Mato
ShowsHow it worksAI talentsFree toolsPricing
Book a demo
ShowsHow it worksAI talentsFree toolsPricingSign in
Mato
Mato

The first generation of AI talents. Live AI media for brands, networks and creators.

ElevenLabs GrantsAWS ActivateGoogle for StartupsNVIDIA Inception Program

Product

  • How it works
  • AI talents
  • Documentation
  • The studio
  • Pricing
  • Embed player
  • Mato MCP
  • Mato Voice
  • Voice Studio
  • Changelog

Company

  • About
  • Vision
  • Partners
  • Affiliates
  • Blog
  • CustomersComing soon
  • CareersComing soon
  • Press kit
  • Contact

Resources

  • Investor overview
  • Free podcast tools
  • Free podcast transcription
  • Podcast ROI calculator
  • API docsComing soon
  • SecurityComing soon
  • StatusComing soon

© 2026 Mato. All rights reserved.

English · Multiple languages available

PrivacyTerms

Live Interview

And why does that matter?

This is how a Mato agent talks. Take the other seat: answer a few and feel it follow the thread.

Try it yourself

Podcast charts

Breaking B2B - SaaS Marketing and B2B Marketing Podcast

Published by Sam Dunning

  • Business
  • Marketing
  • Entrepreneurship

Break free from sh*t SaaS and b2b marketing. Join 1000s of legends tuning in weekly. No background stories, BS or fluff. Tactical interviews with marketing leaders & practitioners. And solo episodes with specific strategies you can apply to your SaaS or b2b business today. Voted a Top 10 B2B Marketing Podcast by Cognism, Fame, Goldcast, B2B Marketing World and more. Try the daily newsletter and apply to work with us: https://www.breakingb2b.com/ Topics covered: SaaS marketing, b2b marketing, demand generation, inbound marketing, web design, SEO, digital marketing, revenue operations, outbound sales, B2B growth, go to market strategy (GTM)

Listen on Apple Podcasts, opens in a new tabMake something like it

On the charts

3 chart placements

Every published chart this podcast appears in, in the snapshot behind this page. Each one links to the chart it came off.

  1. Number 5MarketingNorway
  2. Number 156BusinessNorway
  3. Number 111MarketingUnited States

From the feed

Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. #496 A $10M SaaS AI SEO Strategy (Steal It!) from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Aug 13, 202624 min

    → Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #496 - Sam gives you the full SEO / AI-Search strategy his team are using to propel Adam Robinson's new SaaS (MoltSets), from zero to $10 million right now! You'll get access to all 3 articles from the proven plan that's already taken RB2B to Rank #1 on Google + ChatGPT. So yes, this stuff works! Here's what you get: 👉 Join Sam on his mission to rapidly scale MoltSets from zero to ten million ARR! 👉 How to use AI Search to boost SaaS demos in just 30 days 👉 Why you should focus on a niche segment of In-Market customers 👉 Why SaaS SEO FAILS when you use generic / broad Keywords Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

  2. #495 SaaS Marketer’s Guide to Success in 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Aug 7, 202625 min

    → Wanna use SEO to generate revenue? Book a call here https://www.breakingb2b.com/book-a-call Episode #495 - Sam sits down (well, stands up actually!) with Aimen Chouchane, a marketing leader who's joined 4x different B2B tech companies as their very first marketing hire. We dig into the common mistakes founders make, the trap so many fall into chasing LinkedIn's AI hype, and why a strong support network matters far more than people often think. Here's what you get on this one: 👉 The founders share their GTM strategies 👉 Marketing + Sales: 1 Team with 1 Dream! 👉 How to set (realistic) marketing expectations 👉 Sam & Aimen reveal a surprising SEO strategy that beats paid-ads 👉 Learn how to run a Marketing Team with Claude (in 5 Mins) 👉 Accountability + Data Tools Reach out to Aimen > https://uk.linkedin.com/in/aimenchouchane https://intelexvision.com/ Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

  3. #494 AI SEO for SaaS: How to Rank #1 on LLMs (ChatGPT, Claude, Perplexity, Etc.) from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jul 28, 202649 min

    → Wanna use SEO to generate revenue? : Book a call here https://www.breakingb2b.com/book-a-call Episode #494 and this week Sam presents the full AI SEO system he uses to rank SaaS businesses in ChatGPT, Claude and Perplexity. There's a huge amount here for you and Sam really gets into the detail with this one! - Ready to learn how to get AI SEO to work for your B2B?, then hit play now! Sam give you: 👉 How to gain SaaS visibility with detailed prompts 👉 Boosting LLM Growth using Targeted FAQs 👉 Money keyword research, listicles, competitor alternative pages. 👉 Technical SEO, backlinks + brand mentions. 👉 Why your software may not be making the cut with your dream customers. 👉 What you need to know about missed leads Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter If you enjoyed this content, do please subscribe to my channel!

  4. #493 CRAZY SaaS Marketing Strategies That Print Demos in 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jul 20, 202634 min

    → Wanna use SEO to generate revenue? : Book a call here https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects! Alex spills the beans on: 👉 How to break the status quo in Sales + Marketing 👉 Why confidence is the key to creativity 👉 Why startups should experiment wherever possible 👉 Fearing change & differentiating Marketing in a hyper crowded market Check out our links for more high value content: 👉 Our Website https://www.breakingb2b.com/ 👉 LinkedIn https://www.linkedin.com/in/samdunning/ 👉 Breaking B2B podcast (top 2.5% b2b marketing show) > https://www.breakingb2b.com/blog 👉 Daily newsletter (Grab my 90 days to revenue from B2B/SaaS SEO playbook) > https://www.breakingb2b.com/newsletter → Reach out to Alex: LinkedIn https://www.linkedin.com/in/alextmann https://www.lunos.ai/ → Alex @ Lunos.AI https://www.lunos.ai/ If you enjoyed this content, do please subscribe to my channel!

  5. #492 How to Get Your First 500 SaaS Customers (Full Guide) from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jul 13, 202634 min

    📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► It's a new week and Sam has a new podcast episode for you! > Hear Adam Holmgren, the founder of Fibbler, describe in detail how he took his SaaS Startup to 500+ customers. You'll learn how Adam leveraged organic socials, LinkedIn audience building, and founder branding, to land those crucial first 50 paying customers! Here's more details on what you get on this one: 👉 Why you should build your audience before your product 👉 How to overcome churn with low ACV products 👉 Learning from failure 👉 Breaking into the US market with Thought Leader ads 👉 Scaling a PLG startup: Hitting $1M ARR with just two humans! → Adam Holmgren Founder @ Fibbler 📕 Grab our 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  6. #491 Asking London B2B Marketing Questions (SEO, SaaS, LinkedIn, & More) from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jul 6, 202613 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► Sam is out on the road again! - This time he's headed to the heart of London to ask Londoner's their take on B2B marketing. Some surprising insights are learned as they say what they think of LinkedIn, Google rankings, and take a guess at how ChatGPT recommends! In Podcast episode #491 you get: 👉 Marketing Strategies for Lead Generation 👉 SEO for AI Search: Why Prompts are so important 👉 ChatGPT vs Google, who does the public trust more? 👉 Is LinkedIn THE professional network or just another social channel? 👉 How to Get Your Business Recommended by AI Search Engines 👉 Today's Best Marketing Strategies for Lead-Gen 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  7. #490 The Best B2B Marketing Strategies for 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jun 26, 202615 min

    📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► We have episode 490 here for your listening pleasure - Sam talks to Samu Kovács as they nail-down 5x B2B marketing strategies that are working today. You'll hear the latest AI-Search recommendations, influencer partnerships, plus positioning your LinkedIn personal branding. These are Real playbooks you can clone right now! Here is the good stuff they cover: 👉 Leveraging Influencers in B2B + SaaS 👉 SEO + AI Search specifically for B2B SaaS 👉 Winning Data-Driven Content Strategy for YouTube Growth 👉 Why You Could Lose Customers if you Fail to go Deep 👉 How to Use YouTube Data to Drive Engagement 👉 How to Craft High-Value Content That Gets Found On YouTube → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  8. #489 4 B2B Founders Share the Best Marketing Strategies in 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jun 17, 202622 min

    📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► 3 B2B Founders around 1 dinner table - It's a meeting of minds (and mouths!) diving in to where B2B marketing is right now in 2026! Here's what the trio get into: 👉 We get into meta ads, SEO and AI search, building trust, and 👉 Long-form content = Long-term B2B success 👉 AI & Guru Inflation in SEO 👉 Being consistent with your organic distribution 👉 Avoid this massive mistake early 👉 The power of personal branding + building trust 👉 Why doubling down on your core channels is vital → Samu Kovács is @ KS-Media → Jordan Hayes is @ Hayes Media → Arnel Bukva is @ LoudFace 📕 Grab our 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  9. #488 This Boring SaaS AI SEO Strategy Prints Demos in 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jun 9, 202613 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► It's episode #488 and Sam has 7 SaaS Ai SEO steps for you that will generate demos in just 90 days! Sam gives you a complete blueprint for this, plus: 👉 How to Rank Your Competitors Super Quickly 👉 The two approaches for SaaS Visibility Audits 👉 How good is AI content now? Does it offer genuine value for your clients? 👉 Building listicle web pages that drive demos FAST 👉 Great hack for using legacy work & content for SEO 👉 How to beat the industry giants with SPEED 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  10. #487 How to Scale Any SaaS Company With YouTube & SEO from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Jun 8, 202632 min

    📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam is being interviewed by Samu Kovács, for his Podcast channel KS-Media Samu is a YouTube Marketing Specialist who helps B2Bs master their content. They cover money keywords, YouTube scripting, plus loads of juicy tips and tricks to scale your SaaS Company using video content + SEO. Here's what Samu & Sam cover: 👉 Understanding Your Dream Client for B2B Marketing 👉 YouTube Video Scripting (Get it right every time) 👉 SEO for SaaS: When, Why + How 👉 Mastering Long-Tail Keywords for Faster SEO Success 👉 Building a Money Keyword Matrix for B2B / SaaS Wins 👉 Targeting High Intent Prospects with Low Difficulty Keywords → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  11. #486 Google Just Leaked Their AI SEO Guide (it changes everything) from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    May 27, 202617 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In episode #486 Sam goes through Google's official AI search optimization guide (May 2026) to lay out EXACTLY what it means for you, your B2B, and your current SEO strategy. A super-quick summary is: If you've been doing SEO well, you will keep winning! - Just ignore any AEO tricks! Sam covers: 👉 SaaS SEO Wins in just 90 Days! 👉 Why good SEO is still relevant for AI Search 👉 Why you should be careful with 'spammy' content 👉 SEO for AI Search: Best Practices & Myths 👉 How to to write for your audience + AI 👉 Finding Niche Sites + Money Keywords 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  12. #485 How I Scaled My B2B Business to $220k/mo in 25 Months from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    May 19, 20269 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this episode (#485) Samu Kovacs prompts Sam to reveal exactly how he scaled his B2B SEO agency up to $200k MRR in 2 short years. If you are on a similar journey this quick run-through will help fuel your fire! Sam & Samu speak on: 👉 The hard road of Cold calling + the power of LinkedIn 👉 Untapped B2B Influencer Strategies 👉 What worked (& what didn't) with SEO strategies 👉 Breaking the Mold via Transparency 👉 The open book influencer plays that can work for you! → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  13. #484 AI SEO Rank Trackers are Stupid, Here's What to Do Instead… from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    May 18, 202612 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In episode 484 Sam DESTROYS AI prompt tracking tools and explains why, as a SaaS, you shouldn't spend your time + budget on them. Crucially though, he tells you what you SHOULD do instead of using the tools! Sam also breaks down the 95/5 rule, as well as the 4 buying-mode searches that actually drive pipeline. And if you want to know how to actually rank on LMMs + Google for your money keywords, Sam tells you how you can in JUST 90 DAYS! Sam covers: 👉 How To Target High-Intent Buyers with the the 95-5 Rule! 👉 AI Search's Hidden Impact on Sales 👉 Flip your SEO Content Strategy Script! 👉 Actionable SEO + AI Strategies for B2B + SaaS Growth 👉 DARK SEO + AI Search: How Recommendations Impact Sales 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  14. #483 Give me 9 mins, and I’ll show you how to rank your SaaS in AI Search from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Apr 29, 20269 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam drills down in to the 3 foundations that your SaaS needs to start appearing up in ChatGPT + Perplexity. All the essentials are highlighted here including on-site optimisation, off-site brand footprint, and how you can leverage original data so that you are cited in AI search - The 3 Essential Strategies for success! Sam covers: 👉 Optimising Pages for Search Intent 👉 SEO Strategy for SaaS: updates, structure, internal linking + Freshness 👉 Why search pages matter for AI Tools + overall SaaS sales 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  15. #482 SaaS Marketing Has Changed, Here’s What’s Working in 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Apr 17, 202614 min

    📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam gets together with Samu Kovács; a B2B YouTube Marketing Specialist to go through what is working right now in 2026. The discussion covers YouTube, SEO, AI-search, LinkedIn founder brand, plus all the info you need on how to build a self generating machine that compounds wins! Here's what you get with this week's podcast: 👉 Complete playbook 👉 How SaaS Marketing has changed 👉 Why SaaS Blogs now Fail to Convert Buyers 👉 What works today to drive Demos, pipeline + revenue 👉 How to repurpose content for Max Reach 👉 The triple SaaS Sales power of SEO, YouTube, LinkedIn combined 👉 Building Long-Term Compounding Engines in YouTube + SEO → You can find Samu on LI here: LinkedIn → And here: KS-Media 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  16. #481 B2B SaaS SEO: In-House Team vs. Agency? from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Apr 13, 20268 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam illustrates the ACTUAL cost of assembling an in-house SEO team for your B2B SaaS company. He contrasts this with outsourcing to a managed agency. Salaries, ramp-up time, turnover + hidden costs are all exposed here to help you determine which of the two pathways is right for your SaaS today. Learn details about: 👉 A Fast Time to Value via an SEO agency 👉 How to build the perfect SEO / AI-Search Team 👉 Crafting a Strategy for Dream Clients in Google + AI Search 👉 In-house vs agency - How this decision impacts your whole strategy! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  17. #480 The NEW Way to Do Outbound in 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Mar 30, 202631 min

    📞 Wanna know how to use SEO + GEO to generate revenue right now? Book a call here: Book a call ► In this week's podcast Sam talks to Charlotte Cailleaux @ EventsAir. Cailleaux discloses what is actually working for B2B and SaaS outbound sales right now! Learn how to get your messaging tight, and the activities that are worthy of your time across all channels. There's everything here to use a complete playbook for sales and marketing in 2026! Charlotte & Sam Cover: 👉 Targeting, Timing + Messaging - Mastering Outbound Sales! 👉 Extracting Sales Insights with ChatGPT 👉 Building Long-Term Customer Relationships 👉 How to Stand Out with Content Marketing 👉 Targeting Event Professionals (Post-Event) → You can find Charlotte Cailleaux here on LI : LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter ======================

  18. #479 A $1.5M SaaS SEO Strategy (Full Breakdown) from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Mar 23, 202630 min

    📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam explains how the B2B SaaS tool 'Fibbler', went from ZERO to $500K MMR in only 15 months! There's a huge amount of ground covered here & Sam really gets in to the details. Learn the strategy that drives sign-ups and demos fast: 👉 How to optimize Existing Content for SEO & AI Search 👉 Exploiting bottom funnel money pages 👉 Control The AI Search Narrative - Share Your Pricing Openly! 👉 Fibbler's SEO Strategy: How To Target High-Intent Keywords 👉 Listicle-Based Articles Boost SEO with External Listicle Placements 👉 Controlling AI Search Narrative for SaaS Growth ► Fibbler is here: www.fibbler.co 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter

  19. #478 The Best SaaS Marketing Strategy for 2026 from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Mar 17, 202623 min

    📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam exposes the best B2B SaaS marketing strategy he can give you right now. He hits 3 major channels (SEO, YouTube, and LinkedIn) and explains exactly how to use them to drive pipeline consistently and keep your B2B SaaS in the minds of high ACV buyers as they conduct research on the pathway to purchasing. Sam hits these golden touch points: 👉 Why this trio of marketing strategies are so powerful! 👉 How to best integrate the 3 channels for maximum impact 👉 Using LinkedIn for brand awareness 👉 Leverage YourTube for trust + engagement 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter

  20. #477 SaaS SEO is About to Change in 2026 (and nobody even realizes) from Breaking B2B - SaaS Marketing and B2B Marketing Podcast, opens in a new tab

    Mar 6, 202622 min

    📞 Wanna use SEO to generate revenue? Book a call ► In this week's podcast episode Sam dissects the latest SEO traffic data that shows a small dip of just 2.5%, and not the 25% as prophesied by the doomsayers! - Fear not, SEO isn't dead yet! Sam dived deep in to the real changes that AI search has heralded in 2026, and how you can ensure your B2B SaaS is strategically placed to funnel pipeline from the LLMs + Google! Here's what Sam covers: 👉 How & Why Google is still dominant for search 👉 SEO + AI Search: The perfect B2B & SaaS Marketing organism! 👉 How to use AI Search to drive qualified leads 👉 Debunking Google's AI Overviews Myths! 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel! ====================== 🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting 🔗 breakingb2b.com ====================== ✅ *Subscribe to Sam's Youtube Channel* 🔗 YouTube 💙 *Follow Sam on LinkedIn* 🔗 LinkedIn 🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast* 🔗 BreakingB2B Podcast 📧 *Try Sam's B2B marketing tips daily newsletter* 🔗 Breaking B2B Newsletter

Ranking source

Apple Podcasts rankings via the Mato Topic Intelligence Platform.

Observed September 20, 2026.

Apple and Apple Podcasts are trademarks of Apple Inc., registered in the U.S. and other countries.

Pairs with

What to do with a chart

01ShowsThe shows Mato publishesEvery public Mato show, its episodes, and the Apple placements it holds.02AI talentPick the voice before the formatThe live roster of hosts, each with samples you can listen to before you commit.03How it worksFrom an idea to a published episodeWhat Mato does between the brief and the feed, step by step.

Steal the structure, not the show

Bring this source into Mato to read its transferable patterns, then turn them into an original show for your own audience.

Hear a Mato showCreate a show inspired by this