Book More Photography Clients Podcast | Photography Business, Photography Leads, Marketing

If you've ever sent a lead your pricing and then watched the conversation just go quiet, I made this episode for you. Not because you did anything wrong. Because nobody ever taught you that a price list and a sales tool are not the same thing. Today I'm walking you through the exact mistake I see over and over again when I look at photographers' packages, the one that quietly kills bookings without anyone realizing it's happening. I'll give you three specific things to check in your own pricing this week, no matter what kind of photography you do, so your leads actually understand what they're investing in and feel ready to say yes instead of going quiet on you. . . . . . Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

We're closing out the Fully Booked Bootcamp series with the piece that ties everything together. I'm taking you back to 2014 and the very unglamorous way I used to run my business, and sharing exactly what changed once I started building real systems instead of doing everything by hand. Plus, I've got a little something extra for anyone who's made it through the whole series with me. If this series has been speaking to you, I'd love to have you inside the Fully Booked Method, my eight week program that takes everything we covered these past four episodes and turns it into a real, repeatable system for your business. Join by September 30th and you'll get a free 1:1 coaching call with me (a $350 value), which you can book and use anytime through December 31, 2026, plus $50 off the program itself, just for listening all the way through this series. Use code BOOKED50 at checkout! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Getting inquiries is one thing. Turning them into paying clients is a whole different skill. In this episode I'm walking through the real reasons leads go cold, including a pricing mistake most photographers don't even realize they're making, and the simple shifts that turn a quiet inquiry into an actual yes. Part three of the Fully Booked Bootcamp series. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Could a total stranger tell what you shoot and why they should book you within five seconds of landing on your Instagram? In this episode, I'm sharing my bookable brand framework, the three things every clear, magnetic brand has in common, and helping you write a single sentence that sums up exactly who you serve and why. Part two of the Fully Booked Bootcamp series. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Hi friend! We are kicking off a four part podcast series: Fully Booked Bootcamp. You're posting, your work is good, and your calendar still has gaps you didn't plan for. Sound familiar? In this episode, I'm breaking down the three specific things that almost always stand between a photographer and a full calendar, and walking you through a quick self audit so you can figure out which one is actually yours. This is the first episode in my four part Fully Booked Bootcamp series, and it's the perfect place to start before we touch anything else. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

If you've ever scrolled Instagram and thought "there are just SO many photographers," this episode is for you. I'm talking about what it actually takes to stand out when it feels like everyone is offering the same sessions, the same style, the same everything. I'm sharing four things I believe make the biggest difference in a crowded market, and how to shift your mindset so you stop trying to out-do every photographer around you and start building something that lasts. If you're feeling discouraged by the competition, I hope this gives you a little clarity and a lot of encouragement. Want a more consistent way to book clients? Check out the Fully Booked Method . Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

You've been asking for this one for years — so today I'm finally pulling back the curtain on my senior rep team. Why I have one, how it actually works, and the real answers to the questions I get asked over and over again. In this episode, you'll learn: What a senior rep team actually is (and what it's NOT) Why I believe having one just for the money is the wrong reason to start How I structure applications, contracts, and parent communication The number of reps I recommend if you're just starting out When to open applications so you're not chasing seniors all year PS — it's my 33rd birthday! To celebrate, I'm running a birthday sale now through Sunday, August 9th at midnight: Join Market Like a TOG for $33 your first month → https://brookejefferson.thrivecart.com/market-like-a-tog/?coupon=33OFFMLAT Fully Booked Method is 33% off — enroll for $333 → https://brookejefferson.thrivecart.com/fully-booked-method-self-paced/?coupon=33OFF Save $33 on a 1:1 coaching call (only 5 spots!) → https://brookejefferson.thrivecart.com/strategy-coaching-call-one-hour/?coupon=33OFFCOACHING Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Being booked out doesn't happen from one viral reel or one styled shoot. In this episode, I break down the visibility triangle that helps you become the go to photographer in your area. I walk through how content builds awareness, how collaboration turns cold leads into warm ones by borrowing trust from people your dream clients already know, and how community builds long term momentum by nurturing the clients you already have. I also give you questions to ask yourself to figure out which piece of the triangle is your weakest link so you know exactly where to focus first. If you want to go even deeper on all three pieces, check out my Fully Booked Method program. The Fully Booked Method is my one-on-one coaching and course where we spend eight weeks diving deep into pricing and marketing methods. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

When was the last time you looked at your prices and actually felt confident? If raising your prices makes your stomach turn, you're not alone. In this episode, we're talking about the mindset, mistakes, and math behind profitable photography pricing. I'm sharing the biggest pricing mistakes I see photographers make, why confidence doesn't come before a price increase, and how to know whether your sessions are actually making you money or simply keeping you busy. Free Resource 🎉 Download my FREE Pricing for Profit Calculator & Workbook and discover exactly what you should be charging based on your real business expenses and income goals. 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

There are a lot of photography business tools out there, and it can feel impossible to know which ones are actually worth your money. In this episode, I'm sharing the four platforms I've trusted for years to run my photography business—from managing clients and delivering galleries to building my website and growing my email list. If you've ever wondered what software I actually use behind the scenes (and what I'd recommend if you're just getting started), this episode is for you. Inside this episode, we'll cover: Why I don't believe in "all-in-one" platforms The CRM I use to automate my client experience My favorite gallery delivery platform (and where I'd start if you're on a budget) Why I still use the same website platform after all these years The email marketing software that's helped me grow my business When it's actually time to invest in each platform How to prioritize your business investments without feeling overwhelmed Resources Mentioned Iris Works: https://brookejefferson.com/iris Pixieset: https://brookejefferson.com/pixieset Showit: https://brookejefferson.com/showit Flodesk: https://brookejefferson.com/flodesk Implementing Iris Works Mini Course: https://brookejefferson.com/minicourse Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

If you disappeared from your business for a week, would it still book clients? In this episode, I break down why systems are the missing piece for photographers who are stretched thin between family, a day job, or just life in general. I walk through how to map out your client experience from inquiry to gallery delivery, decide what can be automated versus what only you can do, and finally choose a CRM that actually holds it all together. I also share my own CRM (Iris Works), why I love it, and a simple way to get your entire system set up in just one day instead of dragging it out for months. Links Mentioned: Grab my Mini Iris Works course so you can set up your CRM system in just one day! Save 20% off your first annual subscription with Iris Works using my link Join our FREE photographer community on Facebook Listen to the Client Experience Workshop episode Listen to my interview with the former Iris Works CEO Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Feeling behind in your photography business? You’re not alone. Maybe summer threw off your routine. Maybe bookings slowed down. Or maybe you’re simply not where you thought you’d be by this point in the year. Before you panic, this episode is your reminder that you do not need to start over. You may just need a reset. In this episode, I walk through the exact mid-year reset every photographer should do in July to regain momentum and finish the year strong. Here’s what you can expect: How to stop letting emotions drive your business decisions Why your numbers matter more than your feelings The biggest mistake photographers make with goal setting Why “hoping to get booked” isn’t a strategy The simple shift that helps booked photographers stay consistent If you’ve been feeling stuck, discouraged, or overwhelmed, this episode will help you get clarity and take your next right step. Resources Mentioned: • Market Like a Tog Membership • Fully Booked Method Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Okay friend, this one's spicy. I'm giving you some tough love today because I love you too much not to. I'm breaking down the three real reasons you're not getting the inquiries and bookings you want — no fluff, just the truth, and exactly how to fix it before fall season hits. IN THIS EPISODE, YOU'LL LEARN: Why your work might not be as consistent as you think it is — and a simple test I want you to run with a friend to find out The #1 reason I hear in almost every single coaching call for why you're not booking enough (it's probably not what you think) How to tell if you have a visibility problem or a marketing problem, because friend, they are not the same thing Why these three reasons aren't separate — they're a cycle, and fixing one is going to naturally push you into leveling up the next Exactly how to spend the next 4–5 weeks so you walk into fall fully booked, not scrambling The Fully Booked Method , my 8–10 week coaching program — this is your sign if one of these three reasons hit a little too close to home. I'm walking you through the A to Z of exactly what YOU need for your unique business, your unique niche, your unique goals. Join now and your 8–10 weeks will overlap right into fall, which is perfect timing to get your momentum going. Head to brookejefferson.com/fullybooked and let's get you in there. Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

If you have ever felt like nothing you are doing is making a difference in your business, I want you to hear this one. We live in a world obsessed with the big breakthrough and the overnight success, but that is not actually how a sustainable photography business gets built. So today I am talking about the quiet, unglamorous actions that are working in your favor even when it does not feel like it. The follow-up most photographers skip entirely, and why assuming silence means disinterest could be costing you bookings The simple ask that your happiest clients are waiting for you to make, even though it feels small The one shift in how you spend your time that changes everything about how your business actually runs Go give this one a listen wherever you get your podcasts, and then go take action on just one thing we talked about today. And if you are ready for more accountability, coaching, and community in your corner, come check out my Market Like a Tog membership! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

In this episode, I'm sharing some marketing strategies for photographers to keep bookings steady and avoid the common mistake of pausing efforts during busy months. A quick overview of what's discussed: The importance of consistent marketing efforts year-round, especially in summer How to batch social media content in just two hours for the entire season Using email marketing with just three scheduled emails over the summer months Engaging locally through vendor events, partnerships, and community involvement The mindset shifts needed to maintain momentum during busy or vacation-heavy seasons Resources & Links: Market Like a Tog Membership Watch on Youtube Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

This one is straight from my heart. If you are a mom and a photographer trying to juggle it all, I recorded this episode specifically for you. I am not going to sugarcoat it or pretend that it is always beautiful, because it is not. So today I am getting into all of it: the wins, the hard stuff, and the things I wish someone had said to me sooner. The real sacrifices that come with being both a mom and a photographer, and why I think it is so important to just say them out loud What I have learned about setting boundaries in my business that has made the biggest difference in feeling less overwhelmed The practical things I wish someone had told me earlier about making both work without losing yourself in the process Go give this one a listen wherever you get your podcasts. I am sending you the biggest high five and warmest hug through this episode. And if you are looking for a simple way to stay consistent in your business this summer without burning out, come check out my 7-Day Summer Visibility Sprint ! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

If you have ever felt like living in a small town is working against your photography business, this episode is for you. I started my business in a town of less than 2,000 people and built a thriving client base from there, and I am sharing the three strategies that made it possible. The offline strategy that small town photographers underestimate, and why it has been one of my most consistent sources of brand new cold leads The online strategy that works differently depending on where you live, and why small town photographers actually have an advantage here Why growing your follower count might be the last thing you should be focused on right now, and what to prioritize instead Whether you are just starting out or have been at this for a while, go give this one a listen wherever you get your podcasts. And if you are ready to go deeper on all three of these strategies, check out the Fully Booked Method ! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

After auditing dozens of photographer profiles inside my coaching program, I kept seeing the same five things come up again and again. These are small details that feel easy to overlook but that potential clients notice the moment they land on your page, and they are quietly costing you bookings. The small profile details that potential clients notice immediately when they land on your page for the first time Why what you post matters less than something most photographers never even think to check The one thing that signals to a potential client whether you are open for business or not, and it is not your feed Pull up your profile while you listen because I have a feeling you are going to want to make changes before the episode is even over. If you are ready to go even deeper with your marketing, check out the Market Like a Tog membership! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

If you have been showing up consistently and still not seeing the bookings you want, this episode is going to challenge the way you think about marketing. I am sharing three strategies that most photographers overlook completely, and I promise at least one of them is going to make you think "I should have been doing this all along." Why the most effective marketing move you can make right now has nothing to do with social media The reason your happiest clients are not sending you more referrals yet, and what to do about it Why your email list might already be more powerful than you think, and what is keeping it from working for you None of these require a big following or hours of extra work every week, but they do require showing up in ways that might feel a little uncomfortable at first. Join us at Market Like a Tog to learn more! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked

Today we’re talking about something I wish more photographers understood, because this one thing alone could change the way you market your business. It's a simple, but profound strategy. Did you see there is a special bonus for joining Market Like a Tog in the month of May? ;) Snag your free week of coaching with me when you join! Free Pricing for Profit Formula — Make sure every package you sell is actually making you money 👉 https://brookejefferson.myflodesk.com/qs5nbikfbw Market Like a Tog — Monthly marketing content and coaching so you always know what to post and say to book more clients 👉 https://brookejefferson.com/membership Fully Booked Method — Go from inconsistent photography bookings and marketing overwhelm to a streamlined business with a calendar full of dream clients 👉 brookejefferson.com/fullybooked