The Rebooting Show

Publishers are adding AI tools, but the news product remains largely unchanged. Martin Schiori, former deputy publisher and AI lead at Sweden’s Aftonbladet and now co-founder of newsletter startup Hint Media, joins Brian Morrissey to discuss where that...

Playboy is rebuilding itself as a lifestyle brand for a new era. President David Miller joins me to discuss why content is now the brand’s marketing engine, the return of the magazine, and Playboy’s expansion into licensing, events, membership and hosp...

Complex president Moksha Fitzgibbons joins Brian Morrissey to discuss the company’s evolution from an advertising-dependent publisher into a business spanning media, commerce and live events. They examine why content and commerce usually fails, how Com...

Paul Jelinek, chief business officer at EX.CO ( https://EX.CO ), joined me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to lay out why CTV programmatic advertising is still in its early days — and why that's about to change fast...

Never bet against the need of young people to get out of the home and socialize. Movie theaters are seeing a revival, driven by young audiences. Geoff Schiller, CEO of movie theater ad network Screenvision, joined me to discuss why this is a long term ...

Per Sendall, co-head of ads at Spotify, joins Brian Morrissey in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to break down how AI agents are already changing the way Spotify builds and sells advertising.Sendall explains why "the v...

Famous Birthdays is a classic open web publishing success story. Evan Britton bootstrapped the publisher to fill a simple need: People were seeking out information about the new crop of influencer and creator celebrities. Traffic peaked at 25 million t...

Rob Wilk, CRO of Yahoo, joined me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to make the case that 30-year-old Yahoo is in the middle of a genuine business turnaround, not a nostalgia play. Rob breaks down Yahoo's first-party ...

Events have moved from a side business to a core commercial product at The Wall Street Journal. CRO Josh Stinchcomb says the long lead times and scarcity let publishers lock in sponsor commitments earlier, which matters when advertising budgets are vol...

Ryan McConville, chief product officer at NBCUniversal, joins me in Cannes for TRB Conversations, powered by EX.CO ( https://EX.CO ), to make the case that premium video has been underappreciated as the origin point of culture. That ends up leaving it ...

Funding investigative journalism is a unique challenge. On The Rebooting Show, I spoke to Scott Stedman, an independent investigative journalist who is using a coffee subscription service as a business model to fund his open-source investigations at Th...

Agentic advertising was the buzzword of the year at Cannes this year. It stands to reason this hype is ahead of reality. Jon Roberts, chief innovation officer at People Inc, gives a reality check of where the hurdles to agentic advertising, which holds...

One of the more promising areas of media is expert practitioners who are both good at their jobs and at explaining their fields. Workweek is a B2B media company built with this ethos at its core. Adam Ryan, CEO of Workweek, joined me to discuss the adv...

The shift to performance marketing has increased thei importance of affiliate operations at publishers. AI is upending the old playbook. That’s because of AI agents. Agents will increasingly be on the loose to make buying decisions. The question is how...

Mike Nuzzo, svp of Hearst Data Solutions, explains how Hearst is measuring its visibility and favorability inside answer engines, restructuring editorial content into formats LLMs can more easily use, and exploring how GEO could become part of its adve...

USA Today Co CEO Mike Reed explains why he's willing to walk away from Google search traffic within the next 12 months, how the company is building direct-to-consumer relationships through newsletters and social to offset the loss, and why he thinks th...

Daniel Scharff isn't a media guy. He's a CPG operator who stumbled into community-building almost by accident, looking for people to talk to at trade shows. That accidental start turned into Startup CPG, a Slack-based community that's become a trusted ...

AI agents are consuming content at a scale the web was never built for — and they don't watch ads, subscribe, or click. In this episode of TRB Conversations, powered by EX.CO ( https://EX.CO ), recorded at Cannes, Brian Morrissey talks with Cosmin Ene,...

At the Bloomberg Studios in Cannes, Bloomberg Media chief commercial officer Christine Cook and HSBC CMO for corporate and institutional banking Nicole German joined me to discuss the current and future shifts as media moves into an agentic era. The co...

People Inc CEO Neil Vogel explains his beef with Google and how publishing now requires running multiple playbooks customized for each brand. Axios chief media correspondent Sara Fischer says an AI marketplace can only emerge if Google participates. Ch...