JFDI — The Show for Freelance Social Media Managers

Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week. Listen to hear → Questions we put to AI to make us less likely to fail. → The simple way we turn a jumbled brain dump into an actual to-do list (and outsource tasks to AI) → How AI helps us with client conversations (without just asking it to write us a script) We also talk about Callan Faulkner's AI Employee Bootcamp. We're attending this bootcamp again this autumn, and we'd love you to join us (it's so good). All the details are here along with details of a gift we're giving to VIP ticket holders. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer. This episode walks through the exact spots inside your client's world where dozens of ready-made ideas are hiding in places most social media managers don't even consider looking! Listen to learn → Conversations happening in your client's business that can write your content for you → How to pull ideas out of clients without asking the one question that shuts them down (or has them questioning why they're hiring you) → Why sharing reviews as they are isn't the only thing you should do when someone says nice things about your clients. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This episode is about becoming the marketer your clients can't replace. Hit play to hear → How longer-term thinking makes a client see you as a strategist → The one thing almost no social media manager does (and why it's the easiest way to become impossible to replace) → What most social media managers have never looked at, and why you should start. → Why "here's what happened" isn't a strategic report, and what to say instead if you want to get booked again We're also giving you a cool AI prompt to help you pressure test your client's offers. Drop us a DM on Instagram saying "203", and we'll send it over.

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in 2026? Press play to hear: → What Adam Mosseri says about the Threads algorithm that completely changes how you'd use it for clients. → Why the content format most social media managers are leaning on is actually the lowest-performing one on the platform. → How to scope and price Threads work properly for profit and success. → Which types of clients are getting the best results from Threads right now, and where the real retainer opportunity sits. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influencer on top of doing your actual job." That's not what visibility means. And if that advice has been putting you off doing anything at all, this episode is for you. Hit play to hear → The platform mistake that keeps freelance social media managers invisible (Listen to episode 197 for more on this) → What your content actually needs to do to make someone think "I need to hire this person" → Why your results are more powerful than your personality when it comes to getting clients → Where most social media managers are wasting their time Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode! Hit play to hear → The jobs neither of us expected would lead us into social media, years before it was ever a proper career → How a disagreement in a Florida swimming pool somehow turned into the business we run today → How we manage "balancing" a podcast, a membership and family life (spoiler, it's messier than the version you see online) → Our thoughts on retirement And more! Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be one of them. Hit play to hear → Why the thing that makes you nervous about trying this is proof you'd be brilliant at it → The skills you're already using every day that mean you can get going quicker than most. → The bare minimum you should charge once you add this to your services, and why doing this tends to keep clients longer than usual. Join the sprint here , and we'll walk you through everything in time for Q4!

Your pricing is probably doing you a disservice and losing you clients. Listen to hear: → The one question to ask yourself before your next discovery call. → Why the most popular pricing models might be putting your income at risk. → The three places to start repositioning yourself. → What the social media managers who will thrive in the next 12 months are doing. Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Google just gave social media a search engine upgrade. And most people haven't clocked what it actually means for them. Hit play to hear → What the Google Platform Properties update actually is, and the specific thing it means you can now do for your clients → The three things worth auditing across your accounts and your clients' this week → How to turn this into a specific, measurable service line you can put on your next proposal Get more information on the Google update here Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Landing a new long-term client doesn't happen overnight. It takes weeks, sometimes months, for someone to decide to hire a freelance social media manager, which is brutal when you've got a gap to fill right now. In this episode, we're walking you through the exact things to do the moment you need a client, plus the one move that brings in cash while the slower strategies do their thing. Hit play to hear → The first thing to do the moment you've got capacity. → The move that converts way faster than chasing cold leads. → How to bring in some quick cash while you wait for those slower long-term clients to land Drop us a DM on Instagram saying "196", and we'll send you a detailed checklist to make these steps even easier! Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've not built a second brain. It's the difference between AI being a slop you have to rewrite every time, and AI being a properly onboarded member of your team who barely needs tweaking. Listen to learn → Why social media managers need a second brain more than anyone else on the planet → The boring setup step you shouldn't skip (but probably have) → Why using AI in your business means you should be charging more, not less → What goes into a second brain, and where to keep everything.

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer. Hit play to hear → What being clear and consistent with your messaging does for your rbusiness → Why a smaller, niche audience can land you better-paying clients than chasing a big broad one → How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever) → Why "I work with small businesses" isn't a niche, and the question to ask yourself instead Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Get it wrong, and you don't. In this episde we're unpacking how to do that. Hit play to hear: → The two types of business that'll thrive as AI takes over, and the one place no freelance social media manager wants their business to end up → What the latest research says about trust, and why your clients need a human face out front more than ever. → The simple rule everyone should adopt for using AI → Three things every social media manager should start doing with AI right now (none of them is technical) Useful links: Using AI to write your processes Get your 2027 Atomicon tickets (see you in Manchester?) Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget. We're 'yapping' about: → How these launches both sold a feeling rather than features. → Launch mechanisms you could steal (and how to get buy in from people) → A sneaky way to get people to market your business for you. → The real reason people were so invested in these launches Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some uncomfortable questions about what we're charging, what we're offering, and what AI is actually doing to our businesses. This is a first look at the data so far, the trends that are already obvious, and the things every freelance social media manager needs to be thinking about before the full report drops. Hit play to hear → The platform that most social media managers offer, according to early data, is the least profitable. → What freelance social media managers are actually doing about raising their prices right now → Some early insights on how social media managers are using AI and how it's affecting their pricing → What social media managers know AI can't do instead of them Take the State of Freelance Social Media Management 2026 survey Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if you're not ready. In this episode, we walk you through the five most likely AI questions your clients will lob at you, exactly how to answer each one, and the one upcoming question that could turn into a high-ticket new service for your business. Key Takeaways → A no-AI service is fair to offer, but it needs a specific conversation to avoid losing income. → Clients are 100% comparing your strategy to ChatGPT's generic ideas - annoying but true, we'll show you how to deal with those conversations. → Every social media manager needs an AI ethics stance worked out before these conversations happen, not during them. DM us "190" on Instagram to our free AI Ethics Cheat Sheet Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cost of not planning for one. In this episode, we're chatting about: Planning your summer income so you don't take an unexpected hit The one type of offer that sells best when you're off the grid (and it's not retainers) Why September feels like starting from scratch & what to do now to prevent that The three-way delegation split that lets you actually turn off your brain Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you. In this episode, we're chatting about: - The unspoken difference between email and social media (and why they play completely different roles for freelancers) - Why email is actually so much easier than social content (seriously) - What people unsubscribing is telling you and why it's a good thing. - How to know what to actually write about in your emails Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we run with our members to help you stop being busy and start being profitable. We're chatting about: - Why the people doing the most work often get paid the least - Our favourite framework for freeing up your time - How to outsource the tasks you shouldn't be doing Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then having the panicky sweats when you realise your income is capped and your financial security is hanging on a handful of clients who could leave at any time. Let's change that, shall we? 😉 In this episode, we're chatting about: • Why the offer triangle is a game-changer for your business • How to quickly find ideas for group offers • A simple process to create sales pages and automations in minutes Jump straight to it... [00:00] Why the retainer trap is riskier than you think [02:00] What exactly is the offer triangle? [04:00] Group offer ideas [09:00] Create an interactive tool in 25 minutes [12:00] How to quickly set up sales pages and automations [13:00] Why this approach protects you from client loss Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.