Building your Brand

Your business evolves over time, so why shouldn't your branding? In this episode of Building Your Brand , I chat with brand designer and self-styled "brand chef" Aiza Cheung of Studio Coya. We dive deep into why small business owners and service providers should stop flattening their services into generic lists and instead embrace the power of branding their signature offers. Aiza breaks down her signature food analogies to explain how your business brand acts as the restaurant, while your signature offer is that one distinctive dish everyone comes back for. We also talk about the brilliant concept of "themed branding," using pattern disruptions, and how you can steal clever campaign strategies from corporate giants to stand out in your own industry. Key Takeaways The Restaurant vs. The Signature Dish : Your overarching business brand is there to nurture your audience and build general trust . Your signature offer branding is the entry point that shows clients exactly what specific solution you provide. Pattern Disruption via Campaigns : Consistency builds trust, but audiences can become blind to the same visuals over time. Launching a dedicated campaign or signature offer provides a temporary window to play with new visual elements to peak curiosity. Theming Grounds Your Messaging : Choosing an anchor or theme (like Aiza's food concept or Rachel Emma Wearing's space aesthetic) makes it exponentially easier to write copy, devise analogies, and feel creatively aligned. Borrow from Other Industries : Instead of mimicking direct competitors, look outside your niche. Aiza looks to product-based food brands and hospitality to discover fresh ways to market online services. Strategic Disruption vs. Trust : Standing out with an unusual industry colour palette is highly effective, but you must ensure your visual pattern disruption doesn't undermine the core trust required for your profession. Episode Highlights 01:45 : Aiza's journey from a linear design career to handling an unexpected redundancy that pushed her into running her studio 04:20 : What exactly defines a signature offer and how service providers can apply the SaaS model to their programs 08:35 : Pulling visual levers: Deciding how visually similar or distinct a sub-brand should be from your main parent brand 18:25 : How Aiza stumbled across her food theme by mistake and how it transformed into her biggest marketing asset 20:15 : Designing a theme that isn't loud: The story of The Two Lauras and their internal "comfy jumper and jeans" anchor 28:30 : Why it is okay to play with visual trends in short-term marketing blocks rather than a permanent rebrand About the Guest Aiza Cheung is a brand designer, strategist, and the founder of Studio Coya . Known as the "brand chef," she helps online service-based businesses differentiate their primary brands and structure unique visual worlds around their signature offers. Website : studiocoya.com Instagram : @studiocoya Podcast : Nourish Your Brand Aiza's Free Theming Masterclass I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

I've got a lot coming up in the final few months of the year, so in this episode I'm sharing what I'm looking forward to, what's making me nervous and what I still have capacity to add in. I love the variety of the work I do so am excited that I have some great clients, my own event, speaking at other peoples events and few other things in between to keep things interesting. If you would like to join me for the live Building Your Brand podcast event in London use the code EARLYBIRD and get your ticket here: Building Your Brand Live podcast event To sign up for Adobe MAX Miami (you can sign up to watch online for free if you can't make it in person) head here: Adobe MAX Miami Episode Highlights 00:10 – Kicking off Q4: personal and business reflections 02:30 – Preparing for major speaking events and managing nerves 05:00 – Achieving milestones and celebrating progress 08:00 – Looking ahead: new opportunities and future plans 11:00 – Inviting connections, collaborations, and new clients Key Takeaways Celebrate Your Milestones Recognize and honour the big achievements on your journey; they're proof of your growth and dedication. Growth Comes with Nerves Embracing new challenges often means stepping outside your comfort zone, but that's where real progress happens. Balance Ambition with Self-Care Pursue your goals, but remember to protect your time and energy so you can enjoy the journey. Stay Open to Connection Building relationships and sharing your expertise can lead to exciting new opportunities and collaborations. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

Today on the podcast, I'm chatting with Suz Chadwick, an expert who is brilliant at helping business owners navigate their personal branding. One of the things I love about these conversations is when unexpected themes and patterns appear. In this chat, we focus heavily on the importance of aligning your goals and your "why" when you are intentionally building a personal brand. We debate if everyone actually needs a personal brand, what the process of growing one looks like in practice, and the uncomfortable parts of running a business that people rarely talk about. Suz shares incredibly helpful frameworks, including her "sandwich" concept, to help you figure out exactly where you want to go. If you need clarity and a confidence boost this is the episode for you! Key Takeaways Your Personal Brand is Your Reputation : At its simplest, your personal brand is just your reputation and the very first thing people think about when your name comes up. Building one is about intentionally crafting that image in a way that feels natural and entirely true to who you are. The Strategic Brand Sandwich : Suz shares her framework for evaluating your business and brand alignment. It requires balancing three core elements: your professional expertise, your personal values, and your overarching mission. Entrepreneurship is Often Oversold : The 'glamorous' side of running a business and the day to day reality which, often, involves living in discomfort. Intention Drives Content : You don't need to post everything on social media to have a strong personal brand! Accepting Continuous Learning : Business success is not a fixed destination where everything remains perfect. It's an ongoing journey of adjusting your strategies, learning new skills, and evolving alongside your industry. Episode Highlights 01:12 : Defining a personal brand as a natural, intentional extension of your reputation. 08:45 : Why entrepreneurship is frequently glamorised and the parts of the journey we do not talk about enough. 15:30 : A deep dive into the "sandwich" framework to clarify your professional, personal, and mission goals. 24:10 : How to set healthy boundaries between what is public, what is personal, and what stays private. 33:15 : Overcoming the fear of visibility and stepping out from behind your business logo. 40:55 : Embracing the discomfort of running a business in a constantly shifting market. About the Guest Suz Chadwick is a brand consultant, business coach, and speaker who helps entrepreneurs build powerful personal brands and profitable businesses. She is also the host of the Brand Builders Lab podcast. Website : suzchadwick.com Instagram : @suzchadwick Podcast : Brand Builders Lab End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

After a summer break I'm back with my solo episodes. In today's episode I reflect on my month-long challenge of sharing my work online every day. I chat about the vulnerability, confidence struggles, and the surprising lessons I learned along the way. If you've ever hesitated to put yourself out there or worried about what others might think, I hope my story encourages you to take that leap and embrace the growth that comes from showing up consistently. Key Takeways Consistency Builds Confidence Showing up every day, even when it feels uncomfortable, is the fastest way to grow your self-belief and creative skills. Vulnerability is a Strength Sharing your work openly, flaws and all, can be scary, but it's also the key to authentic connection and personal growth. Let Go of Perfectionism Progress matters more than perfection. Each post is a step forward, not a final destination. Your Work Matters You never know who you might inspire or encourage by sharing your journey, even if it feels small or imperfect. Reflection Fuels Growth Taking time to look back on your creative process helps you see how far you've come and what you want to try next. Episode Highlights 00:04 – Why I started a daily sharing challenge and what I hoped to learn 02:15 – The emotional rollercoaster: vulnerability, fear, and unexpected support 05:30 – Lessons in consistency, confidence, and letting go of perfection 08:10 – The impact of sharing: feedback, connection, and creative breakthroughs 10:45 – Reflecting on the journey and advice for anyone wanting to share more I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

This week I'm joined by my good friend and long-time collaborator Matt Joyce, an illustrator and mural artist based in Cardiff whose work brings brands to life in bold, playful ways. We dig into how illustration can elevate branding and marketing for independent businesses, why having a distinct style attracts the right clients, and how illustration can communicate values, culture and personality in a way words sometimes can't. We also get into the big topic of the moment; AI and how it's shaping (and not shaping) the creative industry. Plus, Matt shares his process, and how he does and doesn't market himself. Whether you're a business owner, creative, or just curious about the art behind the visuals, this conversation is packed with insights and inspiration. Key Takeaways Your Path Can Evolve Matt's journey from agency designer to full-time illustrator shows that it's never too late to pivot and follow your creative passions. Authenticity Builds Strong Brands Infusing personal touches and storytelling into your visuals makes brands more memorable and meaningful. Embrace Your Unique Style Finding and refining your own style helps clients know what to expect; and makes your work stand out in a crowded market. Community Fuels Growth Word of mouth, collaboration, and showing up at creative events are powerful ways to build a sustainable freelance career. Balance Consistency and Evolution Your style and process will naturally evolve; embrace change while staying true to your core strengths. Storytelling Through Illustration Thoughtful, bespoke visuals can communicate brand values and connect with audiences on a deeper level. AI is a Tool, Not a Replacement While AI is changing the creative landscape, Matt believes the human touch and creative intuition remain irreplaceable. Celebrate the Wins, Big and Small From dream clients to seeing your work in the wild, take time to acknowledge your achievements before moving on to the next goal. Episode Highlights 01:07 – Matt's creative journey: from design for media to illustration and murals 02:49 – Transitioning from agency work to freelance and building a career in illustration 07:22 – Developing a signature style, client expectations, and the evolution of personal style 08:35 – The importance of authenticity and balancing niche with versatility 17:42 – Storytelling through illustration: adding personal touches and building brand worlds 38:24 – Repurposing creative assets and working smarter, not harder 38:57 – The impact of AI on illustration, contracts, and client relationships 40:09 – Client attitudes toward AI, copyright, and adapting to industry changes About The Guest Matt Joyce on Instagram Matt Joyce Portfolio I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and edited by me, recorded and produced at Kingsbane Studios If you like to watch your podcasts you can watch all of my solo episodes and a few intewview episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode, I chat with the incredibly talented illustrator Kyle T Webster about the power of being a generalist, building a creative career, and the value of authentic relationships. Kyle's journey; from experimenting with different creative paths to selling his company to Adobe; offers so many lessons for anyone navigating the ups and downs of creative business. I left this conversation feeling energized and inspired, and I hope you do too. Key Takeaways Embrace Being a Generalist You don't have to niche down to succeed; exploring different styles and skills can open unexpected doors and keep your work exciting. See Everything as an Experiment Treat your creative journey as a series of experiments. Success and failure are both valuable teachers, and trying new things leads to growth. Build Genuine Relationships Opportunities often come from authentic connections, not just networking for the sake of it. Be yourself and nurture real friendships in your industry. Redefine Success on Your Terms Success isn't always a straight line. Stay curious, keep learning, and let your own values guide your path. Persevere Through Rejection Every creative faces setbacks; what matters is getting back up, learning from criticism, and continuing to move forward. Stay Open to Unexpected Paths Sometimes the most rewarding opportunities come from zigzagging journeys and saying yes to new adventures. Episode Highlight 01:44 – How Kyle's zigzag career path led to Adobe and creative freedom 03:37 – The value of being a generalist vs. niching down 06:03 – Social media, style, and the myth of the "one true niche" 10:17 – Boredom, experimentation, and keeping creativity alive 12:28 – Learning from failure and treating everything as an experiment 19:25 – The power of authentic relationships and unexpected opportunities 21:06 – Stories of career breakthroughs and saying yes to new experiences 50:09 – Kyle's current projects, future dreams, and final inspiration Referenced in the episode: Sign up for Kyle's newsletter The Accidental Expert Kyle's website Instagram I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House , teaching workshops on personal branding, finding your style, and portfolio strategy. Meg chatted with me about building an authentic and impactful brand around your personality and style and how that can help to make the world a happier place. We discuss professionalism, dealing with negative comments online, and having a positive impact on the world. If you want your brand to feel more 'you' but don't know where to start this is the perfect episode. Key Takeaways Authenticity is Your Superpower Embracing who you truly are; quirks, passions, and all; creates a brand and life that feels joyful and meaningful. Unlearning Conformity Letting go of what you "should" be and questioning old beliefs opens the door to creativity, confidence, and genuine connection. You're Not for Everyone (and That's Good) Being boldly yourself will attract the right people and opportunities, while freeing you from people-pleasing and self-doubt. Define Success on Your Own Terms True fulfillment comes from aligning your goals and lifestyle with what matters most to you, not chasing someone else's version of success. Your Unique Mix is Your Niche Combining your personality, skills, and interests creates a one-of-a-kind offering that no one else can replicate. Modeling Authenticity Inspires Others By showing up as yourself, you give others permission to do the same and help build a more supportive, creative world. Episode Highlights 00:10 – Why this episode is a favorite and Meg's impact on the show 01:22 – Meg's journey: from conformity to authentic self-expression 03:15 – Finding your style and building a cohesive personal brand 05:17 – Overcoming fear, negative comments, and embracing individuality 10:45 – Unlearning old beliefs and practicing self-acceptance 20:12 – Redefining professionalism and thriving by being yourself 22:01 – Attracting the right clients and opportunities through authenticity 27:20 – Setting your own goals and letting go of people-pleasing 33:05 – Personal style, branding, and resisting trends 42:25 – The empowerment and freedom of living as your true self 48:49 – Where to find Meg and learn more about their workshops and resources Don't forget to check out Meg's online and follow them on Instagram . I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review! Check out Birmingham Design Festival featured in today's episode

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. We can all agree that the last few years have been a bit of a rollercoaster. Running a small business is hard work at the best of times but throw a double whammy of an unprecedented pandemic AND a recession into the mix and finding joy falls to the bottom of our (very long) to-do lists. If you're nodding your head right now today's episode is going to transform how you think about happiness, positivity and how to find joy even when times are really tough. I invited author, positive psychology practitioner and Joyful Coach Sophie Cliff onto the podcast to share her thoughts on how to live a more joyful life without falling into the trap of ignoring the negative stuff. It's a really practical episode that'll uplift and inspire you to choose joy and, top tip, make sure you have a notepad handy while you're listening! Key Takeaways Let Go of "Shoulds" to Find Joy Releasing the pressure of what you think you "should" do opens the door to authentic happiness and self-acceptance. Joy Lives in Small, Everyday Moments True joy isn't just in big achievements; it's found in tiny delights, daily rituals, and the present moment. Make Space for Joy; Intentionally Carve out time for what lights you up, even if it's just a few minutes. Joy grows when you create room for it. Experiment and Reflect Treat new habits and routines as experiments, not tests of perfection. Reflection helps you notice progress and adjust with self-compassion. Pursue Your Own Version of Joy Don't chase someone else's goals or definitions of success. Tune into what truly matters to you and let that guide your choices. Small Joys Spark Big Change Even tiny moments of joy can create a positive upward spiral, fueling creativity, resilience, and well-being. Episode Highlights 00:01 – Why this episode is a favorite and the impact of Sophie's message 02:02 – Meet Sophie Cliff: her story and the science of joy 08:56 – Joy in the small stuff and why we can't "bank" happiness for later 14:28 – Remembering your "why" and building a joyful business 17:09 – How to intentionally plan and create space for joy 20:14 – The power of reflection and learning from experiments 31:04 – Embracing imperfection, letting go of comparison, and celebrating progress 42:26 – Focusing on what you can control and finding joy in uncertain times 55:03 – The upward spiral: how small joys build resilience and creativity Mentioned in the Episode - Buy Sophie's book Choose Joy I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. How do you feel about money? If you're anything like me you might have a chequered history with your business finances and, let's face it, that rarely feels good. In today's empowering episode I chat with the award-winning founder of rainchq Davinia Tomlinson who is on a mission to help women take control of their financial futures. I've talked about burying my head in the sand with my business finances before but today we tackle this sometimes scary topic head on as we unpick money stories, working with financial advisors without feeling shame and the impact feeling confident with money has on our business. Key Takeaways Face Your Finances with Courage Moving past fear and avoidance is the first step to building lasting financial security and confidence. Empower Yourself Through Knowledge Financial education and honest conversations help break down barriers and unlock your potential to build wealth. Your Pricing Reflects Your Value Setting fair, strategic prices is an act of self-respect and a key part of your brand; don't be afraid to charge what you're worth. Automate and Simplify for Success Use technology and systems to make saving, investing, and managing money easier, so you can focus on what matters most. Plan for the Future, Live for Today Balance enjoying life now with preparing for the future; small, consistent actions today can create big opportunities tomorrow. Lift the Next Generation Teaching financial skills to girls and young women empowers them to break cycles and build brighter futures for themselves and their communities. Episode Highlights 00:10 – Why talking about money is so hard—and why it matters 02:17 – Meet Davina Tomlinson and the mission of Rain HQ 05:16 – The gender gap in wealth, investing, and financial advice 08:44 – Why relatable role models and honest conversations are crucial 12:26 – Challenging limiting beliefs and standing firm on your pricing 16:37 – Pricing as part of your brand and business strategy 21:24 – Treating your life like a business: tracking income and expenses 22:50 – Automating savings, pensions, and building healthy habits 26:21 – Planning for the future and setting big-picture goals 28:58 – Davina's book "Cash is Queen" and empowering the next generation Mentioned in the episode: - Buy Davinia's book Cash is Queen - Listen to Liz Wilcox on the podcast talking about brand personality and email marketing This episode sponsorship slot featured the amazing email membership of Liz Wilcox. Check it out here . I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK. She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she'd learnt to help people starting out in business feel confident about legal things. The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want's to help and in the process she became a small business owner too. Episode Highlights 00:01 – Why legal topics matter for small business owners 01:20 – Meet Ingrid: her mission to make legal support accessible 03:10 – When to start thinking about legal documents and contracts 05:15 – The essential documents every business needs (privacy, cookies, terms, contracts) 08:15 – Flexibility, templates, and making contracts work for you 13:00 – Trademarks: what they are and when to consider them 18:00 – The power of clarity, boundaries, and legal confidence 25:00 – Legal care as part of your brand and client experience 32:00 – Overcoming mindset blocks and making the law work for you Key Takeaways Start as You Mean to Go On Laying legal foundations early brings peace of mind and sets the tone for a confident, professional business journey. Protection is Empowerment Contracts and policies aren't just paperwork; they're tools that protect your creativity, your income, and your client relationships. Clarity Builds Trust Clear agreements and transparent policies foster trust, making every client interaction smoother and more respectful. Legal Confidence is for Everyone The law isn't just for big companies; accessible templates and resources mean every small business owner can feel secure and empowered. Your Brand is More Than Visuals Legal care is part of your brand experience, showing clients you value integrity, safety, and professionalism at every touchpoint. Reclaim Your Power Embracing legal tools is an act of self-respect and kindness to your clients; no more shrinking or second-guessing, just confident business-building. Mentioned in the Episode Ingrid's website: Her Legal Space I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole "email marketing thing" and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. In this episode, I chat with Liz Wilcox, whose infectious enthusiasm for email marketing and unapologetic approach to personal branding is truly inspiring. We dive into how you can infuse your unique personality into your brand, why email marketing is such a powerful tool for connection, and how doing business your own way can attract the right people. Whether you're looking to stand out or just want to feel more at home in your business, I hope this conversation encourages you to embrace what makes you, you. Key Takeaways Lead With Who You Are Building a brand around your true personality creates genuine connections and makes your business a place where you belong. Let Your Values and Vision Shine When you share your values and vision openly, you attract people who resonate with your mission; not just your style. Authenticity Attracts the Right Audience Being boldly yourself may not appeal to everyone, but it draws in those who truly connect with your story and energy. Consistency Doesn't Mean Predictability Show up regularly, but don't be afraid to vary your approach; keep things fresh and let your personality evolve. Small Personal Touches Matter Simple, relatable updates in your emails or content can build trust and make your brand memorable. You Can Build Success Your Own Way There's no single formula; find the intersection of what feels good, what you're great at, and what serves your audience. Episode Highlights 01:18 – Meet Liz Wilcox: 90s branding, authenticity, and doing business her way 02:04 – How to get your personality across in your brand 04:07 – The evolution of Liz's business and finding her true voice 06:44 – Attracting the right clients through authentic branding 09:11 – Vision, values, and the strategy behind personal branding 13:26 – Practical advice for showing up as yourself online 16:35 – The power of connection, community, and being open 22:48 – Email marketing tips: keep it simple, personal, and varied 28:29 – Building a business that feels good and serves others Where to find out more from Liz Liz's 9$ membership (affiliate link) Liz's Instagram Liz's Facebook Liz's Twitter I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode I speak to Sasha Glasgow of Frank + Feel. Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt. Through her email letters, journalling workshops, podcast and Instagram #RemindHers, she documents her journey as it unfolds, unlearning self-doubt, tuning back into self-trust, and living this new creative multi-hyphenate life she has finally given herself permission to pursue. Her hope in doing so publicly is that each step proves to be small, powerful #RemindHer to those who come across her words, in their own lives. Key Takeaways Journaling is a Safe Space for Self-Discovery Let your journal be a judgment-free zone where all parts of yourself can show up honestly and without filters. There Are No Rules; Find What Works for You Your journaling practice can be as simple or creative as you like. The only right way is the one that feels right for you. Journaling Fuels Clarity and Creativity Use your journal to marinate ideas, work through challenges, and spark new directions in your business and life. Start Small and Remove Barriers Even a few bullet points or a quick list can be powerful. Make journaling accessible by keeping your tools close and prompts simple. Let Honesty Lead, Not Perfection Don't worry about how your journal looks or reads; focus on being honest with yourself, not on creating something to share. Celebrate Tiny Delights and Everyday Joys Journaling isn't just for working through struggles; use it to notice and savor the small moments that bring you joy. Timestamps 01:26 – Meet Sasha Glasgow: her story and the Frank & Feel community 03:09 – How journaling supports business and personal growth 05:07 – The benefits of journaling for business owners 07:18 – Common journaling mistakes and the importance of honesty 10:12 – Different types of journaling and finding your own style 13:09 – Practical tips for starting and sustaining a journaling habit 17:20 – Journaling prompts for business owners and creative minds 24:34 – Journaling for joy, gratitude, and tiny delights To find more from Sasha check out: Sasha's RemindHer newsletter, for all new things happening. Season one of the podcast. Designed to be be there and be revisited whenever you might need them. Her website Her Instagram I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review! Also a big thank you to this episode's sponsor Little Nutkins - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas.

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back. We chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business. Key Takeaways Play is Powerful Embracing playfulness in life and business opens the door to creativity, resilience, and genuine happiness. Experiment Boldly Small businesses have the unique freedom to try new things, pivot quickly, and learn from every experiment; so don't be afraid to play and fail. Redefine Failure When you approach work with a playful mindset, failure becomes just another step in the creative process, not something to fear. Protect Your Joy Not every hobby needs to become a business; sometimes, keeping something just for fun is the best way to nurture your creativity. Stay True to Yourself Building a business around your values and passions can be deeply rewarding, even if it means taking the less conventional path. Connection Fuels Growth Engaging with your community and sharing your journey authentically can lead to surprising opportunities and meaningful impact. Episode Highlights 01:23 – Emma's background: from agency founder to play advocate 03:54 – The organic growth of The Playful Den and the decision to go all-in 07:19 – Monetizing a passion: Patreon, courses, and business pivots 10:17 – Branding, launching services, and experimenting with products 12:56 – Why small businesses can be braver and more playful 16:12 – Overcoming fear of failure and the Play-Doh mindset 19:32 – Marketing, newsletters, and building an engaged community 21:50 – The rewards and challenges of running a playful business You can find out more by visiting: Playful Den's website Playful Den's Instagram Playful Den's Patreon People Who Play Podcast I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! I'm always inspired by stories of purpose-driven businesses. In this episode, I sit down with Dave Linton, founder of Madlug; a brand that proves business can be a force for good. Dave's journey from youth worker to social entrepreneur is filled with lessons on resilience, clarity of mission, and the power of a simple story. Whether you're building a brand or just looking for a spark of inspiration, I hope this conversation encourages you to think bigger about the impact you can make. Key Takeaways A Clear Mission Creates Momentum When you know the problem you're solving and stay true to it, your brand's story becomes magnetic and memorable. Start Small, Dream Big Even with limited resources, bold ideas and determination can lead to global impact. Let Your Story Be Shared Make your mission easy to understand and repeat, when others can tell your story, your message spreads further than you ever could alone. Embrace Growth and Its Challenges Every stage of building something meaningful brings new lessons. Growth may be uncomfortable, but it's where transformation happens. Impact Goes Beyond Products True success is measured by the lives you touch and the change you inspire, not just sales or numbers. Stay Focused, Stay Generous Protect your core mission, but don't be afraid to share your ideas and support others along the way. Episode Highlights 00:20 – Meet Dave Linton and the Mad Lug mission 01:25 – The story behind Mad Lug: from youth work to social enterprise 02:55 – Naming, branding, and building a business with purpose 06:50 – The importance of a clear, shareable story 12:10 – Marketing, organic growth, and learning from mistakes 18:00 – Social media, influencers, and the value of authentic advocacy 24:40 – Challenges of growth, staying true to your mission, and leadership lessons 32:00 – Impact stories: changing lives and inspiring others 41:30 – Highlights, reflections, and how to connect with Madlug Find out more about Madlug: Madlug website Madlug for Business I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

I'm taking a little break from the podcast this summer, but that doesn't mean your feed will be empty! In this solo episode, I share why I'm stepping back from new episodes for a few months, how I've handpicked some of my favorite early interviews to re-release, and what my summer looks like as a self-employed parent. I hope this inspires you to find your own balance and enjoy a slower pace over the next few months. Key Takeaways Embrace the Power of Pause. Sometimes, stepping back is the best way to move forward. Allow yourself space to recharge and return with fresh energy and ideas. Rediscover Hidden Gems. There's value in revisiting the past; old conversations and experiences can offer new insights when seen through a different lens. Honor the Seasons of Life and Work. Life has natural rhythms. Recognize when it's time to slow down, focus on what matters most, and trust that growth can happen in quieter moments. Create Space for Creativity. Let go of deadlines and pressure to make room for curiosity, play, and creative exploration; sometimes the best ideas emerge when you least expect them. Stay Connected and Open. Even during times of rest, keep the lines of communication open. Inspiration and connection can come from the most unexpected places. Episode Highlights 00:30 – Why I'm re-releasing old episodes and how I chose them 01:40 – Summer listenership trends and the decision to pause new content 02:30 – My personal summer plans: balancing work, family, and creative projects 03:50 – Our family's shift system for work and childcare 05:00 – How to stay in touch and what to expect when the podcast returns in September I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

One of my favourite people to chat with about life and creativity is Meg Lewis. We often go deep into how we perceive the world, and in this episode, we talk about success, failure, and how to return to the fun and joy we experienced as children. Meg helps adults to undo, unlearn, and un-grow up so they can reconnect with their authentic selves before societal norms made things a bit too predictable. We explore how to dismantle the constructs of shame and why it is important to challenge what we consider "normal" in our careers and personal lives. Key Takeaways Unlearning Adulthood : Our default state as children is curiosity and confidence. We chat about how we can strip away the layers of "boring" habits and societal expectations to find our creative spark again. Challenging Collective Opinions : Meg explains the importance of questioning these norms, whether they relate to design choices or our broader career paths. Retraining for Resilience : Many of the things we think of as "unsafe," (like falling over in public) are actually just societal constructs of shame. We talk about how to retrain our brains to move past this. Redefining Success and Failure : Success is often measured by external validation, but we explore why personal contentment and staying true to your own values is a much more sustainable metric (and why Meg will never have a yacht!) Episode Highlights 01:25 : The challenge of communicating a complex, multi-hyphenate career succinctly (spoiler - Meg does it!) 05:40 : Challenging "normal" behaviour and the collective hatred of Comic Sans. 15:10 : How the brain's focus on safety creates unnecessary shame around being "weird." 23:00 : Why we need to dismantle the binary definitions of success and failure. 38:50 : Practical ways to bring small moments of joy and play into your daily routine. 58:15 : How to work with Meg through their career strategy programme and personal style class. About the Guest Meg Lewis is a designer, public speaker, and educator who helps individuals and companies find their unique voice and creative joy. They specialise in "un-growing up" and helping adults navigate their careers with more authenticity and less shame. Website : meglewis.com Instagram : @yourbuddymeg I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

In this debrief episode I take you behind the scenes of my experience at Atomicon 2026, one of the UK's leading marketing conferences for small businesses. This year was my first time speaking, and I recorded this episode the day after getting back to make sure everything was still fresh in my mind! Three years ago I went to Atomicon for the first time I remember thinking how much I would love to speak at the event, and now, after years of honing my public speaking skills and building my business through podcasting, that dream has become a reality. I share about the atmosphere at Atomicon, the supportive community, and the challenges and triumphs of preparing for a major speaking slot sponsored by Adobe. The episode also touches on the practical workflow shared during the talk, using Adobe Acrobat to repurpose podcast content, and the impact of inspiring others to start or revive their own podcasts. Whether you're interested in public speaking, event experiences, or actionable marketing tips, this episode offers honest insights and encouragement for anyone looking to grow their brand or step onto a bigger stage. If you want to get an early bird ticket for Atomicon next week you can use my affiliate link (you can get a full refund until early next year!) - https://atomic.site/?aap=617 Key Takways Set Big Goals and Celebrate Milestones. After attending Atomicon as an audience member three years ago, I set a goal to speak at the event and this year I achieved it! Take time to acknowledge your progress and celebrate your wins before moving on to the next challenge. Leverage Your Platform for Business Growth. Sharing how my podcast has directly impacted my business; by increasing visibility, expanding my network, and generating revenue; reminded me of the power of consistent content creation. Consider how your own platform can open new opportunities. Embrace Community and Support. Having friends and familiar faces in the audience, plus support from fellow speakers, made the experience even more meaningful. Surround yourself with people who encourage and inspire you, especially when tackling big goals. Keep Improving and Reflecting. Public speaking is a skill that takes practice. I noticed real progress in managing nerves and pacing during my talk. Regular reflection and seeking feedback are key to ongoing improvement in any area. Episode Highlights 00:40 – Recalling first Atomicon attendance and early ambitions 01:14 – Journey to becoming a speaker at Atomicon 02:24 – Overview of Atomicon's structure and atmosphere 04:50 – Managing nerves and backstage moments 06:32 – Sharing podcasting journey and Adobe Acrobat workflow 07:37 – Audience connections and community support 08:22 – Feedback and impact on listeners 09:10 – Reflections on personal growth and public speaking 11:00 – Looking ahead to next year's Atomicon and recommendations 12:32 – Gratitude and shoutouts to supporters Mentioned in the Episode Atomicon 2027 https://atomic.site/?aap=617 (aff link) Adobe MAX 2026: https://max.adobe.com/ Charlotte Lewis Episode https://buildingyourbrand.net/episode/charlotte-lewis/ Hannah Isted https://www.hicommunications.co.uk/ I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

In this episode I chat to returning guest and founder of Her Legals Ingrid Fernandez. We chatted way back in 2022 and since then AI has become HUGELY mainstream throwing up all sorts of joys and stresses for small business owners. We chatted about the essential AI clauses every small business owner needs in their contracts f rom ensuring brand transparency to preventing clients from "training" AI on your creative work. This conversation is an absolute essential listen if you've been worried about how AI could impact your business. Key Takeaways The Transparency Clause : Clearly define how AI is (and isn't) used in your business processes to build trust and reassure clients that your deliverables are human-made . Restricting Work for AI Training : Protect your intellectual property by including clauses that prohibit clients from feeding your custom designs or content into AI models to create "cheap replicas" . Privacy Policy Audits : Update your privacy documents at least annually to reflect any new AI tools or third-party subscriptions that might touch client data . Human Discernment is Non-Negotiable : AI is designed to "please," not necessarily to be accurate. Always verify AI-generated output for context, facts, and technical correctness . Assume Best Intentions First : Many contract breaches involving AI are accidental. Use clear legal boundaries as a tool for dialogue and education rather than immediate litigation . Episode Highlights 03:15 : Why AI cannot replace the technical expertise of a specialist lawyer or designer . 05:50 : How AI usage impacts a client's ability to trademark their branding . 09:20 : Real-life stories of clients using AI to avoid paying designers for variations of work . 14:10 : The "Reputational Risk" of using AI: Why people want to buy from humans, not robots . 23:45 : The importance of auditing your "third-party" tool list every six months . 30:45 : How AI "sloppiness" (like changing a speaker's face in a headshot) can damage your brand . 40:50 : Why a spirit of repair and transparency is more effective than a "cease and desist" . About the Guest Ingrid Fernandez is the founder of Her Legals , a legal firm dedicated to helping women in business secure their contracts, terms and conditions, and privacy compliance. She specialises in making the law accessible and transparent for small business owners. Website : herlegals.com Instagram : @herlegals Mentioned in the Episode Claude AI : Mentioned as an ideation too Canva : Discussed in the context of design templates and brand individuality . Adobe Express (Aff link): Mentioned regarding AI in creative suites . Her Legals Templates : Legal documents for small businesses, including AI considerations. End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

In this solo episode, I dive into the power of consistency in building a brand, why it matters, and how intentional disruptions can keep your audience engaged. I'm chatting through some practical strategies, personal experiences, and actionable tips for maintaining consistency without burning out. Key Takeaways Consistency Builds Trust. Regular, predictable content helps your audience recognize and trust your brand. Pattern Disruption Keeps You Memorable. Occasionally breaking your routine with something unexpected can reignite audience attention. Define Your Own Consistency. Consistency doesn't mean frequency; set a realistic schedule that works for you and your business. Systems and Support Make Consistency Possible. Processes, deadlines, and outsourcing tasks (like editing and show notes) help maintain regular output. Seasonal Adjustments and Creative Breaks. Using different formats or revisiting old content during busy periods can keep your brand fresh and sustainable. Episode Highlights 00:00:10 – Introduction: Why consistency feels overwhelming 00:00:50 – The value and limits of consistency 00:02:09 – Pattern disruption: Why and how to shake things up 00:03:18 – Defining what consistency means for your brand 00:04:49 – Building systems and getting support for consistency 00:08:27 – Using disruption and seasonal changes to stay creative Mentioned in the Episode Atomicon (Aff link) Lucy Lucraft Podcast Editing: lucylucraft.co.uk End Notes I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!

I am a big believer in the power of "side quests" . Over the years, my own side projects have transformed into vital parts of my business and completely changed my career trajectory . In this episode, I am joined by Mélanie Johnsson , a creative director, illustrator, and designer who is equally obsessed with the magic of the side quest . We dive into how these personal projects have brought her new clients, created a vibrant community, and allowed her to push her creative boundaries without the constraints of client briefs . Whether you are considering launching a magazine, a community challenge, or an exhibition, Mélanie's proactive attitude will empower you to stop waiting for opportunities and start creating them yourself . Thanks to Ivy Malik for sponsoring this episode. If you wanna learn how to co-create a sale so it doesn't feel like selling head to lizmosley.net/ivy and watch the free training video. Key Takeaways Proactive Career Growth : Side quests allow you to create the exact type of work you want to be hired for, effectively controlling your own professional narrative and journey. Creative Freedom and Values : Personal projects provide a space to align purely with your own vision and values, which is essential for preventing creative stagnation. Building Community and Authority : Projects like the "Pattern Challenge" or the "Mimi" platform establish you as an expert and build lasting associations in the minds of potential clients. The "Art Director" Mindset : Transitioning to broader titles like Art Director or Creative Director allows you to sell your "brain" and problem-solving skills rather than just a specific technical output. Overcoming Loneliness : Creative communities and in-person meetups serve as a vital antidote to the isolation of freelance life, offering validation and shared support. Episode Highlights 01:50 : Mélanie's background growing up in a creative family and her initial "rebellion" against design . 13:10 : The creation of Spellbound magazine and the joy of self-publishing. 14:15 : How the "Pattern Challenge" transitioned from an Instagram prompt to a charitable physical product. 20:45 : Proving creativity: How a client relationship led to 3D rendering and product design. 26:15 : The logistical challenges and dreams of building a physical creative studio. 36:10 : Rebranding and the power of solving visual problems through a "Creative Director" lens. About the Guest Mélanie Johnsson is a French Art Director, Designer, and Illustrator based in the UK . She works with brands across various industries, from skincare to editorial, and is the founder of the Mimi platform for creatives. Website : https://www.melaniejohnsson.com/ Instagram : @melanie.johnsson Mimi for Creatives : @mimi.for.creatives Mentioned in the Episode Spellbound Magazine : Melanie's self-published creative magazine. #thepatternchallengebymel : A long-running creative community challenge on Instagram. End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!