ICONIC Magazine®

Everyone wants fast success. Amy built something designed to last. In this episode of ICONIC, Jennifer Leigh is joined by Amy Welsman, founder and CEO of Paume, a premium hand care brand redefining everyday essentials through thoughtful design, sustainability, and innovation. After helping scale Knix into one of Canada's most recognizable consumer brands, Amy took everything she learned about branding, retail, and entrepreneurship to create Paume, a company rooted in purpose instead of pressure. Together, Jennifer and Amy explore what it really takes to build a product-based business, navigate retail partnerships, and create a brand that stands the test of time. This conversation isn't about chasing overnight success. It's about building something meaningful enough to last. In this conversation, Amy shares: • Why playing the long game leads to stronger businesses • How her experience at Knix shaped the way she built Paume • What founders should know before launching a product-based business • Why thoughtful branding, partnerships, and patience are essential for sustainable growth If this episode resonates with you, follow ICONIC and leave a review. Connect with Amy • Instagram: @mypaume • Website: mypaume.ca Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Everyone says don't start a business with your best friend. April and Sarah built an iconic one. In this episode of ICONIC, Jennifer Leigh is joined by April Brown and Sarah Sklash, co-founders of June Motel, entrepreneurs, and stars of Netflix's Motel Makeover. Together, they share the story behind transforming neglected roadside motels into one of Canada's most recognizable hospitality brands. From navigating friendship and leadership to making difficult decisions and protecting their shared vision, April and Sarah offer an honest look at what it takes to build something extraordinary together. This conversation isn't just about building a successful business. It's about building something meaningful with someone you trust, while staying true to your vision through every challenge along the way. In this conversation, April and Sarah share: • How they built a business without sacrificing their friendship • Leadership lessons that only come through experience • Why company culture starts with how you treat your people • The importance of staying true to your vision while growing If this episode resonates with you, follow ICONIC and leave a review. Connect with April & Sarah: • Instagram: @thejunemotel • Website: thejunemotel.com • Netflix: Watch Motel Makeover Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

The life everyone admires often comes with a story no one sees. In this episode of ICONIC, Jennifer Leigh is joined by Sarah Nicole, founder of The Birds Papaya, bestselling author, and one of the internet's most influential voices on body acceptance, authenticity, and self-worth. Behind Sarah's success is a story of learning to trust herself, navigate public criticism, and redefine what confidence really means. Together, Jennifer and Sarah explore what happens when your identity becomes intertwined with your work, how motherhood reshapes your perspective, and why building a meaningful life matters more than building a perfect image. This conversation is for every woman who has ever questioned whether she's enough, wondered if success would finally bring confidence, or felt the pressure to become who the world expects instead of who she truly is. In this conversation, Sarah shares: • Why authenticity is something you protect, not perform • The unexpected challenges of building a personal brand in public • How motherhood transformed the way she sees herself and success • Why becoming more of yourself is the greatest freedom you'll ever find If this episode resonates with you, follow ICONIC and leave a review. Connect with Sarah: • Instagram: @thebirdspapaya • Website: thebirdspapaya.com • Podcast: The Papaya Podcast Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Are the choices you make each day helping you embody who you are becoming? In this episode, Jen is joined by Ameerah Ghaffar, Founder of Orris Labs and Chief Nose, to explore the intersection of scent, identity, entrepreneurship, and intentional living. Together, they unpack how fragrance can become a powerful tool for self-expression, confidence, and creating meaningful experiences for ourselves and others. They discuss building experiences that evoke emotion, taking calculated risks in business, creating a brand that people can feel, and why success is about so much more than money. Whether you're building a company, cultivating a personal brand, or becoming more intentional about how you move through the world, this episode will inspire you to embody who you want to be before you arrive there. In this episode, we discuss: • How a signature scent can become an extension of your identity and personal brand • Why creating experiences is often more powerful than simply selling products • The role of risk-taking and self-investment in building a successful business • How to build a team and culture that supports long-term growth • Why fulfillment, purpose, and impact matter more than chasing money alone Connect with Ameerah: • Website: orrislabs.ca • Email: info@orrislabs.ca | Phone: 647.339.8372 • Instagram: @orrislabs Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Most founders spend their days focused on what needs to happen next: the next client, the next launch, the next hire. But what if the most important question isn't what's next, but where are you actually going? In this powerful conversation, Jen is joined by entrepreneur and global angel investor Erika Aquino to explore what it really takes to build a business with long-term vision. From understanding the difference between angel investing and venture capital to becoming the kind of leader investors want to back, Erika shares practical insights on accountability, strategic growth, networking, and building a business that can thrive beyond you. Whether you're interested in raising capital or simply becoming a stronger founder, this episode will challenge you to think bigger about what's possible. In this episode, we discuss: • The difference between angel investing and venture capital • What investors look for when evaluating founders and businesses • Why accountability can be one of the greatest growth tools in business • How to avoid shiny object syndrome and lead with greater clarity • The power of building a global network and thinking beyond your current market Connect with Erika: • Website: erika-aquino.com • Instagram: @iamerikaaquino Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

So many women are moving through life feeling exhausted, foggy, disconnected from themselves, or unlike who they used to be, while continuing to push forward and perform at a high level. In this important conversation, Jen is joined by Nurse Practitioner and women’s hormone health expert Olenka Lyle to explore the hormonal shifts affecting women physically, mentally, and emotionally, especially during perimenopause. Together, they unpack the rise in brain fog, burnout, and the pressure many women feel to keep functioning normally while their bodies are asking for support. This episode offers a grounded and empowering perspective on hormone health, helping women better understand what is happening in their bodies and why these conversations matter more than ever. In this episode, you’ll hear: • Why so many women are experiencing brain fog, exhaustion, and perimenopausal symptoms without realizing what is happening • The connection between hormones, stress, nervous system health, and emotional wellbeing • Why high achieving women are especially vulnerable to pushing past what their bodies need • The importance of advocating for yourself and paying attention to changes in your body • How supporting your hormones can help you reconnect with yourself again Connect with Olenka: • Website: claraderma.com • Instagram: @olenka_npinjector Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Birthdays are not only for celebrating, they can also become powerful reflection points, moments to pause, take inventory, and reconnect with where you are and where you want to go. In this intimate solo episode on her birthday, Jen shares a personal reflection on the journey of building the Iconic Podcast, the unexpected realities of trailblazing in an industry, and the power of creating intentional checkpoints throughout the year. From celebrating wins that unfolded differently than expected to examining what no longer fits, this conversation offers a powerful reminder that growth is not only about reaching goals, but about becoming the person who can hold them. In this episode, you’ll hear: • Why creating personal reflection points can shift the direction of your year • Jen’s stop, start, continue practice and how she uses it to lead herself • What it means to stop tolerating what no longer fits • Behind the scenes reflections on building the Iconic Podcast and trusting intuitive pivots • Why becoming the woman behind the vision matters just as much as achieving it Mentioned in the Episode: • Join the membership: House of Her • Check out the refined Brand Lounge • Curious about working with our agency? Apply here Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Creating a spacious life is not just about having more time. It is about creating room to hear yourself, trust yourself, and move through life with greater intention. In this expansive conversation, Jen is joined by spiritual teacher and business mentor Renée Walker to explore spirituality, self connection, discernment, and the practice of co-creating a more present and intentional life. Together, they unpack the difference between spirituality and religion, the importance of intentional stillness in a constantly distracted world, and how creating space within your life can deepen your connection to yourself, God, or spirit. This episode is a grounded and thoughtful invitation to explore spirituality in a way that feels personal, honest, and fully your own. In this episode, you’ll hear: • The difference between spirituality and religion and why the distinction matters • What it means to co-create your life with intention and trust • Why spaciousness and stillness are essential for deeper self connection • How discernment supports a grounded spiritual practice • The role of intuition, awareness, and presence in personal growth Connect with Renée: • Podcast: Spiritually Wired Podcast • Membership: Spiritually Wired Membership • Website: reneewalkerwellness.com Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Money plateaus are often treated like strategy problems, but what if they are actually identity ceilings? In this solo episode, Jen breaks down the deeper reason behind stalled growth and why increasing your income is rarely about doing more. This conversation explores how your current identity, beliefs, and internal capacity can set the limit for what you allow yourself to receive. Jen shares a grounded perspective on what it really takes to move beyond financial plateaus, not by chasing more tactics, but by expanding who you are available to be and what you are willing to hold. In this episode, you’ll hear: • Why money plateaus are often rooted in identity, not strategy • How your current self concept can cap your income and opportunities • What it means to expand your capacity to receive and hold more • The subtle ways you may be reinforcing your own ceiling • How to shift your identity to create new levels of growth Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

There comes a moment where you realize it is not about starting over, it is about deciding differently. In this empowering conversation, Jen is joined by Kylie Jones, founder of Fifty and Fearless, to talk about what it really looks like to step into your power in a new season of life. From reinvention to confidence to releasing the belief that time has passed you by, Kylie shares what it means to build momentum, trust yourself, and move forward without needing to erase your past. This episode is a reminder that your experience is not something to overcome, it is the very thing that prepares you for what’s next. In this episode, you’ll hear: • Why it is never too late to start again or choose a different path • What it really means to reinvent yourself without starting from scratch • How confidence and personal power evolve over time • The mindset shift that allows you to stop holding yourself back • Why your next chapter can be your most expansive one yet Connect with Kylie: • Instagram: https://www.instagram.com/fiftyandfearless/ • Podcast: https://tr.ee/22OnpZevOW • More resources: https://stan.store/fiftyandfearless Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Challenges are not a sign that something has gone wrong. More often, they are the exact moment where everything begins to shift. In this grounded solo episode, Jennifer Leigh shares a powerful perspective on what it really means to move through hard seasons without walking away. This conversation reframes challenges as a refining process, one that shapes your identity, strengthens your self trust, and determines who you become on the other side. It is not about avoiding difficulty, but about deciding to stay when it would be easier to quit. In this episode, you’ll hear: • Why challenges are often the moment where most people give up and what happens if you don’t • How staying through hard seasons shapes your identity and long term results • The role of resilience, self trust, and perspective when things feel uncertain • What it means to be refined through challenges instead of defined by them • How to move through difficulty in a way that actually expands you Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Growth in life and business is rarely about doing more. It is about seeing differently, deciding differently, and holding yourself to a higher standard over time. In this expansive conversation, Jennifer Leigh is joined by Executive Leadership Coach Kim Fitzpatrick to explore the role coaching plays in accelerating growth, deepening self trust, and expanding what you believe is possible for yourself. This episode weaves together powerful themes of identity, standards, and discernment, while offering a behind the scenes look at the conversations and support that often shape the most meaningful transformations. It is a reminder that while growth is deeply personal, it is not something you are meant to navigate alone. In this episode, you’ll hear: • How the standard you hold yourself to shapes every result in your life • Why coaching can accelerate growth by revealing what you cannot see on your own • What it means to become the woman who holds her standards consistently • The role of self trust and discernment in making aligned decisions • Why proximity and support are essential when stepping into your next level Connect with Kim: • Website: luminalegacy.org / fitzlife.ca • Instagram: https://www.instagram.com/lumina.legacy • Podcast: (Legacy Live Coming Soon!) https://podcasts.apple.com/ca/podcast/fitzlife-unfiltered-with-kim-jamie-fitzpatrick/id1561827064 Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Building a business from home can feel like freedom, until it starts to limit your perspective, energy, and growth. In this solo episode, Jen shares why physically leaving your home environment can be one of the most powerful shifts you make as an entrepreneur. From expanding your thinking to increasing your visibility and opportunities, this conversation reframes getting out of your space as a strategic decision, not just a lifestyle one. This is about placing yourself in rooms, environments, and experiences that stretch you beyond what is familiar. In this episode, you’ll hear: • How working from home can limit growth and perspective • Why travel and new environments unlock new ideas and opportunities • The role proximity plays in expanding your business and network • How to start getting into rooms that challenge and elevate you • Why leaving your home is a strategic move, not just a personal one Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Jen’s in the hot seat in this special live episode, answering unfiltered questions about business, identity, growth, and what it really takes to build something meaningful over time. What unfolds is a candid and expansive conversation that moves beyond strategy and into the internal shifts required to lead yourself at every level. Through real time answers and reflections, Jen shares how she navigates self doubt, makes aligned decisions, and continues to move forward even when certainty is not guaranteed. This episode offers a behind the scenes look at the mindset and self leadership that sustain long term growth. In this episode, you’ll hear: • How Jen navigates self doubt, even at her current level of success • The question that helped her shift direction at a pivotal moment • Her perspective on building a business when life does not go to plan • How she approaches decision making without needing full certainty • What self leadership looks like behind the scenes as you grow Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Are you relying on external validation as you pursue your goals and dreams? In this honest and reflective solo episode, Jen shares the shift that changed how she shows up in her life and business, moving from seeking recognition to becoming anchored in her own self approval. This episode explores the subtle ways we look for applause in our decisions, our work, and even our growth. Jen unpacks what it means to release that dependency and lead from a place of self trust, where your choices are no longer shaped by how they will be received, but by what feels true, especially when there is no external validation to guide you. In this episode, you’ll hear: • The hidden ways we seek validation in everyday decisions • What shifts when you stop needing approval to move forward • How self trust becomes the foundation for leadership • Why external recognition can quietly shape your identity • What it looks like to lead without needing applause Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Healing is often approached through intensity, discipline, and pushing harder. In this episode, Jen is joined by Nikki Bergen, founder of The Belle Method, to offer a completely different perspective. One rooted in softness, awareness, and rebuilding a relationship with the body that feels supportive rather than forceful. This conversation explores what it means to truly listen to your body and work with it instead of against it. Nikki shares her approach to core and pelvic health, the deeper emotional layers connected to physical healing, and why gentleness is not weakness, but a powerful and sustainable path forward. This episode is a reminder that strength can be built through compassion, and that healing does not have to hurt to be effective. In this episode, you’ll hear: • Why pushing harder is not always the answer when it comes to healing • The connection between core, pelvic health, and overall wellbeing • How to rebuild trust with your body through gentle practices • Why slowing down can actually create more sustainable strength • The role of awareness and nervous system support in true healing Connect with Nikki: • Website: https://thebellemethod.ca • Instagram: https://www.instagram.com/thebellemethod Mentioned in Episode: • B.Lounge: https://becomingiconic.co/blounge Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Sometimes the smallest decisions become the most meaningful turning points. In this personal solo episode, Jen shares the unexpected story behind a silk robe that became far more than a beautiful purchase. What began as a simple moment of choosing something for herself became a powerful reflection on identity, self worth, and the way women often postpone the things that bring them joy. Through this story, Jen explores the deeper patterns many of us live within. Waiting for the right moment, the right milestone, or the right level of success before allowing ourselves to experience beauty, ease, or luxury. This episode invites listeners to question those patterns and consider what it might look like to start living in alignment with the life they desire now, not someday. In this episode, you’ll hear: • How one small decision became a powerful personal wake up call • The subtle ways women delay joy, beauty, and self honouring • Why identity shifts often begin with small symbolic actions • How environment and rituals shape how we see ourselves • Why living your desired life often begins long before the big milestones arrive Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Chelsea Jambo did not set out to become a founder in the women’s health space. After her original path toward law school shifted, she found herself asking deeper questions about health, hormones, and why so many women feel dismissed when they seek answers about their bodies. That search eventually led her to build OURbody, a company focused on supporting women’s hormonal health from the inside out. In this thoughtful conversation with Jen, Chelsea shares the origin story behind the brand, the gaps she discovered in how women’s health is discussed and treated, and why understanding the hormonal cycle can be a powerful step toward self-trust. The conversation moves beyond products and into advocacy, education, and the importance of women feeling heard and supported in their health journeys. In this episode, you’ll hear: • Why Chelsea shifted from a traditional career path into building a women’s health company • The frustration many women experience when their hormonal concerns are dismissed • How OURbody was designed to support women through the natural phases of their hormone cycle • Why understanding your body can create more confidence, clarity, and self-trust • Chelsea’s vision for normalizing conversations about women’s health and hormonal wellness Connect with Chelsea and OURbody: • Website: https://www.ourbody.ca • Instagram: @shopourbody / @chellseajambo Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Visibility alone does not build a business. In this grounded solo episode, Jen breaks down the difference between being seen and being sought after. She challenges the idea that more content, more platforms, and more noise automatically lead to growth, and instead reframes visibility as a responsibility tied to clarity and conviction. This episode explores what actually makes visibility convert. From positioning and self trust to messaging and leadership, Jen unpacks why some brands attract aligned clients effortlessly while others stay stuck chasing attention. If you have been showing up consistently but not seeing the results you expected, this conversation will shift how you think about visibility entirely. In this episode, you’ll hear: • The difference between attention and conversion • Why visibility without clarity leads to burnout • What makes people trust and buy, not just watch • How positioning determines who you attract • Why conviction is more powerful than constant content Mentioned in Episode: • Iconic World: https://iconicmagazine.substack.com Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__

Erin Rothstein is an artist and entrepreneur building at the intersection of creativity, conviction, and long term vision. In this expansive conversation with Jen, she shares what it means to pursue meaningful work in a world that often rewards comfort over courage, including the reality of submitting her work and hearing “no” hundreds of times along the way. This episode challenges traditional ideas of career paths and business strategy. Erin speaks to following your energy as your compass, increasing your capacity for peace as your visibility grows, and embracing the belief that an artist’s job is to make people uncomfortable and expand how others think. Whether you are in art, business, or leadership, this conversation reframes creativity as a responsibility, not just an expression. In this episode, you’ll hear: • Why hearing no 100 times can be neutral data, not personal rejection • Erin’s belief about making people uncomfortable • How to build a sustainable business from a labour of love • What it means to expand your capacity for peace as you grow • Why following your energy may be the most strategic decision you make Connect with Erin: • Website: https://erinrothstein.com • Instagram: https://www.instagram.com/erinrothstein Mentioned in Episode: • B.Lounge: https://becomingiconic.co/blounge Connect with Jen: • Read Iconic Magazine®: becomingiconic.co/magazine • Join House of Her, our exclusive membership community: becomingiconic.co/houseofher • Watch on YouTube: @theICONICmagazine • Follow on Instagram: @iconicmagazine__