Vertical Farming Podcast: CEOs & Founders in AgTech and CEA

Ever wondered if your greenhouse control system is actually helping—or if it’s leaving you in the dark about your energy bills? I’ve been there, and that’s exactly what we dig into in this episode. Joining me are Neda, CEO and co-founder of Microclimates, and Gretchen, Executive Director at the Greenhouse Lighting and Systems Engineering Consortium at Cornell, whose combined expertise covers everything from cutting-edge environmental controls to energy efficiency in controlled environment agriculture. Neda has an extensive background in developing technologies that empower growers with actionable data, while Gretchen brings years of research experience with leading universities and utility-backed initiatives in optimizing greenhouse lighting and automation. This episode unpacks the real-world findings from the CalNEX Project—a first-of-its-kind scientific study focused on the impact of smart environmental monitoring and controls in California greenhouses. We compare “smart” and “smarter” systems, revealing surprising industry gaps in environmental data collection, misunderstood overhead costs, and how simple steps can lead to significant energy savings and business sustainability. Beyond the results, we chat about practical steps for adopting automation without ripping out your current systems, new open-platform sensor trends, the reality (and future) of AI in controlled ag, and why a phased, data-driven approach will be key for small and large growers alike. If you’re daunted by all the talk of sensors, integration, or AI, consider this the guide to understanding what actually matters—and what you can do today. Curious if you’re missing an easy win in your farm’s energy management, or want a reality check on all the AI hype? Tune in now and turn your environmental data into your biggest asset! Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 00:00 Discussing the CalNEX Project findings 03:17 Smart Controls Project achievements 07:52 Improving greenhouse energy efficiency 10:34 Energy consumption misconceptions 12:57 Diverse systems in cannabis farming 19:10 Automating greenhouse light management 22:22 Operational impacts in construction projects 25:40 Consulting on greenhouse tech needs 27:50 Discussing phased approach for innovations 29:57 Phased approach to AI implementation 35:51 Parental influence on IT security 37:02 Adopting AI and Automation Tools 41:17 Starting with basic crop monitoring 43:32 Indoor farming control techniques 46:39 Year of retrofits and opportunities 49:46 Appreciating industry partnerships Tweetable Quotes "Our job is to complement what's already there. The projects Gretchen mentioned, every site had something different… Our job wasn't to go in and just say, rip everything out for this control study and start over because we want to collect the data. It was really to take a look at what do you currently have, how can we complement that with adding more environmental insight, environmental visibility to that operation, and is there a way that we can integrate what you currently have?" "I'd say the biggest surprise and biggest lesson was that they didn't have enough environmental visibility. A lot of these operations had maybe one temperature humidity sensor hanging in the middle of the room representing the entire greenhouse or a section of the greenhouse. Your control system is only as good as the information it's taking in, like the input, right?" "If you don't have the thousands of data points, if you can't summarize the trends, if you can't make any recommendations and alerts, and you can't generate those reports based on the thousand data points, how is this AI going to actually get to know you?... First of all, we have to step back and say, are operators actually collecting data? We already said early on in this conversation they are, but they don't have enough environmental visibility, which means they actually are not collecting enough data." Resources Mentioned Website - www.microclimates.com YouTube - https://www.youtube.com/@Microclimates-Inc Instagram - https://www.instagram.com/microclimates Facebook - https://www.facebook.com/microclimates.inc LinkedIn - https://www.linkedin.com/company/microclimates LinkedIn - https://www.linkedin.com/in/gschimelpfenig/ Resource Innovation Institute - https://resourceinnovation.org/ Microclimates - https://microclimates.com/ Priva Control Systems - https://www.priva.com/ Ritter Greenhouse Automation - https://rittergreenhouse.com/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Ever wonder why your plants aren’t thriving—or why your post-harvest yields and terpene profiles just don’t stack up? I’ve been there, and this episode is your shortcut out of the guesswork. This week, I’m joined by David Sandelman, CTO of Cannatrol, inventor, and expert in environmental controls with decades of pioneering innovation under his belt. From the origins of digital thermostats to revolutionizing post-harvest processing in cheese, charcuterie, and cannabis, David Sandelman brings deep scientific insight and a passion for precision. We dive into the real science behind environmental control—why traditional approaches to humidity just don’t cut it, and how understanding vapor pressure is the key to stable, high-quality crops across cheese, cannabis, and even hops. David Sandelman explains, in plain terms, how “water activity” trumps “percent moisture” for true shelf stability and consistent results. You’ll also hear about the future of indoor farming, from AI-optimized grow rooms to what legacy cultivators can learn from the world of cheese and charcuterie. Plus, we dig into practical applications—whether you’re a large-scale producer or a passionate home grower—along with candid insights from David Sandelman’s journey in the industry. Ready to get clarity and control over your crops while boosting quality and yield? Hit play and discover the system that’s changing the game for post-harvest and indoor growers everywhere. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 00:00 From Vermont Restaurants to Post-Harvest Technology 00:06:10 The Science of Controls and Humidity Explained 00:12:01 Cannabis Flower, Water Activity, and Drying Innovation 00:18:00 Trichomes, Terpenes, and Preserving Quality 00:23:32 Consistency, Yield, and the Future of Quality Cannabis 00:29:32 Expanding Applications: Hops, Tea, and Industry Insights 00:34:35 Embracing Change and Applying Proven Science Tweetable Quotes "That's when we built a prototype and we purchased a wine cooler and stripped it out, just used the insulated box with the door and put a couple of thousand dollars worth of controls on it, gave it to a grower and said, put some flour in there and tell us what happens. Is it going to destroy it? Does nothing? And sure enough, two weeks later, he's like, I don't know what this box is, but this is some of the finest flower I've ever produced. He's, like, hanging on to it. I'm not going to give it back. And that's when we knew we were onto something." "We are a process system that's designed for the process of getting your proper product to the right water activity for shelf stability versus applying conventional comfort cooling equipment to accomplish it." "We like to say it's sous vide for weed." Resources Mentioned Website - https://cannatrols.com/ LinkedIn - https://www.linkedin.com/in/david-sandelman-74323216/ Youtube - https://www.youtube.com/@cannatrolsolutions Instagram - https://www.instagram.com/cannatrol/ Facebook - https://www.facebook.com/cannatrol/ Twitter - https://x.com/Cannatrols Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

📺 Watch on YouTube and Spotify iGrow News - 2025 Precision Ag Intelligence Report - https://igrownews.com/precision Episode Description What shook up the world of precision agriculture in 2025? In this exclusive deep dive, Harry Duran sits down with Sepehr Achard, fellow co-founder of iGrow News, to explore the striking trends and surprising signals from the just-released 2025 Precision Ag Intelligence Report. From the surging impact of AI on product development—and the sudden vulnerability of software-only companies—to unexpected M&A moves like food giants buying robotics startups and why a drop in patent filings could predict a seismic shift, this episode connects the industry’s hidden dots. Discover why $600 million in funding might no longer guarantee success, the mysterious surge of patents out of China (but almost none granted), and which countries are quietly emerging as ag innovation hubs. The guests grapple with the future of metrics like "compute cost per acre," the looming prospect of AI-taxation, and whether distribution—rather than technology—could become the true differentiator. And in a world rocked by global tensions, could fertilizer shocks and input price spikes trigger the next wave of ag innovation—or stall it in its tracks? Don't miss this detailed yet fast-paced conversation pulling back the curtain on where precision ag is heading next. Ready for the data points no newswire is covering? Press play. 5 Key Takeaways In a rapidly evolving AgTech landscape, strategic awareness and rapid adaptation are critical for survival and growth. Take charge of your future with these decisive actions: Monitor patent activity and social signals of key industry players to anticipate strategic moves and market shifts. Diversify beyond pure software solutions—build or partner for hardware, own unique data, and prioritize distribution networks for defensible growth. Prepare for increased M&A activity by strengthening your customer base, technology differentiation, and profitability to become acquisition-ready. Rethink KPIs for the AI era by tracking new metrics like compute cost per acre and token usage to measure operational efficiency. Keep a pulse on global events, such as geopolitical conflict and supply chain volatility, to anticipate their cascading impact on AgTech investments and strategic decisions. Act now—evaluate your business model, data, and partnerships with these insights to stay ahead in precision agriculture. Memorable Quotes "It's not a differentiator anymore to have fancy technology or AI you can create; the real differentiators are controlling the data, owning the hardware, and—most importantly—having the distribution." "The cost of developing new products is dramatically decreasing, but the cost of introducing these products to market is increasing; developing technology alone doesn't mean much anymore because it can be replicated quickly and cheaply." "China has a patent creation engine driven by universities, but once you look at actual granted patents and real technology, there are overlooked hubs like Korea, Japan, India, Israel, the Netherlands, and the U.S. producing innovations that are truly patentable and impactful." Resources Mentioned Taylor Farms - https://www.taylorfarms.com/ FarmWise (Autonomous Weeding Business) - https://www.farmwise.io/ Climate Corporation - https://climate.com/ John Deere - https://www.deere.com/ Massey Ferguson - https://www.masseyferguson.com/ CNH Industrial - https://www.cnh.com/ Starlink (integrated by CNH Industrial) - https://www.starlink.com/ Arable - https://www.arable.com/ Google Cloud - https://cloud.google.com/ Amazon Web Services (AWS) - https://aws.amazon.com/ Yamaha Agriculture - https://global.yamaha-motor.com/business/precision_ag/ Caterpillar - https://www.caterpillar.com/ Monarch Tractor - https://monarchtractor.com/ Connect with Us! Be sure to subscribe to our other shows: Vertical Farming Podcast: https://vertical-farming-podcast.captivate.fm/listen Greenhouse Success Stories: https://greenhouse-success-stories.captivate.fm/listen iGrow Digest: Presented by iGrowNews.com Instagram: https://www.instagram.com/igrownews 🎙️🎙️🎙️ Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ === This is an AI-Generated show

Ever wonder if vertical farming is more about mastering plant care than chasing the latest tech trend? I do—and in this episode, you'll find out why that's the reality. Join me as I sit down with Andrew Volpetti, Business Development Director for North America at Red Horticulture, whose deep background in horticulture, hydroponics, and business development has positioned him at the forefront of controlled environment agriculture innovation. With an impressive career spanning over 15 years—including leadership in lighting solutions and a passion for solving agricultural challenges—Andrew brings rich expertise and refreshing honesty to the booming vertical farming industry. This episode gets real about what’s driving the next wave in vertical farming: prioritizing plant health and farm success over flashy tech. Together, Harry Duran and Andrew Volpetti unpack why the “hype bubble” around vertical farming technology has popped, and why that’s a good thing for growers, investors, and anyone passionate about sustainable food systems. You’ll get an insider look at how Red Horticulture’s dynamic LED lighting is helping make farming smarter, not just more high-tech. Beyond tech talk, we explore personal journeys—from backyard gardening roots to global industry leadership—plus crucial topics like sustainability, the impact of legacy practices on soil and water, and the evolving rebate landscape for LED upgrades. Andrew Volpetti also shares candid stories of wins, challenges, and the importance of relationship-building in agri-business. Ready to discover the real future of vertical farming and how you can be part of a movement that’s grounded in reality—not just hype? Click play and listen to the full episode now! Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 00:00 Indoor Ag Con Recap & Industry Reality 00:06 Early Connections: Family, Food, and Farming 00:13 Hydrofarm Career Journey & Sales Philosophy 00:22 Transition to RED Horticulture & Dynamic Lighting 00:29 LED Technology Advances & Client Success Stories 00:36 Work Ethic, Motivation, and Future Visions Tweetable Quotes "I think a lot of the hype bubble, which did pop, and everyone using that trough of disillusionment graph ad nauseam, I think it was good to see. And I think everyone is appreciating it more." "Dynamic lighting was something that I was vaguely familiar with. I knew there were a lot of changes in LEDs, and the one thing I knew I didn't want to do is just be a box pusher. I wanted to believe in the product, I wanted to understand the product, and I wanted to find solutions for people growing crops that hadn't been presented to them. That's where I think the value lies." "I wanted to take Latin. I wound up taking 8 years of Latin. Now, I'm not going to say I was an A student. I wasn't a B student. I was like a C-. But you know what? Dogged determination. I think that pays. And I think it also helped me just realize, look, if you work hard, you put the time in, you learn, you really can achieve, you know, and I think my parents' work ethic, but you know, being told you can't do something is usually the greatest motivator for most people." Resources Mentioned Website - https://www.horticulture.red/en/ LinkedIn – linkedin.com/in/andrew-volpetti-mba Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Ever feel like droughts, rising costs, or feed shortages are always threatening your ranch’s future? I get it—and so does this week’s guest, who’s engineering innovative solutions for resilient, sustainable animal agriculture. In this episode, Harry Duran sits down with Joaquin Gonzalez, Chief Expansion Officer at Eleusis Feed, an expert in agricultural engineering with deep roots (literally) in ranching and hydroponic fodder systems. Raised on a ranch near Santiago and backed by a career spanning Chile, Colorado, and now Texas, Joaquin Gonzalez brings a wealth of hands-on experience and entrepreneurial spirit to revolutionize how livestock are fed. This conversation dives into the power of hydroponic fodder systems as a game-changer for ranchers and farmers battling water scarcity, price hikes, and traditional feed limitations. Joaquin Gonzalez unpacks why modular container farms aren’t always the answer at scale, and shares how Eleusis Feed’s industrial solutions offer flexibility for both small and massive operations, empowering producers in drought-prone regions to ensure feed—and food—security all year long. Beyond the nuts and bolts of fodder systems, you’ll hear stories from Joaquin Gonzalez's lifelong obsession with horses, lessons learned from engineering trial and error, and the realities of transitioning from South America to the U.S. Discover what it really takes to convince traditional ranchers to embrace innovation, and get inspired by the impact of sustainable practices on animal health, water conservation, and rural livelihoods. If you’re ready to learn how vertical farming can safeguard your operation and secure the future of animal agriculture, tune in to this episode now—this one’s packed with practical insights and the passion to match. Listen and get equipped to grow smarter today! Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 00:06:42 Tackling Chile’s Drought and the Quest for Sustainable Fodder 00:13:01 Engineering Solutions: Container Farms and Overcoming Mold 00:19:22 Barley Fodder for All: From Horses to Giraffes 00:25:29 Scaling Up: Industrial Hydroponic Fodder Systems 00:32:09 Educating Ranchers and Challenging Traditions 00:38:18 Entrepreneurship, Moving to Austin, and Staying Motivated Tweetable Quotes "At the end, you have to have horses, you have to have a trainer and all this stuff, and it was something that from there I transitioned to another sport because it was too expensive. Being one of seven, it wasn't something that I was the only one obsessed with horses and stuff, so I pushed that dream aside and focused on other sports. But then after college, I picked it up again, started riding again, won another championship, and it was everything about having a horse and having a train with feed and all this stuff that gets complicated over time. That is something I have in my heart—at some point, I will do it for sure." "The containerized solution that we could put together was able to produce 850 pounds a day, which, if you look at the industry, you can feed 30 cows, 35 horses, and stuff like that. I was talking to many ranchers that had 200 head of cattle, so for that you need eight containers. Putting one container next to another at some point doesn't make sense—maybe two is okay, three you start to think about, no, because every container has its own system, its own way of farming. At the end, we were looking for something more industrial." "With a fodder system, you use about 95% less water than traditional farm. We’re here to help those places, especially in the western states, where drought makes water a critical issue. There are even incentives from the government like retiring wells—they’ll pay you to retire a well because water is so scarce. Those are the people who benefit the most from this technology." Resources Mentioned Website - https://eleusisfeed.com/ YouTube - https://www.youtube.com/channel/UCxbGX9JbBJ89H51sVEN1Bog LinkedIn - https://www.linkedin.com/in/joaquingonzalezv/ Facebook - https://www.facebook.com/profile.php?id=61576560510377 Instagram - https://www.instagram.com/eleusis_feed/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Ever wondered how to scale your vertical farm without breaking the bank—or your nerves? In this episode of the Vertical Farming Podcast, I sit down with Tristan Fischer, CEO of Fisher Farms, one of the pioneers in modular farming technology. Tristan brings over 25 years of experience in clean energy and large-scale renewables, translating that expertise into creating more efficient, scalable, and cost-effective vertical farming solutions. Having navigated the challenges of building some of the largest vertical farms in the UK, Tristan is passionate about making vertical farming both accessible and sustainable—and he’s got the battle-tested insights to prove it. We dive deep into Fisher Farms’ journey from traditional R&D setups to their cutting-edge modular approach, using shipping containers like building blocks for truly scalable farms. Tristan shares candid stories about the risks and surprises of massive farm construction, and how clever modular design is transforming the economics and flexibility of indoor agriculture, enabling global expansion—even in places like Abu Dhabi, where energy costs are astonishingly low. Beyond technology, we explore Fisher Farms’ culture of innovation, their relentless focus on driving down costs, and why Tristan believes vertical farming should move from premium niche to practical staple for feeding the world. You’ll hear how the team’s values—kindness, respect, factfulness, and robustness—help foster big ideas and quick pivots, and how these principles drive Fisher Farms to be the lowest-cost vertical farm in the world. If you’re ready to rethink what’s possible with vertical farming and discover how modularity might be the answer to your growth headaches, don’t miss this episode! Click play and join us as we explore the future of feeding the world—without wrecking the planet. Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary’s story, strategy, and actionable insights! Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 00:00 Fisher Farms Expansion and Modular Approach 06:01 Overcoming Scaling Challenges at Farm Two 12:01 Fisher Farms Ethos and Focus on Cost Reduction 18:31 Advancements in Lighting and Efficiency 23:40 Competing with Glasshouses and New Market Opportunities 29:54 Modular Growth in the UAE and Global Impact 35:03 Plug and Play Modular Flexibility 40:02 Fisher Farms Technology Certification and Branding 46:08 Building an Innovative, Kind, and Robust Company Culture 52:42 Closing Reflections and Future Outlook Tweetable Quotes "If you have a thousand things which need to get right, I think we probably planned for about 900 of them and got them right, and then once Farm 2 got running, 50 of them were relatively quick to fix, but there were a few items which actually ended up being very, very difficult. Sometimes you had a problem hiding behind another problem." "Our view is that if we focus on really driving down cost, cost, cost, cost, then we don’t have to worry about becoming a premium brand—but it gets us in the direction where we want to be, which is: how do you actually feed the world without trashing the planet at the same time?" "What we want is my terrible idea and a genuinely bad idea, and your crazy, insane idea and somebody else’s drug-addled idea or sleep-addled idea—whatever it is—and they’re all actually genuinely bad ideas independently, but by putting those ideas together, layering those ideas on top, we come up with a beautiful, brilliant insight which none of us independently had thought about." Resources Mentioned LinkedIn - https://www.linkedin.com/in/tristanfischer/?originalSubdomain=uk Website - https://fischerfarms.co.uk/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

I’ve lost count of how many times I’ve watched passionate urban farmers burn out because their business model wasn’t sustainable—what if there were a better way? This week on Vertical Farming, I sit down with Mary Wetherill, founding president and CEO of Green Food Solutions, for a candid conversation about building a truly sustainable urban farming business. Mary’s unique journey—from the service industry and massage therapy to pioneering food access solutions in city environments—gives her an unmatched perspective on both the struggles and opportunities vertical farmers face today. In this episode, Mary demystifies how Green Food Solutions is reimagining the food system with a “farming as a service” franchise model that prioritizes support, profitability, and genuine community impact. We dig into what makes a good franchise partner, why most farms face recurring challenges, and how Mary’s mission-driven approach is shaking up the industry’s status quo. If you’ve ever wondered how to make real money in urban farming—without sacrificing your values—this conversation is your playbook. Beyond the business model, you’ll hear stories about navigating Silicon Valley hype cycles, lessons learned from early accelerator programs, the importance of resourcefulness, and the surprising ways personal experience shapes entrepreneurial journeys. Plus, discover how Green Food Solutions fosters partnerships that work, advice for new farmers, and eye-opening discussions on market realities and PR. Ready to stop dreaming and start building a profitable, impactful vertical farm that transcends tired food system models? Click to listen and get inspired by Mary’s story, strategy, and actionable insights! Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 00:00 Jersey City Roots and Entrepreneurial Beginnings 06:10 Entering Urban Farming & The Square Roots Experience 12:35 Green Food Solutions Business Model Explained 18:26 Franchising, Farmers, and Fit for New Owners 24:57 Green Food Solutions Origin Story & Mission 30:22 Monetization, Resourcefulness, and Revenue Streams 36:48 Team Management & Leadership Values 41:02 Industry Reflections & Farmers’ Challenges 46:16 Closing Thoughts & Contact Information Tweetable Quotes "Honestly, when I worked for Merrill Lynch, I quit. I was in with my boss and I was getting a promotion. She brought me in her office and I was just going to give my two weeks. I'd rather stick a pencil in my eyes than take your promotion. I just really didn't like the corporate environment." "We were disgusted by how consultants and all these people were charging tens, twenties of thousands of dollars for things we were giving for free, and honestly, manufacturers usually give those for free—so I didn’t like what I saw happening when I was so originally excited about it." "There was a day that my mom had a box of food that was brought into the house by a priest. I think that was the first day I had an experience of feeling poor, regardless of what level it was. I started selling my toys and shining shoes—I think I got my knowledge about monetization and being resourceful because of having grown up poor." Resources Mentioned Website - https://www.greenfoodsolutions.com LinkedIn - https://www.linkedin.com/company/18566881 Facebook - https://www.facebook.com/greenfoodsolutions/ Instagram – https://www.instagram.com/greenfoodsolutions/ YouTube - https://www.youtube.com/c/GreenFoodSolutions Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Are you worried about potential pathogens lurking in your indoor farm's water system or substrate? I've got you covered with insights from an expert in agricultural analytics. I sat down with Taylor Robinson, Chief Scientist and founder of Rimrock Analytical, to discuss the critical role of proactive monitoring in controlled environment agriculture. Taylor's unique background in molecular sciences and agriculture has positioned him as a leader in providing cutting-edge analytical services to indoor farms. Taylor shed light on the common challenges indoor farmers face, from biofouling in water systems to unexpected pathogen outbreaks. He stressed the importance of having a solid biosecurity plan and regular monitoring to catch issues early. We delved into real-world case studies, including a Pythium outbreak that nearly devastated a farm's operations, and how data-driven solutions helped turn the situation around. We also explored the evolving landscape of indoor farming, discussing the industry's consolidation and the lessons learned from early adopters. Taylor shared valuable insights on how farms of all sizes can benefit from analytical services, emphasizing the return on investment in preventing crop losses. If you're involved in indoor farming or curious about the science behind growing food in controlled environments, this episode is packed with practical knowledge you won't want to miss. Ready to unlock the secrets of maintaining a healthy indoor farm environment? Listen now to gain valuable insights that could save your crops and optimize your growing operations. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:03 Water treatment challenges in indoor farming 10:31 Proactive monitoring vs. reactive troubleshooting 16:23 Education and support for growers 22:25 Risks of pathogen spread in grow systems 26:50 State of the indoor farming industry 31:32 Rimrock team size and recent hires 34:36 Importance of preventative maintenance for farms Tweetable Quotes "We take the mantra of 'data to decisions' at Rimrock. We see ourselves as a vehicle to streamline what can be barriers for growers and operators to get the necessary data." "Microbes have the capacity to multiply and spread very rapidly. So keeping a close eye on things, establishing routine monitoring surveys we've found is key." "We're rolling out a microbial heat map to help you better visualize your microbial results mapped to your process flow in your facility. With that you can see potential hotspots for pathogens and how they might integrate to downstream systems." Resources Mentioned Website - https://rimrockanalytical.com/ LinkedIn - https://www.linkedin.com/company/65487487/ Instagram - https://www.instagram.com/rimrock_analytical/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Are you curious about the latest innovations in sustainable agriculture? I recently caught up with Charlie Guy, CEO of Let Us Grow, to discuss the fascinating world of advanced aeroponics and its potential to revolutionize greenhouse farming. Charlie shared insights on Let Us Grow's journey from vertical farming to focusing on aeroponics technology for greenhouses. He explained how their advanced aeroponics system offers significant advantages over traditional hydroponic methods, including increased yields, improved plant health, and reduced water usage. Charlie also touched on the company's expansion into global markets and their efforts to educate both industry professionals and the public about the benefits of controlled environment agriculture. We delved into the challenges faced by the vertical farming industry and how Let Us Grow has adapted to changing market conditions. Charlie emphasized the importance of collaboration within the industry and highlighted their partnerships with established greenhouse builders and system integrators. He also discussed their community outreach efforts, such as the Bristol Basil Company initiative, which demonstrates the potential of local food production using advanced growing techniques. Throughout our conversation, Charlie provided valuable insights into the future of controlled environment agriculture and the role of aeroponics in creating more sustainable and resilient food systems. If you're interested in the intersection of technology and agriculture, or simply curious about where your food comes from, this episode offers a fascinating glimpse into the cutting-edge world of advanced growing methods. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:07 Shifting focus to glasshouses and partnerships 11:40 Biking to GreenTech conference and industry events 16:44 Building relationships with government agencies 20:21 Bristol Basil Company and local food initiatives 28:12 BBC Radio 4 feature on sustainable growing 34:57 Challenges of running a company in this environment 39:06 Future plans and global expansion goals 44:01 Closing thoughts on collaboration in indoor farming Tweetable Quotes "We've taken the rolling bench architecture widely used in the greenhouse industry and integrated our advanced aeroponics technology into it. This means we can partner with numerous Dutch large greenhouse builders to deliver these systems, providing the smarts while they handle the delivery." "There's no point in doing vertical farming unless it's powered by renewable energy. It doesn't make sense from an environmental standpoint to burn fossil fuels to convert them into electrons to power lights to grow plants when the sun is free." "We're showing you can turn disused greenhouses into productive grows that are profitable and give back to your local food community. You can achieve many of the same outcomes as vertical farming with a slightly lower tech structure like a greenhouse, while still growing the best produce year-round with the least water." Resources Mentioned Website - www.lettusgrow.com LinkedIn - https://www.linkedin.com/company/lettus-grow Facebook - https://www.facebook.com/LettUsGrow/ Instagram - https://www.instagram.com/lettusgrow/ X - https://twitter.com/LettUsGrow Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Are you struggling to maintain soil health and reduce costs in your indoor farming operation? Soil steaming technology might be the solution you've been searching for. In this episode, I speak with Hans Kristian Westrum, Chief Strategy Manager at Soil Steam, about their innovative soil steaming technology. Hans grew up on a farm in Norway and later pursued a career in business before returning to agriculture. His company, Soil Steam, has developed machines that use steam to sanitize soil and substrates, eliminating harmful pathogens and weeds without chemicals. We discuss how Soil Steam's technology evolved from open field applications to containerized solutions for indoor farming. Hans shares insights on how their machines can effectively treat substrates, allowing farmers to recycle growing media and reduce costs. Recent trials with strawberry growers in Belgium demonstrated that steamed, recycled substrates performed as well as new substrates, opening up exciting possibilities for sustainable farming practices. The conversation also touches on the challenges of balancing different market demands, from construction projects to indoor farms. Hans emphasizes the importance of focusing on containerized solutions to meet the growing needs of indoor farmers worldwide. We explore future plans for expansion into North America and the company's commitment to participating in industry conferences to share their research and technology. If you're curious about innovative solutions for sustainable indoor farming and want to learn how soil steaming technology could revolutionize your growing practices, don't miss this fascinating conversation with Hans Kristian Westrum. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 0:00 Intro: Steaming soil for construction and farming 5:13 Early experiences with steam on the farm 16:53 Expanding into indoor farming and substrates 21:15 Research on steaming to eliminate pathogens 27:52 Positive results from substrate recycling tests 34:00 Focusing on container-based steaming machines 39:02 Closing thoughts and future plans Tweetable Quotes "We steam the substrate before they took it in the first time to have control. Be 100% sure that this is clean. These guys cannot take a risk on anything. If you have one disease in that coco coir or whatever you get, if something can happen, it means it comes from Sri Lanka and it can go by boat, what happens all this distance." "We got rid of the harmful organisms that were there and the natural life was back two weeks after. It comes from surroundings, from the soil beneath and stuff like that." "I think it's a fantastic combination. You can talk about sustainability, but if there's no saving money, it's impossible. We say that we can recycle one cube of the substrate at the cost of maybe five to ten dollars. Approximately something between 50 and 60, 70, $80 per cube." Resources Mentioned Website - http://www.soilsteam.com LinkedIn – https://www.linkedin.com/in/hans-kristian-westrum-12023444/ Facebook - https://www.facebook.com/soilsteam Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Have you ever felt overwhelmed by the complexities of applying for agricultural grants? I sat down with Andy Seckinger, Sales Director at United Grants of America, to demystify the process and explore effective sales strategies for farmers and entrepreneurs. Andy's journey from a skeptical view of sales to becoming a passionate advocate for helping others is truly inspiring. He shares how his experiences in Iowa and personal challenges shaped his approach to sales and client relationships. Andy emphasizes the importance of understanding clients' needs, asking the right questions, and maintaining integrity throughout the sales process. We delve into the world of agricultural grants, discussing how United Grants of America assists farmers in navigating complex government programs. Andy explains their team-based approach, which includes compliance experts, analysts, and account executives with farming backgrounds. He highlights the value of personalized service and the company's success-based fee structure. Andy also touches on recent trends in agricultural grants, including changes in government programs and the increasing availability of funding opportunities. His insights provide valuable guidance for farmers looking to secure financial support for their operations. If you're a farmer or entrepreneur seeking to improve your sales skills or explore grant opportunities, this episode is packed with practical advice and inspiring stories. Tune in to gain a fresh perspective on sales, personal growth, and the world of agricultural grants. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:02 History and mission of United Grants of America 9:16 Andy's journey into sales and professional development 14:26 Lessons from stand-up comedy applied to sales 19:40 The importance of self-improvement in sales 30:59 Overcoming personal struggles and professional growth 37:45 How United Grants of America assists farmers 42:55 Keys to success in securing agricultural grants 46:58 Exploring spirituality and vulnerability in business Tweetable Quotes "At the end of the day, there's three reasons why people buy. Are you going to make me money? Are you going to save me money? You're going to make my life easy." "Life is here to help us. It's up to us not to say bad or good. Life is here to really help us." "I don't think farmers' lives always fit perfectly into what's being offered. So you got to do a little brain surgery and understand what the end is mine and ask really good questions." Resources Mentioned APPLY HERE: https://www.verticalfarmingpodcast.com/grants Website - https://www.unitedgrantsofamerica.com/ LinkedIn – https://www.linkedin.com/company/united-grants-of-america Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Struggling with the complexities of indoor farming and looking for innovative solutions to streamline your operations? Join me as I explore groundbreaking ideas with Marcus Comaschi, R&D engineer at Gyroplant, who is revolutionizing the way we think about plant substrates in controlled environment agriculture. Marcus Comaschi, an R&D engineer at Gyroplant, brings a wealth of knowledge and experience in design and engineering to the world of indoor farming. With a background that spans from working at Ford Motor to developing hydroponic systems, Marcus has a unique perspective on how to innovate within the agricultural sector. His journey from traditional engineering to creating reusable plant-holding superstructures is a testament to his passion for sustainable and efficient farming solutions. The main focus of our conversation is Gyroplant's innovative approach to eliminating traditional substrates in indoor farming. Marcus shares how his company developed reusable silicone rubber superstructures that hold plants without the need for messy, single-use materials. This advancement not only simplifies the growing process but also addresses issues of cleanliness, cost, and supply chain reliability, making it a game-changer for growers worldwide. Beyond the main topic, we delve into the challenges of standardization in the vertical farming industry and the importance of collaboration among growers and technology providers. Marcus also discusses the role of 3D printing in prototyping and developing custom solutions, highlighting how this technology has been pivotal in Gyroplant's success. Curious to learn how Gyroplant's solutions can transform your indoor farming operations? Click to listen and discover how Marcus Comaschi's insights could help you achieve cleaner, more efficient plant production. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 0:00 Intro: Marcus Comaschi joins Vertical Farming podcast 5:20 Marcus's journey from engineering to food 10:41 3D printing's crucial role in prototyping 18:29 Eliminating substrate: Drivers and challenges 24:38 Need for standardization in vertical farming 31:21 Design process for crop-specific superstructures 37:42 Balancing focus and opportunities in business 42:39 Closing thoughts on indoor farming's future Tweetable Quotes "We don't like to problem solve, but problem eliminate. Traditionally an engineer solves a problem and creates 20 other problems." "There's this great mesh of the engineered and the organic together in one and that's never going to go to plan initially." "I think the indoor farming world is finding its feet and we really would like to say to people to look at some of our case studies online to see how we slightly disrupted the traditional models." Resources Mentioned Website - https://www.gyroplant.com/ LinkedIn – https://www.linkedin.com/in/marcus-comaschi-05b9327b/?originalSubdomain=uk Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Ever wondered why some vertical farms thrive while others struggle? The answer might lie in combining traditional horticultural wisdom with cutting-edge technology. I sat down with Wessel van Paassen, Managing Director at Green Simplicity, to explore the intersection of greenhouse expertise and vertical farming innovation. Born into a family of flower growers, Wessel brings a unique perspective to the vertical farming industry. His company, Green Simplicity, has been at the forefront of developing research chambers and vertical farming solutions for the past decade. Wessel shares how his background in traditional horticulture has shaped his approach to vertical farming. He emphasizes the importance of efficiency, optimization, and practical knowledge in developing successful systems. We discuss the challenges faced by the vertical farming industry and how lessons from greenhouse cultivation can be applied to indoor farming. Our conversation covers a range of topics, including the evolution of vertical farming technology, the importance of collaboration within the industry, and the potential for hybrid approaches that combine greenhouse and indoor farming techniques. Wessel also offers insights into the future of vertical farming and the role of companies like Green Simplicity in driving innovation. If you're interested in the future of agriculture and want to understand how traditional farming wisdom can inform cutting-edge vertical farming solutions, this episode is a must-listen. Tune in to gain valuable insights from one of the industry's most experienced voices. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:27 Evolution from research chambers to vertical farms 10:30 Pioneering LED lighting in tulip cultivation 16:58 Challenges of vertical farming system integration 24:40 Attending conferences and industry trends 29:45 Green Simplicity joining the GreenV group 35:08 Preparing for growth and future innovations Tweetable Quotes "I always say under pressure everything gets fluid. So you have to make sure it works at the ends of the line." "We are not a company that can say, 'Oh, we prove that you can produce 120 kilos of lettuce.' I just say I've never done lettuce. But if you now produce 80 kilos and your climate is this, I know it will be better because our climate is just spot on and we have uniform light distribution." "Seeing is believing. I always say talk to my customer and don't involve me. Then you know the real story." Resources Mentioned Website - https://greensimplicity.com/en/ LinkedIn – https://www.linkedin.com/in/greensimplicity/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Have you ever wondered how to combine sustainable farming, education, and entertainment into a single innovative concept? I sat down with Mike Smart, founder of Smart Farms, to discuss his unique approach to revolutionizing the food industry and educating the next generation. Mike's journey is a fascinating blend of technology, entrepreneurship, and agriculture. From his early days in crypto and digital payments to his current focus on sustainable farming, Mike has always been driven by a desire to empower individuals and decentralize systems. His latest venture, Smart Farms and the Bucket Buddies brand, is a testament to this vision. At the heart of Mike's concept is the Bucket Buddies book series, which features anthropomorphic characters teaching children about farming, nutrition, and sustainability. But it doesn't stop there – the brand extends to physical products, grow kits, and plans for animated content, all designed to engage children and families in the world of agriculture. We delved into Mike's ambitious plans for scaling his concept, including the development of hyperlocal farms across the country and the creation of educational experiences that blend entertainment with hands-on learning. Mike also shared his thoughts on the challenges of bringing such a multifaceted project to life and his strategies for attracting investors and partners. If you're interested in innovative approaches to sustainable agriculture, education, or building a brand with a purpose, you won't want to miss this inspiring conversation with Mike Smart. Tune in to hear how one entrepreneur is working to transform our relationship with food from the ground up. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:35 Crypto journey and payment industry experiences 8:14 Origins of indoor farming interest 13:44 Creating the Bucket Buddies book series 19:33 Walt Disney-like vision for Smart Farms 23:52 Current progress and future plans 29:14 Scaling the brand and outsourcing production 34:53 Immediate needs and ideal partners Tweetable Quotes "How about we funnel all of that consumerism into sustainable farming methods and then scale those sustainable farming methods as a nonprofit as opposed to forcing people to pay taxes to jump on board with whatever systems they can remain centralized and shut us off from our electricity or shut us off from our food supply anytime they want." "Adults are indoctrinated and it's harder and in fact impossible to change the mind of an adult who doesn't want to change their mind. And so it just only makes sense to start with educating the youth, making this stuff entertaining, fun, stickable, addicting." "I'm Daddy in my world and I'm fixing everything I can fix with these processes. And if I can create a subscription service to these micro local hyperlocal farms and instill the curriculum into all the libraries and the schools and homeschool communities so that the kids are learning Smart Farms is where we get our food... Then we're going to be a household name." Resources Mentioned Website - Https://smartfarms.global LinkedIn - https://www.linkedin.com/in/mike-smart-bucket-buddies Facebook - https://www.facebook.com/share/16n455CPLE/ X - https://x.com/smartfarms2024 YouTube - https://youtube.com/@smartfarms2024 Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Have you ever wondered how the vertical farming industry is evolving and what it takes to organize successful events in this space? I had the pleasure of speaking with Tahir Abdul Bari, founder and CEO of TAB Group, about his journey from traditional agriculture to organizing one of the largest vertical farming events in the Middle East. Tahir's story is fascinating, starting from his childhood experiences in Kashmir's apple orchards to becoming a key player in the events industry. He shared how his grandfather's teachings on respecting and valuing people have shaped his leadership style and approach to team building. The conversation delved into the challenges of pivoting during the COVID-19 pandemic and how it led to the creation of the Global Vertical Farming Show. We discussed the importance of adaptability in the events industry, especially when dealing with emerging technologies like vertical farming. Tahir provided insights into how the show has evolved over the years, growing from a virtual event to a large-scale physical exhibition. He emphasized the critical role of collaboration in the indoor farming industry, particularly at this early stage of development. If you're interested in the intersection of agriculture, technology, and event management, or if you want to learn about the latest trends in vertical farming, this episode is a must-listen. Tune in to hear Tahir's valuable perspectives on team building, industry challenges, and the future of indoor agriculture. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 3:42 Impact of COVID-19 on events industry 9:15 Building long-term relationships in events 16:28 Decision-making process for event viability 21:34 Evolution of Global Vertical Farming Show 32:15 Unique aspects of upcoming Vertical Farming Show 36:38 Importance of team building and culture 42:37 Tough questions leaders ask themselves Tweetable Quotes "I am very close to the soil. I grew up in a family with farms and orchards. That's what we did on the ground level. So I had a natural inclination towards agriculture." "For Middle East, especially UAE, vertical farming is not just an option for people to consider. It's something which is by default the best that they can do." "A client is a client until we are closing a deal. Once the deal is closed and you come to the event, treat them as your guests. It's our responsibility to make their life comfortable." Resources Mentioned LinkedIn - https://www.linkedin.com/in/tahirabdulbari/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Are you struggling to find sustainable solutions for your crops in an ever-changing agricultural landscape? I sat down with Jessica Staha, CEO of LPC Naturals, to discuss the fascinating world of microbials in agriculture. With a background in molecular biology and genetics, Jessica brings a wealth of knowledge to the table, having worked in various industries before finding her passion in agricultural technology. We delved into the unique challenges faced by both indoor and outdoor farming, and how microbials can provide innovative solutions. Jessica explained how their proprietary isolate of Beauveria bassiana works as a plant stimulant, helping crops withstand various stresses. She emphasized the importance of educating farmers and growers about the benefits of microbials, as they offer a more holistic approach to plant health compared to traditional chemical solutions. Throughout our conversation, we touched on the evolving landscape of controlled environment agriculture, the impact of extreme weather on farming, and the potential for collaboration within the industry. Jessica shared insights on leadership in a startup environment and the importance of maintaining work-life balance in the fast-paced world of agricultural innovation. If you're curious about the future of farming and how microbials could revolutionize crop management, this episode is a must-listen. Tune in to gain valuable insights from an industry expert and discover how these tiny organisms could make a big difference in agriculture. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:57 From corporate to entrepreneurship challenges 11:47 LPC Naturals origin and microbial solutions 17:57 Educating farmers on microbial benefits 24:59 Preparing environments for microbial use 30:20 Balancing entrepreneurship and personal well-being 35:17 Collaboration opportunities in microbial research Tweetable Quotes "DNA is DNA is DNA. It doesn't matter the organism. And so again, it's this universal language that you can communicate with." "In a controlled sector, you're really pushing those plants to an extreme. Really fast cycle times, beautiful, consistent responses are needed. And then on top of it, packaging, handling, long shelf lives are needed." "As more chemicals are being pulled and aren't being allowed to be used, it's clear that more people are doing a better job at communicating the efficacy of microbials in agriculture and vertical spaces." Resources Mentioned Website - https://lpcnaturals.com/ LinkedIn - https://www.linkedin.com/in/jessica-staha Instagram - https://www.instagram.com/primesuperiorgrow/ Facebook - https://www.facebook.com/primesuperiorgrow YouTube - https://www.youtube.com/@primesuperiorgrow Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Have you ever wondered how plants adapt to extreme conditions without the ability to move? I've always been fascinated by the resilience of plants, and in this conversation with Alberto Campanaro, we explore the intricate world of plant science and its applications in modern agriculture. Alberto Campanaro, Head of Science at Zayndu, brings a wealth of experience from his background in industrial biotechnology and plant research. His journey from traditional open-field agriculture to innovative seed treatment technology offers valuable insights into the evolving landscape of controlled environment agriculture. Alberto's passion for understanding plant behavior and his transition from academia to a startup environment provides a unique perspective on the challenges and opportunities in this field. The heart of our discussion revolves around Zayndu's cold plasma technology for seed treatment. Alberto explains how this innovative approach can enhance seed germination, improve plant growth rates, and potentially increase crop yields. We delve into the intricacies of developing "recipes" for different plant species and varieties, highlighting the precision required in this cutting-edge technology. We also touch on the broader implications of this technology for sustainable agriculture, the importance of maintaining a connection with plants in scientific work, and the challenges of transitioning from hands-on research to a management role in a growing company. Alberto's insights offer a glimpse into the future of agriculture and the potential for technology to address global food production challenges. If you're curious about the intersection of plant science, technology, and sustainable agriculture, this episode offers a fascinating look into the future of food production. Tune in to gain a deeper understanding of how innovative approaches like cold plasma treatment are shaping the way we grow our food. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 0:00 Intro: Plants' resilience without movement 5:43 Growing up in Italy and family memories 11:48 Journey to plant science and UK studies 17:40 Transition to controlled environment agriculture 22:47 Discovering Zayndu and startup excitement 34:42 Crop-specific responses to cold plasma treatment 38:38 A day in the life of a plant scientist 42:40 Evolving from scientist to team leader 47:27 Closing thoughts and contact information Tweetable Quotes "One thing I always find fascinating is that actually plants cannot move. Throughout the year these organisms have to resist heat waves, floods, different temperatures... And mammals or animals can move around, right? There's no water. Okay, let's go find it. But for plants, they're not allowed to." "I always remember I was coming from a kind of a rich subgroup with flashy equipment and stuff. And I was there, I thought, you know, this is quite interesting, I can do this. It was also, you know, the technology was sound and at that time, and still I was looking for do something of impact." "We have arrived to certain level of detail. For example, take spinach that we study quite a lot because there's a lot of request in the market for us for spinach to improve it. And we can see this variation response at the level of varieties. So we are at the moment, in terms of plasma protocol, we have three of them and these three, depending on which variety you're growing, you need to go 1, 2 or 3." Resources Mentioned Website - https://zayndu.com/ LinkedIn - https://www.linkedin.com/in/alberto-campanaro-82aa0a176/?originalSubdomain=uk Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Are you struggling to optimize your greenhouse operations and maximize crop yields? I recently spoke with Dima Chernobilsky, co-founder and CEO of GrowDirector, who shared groundbreaking insights on greenhouse automation and the future of controlled environment agriculture. Dima's journey from finance to agriculture is a testament to the power of curiosity and perseverance. With a background spanning real estate, business development, and agriculture in various parts of the world, Dima brings a unique perspective to the field of greenhouse automation. His company, GrowDirector, has evolved through four generations of technology, each iteration addressing specific challenges in the industry. The conversation centered on GrowDirector's innovative approach to greenhouse automation. Dima explained how their wireless, modular, and scalable system provides growers with unprecedented control and flexibility. The latest generation of their technology offers future-proof scalability, allowing growers to expand their capabilities without significant additional investment. We also explored the role of AI in agriculture, discussing GrowDirector's AI-powered features such as predictive analytics and agronomic advice. Dima shared insights on the challenges of vertical farming, the importance of crop selection, and the need for patience as technology continues to evolve. His advice for the industry emphasized the importance of careful planning and adaptability in the face of rapid technological change. If you're interested in the cutting edge of greenhouse technology and want to learn how AI is revolutionizing agriculture, this episode is a must-listen. Tune in to hear Dima's fascinating journey and gain valuable insights that could transform your approach to controlled environment agriculture. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:18 Evolution of GrowDirector's product generations 10:03 Challenges faced by greenhouses and indoor farms 14:36 AI integration in greenhouse management 29:57 Lessons learned in hiring and leadership 35:38 Future goals for GrowDirector's growth Tweetable Quotes "We are the god in the greenhouse. We control all of your equipment automatically. Our AI can even predict problems which are coming into the greenhouse and change the rules with your permission." "Hire slow, fire fast. I do think this is the thing because every time I gave a second chance it didn't work for me." "Be very picky about what you do. Not everything you can grow, you can sell, and not everything you can sell you can make money from. Finally you need to make money because you need to feed yourself, your family, and sometimes also get money to your investors." Resources Mentioned Website - www.growdirector.com LinkedIn - https://www.linkedin.com/in/dimacher/ YouTube - https://www.youtube.com/@growdirector8723 Facebook - https://www.facebook.com/growdirectorltd Instagram - https://www.instagram.com/growdirectoragri/ X - https://x.com/DirectorGrow Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Ever wondered why so many indoor farming ventures fail despite the hype? I've got the inside scoop from a true industry veteran. Glenn Behrman, founder and president of CEA Advisors, brings over 50 years of experience in horticulture and indoor farming to our conversation. From his early days in the foliage industry to pioneering container farming, Glenn's journey is a testament to resilience and adaptability in a rapidly evolving field. I delved into Glenn's perspective on the current state of indoor farming, exploring the challenges faced by newcomers and established players alike. He emphasizes the importance of a realistic, business-focused approach, cautioning against the pitfalls of easy money and unrealistic expectations that have plagued the industry. We also discussed the potential opportunities in custom projects, the limitations of container farming, and the need for honesty and integrity in the industry. Glenn's insights on the recent demise of prominent indoor farming companies offer valuable lessons for anyone considering entering this space. If you're curious about the real challenges and opportunities in indoor farming, straight from someone who's seen it all, this episode is a must-listen. Tune in for a no-nonsense look at what it really takes to succeed in this complex and evolving industry. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:55 Glenn's journey into vertical farming 27:48 Evolution of container shipping business 41:33 Automation and robotics in agriculture 47:35 Innovative ideas for container farming 54:05 Lessons from recent industry bankruptcies Tweetable Quotes "I have a life that people only dream about. I've had the highest highs and the lowest lows, but I just kept on putting one foot in front of the other." "It's all a giant spreadsheet. Every facet of this industry is an Excel spreadsheet. On the left hand side you put all of the different exigencies. And then you have to make adjustments along the right hand side to get to that sweet spot." "If somebody decides to go into this business, I think the first thing they need to do is go sit in a room by yourself and ask yourself, why am I doing this? If your response is for the money, don't do it. This is not a throw the money in and take the money to the bank. It just doesn't work that way." Resources Mentioned Website - https://cea-advisors.com/ LinkedIn - https://www.linkedin.com/in/glennbehrman/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report

Ever wondered how a seasoned executive from the oil and gas industry ends up leading a vertical farming startup? I sat down with Michael Oster, CEO of Saffron Tech, to explore this fascinating journey. Michael's transition from the corporate world to the innovative field of vertical farming is a testament to adaptability in business. With decades of experience in oil and gas, real estate, and M&A, he brings a unique perspective to Saffron Tech. The company is pioneering the indoor cultivation of saffron, the world's most expensive spice, with potential applications ranging from culinary use to pharmaceuticals. We delved into the challenges of scaling up startups, particularly in the agricultural technology sector. Michael emphasized the importance of careful planning, realistic financial modeling, and securing off-take agreements before major investments. He shared valuable insights on balancing ambitious goals with practical considerations, drawing from both successes and setbacks in his career. Our conversation also touched on the geopolitical implications of saffron production, the potential for saffron-based pharmaceuticals, and the intricacies of building a commercial-scale vertical farm. Michael's leadership style, focused on leading by example and leveraging a small but highly skilled team, offers a blueprint for startup success in challenging industries. Curious about the intersection of traditional business acumen and cutting-edge agricultural technology? Listen to this episode to gain invaluable insights from a leader who's bridging these worlds and revolutionizing saffron production. Thanks to Our Sponsors CEA Summit East - https://indoor.ag/cea-summit-east-2025/ Indoor AgCon - https://indoor.ag/ Key Takeaways 5:03 Board member roles and responsibilities explained 8:08 Saffron's unique properties and market potential 14:00 Challenges of scaling up agricultural startups 17:35 Balancing passion and practicality in business 21:42 Learning from failed real estate project 26:47 Mitigating risks in high-risk ventures Tweetable Quotes "Just to give you a perspective, you need 120,000 flowers growing to create £2 or a kilo of dry saffron. That's a lot of space. That's a lot of flowers." "We're producing the highest quality of saffron if you compare it to the different bands. In all categories of the active ingredients, we're producing a higher quality than the top notch saffron." "We're in a business that has high risk by design. The last thing you want to do is add to that with bullish assumptions. So we try to minimize them in a way that we'll have room for some failure and still be very successful." Resources Mentioned Website - https://saffron-tech.ag/ LinkedIn - https://www.linkedin.com/in/michaeloster01/ Connect With Us VFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcast VFP Twitter - https://twitter.com/VerticalFarmPod VFP Instagram - https://www.instagram.com/direct/inbox/ VFP Facebook - https://www.facebook.com/VerticalFarmPod Subscribe to our newsletters! AgTech Digest - https://agtechdigest.com The Indoor Farmer - https://www.indoorverticalfarm.com/ Horti-Gen Insights - https://www.hortigeninsights.com/ 🎙️🎙️🎙️ Podcast Production and Marketing by FullCast Discover the best podcast services in the world at The Podosphere: https://www.thepodosphere.com/ Mentioned in this episode: 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report 2025 Precision Ag Report by iGrowNews 2025 Precision Ag Report