfield) is the author of The War of Art, which has sold over a million copies globally and been translated into multiple languages. He is a master of historical fiction, with Gates of Fire being on the required reading list at West Point and the recommended reading list of the Joint Chiefs. His other books include A Man at Arms, Turning Pro, Do the Work, The Artist's Journey, Tides of War, The Legend of Bagger Vance, Last of the Amazons, Virtues of War, The Afghan Campaign, Killing Rommel, The Profession, The Lion's Gate, The Warrior Ethos, The Authentic Swing, An American Jew, Nobody Wants to Read Your Sh*t, The Knowledge, and his memoir Govt Cheese. Sponsor: This episode is brought to you by our friends at Lulu. If you're interested in self-publishing, Lulu has the technology you need to turn your idea into a professionally published book. Our community anthologies are published using Lulu and we’ve used their direct ecommerce integration and on demand publishing to send the anthology all over the world. The editorial team has found it really intuitive to use. For more information head to lulu.com . For show notes, transcripts and to attend our live podcasts visit: podcast.londonwriterssalon.com. For free writing sessions, join free Writers’ Hours: writershour.com. * FOLLOW LONDON WRITERS’ SALON Twitter: twitter.com/​​WritersSalon Instagram: instagram.com/londonwriterssalon Facebook: facebook.com/LondonWritersSalon If you’re enjoying this show, please rate and review this show!