The Katie Lance Podcast

Do you ever sit down to create content and immediately think, “I have no idea what video to make?" You’re not alone – and creating video content doesn’t have to be complicated. In this episode of The Katie Lance Podcast, I’m sharing four simple types of videos that real estate agents can keep in their back pocket and rinse and repeat throughout the month. We’ll talk about: – Simple B-roll videos you can create from clips already on your phone – How to create a “day in the life” video without filming every second of your day – Why an end-of-month recap is one of my favorite low-lift pieces of content – Why talking directly to the camera is still one of the most powerful things you can do to build trust and generate business – How batching your videos can make consistency so much easier Here’s the big reminder: people want to hear from YOU. AI can help you brainstorm, optimize and save time – but it shouldn’t replace your voice. If you want your content to help you stand out, build relationships and ultimately generate leads, people need to get a sense of who you are and what you’re all about. You don’t need fancy equipment. You don’t need every video to be perfect. Done is better than perfect! Which of these four video ideas are you going to try first? Resources 💙 Want ongoing social media training, coaching and support? Join us inside the #GetSocialSmart Academy: https://katielance.com/academy 📸 Connect with me on Instagram: https://www.instagram.com/katielance/ 🎥 Watch more on YouTube: https://www.youtube.com/katielance 🎁 Grab my free resources: https://katielance.com/freebies 📅 Download my free Content Grid: https://katielance.com/contentgrid 🎤 Interested in having me speak at your next event? https://katielance.com/speaking

What if getting better at social media and video wasn’t about doing more – but about getting comfortable doing the simple things consistently? In this #GetSocialSmart Academy Spotlight, I’m chatting with Deborah West, a Broker Associate in the Chicagoland area, longtime Academy member, and Mastermind attendee. Deborah and I talk about her journey with social media, what she’s learned through the Academy, and why “done is better than perfect” continues to be such an important reminder. We also get into something I think a lot of real estate professionals can relate to: social media keeps changing! Deborah shares a funny “reverse aha moment” from our Mastermind when she arrived with a detailed content plan – only to hear me say that my recommendations had evolved. 😄 That’s the reality of marketing today. What worked a few years ago – or even last year – may not be what I recommend today. Being willing to learn, adjust, and keep moving forward is so important. One of my favorite parts of our conversation is Deborah’s advice for anyone nervous about video. Her suggestion? Start by sending simple birthday videos. No editing. No posting publicly. No pressure. Just a quick “Happy birthday!” video sent privately to someone you know. It’s such a simple way to get used to seeing yourself on camera, hearing your voice, and building the habit of recording video. Think of it as training wheels for video! In this episode, we talk about: – Why consistency matters more than perfection – How the Academy has impacted Deborah’s business and marketing – The value of community, accountability, and ongoing learning – Why your social media strategy needs to evolve – Deborah’s experience attending our Mastermind – Why investing in yourself can be one of the best investments in your business – A simple way to start building your video confidence today Whether you’re brand new to social media or you’ve been creating content for years, I hope Deborah’s story reminds you that you don’t have to have everything figured out. Start small. Stay consistent. Keep learning. And remember – done is better than perfect! CONNECT WITH DEBORAH WEST Deborah is a Broker Associate serving the Chicagoland area. Email Deborah: deborahsellsoakpark4u@gmail.com LISTEN OR WATCH NEXT Not Feeling Creative? Try These 3 Content Creation Hacks: https://www.youtube.com/watch?v=q8-LnWERv3o How the #GetSocialSmart Academy Helped Realtor Debbie Teeter Build Confidence & Better Social Media: https://www.youtube.com/watch?v=rsZPRiPuCeQ&t=132s My Favorite Content Creation Apps I Use Every Day: https://www.youtube.com/watch?v=jImf4o4BmA4&t=1s READY TO GET SOCIAL SMART? Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy Learn more about our Mastermind: https://www.katielance.com/mastermind CONNECT WITH KATIE Website: https://www.katielance.com/ Instagram: https://www.instagram.com/katielance/ YouTube: https://www.youtube.com/@KatieLance LinkedIn: https://www.linkedin.com/in/katielance/ Free resources: https://www.katielance.com/freebies Free content grid: https://www.katielance.com/contentgrid Interested in having me speak at your next event? https://www.katielance.com/speaking #RealEstateMarketing #RealEstateSocialMedia #RealtorMarketing #VideoMarketing #GetSocialSmart

How do you find your voice on social media – especially when it feels like everyone else is already saying the same things? In this episode, I’m talking about something I believe is incredibly important when it comes to social media, video, personal branding, and even using AI: knowing what YOUR voice actually sounds like. Finding your voice doesn’t mean coming up with the perfect tagline or trying to create some polished version of yourself. It starts with getting clear about who you are, who you want to work with, what matters to you, and the experiences that have shaped you. I’m breaking it down into four simple questions you can ask yourself: Who do you love working with? Who isn’t the right fit for you? What matters to you personally and professionally? What is your journey, and how did you get to where you are today? For my real estate friends, this is especially important. There are thousands of agents creating content every day. Your voice, your perspective, your personality, and your experiences are what can help your content stand out. You don’t need to sound like everyone else. You also don’t need every video to be perfectly polished. The ums, the ahs, your sense of humor, your interests, your stories – those are all part of what makes you human and relatable. And as we use more AI in our businesses and marketing, I think knowing your own voice is going to become even more important. If you’ve been struggling with what to post, how to show up, or how to make your content sound more like YOU, this episode is a great place to start. IN THIS EPISODE: 00:00 Finding Your Voice 00:21 Your Ideal People 00:45 Who Not To Serve 01:02 Values And Interests 01:33 Share Your Journey 01:53 Wrap Up And Engage 🎥 WATCH NEXT: Map Out Your 12-Month Content Plan: https://www.youtube.com/watch?v=AcwI_6eZQBU&t=11s How to Audit Your Social Media: https://www.youtube.com/watch?v=G20Q4CIS4w8&t=15s What to Post When You Have Nothing to Post: https://www.youtube.com/watch?v=lm8PZZa2-kI&t=3s CONNECT WITH KATIE: 🏡 Ready to get smarter with your social media? Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Looking for a keynote speaker for your next real estate event? https://www.katielance.com/speaker 📲 Follow me on Instagram: https://www.instagram.com/katielance/ 🎥 Subscribe to my YouTube channel for more real estate social media, video marketing, and AI tips: https://www.youtube.com/katielance 💡 Grab my free social media resources and training: https://www.katielance.com/freebies 🌐 Learn more about Katie Lance Consulting: https://www.katielance.com/ ABOUT KATIE LANCE: Katie Lance is a nationally recognized keynote speaker, social media strategist, author, and founder of the #GetSocialSmart Academy. She helps real estate agents and brokers get smarter about social media, video marketing, content strategy, and AI – without the overwhelm.

What happens when a Realtor goes from feeling nervous about social media to confidently marketing herself online? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Debbie Teeter , a Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia. Before joining the Academy, Debbie was relatively new to social media and had tried marketing services that automatically posted content for her. But she realized something was missing – she wasn’t getting the traction, engagement, or connection she wanted. That’s when she decided to take a more hands-on approach to her social media marketing. In our conversation, Debbie shares how the #GetSocialSmart Academy has helped her build confidence, improve her marketing, and continue learning as social media platforms and tools evolve. We talk about: ✨ How Debbie went from feeling nervous about social media to posting consistently ✨ Why automated, generic social media content wasn’t working for her ✨ How ongoing education helped build her confidence as a Realtor ✨ Why she attends #CoffeeWithKatie almost every week ✨ How she uses the Academy’s monthly content calendars and carousel ideas ✨ Why Canva Camp is one of her favorite Academy events each year ✨ The value of Masterclasses, replays, workbooks, and ongoing training ✨ Why community and accessibility matter when learning social media ✨ Debbie’s advice for Realtors considering joining the Academy One thing I especially love about Debbie’s story is that it’s a reminder that you don’t need to grow up with social media to become great at it. You can learn, practice, build confidence, and find a marketing style that feels like you. Ready to get smarter and more confident with your social media marketing? 👉 Join the #GetSocialSmart Academy: https://katielance.com/academy Connect with Debbie Teeter: Debbie is a Keller Williams Realtor serving Metro Atlanta, the surrounding suburbs, and North Georgia. Instagram: @debbieteter_realtor Website: debbieteter.kw.com Email: debbieteter@kw.com Connect with Katie Lance: 📲 Instagram: @katielance 🎥 YouTube: @KatieLance 💡 Free resources: https://katielance.com/freebies 📅 Free Content Grid: https://katielance.com/contentgrid 🎓 #GetSocialSmart Academy: https://katielance.com/academy 🎤 Book Katie to speak: https://katielance.com/speaking If this conversation helped you, be sure to like, subscribe, and share it with a Realtor who wants to feel more confident about social media.

How do you build a smart social media strategy if you don’t know what’s already working? Before you decide to post more, jump onto another platform, or completely overhaul your content strategy, take a step back and audit your social media presence. In this podcast, I’m sharing a simple social media audit you can do to understand where you are now, what needs updating, what content is performing, and where you should focus your time moving forward. You’ll learn: 📍 How to Google yourself and see what potential clients are finding 📍 Why your social media profiles, photos, bios, links, and brokerage information need to be updated 📍 How to decide which social media platforms deserve your attention 📍 Why you don’t need to be everywhere 📍 How to ask your database where they spend time online 📍 Which social media analytics actually matter 📍 How to review your top-performing content from the last 30, 60, and 90 days 📍 Why reach, engagement, comments, shares, and consistency can help shape your future strategy This is especially important for Realtors, real estate agents, entrepreneurs, and small business owners who want to create a more intentional social media and content marketing strategy. Remember: You don’t need more random content. You need to understand what’s working, what isn’t, and what your audience actually wants before you build your plan. 🔗 Learn more about the #GetSocialSmart Academy: katielance.com/academy 🎤 Looking for a keynote speaker for your next event? katielance.com/speaking 📲 Connect with me on Instagram: instagram.com/katielance ▶️ Subscribe on YouTube: youtube.com/katielance 🌐 More resources: katielance.com

How can video help you build more confidence, visibility, and connection in your real estate business? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member and North Jersey real estate broker associate Betti Russo to talk about her journey with social media, video marketing, confidence, and building a recognizable personal brand. Betti shares the story of one of her first Facebook Lives – when I encouraged her to step outside during one of our Napa Masterminds, hit the LIVE button, and just go for it. That one moment helped change the trajectory of how she showed up online. Today, Betti says people regularly tell her, “I see you everywhere.” Her consistency on social media and video has helped her become more visible in her North Jersey community, get more involved locally, teach others, and even walk into listing appointments with greater confidence. In this conversation, we talk about: * How Betti went from being afraid of video to confidently showing up on camera * Why video builds skills that go far beyond social media * How consistency can make you more recognizable in your local market * Why authenticity matters more than looking or sounding “perfect” * How social media can help Realtors build stronger relationships * The importance of community, connection, and continuing education * Why Betti has remained a #GetSocialSmart Academy member for years * How the Academy helps real estate professionals keep up with an ever-changing marketing landscape One of my favorite reminders from this conversation: Your clients already know what you look and sound like. You don’t need to become someone else to succeed on video. You just need to get comfortable being YOU. 🏡 Ready to get smarter about your social media, video, AI, and marketing? Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Looking for a keynote speaker or social media training for your organization? https://www.katielance.com/speaking 📲 Connect with me on Instagram: https://www.instagram.com/katielance 🎥 Subscribe on YouTube: https://www.youtube.com/katielance 💡 Grab my free social media resources: https://www.katielance.com/freebies 📲 Connect with Betti: https://www.instagram.com/betti_russo/ #RealEstateMarketing #VideoMarketing #RealtorTips #SocialMediaMarketing #getsocialsmart 00:00 Welcome and Introductions 00:35 How Betti Found Academy 01:48 Community and Connections 03:04 First Facebook Live Breakthrough 04:45 Business Impact and Confidence 07:22 Camera Mindset Tips 08:07 Why Join and Keep Learning 08:53 Google Business Profile Takeaways 10:35 Where to Connect with Betti 11:12 Final Thoughts and Sign Off

What do you post when you have absolutely nothing to post? If you’re a Realtor, entrepreneur, or small business owner who knows you need to show up consistently on social media – but some days you just don’t know what to say – this video is for you. I’m sharing three simple, low-lift content ideas you can use when you’re feeling uninspired, overwhelmed, or just not in the mood to create another piece of content. In this video, you’ll learn: * How to turn client, colleague, and local business shout-outs into engaging content * Why simple B-roll of your neighborhood or community can make great social media content * How to share what you’re working on without oversharing your personal life * How to batch simple videos ahead of time * Why your content doesn’t always have to be promotional * How to stay consistent without posting every single day One of my favorite ideas? Give someone else the spotlight. So much real estate content is “Look at me! Look at my listing! Look at my award!” Instead, highlight a great client, lender, local business, team member, or someone else in your community. Give people their flowers! And remember: great content doesn’t have to be complicated. Sometimes a 10-second video of your neighborhood, a cup of coffee, or a quick behind-the-scenes look at what you’re working on is enough. If social media, video, and AI feel overwhelming and you’d like a simpler plan for your real estate business, I’d love to have you inside the #GetSocialSmart Academy. 👉 Join the Academy: https://www.katielance.com/academy MORE RESOURCES: 🎁 Free social media resources: https://www.katielance.com/freebies 📅 Free Content Grid: https://www.katielance.com/contentgrid 🎓 #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Book Katie Lance to speak: https://www.katielance.com/speaking 📸 Instagram: https://www.instagram.com/katielance ▶️ YouTube: https://www.youtube.com/katielance 00:00 Nothing To Post 00:03 Client Shout Outs 01:11 Why Shout Outs Work 01:37 Surroundings B Roll 02:05 Add Music And Text 02:45 Share What You're Doing 03:30 Consistency And CTA Which of these three ideas are you going to try first? Let me know in the comments! #RealEstateMarketing #SocialMediaTips #ContentIdeas #RealtorMarketing #VideoMarketing

AI can help you write social media captions faster… but if you’re copying and pasting exactly what ChatGPT, Claude or Gemini gives you, people can usually tell. In this video, I’m sharing how I use AI to help write social media captions while still making sure the finished post sounds like ME. I’ll walk you through my actual process - from giving AI a video transcript or quick description to reading the caption out loud, shortening it, changing the hook, cleaning up emojis and adding my own personality back in. You’ll learn: * How I use ChatGPT to help write social media captions * Why I never blindly copy and paste AI-generated content * The read-it-out-loud trick I use before posting * What I almost always delete from AI captions * How I personalize hooks and calls to action * Why adding opinions, personality and imperfections matters * How to make AI-generated content sound more human * Why sometimes I skip AI and write the caption myself AI should help you communicate your ideas - not make everyone sound exactly the same. The goal isn’t to make AI write like a human. The goal is to use AI as a starting point and then make sure the final content sounds like YOU. 👇 How are you using AI for your captions? Do you edit heavily, use it as a starting point or write everything from scratch? Let me know in the comments! ❤️ If this was helpful, like this video and subscribe for more practical social media, video and AI tips for Realtors and small business owners. 🔗 MORE RESOURCES FROM KATIE: 🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy 🎁 Grab my free social media resources: https://katielance.com/freebies 📅 Get my free Content Grid: https://katielance.com/contentgrid 🎤 Looking for a keynote speaker or social media trainer for your next event? https://katielance.com/speaking ▶️ Subscribe to my YouTube channel: https://youtube.com/katielance 📲 Follow me on Instagram: https://instagram.com/katielance 🌐 Learn more: https://katielance.com #SocialMediaTips #AITips #ChatGPTTips #ContentCreation #RealEstateMarketing 00:00 Stop Copy Paste AI 00:20 When To Write Yourself 00:37 Feed AI Your Content 00:53 Read It Out Loud 01:15 Trim The AI Tells 01:40 Hook CTA And PS 02:19 Add Your Texting Voice 03:16 Why Voice Matters 03:41 Ask Viewers And Wrap

What apps do you actually need to create great social media content? In this video, I’m sharing the content creation apps I use just about every day on my iPhone - from recording and editing videos to creating Reels, organizing B-roll, repurposing content and using AI to speed up my workflow. The good news? You don't need dozens of apps to create great content! I’m a big believer in keeping your content creation process simple. Your phone can do a LOT on its own, and a few go-to apps can make creating, editing and repurposing content so much easier. In this podcst, I share how I use: 📱 DualShot Recorder to record horizontal and vertical video at the same time 🎥 My iPhone camera for quick videos and B-roll ✂️ CapCut for video editing, templates and transitions 📸 Instagram and TikTok's native creation tools 💼 LinkedIn for repurposing short-form video ▶️ YouTube and YouTube Studio for uploading and checking analytics 🎨 Canva for downloading graphics and carousels I've created 🤖 ChatGPT and other AI tools for captions, ideas and content support I also share some of my favorite simple content workflows - including how I organize B-roll, batch four or five videos at once, turn everyday moments into content and repurpose one video across multiple platforms. If you're a Realtor, small business owner or content creator who feels like content creation takes way too much time, I hope this gives you a few ideas to simplify your process! 👍 If this video was helpful, like, subscribe and share it with someone who could use it. CONNECT WITH KATIE: 📲 Instagram: https://www.instagram.com/katielance/ 🎥 YouTube: https://www.youtube.com/katielance 🎙️ Watch on YouTube: https://youtu.be/jImf4o4BmA4 💡 Free resources: https://katielance.com/freebies 📅 Free Content Grid: https://katielance.com/contentgrid ✨ #GetSocialSmart Academy: https://katielance.com/academy 🎤 Hire Katie to speak: https://katielance.com/speaking #ContentCreation #SocialMediaTips #VideoMarketing #RealtorMarketing #ContentCreator

What if the biggest change in your marketing wasn't learning another social media hack... but gaining the confidence to simply show up? In this #GetSocialSmart Academy Spotlight, Katie Lance sits down with longtime Academy member Joanne Powell, Managing Broker with Berkshire Hathaway HomeServices serving Clark County and Southwest Washington. Joanne has been part of the #GetSocialSmart Academy since 2019, and in this conversation she shares how consistency, authenticity, and community have transformed not only her marketing—but also her confidence. You'll hear why she stopped chasing algorithms, how she repurposes content to save time, and why her clients appreciate seeing the real person behind the real estate business. In this interview you'll learn: • Why "done is better than perfect" became Joanne's marketing mindset • How authentic content builds stronger client relationships • Why engagement isn't the only measure of success • The power of repurposing your content • How the Academy community keeps members motivated and learning • Why consistency beats chasing every new social media trend • Joanne's advice for Realtors who are thinking about joining the Academy 💬 We'd love to hear from you: What has helped build your confidence with social media? Let us know in the comments below! 🏡 Connect with Joanne Powell: 🌐 Website: https://jopowellrealestate.com/ 📸 Instagram: https://www.instagram.com/joannepowell_realtor/ Katie's Resources and Links: 👇 Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy 🎁 Get my FREE Content Grid: https://www.katielance.com/contentgrid 🌐 Website: https://www.katielance.com 🎤 Hire Katie to Speak: https://www.katielance.com/speaking 📸 Instagram: https://www.instagram.com/katielance 👍 Facebook: https://www.facebook.com/katielanceconsulting 💼 LinkedIn: https://www.linkedin.com/in/katielance ▶️ Subscribe for weekly practical social media, AI, Canva, YouTube, and marketing strategies to help you build relationships, stay consistent, and grow your real estate business. 00:00 Welcome and Introduction 00:29 How Joanne Found Academy 01:03 Community and Learning Benefits 01:55 Confidence and Authentic Marketing 03:16 Content Calendar and Repurposing 04:21 Advice for Fence Sitters 05:12 Learning Mindset and Mastermind 06:00 Connect with Joanne and Wrap Up #GetSocialSmart #RealEstateMarketing #Realtor #SocialMediaMarketing #KatieLance

Did you know you can now link one Instagram Reel to another? This new Instagram feature is simple to use, but most people have no idea it's there. In this video, I'll show you exactly how to link a Reel during the publishing process, why it matters, and how it can help keep people watching more of your content. Instead of creating random one-off posts, think about your Reels like a playlist. When you connect related videos together, you create a better experience for your audience and give people another reason to stay on your profile. In this video you'll learn: • How to use Instagram's new Link Reel feature • Where to find it when publishing a Reel • Why linking related videos can increase engagement • How to create content that works together • Simple ideas for Realtors, business owners, and entrepreneurs If you're looking for practical social media tips that actually save you time, you're in the right place! 👇 Did you know about this feature? Let me know in the comments! ⭐ Free Content Grid: https://www.katielance.com/contentgrid ❤️ Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Book Katie to Speak: https://www.katielance.com/speaking 📸 Instagram: https://www.instagram.com/katielance 💼 LinkedIn: https://www.linkedin.com/in/katielance 🌐 Website: https://www.katielance.com Don't forget to like this video, subscribe, and share it with someone who could use this tip! 00:00 Link Reels Feature 00:04 How to Link a Reel 00:32 Choosing Related Reels 00:54 Build a Content Playlist 01:25 Why It Boosts Views 01:40 New Update and CTA 01:56 About Katie Lance 02:13 Final Thoughts

Feeling like social media has become a full-time job? In this episode of The Katie Lance Podcast, I sit down with my longtime friend Kelly Noble Mirabella to talk about her new book, The No Burnout Batching System, and how Realtors can create consistent content without working around the clock. Kelly shares the exact mindset and systems that helped her recover from burnout, build a four-day workweek, and create months of content in advance—all while growing her business. If you've ever felt overwhelmed trying to keep up with social media, this conversation is packed with practical ideas you can implement right away. In this episode we discuss: • Why working harder isn't the answer to better marketing • The content batching system every Realtor should use • How to create a month of content in just one or two days • The biggest mistakes agents make with social media • Why you don't need fancy equipment or perfect videos • Building a library of local B-roll • Creating content that actually helps buyers and sellers • Using AI to speed up content creation—without sounding like AI • How to create better hooks and scripts with Claude and ChatGPT • Why your niche matters more than ever • Setting boundaries that help you avoid burnout • The power of planning ahead and staying consistent One of my favorite reminders from Kelly: "Consistency and frequency are not the same thing." You don't need to post every day. You need a simple system you can actually stick with. ⭐ Connect with Kelly Noble Mirabella Book: https://a.co/d/08BHv2GF Website: https://www.stellarmediamarketing.com Instagram: https://instagram.com/stellar247 Content Media Day package: https://www.stellarmediamarketing.com/content-media-day 👇 Ready to simplify your social media? Join the #GetSocialSmart Academy: https://www.katielance.com/academy 📥 Download my FREE Content Grid: https://www.katielance.com/contentgrid 🎤 Hire me to speak: https://www.katielance.com/speaking 📚 Free Resources: https://www.katielance.com/freebies

Did you know you can now reorder your Instagram grid without editing, deleting, or pinning your posts? This is one of my favorite Instagram updates because it gives you more control over how your profile looks when someone visits your page. Instead of being stuck with the order you originally posted, you can now move your best-performing content, organize a series, highlight evergreen posts, or push older content further down your grid. In this video, I'll show you exactly how to use Instagram's Reorder Grid feature, where to find it, and why I think every Realtor, entrepreneur, and small business owner should be taking advantage of it. You'll learn: • How to reorder your Instagram grid step-by-step • Where to find the Reorder Grid feature • How to move posts without editing or pinning them • Why bringing older content back to the top can increase engagement • How to organize educational content, listings, and personal posts • What to do if you don't see the feature yet One of my favorite strategies is moving older posts that already performed well back into my top 9-12 posts. It's an easy way to give great content a second life without creating anything new. Watch this episode on YouTube: https://youtu.be/GDyD3wO5eac Have you tried reordering your Instagram grid? Let me know! 👇 Helpful Resources 🎁 Free Content Grid: https://www.katielance.com/contentgrid ❤️ Join the #GetSocialSmart Academy: https://www.katielance.com/academy 🎤 Hire Katie to Speak: https://www.katielance.com/speaking 📺 Subscribe on YouTube: https://www.youtube.com/@KatieLance 📸 Follow me on Instagram: https://www.instagram.com/katielance 🌐 Website: https://www.katielance.com If you found this helpful, be sure to like this video, subscribe, and share it with someone who wants to work smarter on Instagram!

Starting a real estate business can feel overwhelming—especially when you're trying to figure out social media, video marketing, and how to stand out online. In this #GetSocialSmart Academy Spotlight, I sit down with Academy member Barbara Farrand, a Realtor serving Fort Myers, Naples, Bonita Springs, and Southwest Florida. Barbara shares what led her to join the Academy, how she went from feeling shy on camera to confidently creating content, and why embracing the mindset that "done is better than perfect" completely changed her approach to marketing. In this interview we discuss: ✅ What inspired Barbara to join the #GetSocialSmart Academy ✅ Building confidence with social media and video ✅ Why community and accountability matter ✅ Learning to stop chasing perfection ✅ Creating authentic content that builds relationships ✅ Practical marketing strategies for Realtors ✅ Why Barbara believes the Academy has been one of the best investments in her business If you've ever felt overwhelmed by social media or unsure where to start, I think you'll really relate to Barbara's story. ⭐ Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy 🎁 Grab my FREE Content Grid: https://www.katielance.com/contentgrid 🎤 Interested in having me speak at your next event? https://www.katielance.com/speaking 📺 Subscribe on YouTube: https://www.youtube.com/@katielance 📸 Follow me on Instagram: https://www.instagram.com/katielance 💼 Connect on LinkedIn: https://www.linkedin.com/in/katielance 🌐 Visit my website: https://www.katielance.com 🌐 Connect with Barbara here: https://www.instagram.com/farrand_barbara https://www.facebook.com/barbara.farrand.58 barbarafarrand338@gmail.com

With so many new AI tools launching every day, it can feel like everyone wants another monthly subscription. So, what is actually worth paying for? In this video, I’m sharing the AI tools I currently pay for as a small business owner and content creator – including ChatGPT, Gemini, Canva, Descript, CapCut and a few platforms that have AI features built into them. I’m also sharing how I use these tools in my business, which AI features save me the most time and why I’m not paying for every popular tool on the market. For me, AI is not about replacing my voice, my content or my creativity. It is about saving time, improving the content I am already creating and helping me work more efficiently while still showing up as myself. In this video, we’ll talk about: • Why I continue to pay for ChatGPT • How Gemini fits into our Google Workspace • The Canva AI tools I use most often • How Descript saves me hours editing videos and podcasts • Whether CapCut counts as an AI tool • The AI features included in Kajabi and Zoom • Why I am not currently paying for Claude • The difference between creating with AI and optimizing with AI • Why you should never blindly copy and paste AI-generated content • The importance of discernment when using AI for your marketing I would love to hear from you: Which AI tools are you currently paying for? Which ones are completely worth the investment – and which ones have you canceled? Also, should I finally upgrade to the paid version of Claude? Send me a DM! Want help creating a social media and AI strategy that still sounds and feels like you? Join us inside the #GetSocialSmart Academy! ❤️ Join the #GetSocialSmart Academy: https://katielance.com/academy 📅 Download my free Content Grid: https://katielance.com/contentgrid 🎤 Hire me to speak at your next event: https://katielance.com/speaking 🎥 Subscribe to my YouTube channel: https://www.youtube.com/@KatieLance 📲 Follow me on Instagram: https://www.instagram.com/katielance 🌐 Learn more: https://www.katielance.com 📺 Watch this episode here: https://youtu.be/W_3mOq59jWk

If you've ever wondered whether investing in your marketing, social media, and AI skills is really worth it, this interview is for you. In this Academy Member Spotlight, I sit down with Tara Robinson of RE/MAX First Choice Realty in Savannah, Georgia. Tara shares how joining the #GetSocialSmart Academy helped simplify her marketing, save valuable time, build confidence with social media, and embrace AI tools like Claude to grow her business. Whether you're a Realtor who struggles with consistency, wonders what to post, or feels overwhelmed by all the changes happening in social media and AI, Tara's story will inspire you. In this interview, you'll learn: ✔️ Why Tara joined the #GetSocialSmart Academy ✔️ How the monthly content calendars save her hours every month ✔️ Why community matters more than ever ✔️ How Claude AI became a complete game changer ✔️ How AI helps with YouTube scripts, marketing, and content creation ✔️ Advice for Realtors who feel overwhelmed by social media ✔️ Why continuing education is one of the best investments you can make If you've been thinking about becoming more consistent with your content, this conversation is full of practical encouragement and real-world advice. Learn More: ✨ Join the #GetSocialSmart Academy: https://katielance.com/academy Connect with Tara Robinson: 🌐 https://www.mysavannahdreamhome.com 📸 https://www.facebook.com/TaraRobinsonSellsHomes/ 👍 https://www.instagram.com/thetararobinsonteam/ Connect with Katie: 🌐 Website: https://katielance.com 🎁 Free Content Grid: https://katielance.com/contentgrid 🎓 #GetSocialSmart Academy: https://katielance.com/academy 🎤 Hire Katie to Speak: https://katielance.com/speaking 📸 Instagram: https://instagram.com/katielance ▶️ YouTube: https://youtube.com/@katielance

Everyone seems to be talking about AI, automation, and the latest marketing tools—but what if you're still not comfortable recording a simple video? In this episode, I'm sharing an honest conversation about one of the biggest challenges I see among real estate professionals today: the fear of getting on camera. If you've been telling yourself you're "not a video person," this episode is for you. I share practical, encouraging advice to help you build confidence one small step at a time—including why one-to-one videos are the perfect place to start, why you don't need fancy equipment or a perfect script, and how authenticity will always outperform perfection. We'll also talk about: Why confidence comes from doing, not waiting How to practice video without posting publicly Why one-to-one videos can help you build confidence quickly My simple approach to recording content without overthinking it How batching videos can save you time and reduce stress Why your clients want to connect with the real you—not a polished influencer version of you If you've been waiting until you feel "ready" to start creating video, I hope this episode encourages you to simply hit record. Your future clients don't need perfection—they need your expertise, your heart, and your willingness to show up. Helpful Links: 🎓 Join the #GetSocialSmart Academy https://katielance.com/academy 🗓️ Download my FREE Content Grid https://katielance.com/contentgrid 🎁 Free Resources https://katielance.com/resources ▶️ Subscribe to my YouTube Channel https://youtube.com/@katielance 📱 Follow me on Instagram https://instagram.com/katielance 🎤 Learn more about my speaking programs https://katielance.com/speaking 🌐 Visit my website https://katielance.com

What happens when you stop trying to figure out social media on your own and start following a proven system? In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza , a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business but to train other agents. Tamara talks about why she joined during the pandemic, how live video transformed her confidence, why LinkedIn became one of her most valuable platforms, and what keeps her coming back to the Academy year after year. Whether you're feeling stuck with social media or wondering if coaching is worth the investment, this conversation is full of practical insights and encouragement. Learn more about the #GetSocialSmart Academy: https://katielance.com/academy Connect with Tamara Inzunza: Website: https://movingtonova.com Instagram: https://instagram.com/movingtonova Facebook: https://facebook.com/movingtonova Resources & Links 🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy 🗓️ Free Content Grid: https://katielance.com/contentgrid 🎤 Hire Katie to Speak: https://katielance.com/speaking 📸 Instagram: https://instagram.com/katielance 💼 LinkedIn: https://linkedin.com/in/katielance 👍 Facebook: https://facebook.com/katielance ▶️ Subscribe on YouTube: https://youtube.com/@katielance ▶️ Watch this episode on YouTube: https://youtu.be/MtKhKhLvbts

AI is an incredible tool - but should it replace you? In this episode, I'm sharing the opinion that sparked a lot of conversation online. While I use and teach AI every day, I believe there's an important line we shouldn't cross when it comes to AI-generated headshots and videos. We talk about authenticity, building trust, and why showing up as your real self is still one of the most valuable things you can do for your business. If you're trying to figure out how to embrace AI without losing your personal brand, this episode is for you! 👇 Helpful Resources 🎓 Join the #GetSocialSmart Academy: https://katielance.com/academy 🎁 Free Content Grid: https://katielance.com/contentgrid 📸 Follow me on Instagram: https://instagram.com/katielance 💼 Connect with me on LinkedIn: https://linkedin.com/in/katielance 🎥 Subscribe on YouTube: https://youtube.com/@katielance 🎥 Watch this on YouTube: https://youtu.be/32RGjfl10yw 🎤 Interested in having me speak at your event? https://katielance.com/speaking

What happens when you stop waiting for everything to be perfect and simply hit publish? In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Beth Bloom, a Senior Loan Officer with Big Valley Mortgage in Northern California. Beth shares how joining the Academy helped her become more confident with social media, embrace video, start a podcast, collaborate with Realtors, and stop overthinking every post. If you've ever struggled with confidence on camera or wondered if your content is "good enough," this conversation is for you. In this interview we discuss: • Why Beth first joined the #GetSocialSmart Academy • How Coffee With Katie has become part of her Monday routine • Building confidence with video marketing • Why "Done is Better Than Perfect" really works • Using Canva and AI to simplify content creation • The value of community and accountability • Tips for loan officers, Realtors, and entrepreneurs Whether you're brand new to content creation or looking for fresh motivation, Beth's story is proof that consistency beats perfection every time. 👇 Learn more about the #GetSocialSmart Academy: https://katielance.com/academy 🎤 Looking for a keynote speaker? https://katielance.com/speaking 📚 Grab my freebies: https://katielance.com/freebies 📱 Let's connect on IG: https://instagram.com/katielance 👇 Connect with Beth Bloom: https://www.instagram.com/bethbloom2 📺 Watch this interview on YouTube: https://youtu.be/zdQuZCcHzQ4 If you enjoyed this interview, be sure to: 🔔 Subscribe for weekly social media, AI, marketing, and content creation tips. 00:00 Welcome and Introductions 00:20 How Beth Found Academy 00:55 Favorite Member Benefits 01:41 Confidence and Growth 02:42 New Content Projects 03:23 Staying Current Together 04:35 Advice for Joining 05:25 How to Connect with Beth 05:45 Final Thanks and Invite #GetSocialSmart #SocialMediaMarketing #RealEstateMarketing #LoanOfficerMarketing #ContentCreation