Designing Forward ↗️

AI is transforming architecture, but does that mean replacing the architect?In this episode of Designing Forward, Hamid Hasanzade is joined by Alexander Josephson, Co-founder of PARTISANS, and Arturo Tedeschi, architect and computational designer, for a conversation about AI, technology, creativity, and the changing role of architects.They explore why architects need to take greater control of the technologies shaping their profession, how AI could move beyond generic image generation toward tools built around an architect’s own knowledge and vision, and why the most valuable parts of architecture may remain the ones that are difficult to automate.The conversation also looks at the evolution from computational and parametric design to AI-driven workflows, authorship and originality in the age of generative AI, and a future where technology becomes increasingly invisible, allowing architects to focus more deeply on ideas, experimentation, and architectural quality.In this episode: Will AI replace architects? Taking back control of architectural technology AI beyond image generation The future of computational and parametric design Creativity, authorship, and originality Building AI around an architecture studio’s own knowledge How the role of the architect is changing Why architects should become more entrepreneurial Learn with PAACADEMY:Designing Forward is supported by PAACADEMY, the educational platform by Parametric Architecture, where architects and designers can learn directly from leading professionals working across AI, computational design, parametric architecture, digital fabrication, and emerging design technologies.Explore our upcoming live workshops and learn new tools, workflows, and design methodologies through hands-on sessions led by architects and designers from around the world.⁠Explore Upcoming PAACADEMY Workshops: https://paacademy.com/courses/upcomin... ⁠Explore PAACADEMY: https://paacademy.com/ Designing Forward is a podcast by Parametric Architecture exploring the future of architecture, design, technology, and creative practice through conversations with leading voices shaping the industry.Hosted by Hamid Hasanzade.Subscribe to Designing Forward for more conversations about architecture, AI, computational design, technology, and the future of creative practice. #Architecture #ArtificialIntelligence #AI #ComputationalDesign #DesigningForward #ParametricArchitecture #PAACADEMY

AI is moving beyond generating beautiful images. It can now model, operate design software, make decisions, and increasingly participate in the architectural process itself. So what happens to architects when AI becomes an active collaborator, or even an autonomous agent?In this episode of Designing Forward ↗️, Hamid Hasanzade sits down with architect and Studio Tim Fu founder Tim Fu to explore the next era of AI in architecture.They discuss the rapid evolution from generative AI to agentic AI, the arrival of Astra, AI-powered workflows inside Rhino, AutoCAD and Revit, and Tim’s vision for integrating intelligent agents throughout architectural practice. Tim also shares how Studio Tim Fu has evolved from early AI experimentation into a growing architectural practice working on large-scale international projects, alongside the development of STF Intelligence, his new technology venture focused on AI tools for architects.The conversation goes deeper into one of the biggest questions facing the profession: if AI can eventually model, visualize, document, analyze building codes, optimize designs, and even participate in creative decision-making, what will remain uniquely human about being an architect?They also discuss the “Instagrammification” of architecture, AI-generated design culture, parametric thinking in the age of AI, what Tim looks for when hiring the next generation of designers, and why architects who understand computational and algorithmic thinking may become even more valuable, not less.Learn with Tim Fu at PAACADEMYExplore Tim Fu’s Parametric Intelligence 2.0 course: https://paacademy.com/course/parametric-intelligence-2-0/Explore Tim Fu’s courses and profile: https://paacademy.com/creative/tim-fuDesigning Forward ↗️ is a podcast by Parametric Architecture, previously known as PA Talks, featuring conversations with architects, designers, technologists, and creative minds shaping a brighter, more creative tomorrow.Hosted by Hamid HasanzadeFounder & CEO, Parametric Architecture + PAACADEMYGuest: Tim FuArchitect & Founder, Studio Tim FuSubscribe for more conversations at the intersection of architecture, design, AI, technology, and culture.

In the 72nd episode of PA Talks, we travel to Tulum, Mexico for the 20th Anniversary of AZULIK. Eduardo Neira, known as Roth, welcomes us into a world where architecture becomes an extension of nature itself.Neira is the founder of Roth Architecture and the creative mind behind AZULIK, SFER IK, and Uh May, projects internationally recognized for their organic and immersive spatial language. A self-taught architect with an artistic background, Roth approaches architecture intuitively, placing strong emphasis on craftsmanship and hands-on building.Recorded inside the home he designed for himself, this conversation delves into his interdisciplinary creative process, the inspirations behind his work, and the construction of his eco-friendly structures, many of which were built without traditional architectural drawings. We also explore the future of architecture, artificial intelligence, and his message to the next generations.Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/© 2026 Parametric Architecture, LLC

In this episode of PA Talks, we step inside Heatherwick Studio to meet Pablo Zamorano, Head of Geometry & Computational Design. From crafting complex geometries to developing custom digital tools, Pablo and his team are pushing the limits of architecture with cutting-edge technology.We dive into his journey to Heatherwick, the studio’s unique team environment, and the innovative tools shaping their most ambitious projects. Plus, we explore the role of AI in design, the future of computational workflows, and what young architects need to know to thrive in the field.Tune in for an exclusive look at the tech-driven creativity behind Heatherwick’s boldest designs! Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/View more news and like this video at: https://parametric-architecture.comFollow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/Follow us on Pinterest: https://pinterest.com/parametricarchitecture/Follow us on X: ⁠https://x.com/parametricarch/Listen to the world's best architecture podcast by PA:Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsYApple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc© 2024 Parametric Architecture, LLC ⁠⁠⁠#architecture⁠⁠⁠ ⁠⁠⁠# London ⁠⁠⁠#heatherwickstudio⁠ ⁠⁠⁠#ai⁠⁠⁠ ⁠⁠⁠#parametricdesign⁠⁠⁠ ⁠⁠⁠#parametricarchitecture #computationaldesign⁠⁠

Join us as we catch up with the visionary architect Ben van Berkel at UNStudio’s headquarters in Amsterdam. We’ll dive deep into his architectural journey, revaling the inspirations and influences that have shaped his path, while also illuminating some of UNStudio’s most groundbreaking projects. From tech and AI’s impact on architecture to Hardt Hyperloop revolutionizing travel, we talked it all. Plus, discover how social media has become Ben’s secret weapon in staying connected. If you’re an architecture enthusiast, this is a must-watch! Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/ Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/ Follow us on Pinterest: https://pinterest.com/parametricarchitecture/ Follow us on X: ⁠https://x.com/parametricarch/ Listen to the world's best architecture podcast by PA: Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsY Apple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc © 2024 Parametric Architecture, LLC ⁠⁠#architecture⁠⁠ ⁠⁠#rotterdam ⁠⁠#unstudio ⁠⁠#ai⁠⁠ ⁠⁠#parametricdesign⁠⁠ ⁠⁠#parametricarchitecture #computationaldesign⁠

In this episode of PA Talks, we visit the iconic Zaha Hadid Architects in London to sit down with Shajay Bhooshan, Associate Director and Head of Computation and Design (ZHACODE). This in-depth 40-minute interview delves into the innovative workflows of Zaha Hadid Architects, the founding journey of ZHACODE, and their groundbreaking projects. Shajay shares insights on the future of digital fabrication, the impact of AI on architecture, and the role of game engines in design world. Don’t miss his valuable advice for young architects aspiring to shape the future of the industry. Watch now to explore the intersection of technology and architecture! Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/ Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/ Follow us on Pinterest: https://pinterest.com/parametricarchitecture/ Follow us on X: ⁠https://x.com/parametricarch/ Listen to the world's best architecture podcast by PA: Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsY Apple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc © 2024 Parametric Architecture, LLC ⁠#architecture⁠ ⁠#digitalfabrication⁠ ⁠#zahahadidarchitects⁠ ⁠#ai⁠ ⁠#parametricdesign⁠ ⁠#parametricarchitecture #computationaldesign⁠

Join us for a short interview with Tim Fu, founder of London-based Studio Tim Fu. An innovative architect, Tim is known for pioneering the integration of artificial intelligence in architecture. In this talk, he shares how computational design tools and AI shape his daily practice, his thoughts on the future of these technologies, and invaluable advice for young architects. Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/ Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/ Follow us on Pinterest: https://pinterest.com/parametricarchitecture/ Follow us on X: ⁠https://x.com/parametricarch/ Listen to the world's best architecture podcast by PA: Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsY Apple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc © 2024 Parametric Architecture, LLC

We had an inspiring conversation with Sameep Padora, founder of Mumbai-based architecture firm sP+a and Dean of the Faculty of Architecture at CEPT University, on architecture, technology, and urban dynamics. Padora shared how he integrates computational design tools and AI into his daily architectural practice, along with insights from his data-driven (de)Coding Mumbai project, which analyzes Mumbai's urban transformation. Join us for this short interview with Padora, where he also offers valuable advice for young architects! Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/ Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/ Follow us on Pinterest: https://pinterest.com/parametricarchitecture/ Follow us on X: ⁠https://x.com/parametricarch/ Listen to the world's best architecture podcast by PA: Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsY Apple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc © 2024 Parametric Architecture, LLC

Join us for a short interview with Carlos Bañón, associate professor at SUTD and co-founder of AirLab. He is one of leading voice in digital architecture. In this conversation, Bañón discusses how he integrates AI and technology into his work, his thoughts on the future of these tools, and how we can find the new ways of architecture. He also shares new methods for practicing architecture and offers invaluable advice to young architects. Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/ Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/ Follow us on Pinterest: https://pinterest.com/parametricarchitecture/ Follow us on X: ⁠https://x.com/parametricarch/ Listen to the world's best architecture podcast by PA: Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsY Apple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc © 2024 Parametric Architecture, LLC

Join us at PA Talks 68 for an exclusive office tour and interview with Arthur Mamou-Mani, an acclaimed architect renowned for his innovative use of 3D printing and eco-friendly materials. Based in London, Mamou-Mani leads a pioneering architectural practice that combines cutting-edge digital fabrication with sustainable design principles. From creating mesmerizing pavilions like the Galaxia Temple at Burning Man to developing modular structures, Mamou-Mani is at the forefront of a new era in architecture—one where creativity meets environmental consciousness. In this video, we explore his studio's unique approach to design and fabrication, revealing how they push the boundaries of what's possible in sustainable architecture. Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠ https://paacademy.com/courses/ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠ / parametric.architecture Follow us on LinkedIn: ⁠ / parametric.architecture Follow us on Facebook: ⁠ / parametric.archi Follow us on Pinterest: / parametricarchitecture Follow us on X: ⁠ https://x.com/parametricarch/ Listen to the world's best architecture podcast by PA: Youtube: • PA Talks Apple: https://podcasts.apple.com/tr/podcast... Spotify: https://open.spotify.com/show/4P442GM... © 2024 Parametric Architecture, LLC

In PA Talks 67, we sat down with Winy Maas, the visionary co-founder and principal architect of MVRDV, the acclaimed Dutch architecture firm known for redefining urban design and innovation. Since 1993, Winy led MVRDV alongside Jacob van Rijs and Nathalie de Vries, crafting groundbreaking projects that earned global recognition. Beyond architecture, Winy served as a Professor of Urbanism and Architecture at Delft University of Technology and drove The Why Factory, a think tank dedicated to exploring future cities. In this episode, we delved into MVRDV’s creative challenges, Winy’s vision for the future of architecture and urbanism, and his advice for the next generation of architects. It was a must-watch for anyone passionate about the evolving world of architecture. Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/ Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/ Follow us on Pinterest: https://pinterest.com/parametricarchitecture/ Follow us on X: ⁠https://x.com/parametricarch/ Listen to the world's best architecture podcast by PA: Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsY Apple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc

We had a deep conversation with Philippe Block, professor and head of the Institute of Technology in Architecture (ITA) at ETH Zurich. He co-leads the Block Research Group (BRG) with Dr. Tom Van Mele, focusing on innovation, computational design, 3D printing, fabrication, and construction of sustainable structures and minimizing construction waste. During our conversation, we talked about BRG, the future of computational design, 3D fabrication, engineering, and teaching methodologies. Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://parametric-architecture.com/workshops/⁠ View more news and like this video at: https://parametric-architecture.com Follow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/ Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/ Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/ Follow us on Pinterest: https://pinterest.com/parametricarchitecture/ Follow us on X: ⁠https://x.com/parametricarch/

We had a great conversation with Patrik Schumacher, the principal architect of Zaha Hadid Architects. At ZHA’s London Office, we discussed his approach to parametricism, parametric design, computational tools, artificial intelligence, education, and the future of architecture. Many of us hear his name with the “parametricism” term; initially, In 2008, he launched a manifesto for “parametricism” at the Venice Biennale of Architecture 2008 and published an article named “Parametricism: A New Global Style for Architecture and Urban Design.” Check out our weekly courses at the PAACADEMY: ⁠ https://parametric-architecture.com/w.. . Follow us on: Instagram: ⁠ https://www.instagram.com/parametric.... X: ⁠ https://x.com/parametricarch?ref_src=... Facebook: ⁠ https://www.facebook.com/parametric.a... LinkedIn: ⁠ https://www.linkedin.com/company/para... #zahahadidarchitects #parametricism #artificialintelligence

In this episode, we had a great conversation with Jesper Wallgren. Jesper is the co-founder and the Chief Product Officer (CPO) of Finch 3D, which utilizes AI, graph technology, and advanced algorithms to optimize design processes. His short videos showcasing new ways to generate architecture have been seen by millions worldwide. Tap the link to sign up for Finch and get a 20% discount for the first 6 months with the code PA20 (valid for the first 100 users). Check out our weekly courses at the PAACADEMY: ⁠ https://parametric-architecture.com/w ... Follow us on: Instagram: ⁠ https://www.instagram.com/parametric.architecture/ X: ⁠ https://x.com/parametricarch?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Facebook: ⁠ https://www.facebook.com/parametric.archi/ LinkedIn: ⁠ https://www.linkedin.com/company/parametric.architecture #parametricarchitecture #architecture #podcast

We had a great conversation with Ida Rasouli, an Iranian architect, multidisciplinary designer, and concept artist. She is the founder and creative director of Celeste Design Studio, which focuses on the concept development process in architecture, interiors, objects, and fashion. Over the past year, her fascination with AI generative tools has driven her to employ them in crafting inventive design concepts. If you are interested in learning more about Ida Rasouli's works, you can check out our website: https://parametric-architecture.com/tag/studio-ida-rasouli/ Check out our weekly courses at the PAACADEMY: ⁠https://parametric-architecture.com/workshops/ Follow us on: https://www.instagram.com/parametric.architecture/ https://twitter.com/parametricarch/ https://www.facebook.com/parametric.archi/ https://www.linkedin.com/company/parametric.architecture #parametricarchitecture #architecture #podcast

In this episode, we had a great conversation with Alper Derinbogaz, an innovative architect and academic. He is the founder of Salon Alper Derinbogaz and a visiting professor at the Pratt Institute in New York. His research has been featured in various biennales and museums, including the Koolhaas-curated Venice Architecture Biennale 2014. His latest book “Geospaces” includes projects from his diverse portfolio. Check out our weekly courses at the PAACADEMY: https://parametric-architecture.com/workshops/ Check the "Geospaces" book: https://parametric-architecture.com/geospaces-continuities-between-humans-spaces-and-the-earth-by-alper-derinbogaz/ Follow us on: Instagram: https://www.instagram.com/parametric.architecture/ X: https://twitter.com/parametricarch/ Facebook: https://www.facebook.com/parametric.archi/ LinkedIn: https://www.linkedin.com/company/parametric.architecture #parametricarchitecture #architecture #podcast

We had a great conversation with Marcelo Spina, an award-winning international architect and educator. He is the Principal of P-A-T-T-E-R-N-S and part of the Design Studio at Southern California Institute of Architecture (SCI-Arc). He is also the co-author of Embedded, Material Beyond Materials, and Mute Icons and co-curator of Matters of Sensation at Artists Space. Check out our weekly courses at the PAACADEMY: https://parametric-architecture.com/workshops/ Check the "Mute Icons" book: https://parametric-architecture.com/mute-icons-and-other-dichotomies-in-the-real-in-architecture/ Follow us on: Instagram: https://www.instagram.com/parametric.architecture/ X: https://twitter.com/parametricarch/ Facebook: https://www.facebook.com/parametric.archi/ LinkedIn: https://www.linkedin.com/company/parametric.architecture #parametricarchitecture #architecture #podcast

Join us in Episode 60 of PA Talks for an engaging conversation with Melike Altinisik, founder of Melike Altinisik Architects (MAA). Melike discusses her professional evolution, from her Journey at Zaha Hadid Architects to establishing her own firm, MAA. Throughout the episode, she shares the unique challenges and achievements she has encountered in the architecture and construction industry, especially as a woman in this field. Check Melike Altinisik Architects website: https://www.melikealtinisik.com/ Check out our weekly courses at the PAACADEMY: https://parametric-architecture.com/workshops/ Follow us on: Instagram: https://instagram.com/parametric.architecture/ X: https://x.com/parametricarch/ Facebook: https://www.facebook.com/parametric.archi/ LinkedIn: https://www.linkedin.com/company/parametric.architecture/ Listen to this podcast on: Apple Podcast: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Google Podcasts: http://tinyurl.com/pe7za7uk Youtube: https://youtu.be/rvcUdmjONgM

Hassan, An architect with 15 years of experience and artist, founded HSNRGB Studio in 2023. His work, blending architecture, design, and art, transcends traditional boundaries, focusing on the fusion of technology, culture, and identity. His global projects reflect this innovative approach, emphasizing storytelling and cultural awareness. Check HSNRGB Studio website: https://www.hsnrgb.com/ Check out our weekly courses at the PAACADEMY: https://parametric-architecture.com/workshops/ Follow us on: Instagram: https://instagram.com/parametric.architecture/ X: https://x.com/parametricarch/ Facebook: https://www.facebook.com/parametric.archi/ LinkedIn: https://www.linkedin.com/company/parametric.architecture/ Listen to this podcast on: Apple Podcast: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Google Podcasts: https://tinyurl.com/3zrxnejf Youtube: https://youtu.be/Fzy342JuLqo

Hüseyin Kilic, the founder of Interesting Engineering, is an entrepreneur with a deep passion for technology, engineering, and science. His vision for creating a platform that makes complex scientific and technological concepts accessible to a broader audience led to the establishment of Interesting Engineering. Hüseyin's background likely combines elements of engineering, business, and digital media, equipping him with the unique skills necessary to lead such an innovative Platform. Check Interesting Engineering website: https://interestingengineering.com/ Check out our weekly courses at the PAACADEMY: https://parametric-architecture.com/workshops/ Follow us on: Instagram: https://instagram.com/parametric.architecture/ X: https://x.com/parametricarch/ Facebook: https://www.facebook.com/parametric.archi/ LinkedIn: https://www.linkedin.com/company/parametric.architecture/ Listen to this podcast on: Apple Podcast: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708 Google Podcasts: https://tinyurl.com/3zrxnejf Youtube: https://youtu.be/_C8f9xQFEBA