The Art of Selling Online Courses

Send us Fan Mail Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Amanda Quinn built Canada's largest women's-only fitness company from a single bootcamp in a park in 2008. Then, a decade in, she and her co-founder Laura closed it down and started over, teaching other women to become certified health and nutrition coaches instead. That decision turned into FitChicks Academy. In this episode, John sits down with Amanda to talk through how they actually built that, because the business model is more layered than it looks from the outside. They get into her bonus strategy, which she thinks about in a way most course creators don't. Her paid and free workshops are converting at around 30% when people show up, and the bonuses are a big part of why. She also talks through a new $49 challenge funnel she's testing right now, built on the logic that getting someone to go from free to $49 is a very different ask than free to $3,000. There's a good stretch on evergreen versus live funnels too. Amanda tried evergreen, found it was actually more work, and largely went back to live. But she has one certification that runs on a fixed monthly cycle and has converted consistently for two years, and she's not touching it. She's also got bigger plans in motion: a self-coaching membership, a physical food product line, and a 1,000-person live event in 2027. It's a fun conversation with someone who's clearly been building for a long time and knows where she's going next. Hope you enjoy it. Check out Amanda's work: 🌐 https://fitchicksacademy.com/ 📸 https://www.instagram.com/fitchicksacademy/

Send us Fan Mail Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwire Melissa Mae Dillon left her teaching job in 2022, shaved her head, got a pink and yellow mohawk, and started filming insurance exam prep videos on YouTube with zero editing. No fancy setup. No plan. One take, every time. Her first year she made $126,000. Her courses now bring in $130,000 to $150,000 a month. I sat down with Melissa to talk about how she built Insurance Exam Queen from nothing, but what I didn't expect was how little of the conversation would actually be about tactics. Melissa is clear that the most important thing she did to build her business was internal work, not funnels, not email sequences, not better lighting. She talks about hiring from guilt, creating offers from desperation and watching them attract desperate clients, and how she eventually figured out that the energy you're in when you build something leaves an imprint on everything that comes from it. We did get into the practical side too. Her YouTube channel sits at 103,000 subscribers and drives almost all her top-of-funnel traffic. Her Facebook study group has 22,000 members who actively sell her course for her without being paid. She has 3,400 five-star reviews. And we walked through an eight-email welcome sequence together and worked out how it would fit her audience. Melissa is one of those guests who makes you think differently about what the work actually is. I think you'll enjoy this one. Check out Melissa's work: 🌐 https://melissamaedillon.com/ 📸 https://www.facebook.com/melicious.pixie ▶️ https://www.youtube.com/@insuranceexamqueen

Send us Fan Mail Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Azhelle Wade spent years inside the toy industry, earning three patents, managing six brands at Toys R Us, and eventually reaching VP level. Then she walked away and started teaching complete strangers how to do what she used to do for a living. Dominik sat down with Azhelle, known as The Toy Coach, to talk about how she built her audience from 20 podcast downloads per episode, how a chance meeting at an industry networking event sparked the whole thing, and what actually happened when TV appearances on NBC sent a flood of leads her way with no real funnel to catch them. They get into the real business decisions too. How she used AI to role-play as her own ideal customer and audit her sales page, discovering she was trying to speak to too many different people at once. How she restructured Toy Creators Academy from a cohort model into a self-study program with a separate one-on-one offer. And how raising her price 2.5x turned around a period where she could not understand why nobody was buying. There is also a student story in here that genuinely stopped me when I heard it. One of Azhelle's students, Samantha, came close to quitting after her factory fell through. Azhelle talked her back in. Samantha ended up on Dragon's Den and disclosed $465,000 in revenue last year, then told Azhelle the number was already higher. It is a good one. I think you will enjoy it. Check out Azhelle's work: 🌐 https://www.thetoycoach.com/ 📸 https://www.instagram.com/thetoycoach ▶️ https://www.youtube.com/thetoycoach

Send us Fan Mail Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Nick Pezzopane spent 15 years doing motion graphics and animation for clients like Blizzard Entertainment and the History Channel. Then AI showed up, and instead of feeling threatened, he went deep. He taught himself to install and run open-source AI locally on his own machine, built custom setups for paying clients, and turned that knowledge into a course business called Pixel Pandorium Academy. John sat down with Nick to dig into how he's building this from scratch, without a social following, using Meta ads as his primary traffic source. Nick's running one ad, spending around $1,000 to $1,500 a week, and has managed to break even on the front end while seeing roughly a 40% conversion rate on his $97 upsell. He's honest about what he got wrong with the ads early on and what he's still figuring out. What made this conversation interesting was how clearly Nick thinks about the value he's delivering. His argument for running AI locally, cutting out subscription costs, removing censorship restrictions, and getting more raw processing power, is simple and compelling. You can feel how much he wants his students to actually succeed with this. There's also a genuinely good moment near the end where Nick talks about waking up and realizing he's running a real business for the first time. It's the kind of thing that's easy to rush past, but worth sitting with. I think you'll enjoy this one. Check out Nick's work: 🌐 https://pixelpandorium.com 📸 https://www.instagram.com/pixel_pandorium/

Send us Fan Mail Add 30% to your revenue with order bumps in 3 simple steps 🏅 https://datadrivenmarketing.co/order-bumps Simone, known as The Bearded Guitarist, spent over 15 years teaching private guitar lessons before he started posting on YouTube in 2020. He now has half a million followers across platforms. And until about a year ago, he had almost no idea how to actually sell anything. That's the honest thing he said early in our conversation, and it set the tone for everything that followed. Simone has clearly put in the work since then. He's built out a sales page with a VSL, testimonials, bonuses, multiple guarantees, an order bump, and a post-checkout upsell. He launched a coaching program structured more like personal training than traditional lessons. He's grown his email list from around 1,200 to just over 4,000 in twelve months. We went through his funnel together on screen, called out what he's doing well, and got into the specific things worth fixing: where to place the pain-agitation-solution section, why an eyebrow headline matters, and what's missing from his checkout page that's probably costing him sales. The bigger conversation was about email. Simone is getting around 300 new subscribers a month right now. John thinks he can get that to 1,000 or more, and explains exactly how monthly email promotions, done the right way, become the engine that makes everything else work. Simone is the kind of guest I really enjoy talking to. He's far enough along to have made real decisions and learned from them, and honest enough to say where he got it wrong. I think you'll enjoy this one. Check out Simone's work: 🌐 http://thebeardedguitaristcourses.com 📸 https://www.instagram.com/its_thebeardedguitarist ▶️ https://www.youtube.com/@TheBeardedGuitarist

Send us Fan Mail Jessica Lackey has a Harvard MBA, worked at McKinsey, and spent years inside Nike watching the company chase scale until it broke. Now she runs a multi-six-figure business on a list of 2,000 people, more than one in ten of whom buys from her every year. And she built it that way on purpose. Dominik sat down with Jessica to find out how that actually works. What came out of it was one of the more honest conversations we've had on this show about what the online course industry gets wrong and what it costs people who follow the standard playbook without questioning it. Jessica talks about how she spent four years doing free monthly workshops without selling anything, how she personally emails everyone on her waitlist before a launch, and why she keeps her prices low on purpose so she never has to sell hard. She also gets into the moment she realized that most marketing advice isn't bad, it's just built for a different kind of business than the one most people are actually running. There's a section about the pull she still feels toward bigger numbers and higher prices, and why she chooses not to go there even when she could. That part stuck with me. It's rare for someone to admit that so clearly. She also shares two sharp pieces of advice: one for people who haven't launched yet, and one for people who've plateaued after two years. Both are worth hearing. Check out Jessica's work: 🌐 https://www.deeperfoundations.com/ 📸 https://www.linkedin.com/in/jessica-lackey/

Send us Fan Mail Struggling with low conversions? Grab our FREE checklist of 15 must-have elements to optimize your sales pages! 👉🏼 https://datadrivenmarketing.co/elements Leo Coelho trained as a doctor, worked in medicine for about a year, quit to become a digital nomad, tried translating, tried dropshipping, became a tour guide in Lisbon, and then the pandemic shut everything down overnight. So he started making YouTube videos about the Portuguese language. Fifteen months later he had 100,000 subscribers. Today Portuguese with Leo is the biggest channel for learning European Portuguese as a foreign language, with 290,000 subscribers, 22 million views, and a course business doing low six figures a year at around 70% margins. John sat down with Leo to talk through how he built all of this, and what he's working on next. They got into why Leo thinks YouTube consistency is overrated, how he keeps pulling in 1,500 new email subscribers a month without posting a video for nearly three months, and how his evergreen content does the lead generation work for him. Then the conversation shifted into something closer to a live strategy session, covering order bumps versus upsells, checkout page conversion, warm-up email sequences, and how to run promotions more often without burning out your audience. Leo's got a clear north star, living and travelling on his own terms, and every business decision he makes runs through that filter first. That shapes everything about how he operates, and honestly it makes for a really interesting conversation. Hope you enjoy it as much as I did. Check out Leo's work: 🌐 https://www.portuguesewithleo.com ▶️ https://www.youtube.com/@PortugueseWithLeo

Send us Fan Mail 15 sales page elements you can't afford to miss - free checklist 📝 https://datadrivenmarketing.co/elements Lindsay Müller built a Facebook group of 30,000 ukulele beginners without spending a single dollar on ads. She did it by showing up every day for five months, posting chord sheets, tutorials, and tips on a simple rotating schedule she made up herself. Then one day in January 2024, it just took off. Dominik sat down with Lindsay to talk through exactly how she built that, and what she did with the audience once she had it. She walks through her posting system, how she turns free chord sheets into email signups, and why she deliberately teaches so much for free inside the group rather than gating it behind a paywall. Her logic is simple and it works. There's also a really honest stretch of conversation about high-ticket offers. Lindsay is pretty much the only guest we've had who's looked at that whole world and said, that's just not for me, and then made a clear case for why it doesn't have to be. She's been at this for two and a half years, she's found something that works, and she's not pretending to have it all figured out. Oh, and her children's song Grateful Heart just crossed a million streams on Spotify. She wrote it for a challenge and almost didn't record it. That story is worth hearing too. I think you'll enjoy this one. Check out Lindsay's work: 🌐 http://LindsayMuller.com/Ukulele 📸 http://instagram.com/ukelindsay ▶️ http://youtube.com/LindsayMuller

Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Double Your Email List Guide 👉🏼 https://datadrivenmarketing.co/guide Shelley and CJ Hitz have run the same low-ticket membership for over eleven years. That alone is worth paying attention to. They built Christian Book Academy for Christian writers, people who want to finish and publish their books but keep getting stuck. The membership costs $49 a month. They have over 300 members. And they have had to figure out, the hard way, what actually keeps people paying month after month. Dominik sat down with both of them to dig into the mechanics. They talked about how they get 20 to 25 new paying members from a virtual conference twice a year, with no ads, just speakers emailing their lists. They talked about progress pods, small accountability groups inside the membership that have become so valued that one member's pod literally paid her subscription so she could stay. They talked about why removing the countdown timer on their conference offer tanked sales. And they were honest about the moments they almost walked away. There was also a moment I did not expect. They turned down a spot in a book that hit the USA Today bestseller list because the topic did not fit their brand. No hesitation. They would do it again. If you run a membership, or you are thinking about starting one, this conversation gets into the real economics in a way most people do not talk about publicly. I think you will get a lot from it. Check out Shelley and CJ's work: 🌐 https://www.trainingauthors.com/ 📸 https://www.facebook.com/kingdomwriterspage/ ▶️ https://www.youtube.com/@kingdomwriterstv/

Send us Fan Mail 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Alain Picard spent years saying no to teaching. He believed, genuinely believed, that those who can't do, teach. It took a recession, a pregnant wife, no commissions, and his German wife looking him in the eye and saying "you're burying your gifts in the ground" to change his mind. That one conversation set off a chain of small yeses that eventually led to a membership community called Cultivate, three instructional art books, a YouTube channel, about 25,000 people on his email list, and a business built entirely around helping pastel artists transform. Dominik sat down with Alain to pull apart how all of it actually happened. They talked about why "if you build it, they will come" is a lie for artists, how free YouTube content around simple questions like "what pastels should I buy" became his most powerful list-building tool, and how he structures Cultivate so that students enter through a signature course and stay for the community. There was also a really good thread about what Alain calls the tyranny of the urgent, the idea that if you only ever respond to the small fires, you never build anything that matters. He's lived that tension for thirty years, and the way he describes it is worth your time. If you're a course creator who feels like your identity is tangled up in your results, or you're stuck at a revenue plateau and not sure what to try next, this one is for you. Check out Alain's work: 🌐 https://www.picardstudio.com/ 📸 https://www.instagram.com/alainpicard/ ▶️ https://www.youtube.com/channel/@UCWyF5CvAv8c0oP4M5gWBaFA

Send us Fan Mail Grow your course revenue up to 30% in 7 days - no paid ads, no sales calls 📈https://datadrivenmarketing.co/roadmap Billy Seol built his coaching business from Reddit. Not ads, not a big launch, not a personal brand with a large following. He started by showing up where people were already suffering and saying something useful. That's the whole philosophy in miniature. Dominik sat down with Billy, a Buddhist life coach and former software engineer, to pull apart some ideas that don't get much airtime in the online course world. Billy's central argument is that most people who say they want success actually don't, not because they're lazy, but because success is a black box. They've never defined what their inner experience of it would actually feel like. And so, unconsciously, they steer away from it. It's the same reason a smoker keeps saying they want to quit. What stuck with Dominik in this one was the confrontation piece. Billy deliberately activates his clients emotionally during sessions, and then asks them to look at themselves in that state. His reasoning: the person who shows up when you're stressed, defensive, or triggered is the person running your business. If you never see that person clearly, your business keeps replicating their behavior. They also got into resonance direction, Billy's way of thinking about marketing funnels as one continuous emotional throughline rather than disconnected pieces, and his practical advice for anyone who's plateaued: are you selling to the list you already have, or just watching it grow? I think you'll get a lot out of this one. Check out Billy's work: 🌐 http://julylifecoach.com 📸 https://instagram.com/july_lifecoach ▶️ https://www.youtube.com/@Julylifecoach

Send us Fan Mail 2-10x your email list size in just 3 steps 📩 https://datadrivenmarketing.co/guide Iwona Podlasińska picked up a camera in 2014 to photograph her own kids. Ten years later, she's run workshops in 17 countries, was named the most followed photographer on Flickr in 2017, and has thousands of students learning her distinctive dreamy, light-filled portrait style. John sat down with her to hear how that actually happened, and what running that kind of business really looks like day to day. What came through most clearly was how honest Iwona is about the gaps. She knows she has a large, loyal audience across Facebook, Instagram, and YouTube. She knows she has products people want, from in-person workshops priced up to $1,000 a ticket to courses, presets, and overlays. But the bit in the middle, converting that audience into consistent revenue, is the part she's still working out. Her email marketing hasn't been performing and she's not entirely sure why. Her organic social reach, which has always driven workshop bookings, is starting to get harder. And she's thinking seriously about what she offers after someone has already done a workshop. She also talked about something that doesn't come up enough in these conversations: the value of cooperation. Partnering with hosts, organizations, and other platforms has consistently widened her audience, even when it meant sharing the income. That's a trade-off she's made deliberately, and it's worked. This one's a little different from our usual episodes. Iwona isn't sitting on a polished system. She's a world-class photographer figuring out the business side in real time, and that makes it a genuinely interesting conversation. I think you'll enjoy it. Check out Iwona's work: 🌐 https://iwonapodlasinska.com 📸 https://www.instagram.com/iwonapodlasinska ▶️ https://www.youtube.com/@iwonapodlasinska

Send us Fan Mail Get your tripwire product ideas here: 👉🏼 https://datadrivenmarketing.co/tripwire Rosalie E'Silva spent years at CNN, NBC, Al Jazeera, and Bloomberg telling other people's stories. The whole time, she was keeping a secret: she'd been having out-of-body experiences since childhood and had never told anyone. In 2024, she left broadcast journalism to teach Yoga Nidra for astral projection. She now has over 150,000 YouTube subscribers, more than 20 million views, and a course community whose students are so engaged they meet on Zoom and Discord without her, multiple times a week, just because they want to. I sat down with Rosalie to talk about how she built this from scratch, starting with a video she almost deleted. They got into what astral projection actually is, why people seek it out, and what it does to someone who experiences it firsthand. Rosalie has a real gift for making something that sounds wildly esoteric feel completely accessible. They also got practical. Rosalie's YouTube channel is bringing in around 207,000 views a month, but her email list sits at just over 1,500 people. I walked through exactly what I'd change, from where to place the lead magnet in meditation videos, to using her existing tracks as a tripwire offer, to what a simple value ladder could look like for her business. It's a genuinely unusual conversation, part business strategy, part window into a world most people have never heard of. I think you'll enjoy it. Check out Rosalie's work: 🌐 http://rosalieesilva.com ▶️ http://www.youtube.com/@RosalieYoga

Send us Fan Mail Jim Cockrum has been doing this for 24 years, and he still texted three coaching students personally this week just to check in. That detail tells you a lot about how Jim runs his business. He's the founder of Proven Amazon Course, host of Silent Sales Machine Radio, and the author of a book that's been read by over a million people. His funnel starts at $7 and goes to $7,000, he's coached more than 7,000 students, and his Facebook community has 80,000 members. But the thing that struck me most in this conversation wasn't the scale. It was how much of his success comes down to a philosophy most people resist: give everything away for free. We talked through his entire funnel, from how he spends $50–$90 to acquire a $7 customer and recoups it within 30–90 days, to why he says there's nothing behind his paywall except time and relationship. He told me about a real estate client who fired him for suggesting free, then called back months later when the paid version flopped. And he shared the Death Wish Coffee story, where a single email blast outperformed a Super Bowl commercial in sales. We also got into email list hygiene, why he maintains 40% open rates by scrubbing non-clickers, and why he thinks getting people onto a screen is the most underrated move in any funnel. Jim is sharp, generous with what he knows, and genuinely fun to talk to. I think you'll enjoy this one. Check out Jim's work: 🌐 https://www.silentjim.com/ 📸 https://www.instagram.com/jimcockrum/?hl=en ▶️ https://www.youtube.com/c/silentjimdotcom

Send us Fan Mail Looking for predictable revenue growth? Access our FREE 7-day roadmap to increase your income without paid ads or sales calls! 👉🏼 https://datadrivenmarketing.co/roadmap Elsa runs Peace of French, a YouTube channel with hundreds of thousands of subscribers, and she built the whole thing again in Hebrew. Every day, companies email her offering money to promote their language apps. She says no almost every time. Dominik sat down with Elsa to find out why, and what he got was a really clear-eyed conversation about what it actually means to run a course business rather than an influencer operation. Elsa started teaching French to her partner, found YouTube, and built from there, filming on a bad phone with no microphone until she hit 100,000 subscribers. What I found most interesting was her thinking on trust in the age of AI. She isn't panicking. She thinks the creators who've built real relationships with their audiences have something AI can't replicate, and she's been quietly building that kind of connection by sharing her everyday life alongside her lessons. She also talked through her quiz funnel, why she's cautious about over-discounting, how she deliberately prunes her email list, and what happened when she closed her membership and repackaged it as a one-time product. That last part is worth listening to if you have an offer that's plateaued. She's honest about what's hard too, including the real cost of running two businesses at once and waiting two full years before starting her email list. Check out Elsa's work: 🌐 https://www.pieceoffrench.com/ ▶️ https://www.youtube.com/@UCVzyfpNuFF4ENY8zNTIW7ug

Send us Fan Mail Victor Damasio grew up selling newspapers on the Rio subway and working pub crawls to pay his way through law school. Today he has 729,000 Instagram followers in Brazil, nearly a quarter of a million YouTube subscribers, and a mastermind he charges $20,000 to join. This conversation is about what he figured out in between. I sat down with Victor to talk about one specific idea: why course creators who already have an audience and existing clients are leaving serious money on the table by not having a high-ticket offer. Victor's argument is simple and hard to argue with. If someone in your audience would pay ten times more to get closer access to you, and you never give them the chance to do that, you're treating all your clients the same when they're not. Victor walks through his four-question application process, what he calls the Spartan method, which flips the usual sales dynamic. Instead of you pitching someone, they apply to work with you. He explains exactly what to ask, what good answers look like, how to run a 20-minute vetting call, and why saying no to the wrong clients is something they'll actually thank you for. There's also a genuinely useful analogy involving Qatar Airways business class that I haven't been able to stop thinking about since we recorded this. Victor is just starting to build his English-language audience, so if you want to reach him while he's still responding personally to messages, now's the time. Hope you enjoy this one as much as I did. Check out Victor's work: 🌐 https://www.victordamasio.com/eng-us 📸 https://www.instagram.com/victordamasio/ ▶️ https://www.youtube.com/channel/UCEF03nN_kI6RKznPRw9x7MQ

Send us Fan Mail Want to 2-10x your email list size quickly? Download our FREE Lead Magnet Guide and increase your email list size by 2-10x, simply by following our proven step-by-step guide 👉🏼 https://datadrivenmarketing.co/lead-magnet Mark Wales has had a career that is genuinely hard to believe. Sixteen years in the Australian Army, four tours of Afghanistan with the SAS, an MBA from Wharton, a stint at McKinsey, and then he won Australian Survivor. Now he is building an online course business around leadership and resilience, and he emailed John to say he had been studying the podcast and was ready to build his funnel. What made this conversation so good is that Mark is right in the middle of it. The course is built, the YouTube channel has 1.8 million lifetime views, and the goal is $5,000 AUD a month in revenue. But the email list is at 1,300. So John walks through exactly what needs to change, from where to place lead magnet CTAs in videos, to the 1% opt-in benchmark Mark should be hitting, to how many offers he needs to make consistent monthly revenue. There is also a genuinely fun stretch where they figure out how to turn Mark's keynote speaking appearances into a lead generation machine, including an idea involving shipping his new book to every attendee who signs up that Mark reckons could hit a ninety percent conversion rate. Mark saw the potential of online courses back in 2017 when he was project managing course builds at McKinsey. It took him a few more years to put all the pieces together. You can feel in this conversation that the pieces are finally there. I think you'll enjoy this one. Check out Mark's work: 📖 Mark's New Book, Mission Ready: https://www.panmacmillan.com.au/9781761902796/ 🌐 LinkedIn: https://www.linkedin.com/in/mark-wales/ 📸 Instagram: https://www.instagram.com/mark.a.wales/?hl=en ▶️ YouTube: https://www.youtube.com/@mark-wales

Send us Fan Mail Alicia Katz Pollock built something most course creators never think to build. She took QuickBooks training, a topic most people assume is dry and functional, and turned it into a tiered membership with over 50 courses, live community calls, a coaching program, five books, a podcast, and CPE accreditation that accounting firms actually require their staff to complete. Dominik sat down with Alicia to trace how that happened. She started with a single beginner bootcamp, then kept adding courses every time a client asked about something new. Banking feeds, reconciliation, payroll, sales tax. Eventually she had enough that selling them one at a time felt expensive for the buyer, so she built a membership instead. One thing Alicia said that stuck with Dominik: she fully expected members to stay one year and then leave once they'd worked through the curriculum. That didn't happen. People have been in the community for years, and when she asked why, the answer wasn't the 50 courses. It was the twice-monthly round-robin calls where members bring their real client problems and work through them together. There's also a fascinating section on the four years she spent earning NASBA accreditation for CPE credits, what it took, and how it eventually opened the door to selling seats directly to accounting firms. Alicia is honest, specific, and genuinely fun to listen to. I think you'll enjoy this one. Check out Alicia's work: 🌐 https://royalwise.com/

Send us Fan Mail Milo Andreo built one of the biggest piano teaching businesses on the internet in Portuguese. Over a million subscribers, 26,000 students, a full course platform with a community, a music library, the works. Then he decided to do it all again, in English, from scratch. Two years in, his English channel Easy Fast Piano is already past 170,000 subscribers and 10,000 students. And he's running both at the same time, producing videos in two languages every single week. I had a great conversation with Milo about what that actually looks like. We got into his lead magnet system, where he creates a free PDF for every single video he publishes, which is now bringing in around 10,000 new email subscribers every month. We also talked about the difference between translating a business and actually adapting it, because Milo learned the hard way that the Brazilian market and the English-speaking market are not the same thing, even if the teaching content is identical. Milo also shared how he's using AI across pretty much every part of his business and personal life right now. His answer when I asked where he'd found it helpful was just, "Everything. You name it, I'm using." We also got into survey strategy, segmenting email lists by musical goals, and why long-form YouTube content converts to course buyers in a way that nothing else really matches. I think you'll enjoy this one. Check out Milo's work: 🌐 http://www.miloandreo.com 📸 http://instagram.com/@miloandreo ▶️ http://youtube.com/@miloandreo

Send us Fan Mail Lauren Bateman has 650,000 YouTube subscribers, nearly 900 videos, and over 58 million views teaching guitar to older beginners. She also survived cancer at 16, quit a pharmaceutical job in her twenties, opened a brick-and-mortar music school, and now runs the online side of her business with a small team of VAs and an editor. There is a lot going on. What I loved about this conversation was how clearly Lauren has thought about the trade-offs in her business. She knows exactly why she will not do high-ticket coaching, exactly what kind of life she is trying to protect, and exactly what kind of teaching lights her up. Not many course creators at her level are this honest about what they want and what they are willing to give up to get it. We also got into some real tactical detail. Lauren has two different sales pages with different headlines for different traffic sources, and she has the A/B testing data to explain why. I walked through what I think she could do to significantly increase revenue from her YouTube traffic, and she was genuinely open to testing it. The back-and-forth on email list strategy, lead magnets, and conversion rates was one of the more practical exchanges we have had on the show in a while. And then there is the personal side, which surprised me a bit. Lauren said she has spent 20 years working toward a specific goal, and she has reached it. Now she is working with a coach to figure out what comes next. That part of the conversation stuck with me. I think you will enjoy this one. Check out Lauren's work: 🌐 https://www.laurenbateman.com/ 📸 https://www.instagram.com/thelaurenbateman/ ▶️ https://www.youtube.com/LaurenBateman