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Better ROI from Software Development

Published by Red Folder Consultancy Ltd

  • Technology

Providing advice on how to get the best Return On Investment from your Software Development. Hosted by Mark Taylor of Red Folder Consultancy, this series is targeted at those that fund software development in improving their return on investment. Through a series of short weekly podcasts, Mark explores and explains why "traditional" management techniques will not only produce poor returns, but actively encourage it. Find out more about Red Folder Consultancy at https://red-folder.com. Or reach out to Mark on Twitter @redfoldermark

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  1. Number 141TechnologyNorway

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Recent episodes

The latest episodes published to this podcast’s own RSS feed. Titles and descriptions are the publisher’s.

  1. #205: Estimation - a wrap-up from Better ROI from Software Development, opens in a new tab

    Mar 5, 20258 min

    This episode is a wrap-up for a mini-series looking at estimation in software development - recapping the guidelines I provided in Episode 189 and providing some additional tips that didn't have a home elsewhere in the series. ----- Find this episodes show notes at: https://red-folder.com/podcasts/205 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  2. #204: Estimation - Professionalism from Better ROI from Software Development, opens in a new tab

    Feb 26, 202521 min

    In this episode, the penultimate episode in the Software Estimation mini-series, I want to discuss how Software Estimation works in terms of professionalism - and in many cases, surprisingly, the professional response is not to provide an estimate. ----- Find this episodes show notes at: https://red-folder.com/podcasts/204 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  3. #203: Estimation - Is Artificial Intelligence the answer? from Better ROI from Software Development, opens in a new tab

    Feb 19, 202515 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In this episode, I ask the question, is AI the answer? Following on from the episodes on Qualitative and Quantitative approaches, it's easy to see there are pros and cons to individual practices. And realistically, it feels like you will need a blend of various approaches to create truly valuable estimates. But, this all seems like a lot of work and investment, a lot of training, tools and time to achieve. And even more so to iteratively improve to nudge towards those valuable estimates. As I'll say many times in this series, producing estimates costs. Producing valuable estimates costs a lot. Thus, it doesn't take much of a leap of logic to ask the question, can AI help us here? In an ideal world, there would be an AI-powered tool that would just do the work for us. Thus, I explore how such a tool could come into being, and probably more importantly, why I doubt it will happen any time soon. ----- Find this episodes show notes at: https://red-folder.com/podcasts/203 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  4. #202: Estimation - Quantitative approaches from Better ROI from Software Development, opens in a new tab

    Feb 12, 202514 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In the last couple of episodes, I've looked at a number of methods that fall under the Qualitative approach to software estimation. Qualitative estimation is predominantly based on expert judgment, some think based on subjective thought process. In this week's episode, I want to move on to discuss some Quantitative estimation approaches. While Qualitative estimation is predominantly based on expert judgement, Quantitative is based on something we can count or calculate, a use of statistical analysis based on historical data. In this episode, I specifically want to discuss two quantitative techniques - Monte Carlo simulations and Statistical PERT (or SPERT for short). ----- Find this episodes show notes at: https://red-folder.com/podcasts/202 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  5. #201: Estimation - the #NoEstimate approach from Better ROI from Software Development, opens in a new tab

    Feb 5, 20258 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In last week's episode, I looked at a number of methods that fall under the Qualitative approach to software estimation. Qualitative estimation is predominantly based on expert judgment, something based on subjective thought process. In this episode I wanted to take a specific look at another method I personally consider a qualitative approach But it's so different to those discussed in the last episode, I felt it needed its own, the #NoEstimate approach ----- Find this episodes show notes at: https://red-folder.com/podcasts/201 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  6. #200: Estimation - Qualitative Approaches from Better ROI from Software Development, opens in a new tab

    Jan 29, 202514 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In last week's episode, I introduced two approaches to software estimation, Qualitative and Quantitative estimation. Qualitative estimation is predominantly based on expert judgment, something based on subjective thought process. Whereas Quantitative is based on something we count or calculate. A use of statistical analysis based on historical data. In this episode, I want to dive deeper into the Qualitative and look at some specific practices. ----- Find this episodes show notes at: https://red-folder.com/podcasts/200 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  7. #199: Estimation - Quantitative vs Qualitative from Better ROI from Software Development, opens in a new tab

    Jan 22, 202515 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In this episode, I wanted to look at practical methods to help develop the team's estimation skills. We cannot expect valuable estimation without investment. It's like any skill, it has to be practiced and refined to obtain a good level of proficiency. So in this episode, I want to take a look at two approaches to estimation - Qualitative and Quantitative. ----- Find this episodes show notes at: https://red-folder.com/podcasts/199 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  8. #198: Estimation vs the punitive target from Better ROI from Software Development, opens in a new tab

    Jan 15, 202510 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In this episode, I wanted to highlight the emotional baggage that you developers may associate with estimation, and through no fault of your own, will carry that baggage into future estimation work. In the episode, I look at the psychological scarring left behind from decades of using estimates as punitive targets. Like most experienced developers, I've worked in organisations that turn estimates into punitive targets - where a well-meaning estimate has been turned into a commitment, and ultimately, a stick to beat the team with. Now that stick has ranged from the aggressive to the passive, be it threats of dismissal or simply discussing the failure to hit the estimate. ----- Find this episodes show notes at: https://red-folder.com/podcasts/198 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  9. #197: Estimation vs Dependencies from Better ROI from Software Development, opens in a new tab

    Jan 8, 202510 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In this episode, I wanted to look at the impact that dependencies have on software estimation. This episode was inspired by a blog post on scrum.org entitled "Eliminate Dependencies, Don't Manage Them", which I read while preparing this series. In brief, the article talks about how you're better off eliminating dependencies rather than trying to manage them through normal traditional management processes. In his book, Software Estimation, Demystifying the Black Art, Steve McConnell says that size of the software is the single most significant contributor to project effort and schedule. Personally, I'd like to suggest that dependencies, if not of similar importance, are a close second. ----- Find this episodes show notes at: https://red-folder.com/podcasts/197 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  10. #196: Estimation vs Planning from Better ROI from Software Development, opens in a new tab

    Dec 18, 20249 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In this episode, I want to encourage you to mentally separate estimation and planning. They are often conflated, which leads to confusion, distrust and dysfunctional behavior. An estimate is generally part of a plan, and a plan can be the outcome of the act of planning. Software development can't be delivered without planning, even if it's only the most cursory of activities. Software development can be delivered without an estimate. ----- Find this episodes show notes at: https://red-folder.com/podcasts/196 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  11. #195: Estimation - An estimate by any other name from Better ROI from Software Development, opens in a new tab

    Dec 11, 202412 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In last week's episode, I asked you to think about what the term "estimate" means to you, your team and your organisation. In the episode I talked about different definitions that could easily be conflated - the amount of effort, a target, and a commitment. In this week's episode I want to continue the discussion by looking at estimates "proxies" - what they are, why they can be useful and how to avoid the trap of confusing them for scheduling. ----- Find this episodes show notes at: https://red-folder.com/podcasts/195 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  12. #194: Estimation - What are you actually asking for? from Better ROI from Software Development, opens in a new tab

    Dec 4, 202416 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In this week's episode, I want to discuss what the term "estimate" may mean to you and the colleagues that you work with. The term 'estimate' is often used interchangeably to mean the effort required, the target completion date, or even a commitment to complete the work by a specific date. Often the meaning of an "estimate" changes between people within even a single team, let alone a organisations - thus it is often a cause of friction and dysfunction due to it being in "the eye of the beholder". ----- Find this episodes show notes at: https://red-folder.com/podcasts/194 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  13. #193: Estimation - How much to invest from Better ROI from Software Development, opens in a new tab

    Nov 27, 202414 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In this episode I want to take a deeper dive into the cost of achieving that - what is the correct cost for the perceived value of the estimate to you and your organisation. This episode continue on from 190 where I asked "Don't invest in estimates unless there are clear demonstrable value in having them" ----- Find this episodes show notes at: https://red-folder.com/podcasts/193 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  14. #192: Estimation - Predictability vs Optimism from Better ROI from Software Development, opens in a new tab

    Nov 20, 202414 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. In the last episode, I talk about the short hand of a "valuable estimate" - an estimate that is desirable for the organisation asking for it. While what constitutes "valuable" will differ from organisations to organisation, team to team, and maybe even piece of work to piece of work, I feel that it will mostly be related to acceptable level of accuracy and precision. Accuracy is how close to the actual the estimate was - which realistically can only be assessed after the work - and precision is how broad a range is acceptable - which can be defined as part of providing the estimate - and if anything also indicates confidence in the estimate - a narrower range indicating a higher confidence, a wider range indicating a lower confidence. In this episode I wanted to talk about how Predictability is part of this conversation ----- Find this episodes show notes at: https://red-folder.com/podcasts/192 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  15. #191: Estimation - what is a valuable estimate? from Better ROI from Software Development, opens in a new tab

    Nov 13, 202414 min

    This episode is part of a wider mini-series looking at Estimation in Software Development. So for this episode I want to introduce the idea of a "valuable estimate" and what that may mean for you. As I go through this series I will use the term "valuable estimate" as a short hand for some value that is desirable by the organisation asking for it. This may seem a little vague … and to be honest, by design it is. I've spent a lot of time trying to decide what the best estimates should look like - but ultimately I feel it depends on a variety of factors - and is likely to be specific to an organisations - or maybe an initiative - or maybe even to an individual piece of work. We quickly find ourselves in the consultants stock answer of "it depends". So while, in this episode I'll discuss to key characteristics that I believe affect the value of an estimate, the actual (or imagined) value of an estimate will be in the "eye of the beholder". Thus the short hand of "valuable estimate" ----- Find this episodes show notes at: https://red-folder.com/podcasts/191 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  16. #190: Estimation - Do you get value? from Better ROI from Software Development, opens in a new tab

    Nov 6, 202418 min

    I started the mini-series in episode 189 by providing the following guidelines: Don't invest in estimates unless there are clear demonstrable value in having them Agree what a "valuable" estimate looks like - this will likely be a desirable level of accuracy and precision for an estimate Provide the team with training & time to develop their estimation skills Collect data on points 1-3 and regularly review if you have the balance correct In this episode we dive into "Don't invest in estimates unless there are clear demonstrable value in having them" Estimates are not free – and I would argue that truly valuable estimates are often prohibitively expensive to produce. Thus in this episode, I ask the question are you getting the ROI on that investment. And more importantly – can you prove that. ----- Find this episodes show notes at: https://red-folder.com/podcasts/190 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  17. #189: Estimation - a review from Better ROI from Software Development, opens in a new tab

    Oct 30, 202421 min

    Back in January 2023, in episode #160, "Revisiting Software Development Estimation," I made the commitment to revisit and potentially revise my views on software development estimation. While I acknowledged the desirability of estimations for reasons like cost, risk, and planning, the episode recognized that these desires don't always make estimations attainable or accurate, particularly in complex or complicated domains like software development. In 2023, I planned to research estimation techniques, focusing on their feasibility and implications in the software development process. This research would involve exploring resources such as online courses, books, and audience suggestions, with the intention of sharing findings later in the year. This is the first, if somewhat delayed, in a series of episodes following that work. In this episode I will provide a summary of upcoming episodes and how they fit together. ----- Find this episodes show notes at: https://red-folder.com/podcasts/189 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  18. #188: Bad for ROI - More Developers from Better ROI from Software Development, opens in a new tab

    Nov 22, 202323 min

    Following on from the last two episodes that look at the dysfunctional and unexpected results that can from the seemly well intentioned call for "more planning", this week's episode takes a look at a similar paradox - the call for "more developers". We look at why "more developers" does not generally equal "greater output" - the unexpected operational overheads that a larger team generate. We look at some circumstances, when used with caution, increasing the headcount can be the right thing. And we look at suggestion for improving productivity without increase numbers. ----- Find this episodes show notes at: https://red-folder.com/podcasts/188 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  19. #187: Bad for ROI - More Planning - Part 2 from Better ROI from Software Development, opens in a new tab

    Nov 8, 202323 min

    In this episode, the second of two, I conclude the exploration of the dysfunctions and unexpected results that can occur from the seeming well intentioned call for "more planning". In last week's episode, I looking at the historical context of why the request for "more planning", and explored the high cost and dysfunctions that can arise from over-planning. And this week's episode, I'll continue the discussion by exploring the limitations of planning in the face of complexity uncertainty, and some approaches that can help us strike the correct balance. ----- Find this episodes show notes at: https://red-folder.com/podcasts/187 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

  20. #186: Bad for ROI - More Planning - Part 1 from Better ROI from Software Development, opens in a new tab

    Nov 1, 202320 min

    In this episode, the first of two, I start to explore the dysfunctions and unexpected results that can occur from the seeming well intentioned call for "more planning". In this episode, I will start by looking at the historical context of why the request for "more planning", and an exploration of the high cost and dysfunctions that can arise from over-planning. And in next week's episode, I'll continue the discussion by exploring the limitations of planning in the face of complexity uncertainty, and some approaches that can help us strike the correct balance. ----- Find this episodes show notes at: https://red-folder.com/podcasts/186 Have an idea for an episode topic, or want to see what is coming up: https://red-folder.com/podcasts/roadmap

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Observed September 20, 2026.

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