Creator Upload

Did you know YouTube's public view counts might be vastly inflated? This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their credentials revoked at the US Open this year, and Wimbledon's preemptive bans for next. Then, we analyze YouTube's new "engaged view" metric that exposes over-counted public views, discuss Amelia Dimoldenberg's decision to end her incredible 12-year run of Chicken Shop Date, and react to 68-year-old former UTA CEO Jeremy Zimmer launching a Twitch talk show. 00:00 Welcome to Creator Upload 01:10 Late Night Tennis and Targeted Ads 02:32 US Open Kicks Out Influencers 06:04 Wimbledon Bans Ring Lights Next Year 08:20 Augusta National Regrets Dude Perfect 12:40 YouTube's View Count Inflation Exposed 20:49 The New Co-Viewing Metric Explained 22:42 Amelia Ends Chicken Shop Date 27:17 Ex-UTA CEO Starts Twitch Show 30:18 Outro & Subscribe Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is AI ruining our schools, and did a golf ad just ruin a massive creator brand? In this episode, we tackle the recent generative AI bans in NYC and LA schools, debating whether students should rely on artificial intelligence for their coursework. We also break down Google’s new warning to advertisers about keeping a "human touch" for better conversions, and we explore the massive new YouTube and Amazon shopping partnership. Finally, we unpack the explosive Good Good Golf and Callaway controversy, detailing how a disastrous parody ad led to severed deals, pulled merch, and massive industry backlash. 00:00 Welcome to Creator Upload 00:17 Schools Ban Generative AI 02:26 The Flaws of AI in Education 06:28 The Mystery Behind Josh's Whiteboard 07:07 Google's Warning to AI Advertisers 09:59 The True Power of YouTube Ads 12:12 The Massive YouTube & Amazon Partnership 14:37 A Bizarre Shipping Fulfillment Nightmare 17:20 The Good Good Golf Controversy Explained 19:22 Should Brands Give Creators Total Control? 21:47 Creators Clashing With Traditional Golf 24:20 Episode Wrap-Up and Credits Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Meta just agreed to a massive $17 to $18 billion settlement over child safety and addictive platform design, but is it enough to spark real change? In this episode, Lauren Schnipper and Joshua Cohen dive deep into the dangers of deepfakes, AI slop, and the disturbing rise of targeted online extortion against minors. They break down Meta's settlement terms, including controversial contingencies that pressure TikTok and YouTube to follow suit. Later, Portal A co-founder Zach Blume joins the show to discuss how brands like Toyota and Lexus are acting like premium entertainment studios on YouTube. Finally, they wrap up with YouTube’s new expansion into 24/7 creator "stations". 00:00 Welcome to Creator Upload 01:03 The Dangers of AI Deepfakes 06:01 Online Extortion & Take It Down Act 12:53 Meta’s $18 Billion Lawsuit Settlement 16:33 Meta’s Strategy to Pressure Competitors 22:41 Is Australia’s Social Media Ban Working? 27:10 Interview: Zach Blume of Portal A 28:24 Brands Becoming YouTube Studios 35:50 YouTube Expands 24/7 Creator Stations 36:55 Wrap-Up & Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Are YouTube's latest monetization and view metric changes a huge win or a total trap for creators? In this episode, Lauren and Josh break down YouTube's new million-dollar exclusivity deals to compete with Netflix, the shift to counting public views from the first frame, and the doubled Partner Program thresholds. Plus, we cover Meta’s massive 29-state lawsuit and ByteDance's new AI copyright deal with the MPA. What you’ll learn: -- Why YouTube is paying top creators upfront millions for platform exclusivity -- How YouTube's new 1st-frame view metric changes public view counts -- What the new doubled YouTube Partner Program monetization thresholds mean for you -- The legal battles hitting Meta and ByteDance’s new AI copyright framework 00:00 New Hair Who Dis 01:13 YouTube Pays Millions for Exclusivity 07:00 Neil Mohan vs Traditional Media Strategy 14:11 Three Types of YouTube Deals 18:23 Why YouTube Needs Hollywood Stars 20:38 YouTube Changes Public View Metric 23:42 Engaged Views vs Vanity Metrics 28:50 Doubling YouTube Partner Program Thresholds 34:10 29 States Sue Meta Over Kids 36:40 ByteDance and MPA AI Agreement 38:15 Outro and Final Thoughts Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode of Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down the week's biggest news in the creator economy. We give our takes on LinkedIn's new feature to flag inauthentic AI "slop" and explore Disney's groundbreaking partnership with TikTok. What you’ll learn: -- How LinkedIn’s new AI detection tools might affect your reach -- The rules behind the Disney Creator Ambassador program on TikTok -- Why Hank Green is pausing his YouTube channel over AI concerns -- The viral Nantucket antique shop that hung a "No Influencers" sign 00:00 Introduction 00:15 LinkedIn's Anti-AI Slop Button 04:07 The Future of LinkedIn Feeds 09:07 Disney and TikTok Creator Partnership 11:08 Disney Creator Ambassador Program Details 13:41 Why Disney Needs TikTok Creators 16:48 Hank Green Pauses YouTube Channel 21:00 Nantucket Shop Bans Influencers 23:28 Outro and Subscribe Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh break down Arizona State University's new BA in content creation and what it means for the maturity of the industry. They also dive into the massive new streaming partnership offering Peacock for free to YouTube Premium subscribers starting in 2027. What you’ll learn in this episode: -- The ins and outs of ASU's new creator degree at the Walter Cronkite School of Journalism -- How traditional media networks like NBC are now partnering directly with YouTube -- Why HBO Max is introducing a TikTok-style short video feed to its platform -- The impact of YouTube finally giving creators the ability to choose Shorts thumbnails Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Is broad creator fandom changing? In this episode, former VidCon CEO Jim Louderback (Inside the Creator Economy) joins us to break down how niche creator conventions are thriving, why teen fandom is fracturing, and what went down at Open Sauce. Plus, Lauren and Josh analyze record-breaking Q2 earnings from YouTube and Netflix, France’s brand-new social media ban for kids under 15, and YouTube’s official rollout of its new "Shows" feature. In this episode, you’ll learn: -- Why fandom is shifting from mega-conventions to hyper-focused communities -- How YouTube’s $11B+ ad revenue rivals Netflix’s entire business -- The real impact of international social media age bans on app usage -- How to use YouTube's new "Shows" feature to format episodic playlists 00:00 Statue of Liberty & World Cup Craze 01:09 World Cup Stars Explode on Social 04:38 Netflix Q2 Earnings: View Hours vs. Quality 11:31 YouTube Ads Hit Record $11 Billion 14:14 Jim Louderback Joins the Show 15:12 What is Open Sauce? 17:18 How Creator Fandom is Changing 20:20 AI, Drones & Tech at Open Sauce 22:41 VidCon Fans vs. Modern Niche Fans 23:53 France Bans Social Media for Under-15s 26:00 Is Australia’s Teen Social Ban Working? 30:35 YouTube Launches New "Shows" Feature 32:38 Instagram History Feature Request Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Right now, Netflix is heavily acquiring YouTube creator content, and AI filmmaking is fundamentally changing how stories are told online. Ben Relles (founder of Make Believe and former YouTube exec) joins the Creator Upload podcast to break down these massive industry shifts and what they mean for the future of entertainment. Living with a Merman: https://drive.google.com/file/d/1Cv37Yb_9soxgOI4lTqzgu3Yjrm1AWU8K/view?usp=drivesdk Elder Boy: https://drive.google.com/file/d/1i6cCZxdS1uvUYeLYIlAE_LF8XQfzuIRg/view?usp=drivesdk 00:00 Intro 00:22 Ben Relles' Creator Economy Background 01:04 The History of Netflix Using YouTube Talent 02:28 Netflix's Massive New Creator Deals (Jay Shetty, Rhett & Link) 06:11 YouTube vs. Netflix: Revenue & Watch Time Battle 09:11 Could YouTube Originals Work Today? 13:31 The Future of Premium Brand Deals on YouTube 16:44 How Creators Are Making Legitimate Movies 20:00 Why AI Filmmaking is the Next Frontier 26:39 What is Make Believe? (Interactive AI Video) 32:49 Outro & Where to Find Ben Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Lauren and Josh break down YouTube's push for Emmy validation and whether creators actually need traditional Hollywood awards. Plus, they explore Netflix's new strategy to compete with YouTube by partnering with digital publishers, and Tubefilter's Sam Gutelle joins the show to discuss the massive battle for the upcoming FIFA World Cup broadcast rights. 00:00 Intro & Mariska Hargitay 01:44 Will Creators Ever Win Emmys? 02:31 Subway Takes Gets Nominated 05:47 YouTube's Push for TV Ad Dollars 08:32 The First YouTubers to Win Emmys 10:43 Netflix's Deals with Digital Publishers 12:46 Is Netflix Building an "Anti-YouTube"? 16:15 Netflix vs. YouTube: The Watch Time War 19:31 Sam Gutelle on World Cup Broadcast Rights 22:25 Why YouTube Wants Global Soccer 25:07 Improving the Live Sports Viewer Experience 26:24 Outro Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Did you know a creator just broke YouTube's all-time concurrent viewership record? Today we explore the massive creator economy intersections happening at the 2026 World Cup, including CazéTV's record-shattering live streams. We also cover the latest platform updates, including Instagram's new "Your Algorithm" feature and WhatsApp handles. Finally, Sam Gutelle from Tubefilter joins to discuss the launch of the new Mister Rogers YouTube channel and why his slow-paced, emotional content is the exact opposite of today's typical high-retention tactics. What you'll learn: -- How traditional media is partnering with creators for live sports. -- Why platforms are suddenly giving users more algorithm control. -- The strategy behind putting Mister Rogers on YouTube Shorts. Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Josh and Lauren break down the heat, the hype, and the massive industry shifts happening at the 73rd Cannes Lions International Festival of Creativity. We explore how Hollywood views the creator space, why restrictive brand briefs are officially dead, and the new tools creators need to know about. What you’ll learn: -- Why brands like PepsiCo are shifting resources to influencer management and open-ended briefs. -- The critical difference between creators, influencers, and personalities. -- Why comparing YouTube views to Nielsen television ratings is a massive mistake. -- How Facebook’s reimagined Creator Studio is using AI to separate business and creator tools. 00:00 Introduction & Cannes Heat 02:02 Is Cannes a Corporate Boondoggle? 05:31 The Rise of the Creator Track 08:12 PepsiCo's Creator Strategy Shift 12:26 Tubefilter & Comscore Roundtable 12:58 Creators vs. Influencers vs. Personalities 16:36 YouTube Views vs. Nielsen Ratings 22:31 Facebook Creator Studio Returns 26:48 Hot Ones Spinoff on Netflix Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Lauren and Josh sit down with Billy Parks, EVP and Head of Fox Creator Studios, to discuss their massive new creator partnerships. Then, we head to France with Ed Davidson, Chief Growth Officer at Cannes Lions, to explore how the festival is treating creators as serious business leaders. Plus, a breakdown of Fox's massive $22 billion proposed acquisition of Roku. 00:00 Welcome to Creator Upload 01:28 Interview: Billy Parks, Head of Fox Creator Studios 02:50 Why Fox is Financing Creator IP 07:58 The First Slate of Partnered Creators 15:05 The Fox Competitive Advantage 18:22 The Business Model: Splitting IP 23:40 Interview: Ed Davidson, Cannes Lions 25:40 Cannes Creator Beach and Secret Suppers 30:05 How Brands are Going Deeper with Creators 38:32 Fox's $22 Billion Proposal to Buy Roku Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

YouTube is bringing back DMs, and it could completely rewrite how the algorithm pushes your content. Plus, Accenture's massive acquisition of the Whalar influencer agency to CAA's newly formed $250M fund for creator-led businesses, and Hollywood's sudden embrace of TikTok-style short-form series highlighted by a new partnership with the Sundance Institute. 00:00 The Power of Video Clipping 04:36 YouTube Brings Back DMs 07:04 Is YouTube a Social Network? 08:00 How DMs Drive the Algorithm 10:20 TikTok Partners With Sundance 12:38 Hollywood Embraces Vertical Dramas 15:46 Accenture Acquires Whalar Agency 18:38 CAA Launches $250M Creator Fund 19:56 The Social Reckoning Trailer Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today, we hear from Robert Kaliati , President of Hammer Media , about the highly successful launch of Hammer Elite on Uscreen. We discuss the mechanics of moving massive audiences off YouTube, the incredible difference in revenue splits (from YouTube's 30% cut to Uscreen's 5-7%), and why user retention is the ultimate metric for creator businesses. Plus, we dive into Lauren's trip to the Congressional Creators Caucus, Markiplier's self-distribution strategy for Iron Lung, and Jay Shetty's massive $100M Spotify and Netflix deal. 00:00 Introduction 01:10 The Congressional Creators Caucus 07:33 Creator Economy GDP Impact 10:14 Markiplier's Iron Lung Strategy 13:28 Creator Horror Movies Hit Theaters 18:53 Interview: Robert Kaliati 20:07 Inside the Caleb Hammer Empire 24:06 Moving Superfans Off YouTube 28:16 Building a Successful Membership Offer 30:37 Obsessing Over Retention Metrics 32:36 YouTube vs. Uscreen Revenue Splits 34:57 Is KSI Leaving the Sidemen? 36:45 Jay Shetty’s $100M Podcast Deal 38:40 Final Thoughts & Sign-Off Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today: Lauren and Josh break down the latest news from Google I/O and what it means for your content. We dive into the history of ContentID, how YouTube is handling deepfakes with its new likeness detection tool, and X's AI-powered push to match creators with brands. Plus, we discuss Tom Brady's move to YouTube and Duolingo's crazy new focus module. 00:00 Welcome to Creator Upload 01:59 Viacom's massive 2007 YouTube lawsuit 03:11 The birth of Content ID 06:23 Gemini Omni comes to YouTube Shorts 07:33 YouTube's new AI likeness detection 13:28 X enters the creator marketplace era 14:28 How Creator Connect uses AI 16:23 Meta's Threads catching up to X 19:27 Duolingo locks you out of apps 22:18 Tom Brady's new YouTube trivia show 23:54 Why athletes thrive on YouTube Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

In this episode, Josh gives us an inside look from the David Geffen Theater at Lincoln Center after attending YouTube Brandcast. We discuss how YouTube is packaging creator-led shows for legacy advertisers , new shopping features on connected TVs , and the fighting spirit of YouTube executives taking aim at other platforms. What you'll learn: -- Household name advertisers grew their creator sponsorships by 189% in 2025. -- YouTube is packaging upfront shows for creators like Alex Cooper and Dude Perfect. -- A new ad product allows viewers to buy items in two clicks via Google Pay on connected TVs. -- LTK announced a new creator program for social commerce with Target. 00:00 Welcome to Creator Upload 00:42 Gospel Stats in the Wall Street Journal 04:13 YouTube BrandCast at Lincoln Center 07:53 Packaging creator shows for legacy advertisers 11:24 New creator shows coming to YouTube 15:44 YouTube executives adopt a fighting attitude 17:54 Why you can't optimize into desire 19:28 Two-click shopping on connected TVs 21:01 Target and LTK social commerce partnership 22:28 Mental health benefits of leaving Instagram 22:45 TikTok Go travel booking program Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Does Meta's new age verification work? Is Instagram really banning meme accounts? Lauren is joined by ICYMI's Lia Haberman to discuss her takeaways from the Scalable Summit, Meta's new AI teen surveillance, and the truth about the meme account crackdown. Plus, Josh sits down with Sophia Kianni, founder of Climate Cardinals and Phia, to talk about leveraging AI, scaling businesses as a Gen Z founder, and her podcast, The Burnouts. What you’ll learn: -- Inside TikTok's 100M view micro-drama collaboration with Issa Rae. -- What Instagram's "unoriginal content" update actually means for creators. -- How Sophia Kianni raised $40M and built her AI tech stack. -- The top creator economy conferences to attend this year. 00:00 Intro & Meet Lia Haberman 01:31 Scalable Summit Takeaways 03:52 TikTok's 100M View Micro-Drama 07:45 The Korean Vegan's Productivity 09:53 Meta's Teen Age Verification 16:22 Instagram's Meme Account Crackdown 19:31 Interview with Sophia Kianni 24:04 The Power of AI for Founders 26:16 Why Sophia Started "The Burnouts" 28:07 A Young Founder's Tech Stack 35:54 The Best Creator Conferences 41:09 Google Photos' Clueless Closet Update 44:15 YouTube's AI Music Generator 47:23 Outro & Where to Find Lia Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Discover how YouTube giant Jesser is transforming his channel into a multi-million dollar holding company. In this episode, Lauren sits down with Zach Miller , President of JesserCo , to break down their strategic reorganization. They dive into diversifying revenue streams, hiring top executives from Adidas, and mitigating key man risk to build an exit-ready business.Also: Josh went to POSSIBLE and shares more about what he learned from YouTube and other creators' keynotes while there. What you’ll learn: -- The steps to transition from Bucketsquad to JesserCo -- How to scale an apparel brand to $10 million in revenue -- When a creator needs to hire a President for administrative tasks -- The strategy behind getting into 150 Dick's Sporting Goods stores 00:00 POSSIBLE Miami & Issa Rae 07:34 Zach Miller Interview Starts 07:52 Rebranding to JesserCo 08:49 New Business Ventures Coming 10:54 When to Hire a President 13:39 Scaling Bucketsquad Apparel 15:01 Solving Creator Key Man Risk 20:52 YouTube Media Business Breakdown 23:34 Hiring an Adidas Executive 27:05 JesserCo's M&A Strategy 30:01 YouTube's Market Dominance Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today: Markiplier is bypassing traditional Hollywood by building his own indie movie studio directly on YouTube. Plus YouTube's got a new deepfake detection tool for celebrities, Keke Palmer's moving to Twitch, Jesser's major exec move and Fixated's acquisition of Studio71. What you’ll learn: -- Why creators can't just sell individual VOD movies on YouTube without a studio setup. -- How YouTube's "Content ID for likeness" acts as fire insurance for public figures. -- The reasons A-list celebrities are taking control of their own live formats. -- Why major creator brands are reorganizing into holding companies. 00:00 The Mario Movie Sequel Disappointment 01:13 Markiplier Becomes an Indie Movie Studio 04:58 YouTube's Anti-Deepfake Tool for Hollywood 10:50 Keke Palmer Launches a Twitch Talk Show 14:45 The Return of Live Broadcasting 18:41 Jesser Re-orgs and Hires Adidas GM 22:06 Fixated Acquires Studio71 Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Are B2B creators the future of the creator economy? We sit down with Alex Josephson, VP of Brandworks at LinkedIn, in the wake of its NewFronts presentation earlier this spring. He shares insights into the Top Voices 360 program and reveals that LinkedIn has tripled creator payouts over the last year. Also today: YouTube's Coachella station initiative, Justin Bieber's cred as a YouTuber, headlines today vs in 2013 (shout out AOL), and YouTube's new Shorts timer. 00:00 Welcome to Creator Upload 00:20 YouTube Coachella Station Initiative 02:33 Justin Bieber's Coachella Performance 07:05 Is Bieber a True YouTuber? 10:37 Interview: LinkedIn's Alex Josephson 11:10 CEOs as Content Creators 14:28 The Rise of B2B Creators 16:02 LinkedIn NewFronts and Top Voices 22:06 Scaling Impact for Brands 28:53 Tripling LinkedIn Creator Payouts 30:12 Follower Count vs Real Influence 33:46 Connected TV Ads on LinkedIn 37:02 Hollywood on YouTube vs AOL 44:22 YouTube Shorts Timer Update 45:47 Wrap Up Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen. Follow Lauren: https://www.linkedin.com/in/schnipper/ Follow Josh: https://www.linkedin.com/in/joshuajcohen/ Original music by London Bridge: https://www.instagram.com/londonbridgemusic/ Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand