Mediaworks Digital Masterclass

Why 79% of Housing Providers Have a Digital Weak Link Your residents don't compare your website with other landlords. They compare it with their bank, Amazon and the last thing they used on their phone. That's the standard you're being judged against, whether or not it's the one you're measured on. So we measured it. The Digital Performance Index scores over 550 housing associations and local authorities on the same five pillars: can residents find you, does the site work, do they complete the task, do others trust you, does your name mean anything to them. The results are stark: 177 points separate the sector leader from the average organisation, on the same services, for the same residents 79% of organisations score below 50 on at least one pillar, a weak link that undermines everything else Fixing just its weakest pillar would move the mid-table organisation 111 places up the table On Wednesday 16th September, 1:00 to 1:30pm, we're revealing the full picture in a 30 minute virtual roundtable. You'll leave knowing: Where the sector stands Who's leading and what's holding other people back What a good digital experience actually looks like for social housing residents How better digital journeys cut avoidable contact and free up your teams Where your own organisation ranks, and how to find out what's behind the score

Being cited by AI comes down to three things: what's said about your brand elsewhere (offsite), what's actually on your website (onsite content), and whether AI can find, read and trust it (technical). In Part 1, we covered offsite: how Digital PR builds the authority signals AI platforms look for. In Part 2, we're turning to the other two pillars: getting your own site into shape to earn those citations in the first place.Strong offsite authority only gets you so far if your content isn't structured for AI to understand, and your technical foundations aren't solid enough for AI to trust what it finds. This session covers both.We'll show how to structure onsite content so AI platforms can extract clear, citable answers from it, and which technical signals determine whether your site is even considered credible enough to cite.What you'll be able to do after the session:Structure content AI platforms can useLearn how information density, clear answer blocks and content structure affect whether AI can extract and cite what you've written.Identify the technical signals AI checks before it trusts youUnderstand which technical factors act as the "entry fee" for AI visibility, and how to check where your site currently stands.See how all three pillars work togetherUnderstand how onsite content and technical health combine with the offsite authority from Part 1 to build a brand AI consistently recommends.All attendees can request a FREE MX AI Visibility Audit, powered by Mediaworks' proprietary MX measurement framework.The audit assesses your site's Technical and Authority pillars, reviewing content structure, technical health and how well-prepared your site is to be found, understood and cited by AI platforms.You'll receive a clear view of your current performance, the gaps limiting your visibility and the priority actions that can help your brand earn more citations across AI-generated answers.

The Website of the Future: How AI Is Changing Web Design and DevelopmentYou’ve been invited to:The Website of the Future: How AI Is Changing Web Design and DevelopmentYou've been invited to:The Website of the Future: How AI Is Changing Web Design and Development What if the real shift in web design and development isn't a feature on your website, but a change in how sites get designed, built, experienced and even whether they're needed at all? AI is already reshaping the design process, changing how developers build sites, and altering how users experience them once they arrive, adapting content, layout and interaction in real time rather than presenting the same static page to everyone. At the same time, AI agents completing more tasks on a user's behalf raise a genuine question about whether the traditional website remains the front door it used to be. In this session, we'll look at what's actually changing across three fronts: AI-enhanced design tools speeding up how sites get built, including AI design capabilities and what they unlock today; the growing use and real limitations of 'vibe coding' to generate sites from a prompt; and how AI is starting to reshape the user experience itself, from adaptive, personalised journeys to what a "good" experience even means when no two visitors see quite the same site. You'll come away with a clear, evidence-based view of what's genuinely changing and what still needs experienced hands. What you'll be able to do after the session: Understand what AI is actually changing in web design and developmentLearn where AI-enhanced design tools and capabilities are already speeding up the build process, and where human judgement is still required. Evaluate AI-generated development claimsUnderstand the real capabilities and limitations of vibe coding, so you can separate genuine capability from hype before you brief your next project. See how AI is changing the user experienceUnderstand how adaptive and personalised experiences are changing what "good UX" means, and what that shift asks of your website strategy. Prepare for a changing relationship between users and websitesConsider what it means for your site as AI agents increasingly complete tasks on a user's behalf, and how to future-proof your next build against where things are heading. FREE MX Website Performance AuditUsing the Technical & Engagement pillars of our MX framework, we’ll review how your website is structured for discoverability, performance, and future AI-readiness, alongside practical recommendations for improvement. You'll receive a clear view of your current performance, the gaps affecting your readiness, and the priority actions that can help your site keep pace with how design, development and experience are changing. We look forward to having you attend the event.Fri, 28 Aug 2026 11:00 - 11:30 (UTC+00:00) Dublin, Edinburgh, Lisbon, LondonWe look forward to having you attend the event!

When someone asks Google or ChatGPT which brands to trust, what makes one business appear in the answer while another is overlooked? AI platforms do not assess credibility from your website alone. They look for evidence across trusted third-party sources, including media coverage, expert commentary, backlinks and consistent brand mentions. The stronger and more credible that digital footprint becomes, the more likely your brand is to rank in search, appear in AI-generated answers and be recommended to potential customers. In this session, we’ll explain how Digital PR builds the authority signals that influence search engines, AI platforms and customer trust. You’ll learn how to create stories that earn credible coverage, strengthen your brand’s authority and support long-term SEO and AI visibility. What you’ll be able to do after the session: Understand what makes a brand credible to search engines and AI Learn which external authority signals matter most and why strong third-party validation can improve rankings, citations and recommendations. Create Digital PR activity that supports SEO and AI visibility Discover how to identify credible stories, build expert authority and earn coverage that generates valuable links, mentions and thought leadership. Build a stronger and more visible digital footprint Understand how consistent Digital PR activity compounds over time, helping your brand become easier to find, understand and trust across search and AI platforms. All attendees can request a FREE MX AI Visibility Audit , powered by Mediaworks’ proprietary MX measurement framework. The audit assesses how effectively your brand is being found, understood and recommended across AI-generated answers. It reviews the strength of your digital authority, including your visibility, credibility and relevance across the wider search landscape. You’ll receive a clear view of your current performance, the gaps limiting your visibility and the priority actions that can help your brand earn more citations, appear in more relevant answers and become a more trusted source for both AI platforms and potential customers.

AI, Automation and Paid Media: How to Protect ROI When Platforms Take ControlOn 17 August, Google is changing how Smart Bidding behaves when campaigns are limited by budget.Advertisers who’ve been consistently outperforming their ROAS targets could soon see costs rise as Google spends more budget to move performance back towards the target. That’s exactly what the update is designed to do, the question is whether that behaviour also improves your business.More spend, more conversions and lower CPA can all look positive on a dashboard while profitability moves in the opposite direction.In this session, we’ll explain what Google’s update means, who’s most affected and how to make sure your bidding strategy is optimising for commercial performance, not just platform efficiency.What you'll be able to do after the session:What Google’s August Smart Bidding update actually changesUnderstand which campaigns are affected, why costs may increase and what the update means for your bidding strategy.How to make AI work for your businessLearn how better conversion data, value based bidding and clearer commercial objectives help steer automation towards profitable growth.How to protect ROI as automation increasesDiscover practical ways to monitor AI driven campaigns, identify where budget is being wasted and keep human judgement in the loop without switching automation off.All attendees can request a FREE Digital Performance Audit, powered by Mediaworks' proprietary measurement framework. The audit shows whether your paid media activity is genuinely building commercial value or just generating cheaper-looking metrics that flatter the platform. It benchmarks your activity across seven areas: Visibility, Traffic, Paid Traffic, Engagement, Search Demand, Content Performance and Competitor Positioning.You'll receive a clear view of where automation may be wasting budget, the gaps eroding your margin, and the priority changes that will turn efficient-looking spend into measurable commercial performance.

Mediaworks Masterclass: Why 85% of Marketing Campaigns FailMarketing teams are under more pressure than ever to produce content that converts, but more activity does not automatically create more demand. Too often a campaign becomes a list of outputs (a blog here, a paid ad there, an email send) before anyone has defined the audience problem, the message or the action they want people to take. When you plan a campaign channel-first, every asset ends up working in isolation. Paid, organic, email, SEO, landing pages and sales follow-up all pull in different directions, and the result is busy work that looks productive but never builds momentum. In this session, we will show how the strongest campaigns connect one audience, one problem, one core message, one offer and one measurable outcome. You'll leave with a practical framework for planning audience, message, content, channel mix and measurement, so every asset has a clear job to do. What you'll take away from our session How to turn scattered activity into joined up campaigns that build demand. How do you give every asset a job that moves your audience closer to action? How do you turn one idea into connected activity across paid, organic, CRM, SEO and sales enablement? All attendees can request a FREE MMeX Audit, powered by Mediaworks' proprietary measurement framework. The audit shows whether your current campaign activity is building market visibility, search demand and competitive strength, or just creating disconnected channel performance. It benchmarks your activity across seven areas: Visibility, Traffic, Paid Traffic, Engagement, Search Demand, Content Performance and Competitor Positioning. You'll receive a clear view of how connected your campaigns really are, the gaps holding back demand and the priority changes that will turn scattered output into one measurable outcome.

Why Residents Still Pick Up the Phone: The Self-Service Challenge Housing Needs to Solve. Social housing teams are under more pressure than ever to deliver faster services with fewer resources. Meanwhile, customers expect digital services that are simple, accessible and reliable. Yet many self-service solutions fall short. Adoption remains low, avoidable contact stays high, and pressure on teams continues to grow.

The High-Velocity Funnel: Converting Agentic Intent into Revenue​Users are abandoning digital journeys faster than ever, often within seconds, when an experience feels slow, confusing or too difficult to complete. In a low-attention landscape, high friction is one of the biggest conversion killers. Buyers now expect every interaction to feel instant, intuitive and effortless, especially as AI-assisted search and comparison tools raise expectations around speed and relevance. In this session, we will explore how journey mapping can help identify the points where users are dropping off, remove the friction that is costing you leads, and improve your conversion rate by building a UX that meets today’s demand for instant gratification. What you’ll take away from our session:How do you prevent the two-second bounce when AI-assisted buyers have zero patience for friction?How can you show the next step in the user journey, before they even ask?Trust signals in highly regulated industries (such as housing and finance).

Performance Creative 3.0: Using AI to Scale Influence, Not Just Assets The third session in our AI in Performance Creative masterclass series. AI is reshaping performance creative at pace, creating new opportunities for brands to scale smarter while introducing new challenges around consistency, authenticity and workflow efficiency. But with the right approach, AI can help simplify and scale both asset production and influence. Join us for a 30-minute masterclass exploring how AI can help scale performance creative without losing cut-through. We’ll look at the impact of AI across platforms, production, and process, and share practical ways to scale campaigns more effectively. Whether you’re looking to improve creative efficiency, scale output without compromising quality, or better align media and creative strategy, this session will provide practical insight into what’s next. What you’ll take away How AI is changing the performance creative landscape, and why strong brand assets remain essential for authentic storytelling How to plan your platform mix to balance reach and engagement Which tasks can be automated and streamlined across ad production and media planning. All attendees can request a FREE Creative Impact audit , reviewing your current paid media assets and highlighting practical opportunities to improve efficiency and results.

Mediaworks Roundtable: Reducing Demand & Rebuilding Trust in Social HousingSocial housing is under sustained pressure. Demand is rising, resources are constrained and expectations from residents continue to increase, shaped predominantly by the digital experiences they encounter elsewhere in their day to day lives. At Mediaworks we have mapped the tenant journey end to end through what we call the Resident Rollercoaster. This captures the emotional journey of a tenant across nine stages, from first interaction through to end of tenancy. It highlights where trust is built, where it breaks down and where successful digital engagement can make a measurable difference. On 28 April, from 1pm to 2pm, we are hosting a virtual roundtable to explore this further and discuss the impact across social housing. You will hear from: Steve Allcock, Group Business Transformation Director at RiversideBrett Jacobson, CEO at MediaworksDaniel Hoggan, CTO at Mediaworks The session will focus on:Key pain points where 'avoidable demand' originates across the tenant journeyHow siloed communication is increasing pressure on residentsPractical tips on where digitalisation can help improve visibility, experience and trust with tenantsThis will be a panel-led session with live audience polling and unique first party shared insight, so we'd encourage anyone who has a focus on tenant satisfaction and digital services within social housing to sing up now and contribute to the session. Tue, 28 Apr 2026 13:00 - 14:00 (UTC+00:00) Dublin, Edinburgh, Lisbon, LondonWe look forward to having you attend the event!

Websites That Perform in the Age of AI: Designing Experiences for Users and LLMs Websites are no longer designed for a single audience. Alongside end users, they need to serve content teams and increasingly, large language models (LLMs) that interpret, summarise, and surface information in new ways. If you’re responsible for digital experience, how do you ensure your website works effectively for all of them? Join us for a 30-minute masterclass exploring how website design and development are evolving in the age of AI, and what leading organisations are doing differently to create experiences that perform. We’ll examine how to design for multiple users and how to structure websites so they’re discoverable, usable, and adaptable as technology continues to evolve. We’ll also explore how emerging tools like AI-assisted content management can support marketing teams in creating and maintaining high-performing digital experiences. Whether you’re reviewing your website or looking to future-proof your digital experience, you’ll leave with clear actions you can apply immediately. What you’ll take away What it means to design digital experiences for users, content teams, and LLMs How to structure websites and content to meet user needs while supporting discoverability and AI interpretation How to develop and manage content in a way that supports performance today and adapts for the future All attendees can request a FREE SEO & GEO Audit , reviewing how your website is structured for discoverability, performance, and future AI-readiness, alongside practical recommendations for improvement.

Increasingly searches are answered directly on the results page, or by AI, before users ever click a website. If you’re responsible for organic performance, how do you win visibility when fewer people are clicking? Join us for a 30-minute masterclass exploring how SEO is evolving in an AI-driven environment, and what brands are doing differently to stay visible. We’ll examine how AI Overviews and large language model (LLM) chatbots are redistributing organic traffic, what the latest data tells us about the scale of the shift, and how brands are adapting their SEO strategies to remain visible. Whether you’re reviewing your search strategy or looking to understand how AI is changing search behaviour, you’ll leave with clear actions you can apply immediately. What you’ll take away: Where organic traffic is really going and how to adapt your SEO strategy to capture attention and influence. What leading organisations are doing differently to maintain visibility when clicks are declining. Practical steps to increase your chances of being cited and surfaced in both traditional search results and AI-generated responses. All attendees can request a FREE AI Search Visibility Audit, reviewing how your brand currently appears across traditional search and AI-generated answers, alongside practical recommendations to strengthen your visibility.

The Creative Edge in AI-Driven Performance: What High-Performing Campaigns Do Differently Performance marketing is now largely automated. Targeting, bidding, and delivery are handled by machine learning. But one factor still determines whether campaigns scale efficiently or waste budget: Creative. Join us for a 30-minute masterclass exploring what high-performing campaigns are doing differently in 2026, and why creative is now the key driver of efficiency and scale across paid search, paid social, and Performance Max. We’ll examine how AI-driven platforms are reshaping what effective creative looks like and how structured creative systems are outperforming one-off campaign assets. This session focuses on practical changes that can reduce wasted spend and strengthen results. Whether you’re investing heavily in paid media or reviewing performance for the new financial year, you’ll leave with clear actions you can apply immediately. What you’ll take away: How to identify if your creative is limiting AI optimisation, and what to fix. The structures high-performing campaigns use, and how to apply them . How to build testable creative that improves CPA and ROAS. All attendees can request a FREE Creative Performance audit, reviewing your current paid media assets and highlighting practical opportunities to improve efficiency and results.

Join us for a 30-minute senior roundtable exploring how digital experience now defines trust across financial services. Drawing on perspectives from banking, insurance, wealth, and fintech, the discussion will highlight how organisations are moving beyond AI adoption to deliver transparent digital journeys aligned to customer and regulatory expectations. The session will preview key themes from our forthcoming Financial Services whitepaper and provide a practical perspective on where the sector is heading and how leading organisations are responding. Discussion themes: How AI and data are reshaping decision-making, fraud prevention, and personalisation, and where governance and explainability need to mature. How Consumer Duty is changing expectations for clarity, fairness, and evidence of customer understanding. How trust is increasingly formed digitally, before adviser engagement, and the implications for acquisition, compliance, and reputation. Why trust remains fragile across the sector and how fintech-led experiences are resetting expectations. What responsible, human-centred digital frameworks look like at scale, and why they are critical for long-term resilience.

Digital PR is changing fast. In 2025, visibility is no longer driven by volume alone. Authority, credibility, and genuine expertise are what determine long-term impact across media, search, and emerging AI-driven discovery. Join us for a 30-minute masterclass exploring what’s reshaping Digital PR today, and how brands need to adapt as journalists, platforms, and audiences push back against generic, AI-generated commentary. We’ll explore why original insight, verifiable expertise, and data-led storytelling are becoming the foundation of effective PR strategies. The session will examine how Digital PR is moving beyond link acquisition and coverage volume, towards relevance, influence, and brand authority, and what this shift means for measuring success. Whether you’re refining an existing PR approach or rethinking how your brand earns visibility, this session will give you a clear, practical perspective on where to focus next.

In partnership with Umbraco, join us for a 30-minute masterclass where we’ll explore how brands can create personalised, dynamic experiences that engage and convert. In this session, we’ll break down the importance of personalisation, how to identify opportunities for its application, and how to use Umbraco’s powerful tools to enhance user experiences across touchpoints. Discover actionable strategies for understanding your audience, setting measurable goals, and using automation to deliver content that resonates. Whether you're new to personalisation or looking to optimise your approach, this session will help you transform how you engage with your customers. All attendees can request a free Personalisation Opportunity Audit, where we’ll review your current digital strategy and offer actionable recommendations for improving personalisation efforts.

Join us for a 30-minute masterclass exploring how brands can move from raw data to meaningful narrative, and use insight-led storytelling to shape strategy, influence decision-making, and drive measurable outcomes. This session will focus on transforming complex datasets into clear, compelling stories that align marketing activity with broader business objectives. What You’ll Learn & Why It Matters: Understand the role of data in modern brand storytelling and how insight-led narratives support strategic direction. Learn how to analyse and interpret key data points, including customer behaviour, trends, demographics, and engagement metrics. Translate complex datasets into clear, actionable messages that resonate with both technical and non-technical stakeholders. Structure insights into a cohesive narrative that supports decision-making, drives engagement, and influences action. Build data-driven consumer personas and customer journey maps to inform personalised marketing strategies. Align data insights with brand strategy, messaging, content planning, and tactical execution.Turn insights into action by setting clear KPIs and measuring the effectiveness of data-driven initiatives. All attendees can request a FREE GA4 Audience Audit, pulling key user insights from your analytics to create a tailored audience profile with strategic recommendations, demonstrating how data-driven storytelling can optimise future marketing efforts.

The Future of Paid Search: What’s Changing in 2026 and How to Stay Ahead Join us for a 30-minute masterclass where we’ll explore how paid search is transforming in 2026, driven by AI, shifts in user intent, and the growing need for context-rich, theme-based strategies. This session will highlight the key trends impacting paid search, from conversational AI-driven search experiences to the importance of first-party data, and share how to adapt to stay ahead in a rapidly evolving marketplace. What You’ll Learn & Why It Matters: Embrace the transition from traditional keywords to intent, context, and search themes in your paid search strategy. Understand the growing role of AI as the backbone of paid search, powering smarter, more efficient campaigns and enhanced user experiences. Capture demand rather than just driving discovery – learn how to refine your approach to meet consumers where they are in their journey. Integrate ads seamlessly into AI-driven and conversational search experiences to better align with evolving consumer behaviours. Leverage first-party data and brand strength to gain a performance advantage in an increasingly competitive paid search landscape. All attendees can request a FREE Paid Search Consultation to uncover opportunities for optimisation, creative innovation, and growth in 2026.

Driving Digital Performance in UK Utilities Companies: Insights, Benchmarks and Best Practice for 2026 Join us for a 30-minute masterclass exploring the key drivers of digital performance across UK utilities companies. Using our proprietary MMeX framework, we will assess who is setting the benchmark for digital experience and where there is opportunity for improvement across the sector. What You’ll Learn & Why It Matters: How utilities companies are performing today across key MMeX data points and where clear performance gaps exist. Which digital experience improvements have the greatest impact on customer satisfaction, engagement, and behaviour. Practical, actionable recommendations you can apply to your own digital estate.Why platform choice, experience design, and governance are critical to long-term digital performance and customer trust. We’ll be joined by Aaron Green from Umbraco, who will share insight into how the Umbraco platform supports scalable, secure, and high-quality digital experiences for regulated organisations, and what utilities companies should consider when planning future website and platform investment.

The Future of Paid Social: What’s Changing in 2026 and How to Stay Ahead. Join us for a 30-minute masterclass exploring how paid social is evolving in 2026, driven by social search, AI-powered automation, and the growing influence of authentic creator content. This session will uncover what these changes mean for brands, how consumer trust is shifting, and the strategies you need to stay competitive in an increasingly dynamic landscape. What You’ll Learn & Why It Matters: Adapt to the rise of social search and its impact on product discovery and keyword strategies as platforms become search engines. Leverage UGC and EGC to build trust and authenticity, discover why brands are embracing employee-generated content. Harness AI automation and creative tools for smarter optimization, scalable content production, and campaign efficiency. Navigate consumer perception of AI content - will authenticity win over automation? Develop future-proof paid social strategies that balance AI innovation with human creativity to lead the next wave of growth. All attendees can request a FREE Paid Social Consultation to uncover opportunities for optimization, creative innovation, and growth in 2026.