How To Start Up by FF&M

Before Kate Halfpenny designed wedding dresses, she dressed Kate Moss, Rihanna and Cate Blanchett for a living. That client list didn't just shape her design eye, it built her a reputation before she'd designed a single dress for the public. When a commission for actress Emilia Fox in 2005 became the foundation of Halfpenny London, Kate already understood something most founders take years to learn: proximity to the right person, at the right moment, is one of the most powerful and least controllable forms of PR there is. Kate's Advice: Build a reputation through consistently exceptional work, not just advertising Paid marketing creates visibility, but trust has to be earned Word of mouth can't be controlled. Focus on creating work people genuinely want to recommend Choose collaborators because they're the right fit, not because they're famous Audiences can feel the difference between genuine love for a brand and being paid to wear it Be crystal clear about who your brand is for. It protects you from the wrong partnerships One great PR moment opens the door, but consistency is what keeps people coming back Never compromise the integrity of your product simply to gain attention Bring experienced external leadership into your business sooner than you think Treat mistakes as part of building a business. They're lessons, not failures Protect time for your personal life before your business takes all of it Don't compare your journey to everyone else's, especially on social media Chapters (00:00) Why reputation beats advertising (01:25) Meet Kate Halfpenny (02:00) Building a brand through reputation (05:00) How Emilia Fox launched Halfpenny London (08:15) Why authentic celebrity PR is priceless (10:05) Choosing the right influencers (13:00) Celebrity marketing mistakes founders make (15:00) Turning one PR moment into a 20-year brand (18:00) PR, social media and luxury branding (20:30) Founder storytelling and personal brands (23:00) Growing Halfpenny internationally (24:30) The leadership mistake Kate would change (28:00) Work-life balance as a founder (29:30) Kate's question for the next guest FF&M enables you to own your own PR & produces podcasts. https://www.fallowfieldmason.com Recorded, edited & published by Juliet Fallowfield, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on Instagram @fallowfieldmason. MUSIC CREDIT: Funk Game Loop by Kevin MacLeod. Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Every guest on this podcast talks about looking after yourself and your sleep when starting a business so I was keen to speak to someone who has first hand experience in losing it, how to get it back & making a business from it too. Hayley Dawes spent years designing beautiful, calming homes for other people. She couldn't find a moment of that calm for herself. A mother of four and a long-time entrepreneur, Hayley battled chronic insomnia that began to affect every part of her life. The thing that finally shifted it was broad-spectrum CBD and plant actives, used properly and consistently. That personal discovery became Dreem Distillery, a science-led luxury sleep brand now known for its award-winning Night Drops Sleep Oil and, this year, a new magnesium body butter, Dreem Melt. This is a story about building a business out of a problem you genuinely couldn't solve any other way, and what happens when your professional skill and your personal life are pulling in completely opposite directions. Hayley's advice: Protect your sleep as fiercely as you protect your business Working harder works... until suddenly it doesn't Small daily habits ("micro moments") can have a huge impact on your nervous system Don't underestimate the power of a daily walk, movement and natural daylight to regulate your nervous system Build a business around solving a genuine problem Work with experts when you're entering an unfamiliar industry Never compromise on quality – from your product to your branding and packaging Building a business teaches resilience Prioritising yourself allows you to perform better in every area of your life FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on Instagram @fallowfieldmason. MUSIC CREDIT: Funk Game Loop by Kevin MacLeod. Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Laura Butler-Madden is an award-winning interior designer with 14 years of expertise restoring and transforming period properties. Laura hasn't left her design career. She's simply added a second one. For anyone starting a business, this may feel like a lot given how many hats you’re already wearing, so I was keen to chat to her about why and how she decided to do this. Keep listening to hear a practical guide on how to build a second career alongside your first. Laura's advice: Just because you can do something well doesn’t mean you should be doing it Go for what makes you happy and contented And simultaneously look for a gap in the market When you are in control of a business, you can shed the extra processes As long as you have the basics - like understanding spreadsheets - you can manage You don’t need a big team - but it also means you have no support group So you do need to be resilient to do everything yourself Patience and resilience are vital - just keep going! At first, there may be more lows than highs The big plus is the freedom Make sure you relax sometimes And acknowledge how far you’ve come FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Most founders start with an idea & go looking for an ingredient. The Taylor sisters started with the ingredient and had to build everything else around it. Their family has farmed plums in Northern California for four generations. For most of that time, the plum pits were just waste. Le Prunier turned them into the hero ingredient of an organic, luxury skincare line that now sits in goop, Anthropologie, Neiman Marcus & Bloomingdales. Allison came in from fashion and brand development, having worked at Giorgio Armani and MOTHER Denim. Jacqueline is a UCLA grad with a science background and culinary training. And rounding out the trio is their sister Elaine, who brings experience from two previous CPG brands and heads up finance and operations. This is a story about vertical integration before it was a trend, about patience in product development, and about what farming actually teaches you that business school doesn't. Jackie's advice: FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Jo Glynn-Smith is a coach & specialises in leadership growth, career transition and personal transformation, working with people to navigate change. Alongside her coaching practice she hosts The Midlife Entrepreneur podcast, which explores the shift from corporate life into entrepreneurship, so is perfectly placed to guide us through how to pivot in mid-life & address how listeners might honestly assess whether they are ready to do the same. Keep listening to hear a practical guide on ‘how to pivot’ Jo's advice: When considering a career change or starting a business in mid-life, be wary of a dramatic move which can be risky Consider your reasons for wanting change Make a list of the pros and cons of your current job Identify the aspects of your work you love the most/dislike the most Consider taking a sabbatical Consider whether it’s the pace of your current work/the way you currently work that is making you unhappy - not the work itself Coaching can help you identify the problems You will need to plan ahead financially and work out how long you can manage without an income Once you know this you can make a plan - Retrain? Have coaching? Undertake research? Be self-aware: will you be happier with a co-founder or a partner? Find people doing what you’re interested in, and talk to them at length Many skills are transferable - you will be competent in various fields Growth and learning are constant in everybody’s lives Self-belief can be the hardest attribute to find; use a coach to help you examine your successes Think about: what you love/what the world needs/what you can get paid for/what you are good at Finding your new identity and building a reputation takes time - expect this Create your own brand story Enjoy your autonomy FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

According to the Office for National Statistics, only around four in ten UK businesses live to see their fifth birthday. And for most of the ones that do make it, the bottleneck isn’t the market - it’s the founder. Our guest today learned that the hard way. Thea Brook spent over a decade as a CFO scaling startups into the tens of millions, built her own restaurants and product brands, and then ran the conventional playbook of working harder and growing faster straight into burnout and a brain haemorrhage. She rebuilt from scratch, and founded CALMM - now giving more than 250 founder-led businesses senior leadership brains on tap across strategy, ops, marketing, people and finance. Her blunt lesson: the skills that got you here are rarely the ones that get you past here. Thea's course can be found www.theabrook.com/workshop Thea's advice: When scaling, look inside your own business to find solutions: keep looking within Make the most of what you have already and your assets Recognise that it’s not all about starting a business and being an entrepreneur, it’s about owning a business The visionary side of things can be stimulating and fun - but the operating, the actual doing, can be hard Allow yourself strategic thinking time: assess your thinking and your doing Always accept you’re learning and never be afraid to ask questions FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

In this episode I'm joined by Emmie Faust , serial entrepreneur, investor in over 30 women-founded businesses & founder of Female Founders Rise, the 11,000-strong UK community supporting female entrepreneurs. Emmie is also the author of the newly published RISE Report , the largest independent study of female entrepreneurship in the UK & this is the first time she's sharing its findings on a podcast. We talk about why she built Female Founders Rise after a post-COVID breakdown, why she believes peer networks matter more than funding & why she is, very purposefully, a solo founder on her 11th business. What we cover: Why Emmie started Female Founders Rise after a breakdown, and why she never intended it to become a business The four pillars of Female Founders Rise: community, funding, fundamentals and awareness Key findings from the RISE Report, including the £310 billion opportunity for the UK economy Why 80% of young people can't name a female entrepreneur, and what the ecosystem needs to do about it Loneliness as the single biggest challenge for one in seven female founders Why peer networks outperform family, friends and even funding as the most valuable founder support The case against co-founders, and how to build a support structure without one Why "networking" is a dirty word, and what to call it instead Emmie's advice for first-time female founders: build in public, stay curious, and launch before it's perfect If you enjoyed this episode, please rate, review and subscribe wherever you get your podcasts. It genuinely helps other founders find the show. How To Start Up is produced by Fallow, Field & Mason. If you'd like help launching your own podcast, or doing your own PR in-house, visit fallowfieldmason.com. Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Charles Brun, co-founder of IZIPIZI, talks about how to start a brand from a simple idea and grow it into a global consumer business without losing sight of the initial values. This episode is about spotting overlooked opportunities, building a brand around design and accessibility and scaling internationally while staying true to the original idea. Keep listening to hear how IZIPIZI turned an everyday functional product into a global lifestyle brand - and what founders can learn about how to start a brand that truly resonates with consumers. Charles’ advice: Considerations like carbon footprint, sustainable delivery routes, general effect on the environment all contributed to our decisions and led to gaining B-corp certification We also find it important to consider the team and the staff and make sure this company is a great one to work for, with a positive atmosphere Our customers need good value/good quality product/good design; we need a good place to work From the outset we intended to make this product in a good way; we need the team to be happy We consider each other and make allowances for each other’s personal needs We had great mentors who gave us an education in producing and marketing something It’s important to keep talking to each other - sharing both the good things and the problems It’s also useful to network and meet other founders Always look around and consider other brands and the competition Take your time choosing your partners and have a strong partnership agreement in place Start marketing your product through the right outlets; be selective Every so often take a break with your partners away from the business and discuss long-term plans Always put the team before the product FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Nick Croft-Simon, is the co-founder & CEO of White Rabbit, the UK’s largest gluten free pizza brand & the No.1 contributor to growth in the category. But this is a conversation about more than pizza. It’s about how to build a truly consumer-led business. From building their own gluten free bakery to making the controversial data-led decision to introduce meat SKUs after starting as veggie and vegan this episode is about ownership, agility and listening hard when your customer speaks. If you want to understand what “consumer-led” really means in practice - not just in a pitch deck - keep listening. Nick's advice: Always listen to the consumer Aim high and don’t compromise You need your consumer to come back a second time Once convinced, your customers will spread the word and be your best advertisement Trust is everything Trade events can be useful if you choose very specific ones A consumer panel has been good for us; invite them to look closely at new products / question them exhaustively / listen to their answers. Honest feedback is gold Always put quality before everything else FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

In this episode Dan Cray, founder & CEO of PHIZZ, talks about how to scale without losing your North Star, stay focussed and go global. After raising capital, PHIZZ had the opportunity to go broad early. New markets, new use cases and major international interest created momentum - but also complexity. Dan shares how chasing too many opportunities diluted focus, and why returning to a laser focus became the foundation for faster and more sustainable growth. This episode is a lesson in timing, discipline and knowing when to say no. Keep listening to hear how PHIZZ found clarity through focus and what founders can learn about leadership, restraint and long-term growth. Dan's advice: Start with observation, not ambition Build credibility early, partnerships with trusted brands created momentum before mass awareness Investment creates pressure to scale, but chasing growth too broadly can pull you away from your core Focus is a growth strategy, cutting revenue generating products and markets can accelerate long term performance Say no more as you grow, shifting from a yes culture to disciplined decision making is key to scaling well Nail your home market first, global expansion only works if your core business is strong and stable FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Samantha Cusick is one of the most recognisable voices in hair & uses podcasting to deepen brand trust, create community, as well as accidentally open doors commercially & position herself as an authority in a crowded market. In this episode, we unpack what podcasting really does for you as an entrepreneur once the mic is live: how it supports the brand, drives opportunity, builds long-term equity & ultimately makes you feel less lonely as a founder. Keep listening to hear how to use podcasting as a growth lever, not a distraction and what founders should think about before they press record. This conversation explores: Why Samantha started a podcast despite running multiple salons How long-form podcasting creates deeper connection than short-form social media The realities of podcast growth, sponsorship, and production How podcasting has strengthened her broader business ecosystem Overcoming imposter syndrome as a founder The importance of understanding your numbers and planning properly when starting a business Why founders should “just start” - even without certainty FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

In today’s episode of How To Start Up , I’m joined by Marie du Petit Thouars and Matthew Berkson - the founders and partners behind Maison Louis Marie, the clean luxury fragrance house that blends centuries-old botanical heritage with modern consciousness. We discuss how they turned a personal passion into a global brand while learning to start, scale and stay married along the way. Matt & Marie's advice: Divide by strength, not ego Respect work ethic above all Align on values and definition of success Create physical and psychological boundaries Trust is the operating system Let go before you burn out Protect the relationship deliberately Say no as you grow FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Today on How To Start Up, I’m joined by Sophie Paterson, founder of the internationally recognised design studio Sophie Paterson Interiors. Since launching her studio in 2008, Sophie has completed over 80 luxury projects worldwide but it’s her strategic use of social media that transformed her business into the global brand it is today. With more than 1,000,000 followers across Instagram, YouTube and TikTok, Sophie has built a loyal international audience, opened doors to collaborations, and attracted clients around the world. Today, she shares how founders can use social platforms not just to showcase their work, but to grow a business, build credibility and reach global customers. In this episode, we cover: When using social media, it’s all about building a community It’s a good idea to share the process - whatever you are producing Be consistent about what you share - so your followers know what to expect Sharing builds trust Be honest: your personal brand is your brand A social media manager will enable you to produce more content and reach more platforms No need to be too polished; be genuine and don’t over-curate Sometimes reveal the bad as well as the good Don’t allow negative content from others to touch you If you’re building a business and questioning how visible you really need to be, this conversation offers reassurance, clarity and practical insight from someone who’s built scale without losing herself in the process. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Rhian Stephenson is a nutritionist, naturopath and founder of ARTAH, the practitioner-led supplement brand built around a core belief: performance starts with your health. In this episode, Rhian shares the realities of building a company in the wellness space, how to stay healthy while navigating the pressures of entrepreneurship & why understanding your physiology is one of the most powerful business tools you have. We cover: Think of yourself as your business’s most important asset Your performance will affect the whole team Your health is vital: try keeping a one-month food/energy log Know that protein is fuel Understand your needs and proactively manage your mind/food/exercise Prioritise and be disciplined about doing what you can in these areas Try having a mentor, like a sports coach, to help you keep improving Being self-employed is both the hardest the most rewarding way of working Fibre (we should all be having 30 gm a day) affects mood, energy and immune systems Female founders have to accept they are cyclical, and that ageing affects oestrogen levels If in any doubt have your hormone levels checked Magnesium aids good sleep Try to speak to other founders Know that constant comparison via social media is simply destructive - try breaks from it Rhian has seen first-hand, both in clinical practice and as a founder herself, how many people push themselves to the point of burnout while building businesses. Her mission with ARTAH is not only to create targeted, science-backed supplements but also to empower people, especially entrepreneurs, to protect their minds and bodies as they grow their careers. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. FF&M recommends: LastPass the password-keeping site that syncs between devices. Google Workspace is brilliant for small businesses Buzzsprout podcast 'how to' & hosting directory Canva has proved invaluable for creating all the social media assets and audio bites. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Andy Varley started Insanity at just 17 years old & has since grown it into a multifaceted business spanning artist management, brand partnerships, music publishing and content production. Stay tuned to hear Andy’s journey from teenage entrepreneur to leading one of the UK’s most respected entertainment companies. We talk about how to find support when you’re starting out & the lessons he’s learned about staying relevant in an ever-changing media and cultural landscape. Andy's advice: Start building networks as early as you can. Meet as many people as possible in your chosen field to make contacts Find your gap in the market, but most of all love what you do Entrepreneurship can be lonely; ideally have someone to share the decision-making process with Try to surround yourself with with advisors (accountants, lawyers perhaps) who can act as mentors There are many mentorship programmes available BCorp is a force for good and will be a guiding influence on your employees Kindness and sympathy are vital leadership qualities Lead in a way your team will respect Understand you can’t do everything yourself! Trust your employees FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2026, MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SMARTER : 10 lessons for a more productive and less-stressed life , publishing this autumn. Having founded EMERGE in 2012, Emily has navigated entrepreneurship and discovered a tried and tested formula for avoiding unproductive busyness. Keep listening to hear Emily’s advice on how founders can avoid becoming busy yet unproductive and why tracking your energy rather than your time can help unlock your productivity. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Le’Nise Brothers is a leading nutritionist & yoga teacher specialising in women’s health, hormones and the menstrual cycle. Le’Nise’s first book, You Can Have A Better Period , was released in March 2022 and she also hosts the Period Story podcast, breaking taboos around menstrual health, hormones, perimenopause, menopause and beyond. In today’s episode, Le’Nise shares her advice on working to the rhythms of your body and harnessing the power of the four stages of the menstrual cycle to benefit you both professionally and personally. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Rachel Harris is passionate about financial well-being & running values-led businesses. Rachel has created a modern, cloud‑focused accountancy & tax advisory firm for both businesses and individuals alongside a platform for business owners to find accessible, consumable, financial education. Stay tuned to hear Rachel’s advice on the highs and lows of running a business. Why loneliness is something that you should not ignore, what you should ask an accountant when you are vetting your first one, how they can become your business partner, how to manage people within the business...& so much more. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Daisy Bird, founder of BIRD PR, leads with a deep belief in the power of culture, emotional intelligence & building a people-first business. After 15 years in business, Daisy is cognisant of the investment this takes as well as the invisible skills a founder has to have to make a business succeed with a happy team as well. Stay tuned to hear Daisy’s insights on the emotional undercurrent of running a business, why understanding personalities is non-negotiable in service industries, how she interviews, the value of psychometric testing and why investing in people is the best way to future proof your business. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show

Eshita Kabra-Davies is the founder & CEO of By Rotation . Eshita founded the platform in 2019 to challenge the notion that ownership was not the only way to consume and enjoy fashion. Since then, she has successfully built a very strong personal/professional profile internationally alongside her business. Keep listening to hear Eshita’s advice on why to question what to put out there in terms of professional and personal self, and why it is important to consider the platform context. FF&M enables you to own your own PR & produces podcasts. Recorded, edited & published by Juliet Fallowfield, 2024 Fallow, Field & Mason . Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason. MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail Support the show