The Podiatry Business Podcast

Google Ads isn’t dead… but if you run a podiatry clinic, it might feel like it. In episode 202 of the Podiatry Business Podcast, I’m going to break down how Google Ads actually works—an auction on keywords—and why the game has changed so dramatically in the last 12 months. We’ll talk about the two types of searches that used to drive consistent new patient enquiries: the “podiatrist near me” book-now crowd, and the condition-based researchers looking for answers. Then we’ll unpack what AI, ChatGPT, and Google’s own AI results have done to that second group—and what it means for your ads, your website, and your AI SEO strategy

More clinic locations sounds like growth… but it can quietly kill your profits. I recently spoke with a clinic owner running multiple locations, each only 1–2 rooms. The result? More rent, more admin staff, more complexity — and less money left at the end of the month. In today’s episode I break down why one larger clinic often beats multiple small sites — and the smarter way to expand without bleeding cash or loosing your mind.

This podcast is a recording a a recent 30 min Workshop where Lorcan discussed the process to assess and measure the numbers in your clinic and how they affect your profits. He also give practial exercises to implem,ent in your podiatry clinic to alter these numbers and increase your profits. Tried and tested across podiatry clinics this formula when implemented yields a healthier podiatry business & greater profits

Struggling to recruit clinical staff? It’s probably not “the market”—it’s your offer, your message, and your process. In this episode, we unpack the real reasons clinics can’t attract great clinicians: vague job ads, visible chaos, unclear pay, no career path, and slow hiring timelines. You’ll get a simple framework to make your clinic more attractive, move faster with candidates, and build a role clinicians actually want to say yes to.

Hiring another podiatrist can feel like the answer—until it becomes a new source of stress and sleepless nights. In this episode, we break down when it’s actually smart to take on more staff (and when it’s not). You’ll learn the 5 clear “green lights” that signal you’re ready to hire, how to avoid hiring into chaos, and which roles typically create the fastest leverage in a clinic. If you want growth without headaches, start here .

Squeezing in “just one more patient.” It feels responsible. It feels like good service. But it quietly keeps you trapped trading time for money — and it steals the hours you need to fix the real problems in the business. I’ll share a story from this week that proves it, then I’ll break down the mindset behind it and give you a simple way to protect CEO time so your podiatry clinic can actually grow.

I sold a majority share of my podiatry clinic—and it didn’t happen at the “perfect” time. In this episode, I break down why I partnered up, how we’re scaling with new investors, and what it means to earn dividends now while securing a guaranteed exit when I’m ready to retire. More importantly, you’ll learn how to make your clinic attractive to buyers, build real leverage, and create options long before you ever want to sell.

I just built a FREE virtual version of myself to give Podiatry Clinic Owners answers on how to help their podiatry business Podiatry Clinic Owners can now have a real conversation with Virtual Lorcan — 24 hours a day, 7 days a week, ask questions about their podiatry practice and get a bespoke, step-by-step plan showing exactly how to improve profits & business. In this episode I explain why charging for information is dead with the dawn of Chat-gpt etc and why your clinic needs to understand this what patients will pay for and why they will pay a premium if you do it right.

Most podiatry clinic websites are still built like it’s 2021. Home. About. Services. Contact. Looks nice… but it doesn’t convert. In the AI age, the most effective website is a 24/7 receptionist + triage + booking system — with AI-SEO built in. In ep 195 of The Pidiatry Business Podcast I break down: The old “brochure website” model (and why it fails now) What an AI-age website should do differently How AI agents can answer, triage, and convert patients 24/7

Fear is a normal part of growth—especially when you’re running a podiatry clinic. When you’re working long days, carrying the pressure of patients and payroll, and still not seeing the income or freedom you expected, change can feel risky. But staying the same has a cost too: more hours, more stress, and the same results. In this episode, we’ll unpack why fear shows up, why it doesn’t mean “stop,” and the plan that helps you move forward anyway.

If you’ve ever thought, “I just need to hire someone and everything will calm down,” this episode is for you. Because hiring doesn’t fix chaos — it amplifies it. If your clinic relies on you to answer every question, solve every problem, and keep every plate spinning, adding a new person won’t create freedom. Today I’ll show you how to hire with a system: clear roles, decision rights, and onboarding that stops you being the bottleneck.

Are your staff earning more per hour than you? It happens when you hire because demand is strong, but your pricing and systems don’t change to match the new wage bill. So the clinic gets busier, payroll gets bigger, and you’re left doing the most responsibility for the least reward. The tempting move is to throw fuel on the fire with Google Ads because surely the answer is just more new patient's. But if the numbers, capacity, and follow-up aren’t tight, you’re just pouring water into a leaky bucket. Let’s fix the leaks first—then scale with marketing.

Most podiatry clinic owners don’t feel “stuck” because the clinic isn’t busy — they feel stuck because the clinic depends on them for everything. If you’re the one making the decisions, solving the problems, and generating most of the profits, you’re not alone. In this episode, I’ll walk you through a calm, practical way to escape the Owners Trap without lowering standards or working longer hours — by installing simple decision rules and building a model that doesn’t rely on you being in every room

If you’re wondering, “When should I hire another podiatrist?” you’re not alone. Hire too early and you squeeze cashflow, add pressure, and risk paying for empty chair time. Hire too late and you cap growth, burn out, and leave new patients waiting—who often won’t wait at all. In this episode, I’ll walk you through the clearest signs it’s time to expand your clinical team, the simple numbers to check before you commit, and a practical 30–60–90 day ramp plan so a new clinician is productive without chaos. If you want to grow without becoming the bottleneck, this is for you.

You've been offered an amount to sell your clinic but your dont know if its fair or how it was even calculated. . In this episode, we’ll unpack how podiatry clinics are valued, why EBITDA and the multiple matter more than revenue, and the specific factors that can increase your valuation or slash it fast. And at the end, we’ll talk about the real decision most owners ignore: what outcome is right for you.

When someone calls your clinic and asks "I just want to know how much you charge for a podiatry appointment" it’s easy to panic, discount, or rush the conversation. But that question is rarely about price—it’s about certainty. In this episode, I’ll give you a simple front desk script that turns price shoppers into booked appointments, without sounding pushy or salesy. Plus, I’ll show you how to train your team on it so it actually gets used on real calls.

In Episode 187 of the Poidiatry Business Podcast; How To Manage Costs Without Killing Your Podiatry Clinics Growth , I explore how clinic owners can take control of costs without slowing growth. You’ll learn why reviewing a monthly profit and loss statement (P&L) or loose management accounts is the first step to making confident financial decisions. I'll then share a practical framework to judge every expense by its true benefit—whether it buys you more patients, more time, or more profit. From CPD courses to Google Ads, discover what to keep, optimise, or cut and why.

In 186 episode; "Why Podiatry Clinics Reception Matters More Than You Think" , I’ll show you exactly how a weak front desk costs podiatry clinics money (missed calls, slow follow-up, poor conversion), and the simple systems that fix it—plus how AI voice reception can work alongside your team. If you’re spending money on Google Ads, Facebook, SEO—anything to make the phone ring—then here’s a hard truth: your receptionist is either turning those calls into booked appointments… or quietly leaking revenue every day.

What’s the “right” profit margin for your podiatry clinic? A simple questions but needs a subtle answer as more is not necessarily whats right for you A recent UK report shows solo clinics often post higher margin percentages than £1M+ practices — yet bigger clinics usually produce far more profit in cash terms. But chasing benchmarks can miss the point. In episode 185, of the The Podiatry Business Podcast we’ll unpack what the data gets right, what it ignores, and how to design your life first — then build the business model and systems that deliver freedom, stability, and sustainability.

If you’re in the early stages of your podiatry clinic and you’re thinking, “I need marketing,” I want you to pause. More leads won’t fix a business that isn’t ready to convert—and paid ads won’t create certainty. Today I’m talking about getting your duck in a row: deciding what you want your business and life to look like, choosing the type of patient you actually want, pricing properly, maximising retention, and using your numbers to make smart decisions to improve your podiatry business.