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Published by Monday Meeting
Monday Meeting is a weekly virtual gathering where motion designers, animators, and visual effects artists come together to discuss industry trends, share their experiences, and learn from one another. This creative community provides a platform for networking, collaboration, and skill development. By participating in Monday Meeting, motion design professionals can stay up-to-date on the latest techniques, tools, and software while also expanding their professional networks and growing their careers in this exciting and dynamic field.
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Our last open discussion episode of the summer wanders from focus rituals and sleep tech into cult psychology, library inspiration hauls, and an honest look at running a volunteer-powered creative community. This episode covers: What motion designers listen to while working : Silence, podcasts, ambient soundscapes — and one unexpected kaiju-based approach. Sleep tech for creatives who can't shut off : Sleep buds, earplugs, and the tricky problem of waking up once you've blocked out the world. Cults, true crime, and the language of persuasion : Why influencer culture feels so culty — and what that has to do with staying human in the age of AI. Analog inspiration is back : Libraries, kids' books, vintage layouts, and slowing down offline. The Monday Meeting bookshelf : Community book recs keep stacking up, and a browsable bookshelf page is coming to the site. Tips on running a volunteer community : Burnout, the nonprofit question, and why growth isn't always the primary goal. Ways to get involved : Newsletter sections, the listener spotlight, and guest hosting opportunities. Upcoming Events: No game night this month Next Open Discussion: October 12th Open office hours continue on Discord on non-recording Mondays Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Sleep headphones Illya suggested!
In this guest episode, Nick and Sam Snyder of Snaggletooth Creative join Monday Meeting to talk about launching a public-facing motion design studio, making the award-winning folk horror short Nurture , navigating the film festival circuit, and how live-action filmmaking sharpens the storytelling skills motion designers bring to client work. This episode covers: How to finish a personal project when client work keeps winning : The scheduling mindset that finally got a years-long film idea out the door. From freelancer billing name to public-facing studio : What actually changes when you stop talking like a freelancer and start talking like a studio owner. Why a mascot character can carry a brand beyond its founders : How Snaggy came to be, and the part of the process nobody warns you about. Bringing motion design tricks to live-action : The pre-production habits from mograph that made a 3–4 day shoot possible. Why horror is a smart genre for first-time filmmakers : Creative constraints, community, and a surprisingly welcoming room. How to navigate the film festival circuit : Where to submit, how to figure out where your film fits, and how to make festivals work for your business. The festival market motion designers overlook : A whole category of clients that need exactly what you do. Building the promotion muscle when imposter syndrome hits : A low-stakes way to get comfortable putting yourself out there. DaVinci Resolve vs. Adobe for color : Why the final conform didn't happen in Premiere. How cinema language levels up your motion design portfolio : What live-action storytelling teaches you that client work won't. How to get on a film set with zero experience : Free, local, and closer than you think. Follow Nurture on Instagram at nurture.film and find behind-the-scenes breakdowns at snaggletooth.tv . Upcoming Events: Open Discussion: Monday, September 14 Game Night (usually the last Wednesday of the month): TBA for September — watch the website, newsletter, or Discord Office Hours voice channel on Discord on off-Mondays — unrecorded, drop-in co-working and hangout Additional guest episodes to be announced Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Snaggletooth.tv "Nuture" Film Film Festival Submission Resource
In this open discussion episode, the Monday Meeting community digs into Adobe's new After Effects AI Assistant, agentic workflows and MCPs, the booming market for interactive graphics in Rive, and how AI is reshaping specialization and career strategy in motion design. This episode covers: First impressions of Adobe's After Effects AI Assistant : The beta tool promises to build comps from text descriptions, but early reactions raise questions about speed, pricing, and when it's actually worth changing your workflow. How one agent can replace a stack of AI subscriptions : Why paying for isolated AI features inside each app might be selling yourself short—and how a single agentic workflow with good context can organize Illustrator files, Rive state machines, and more. Where AI helps and where it doesn't : The tasks worth handing off (labeling layers, hunting down broken expressions, batch settings) versus the ones where you'll spend more time prompting than doing it yourself. Rive's interactive graphics boom : How the "Flash on steroids" tool is powering live event graphics for NBA All-Star Weekend, Final Four broadcasts, and interactive games—and what that market looks like for freelancers. How to make developers love working with you : The handoff documentation approach that keeps clients coming back, plus a free open-source Rive player tool shared with the community (link in show notes). Spotting AI misrepresentation in freelance work : The growing problem of hired artists secretly passing off AI output as handmade—and where the community draws the line on acceptable use. Hyper-specialization vs. covering more ground : How AI lets artists go deeper into a niche or expand their range to deliver full products solo—and how to decide which path fits you. Do degrees still matter in an AI world? : A spirited debate on liberal arts education, critical thinking, and what to tell the next generation entering creative careers. Upcoming Events: Game Night date TBA—keep an eye on the website and Discord for the official date Guest episode later this month: Nick and Sam Snyder from Snaggletooth TV on passion projects outside client work (date TBA) Next open discussion: September 14th Office hours on Discord on non-podcast Mondays—portfolio reviews, reel reviews, troubleshooting, and hangouts Ilya is seeking beta testers for a new After Effects expression editor—post in the Discord to join Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter IVG Tool Kit Ilya’s expression editor plugin (needs beta testers!)
This open discussion episode starts with live events, collaboration, and freelance positioning — and one rule: no AI talk. That rule lasts about six minutes. This episode covers: How to stay visible without making everything yourself : Why collaborations are quietly doing more for freelance work right now than solo output. The call opener that gets clients talking : How to turn cold outreach warm, and why leading with your credentials is the wrong move. Why your reel might not be what's getting you hired : The case for selling your process and your soft skills instead. The difference between AI slop and AI that actually drives your software : What happens when you hand an approved script to an agent and walk away for coffee — plus the argument for why it's still not worth your time. How to spot "tool slop" before you download it : Vibe-coded plugins are flooding the market, and provenance is becoming the only real filter. Where to draw the line with generative AI : The push-button test, and whether gen AI storyboards quietly contaminate everything downstream. How to talk a small business out of the AI flyer : The argument that actually lands — and it isn't water usage or artist harm. How to price your work when the client wants an AI discount : Flat rates, rate cards, and who should be paying for those tokens. On being the tired cheerleader : An honest note about burnout, survivor's guilt from the COVID boom, and the LinkedIn positivity trap. Upcoming Events: Game Night: Wednesday, July 29th, 6:30pm Pacific — Gartic Phone is the official game, with optional Mecha Chameleon afterward Open discussions are held the second Monday of every month No guest episode scheduled this month — pitch a guest if you've got one! Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter IVG Tool Kit AE Scripts Sale
In this special guest episode, Ben Drake (head of motion) and Shaw Flick (creative director and head of writing) of Pennant Video join the Monday Meeting team to talk about how motion designers can think like writers—from daily writing habits to hooks, structure, and saying more with fewer words. This episode covers: Writing as thinking, not word smithing : Why the real skill is finding the underlying message and structuring ideas—and the daily morning practice that builds it. The writing/motion overlap : Patterns, contrast, rhythm, transitions, problem-and-resolution—how the writer and the animator are solving the same problems. Less words on screen : Why mirroring the VO hurts retention, how text length quietly drives runtime, and where on-screen words actually earn their place. Pennant's mid-funnel approach : The "video marketing trifecta"—differentiation, demonstration, validation—and the anthem, explainer, and testimonial work it shapes. Live script reads as a client unlock : Reading a first draft aloud on the call instead of emailing it—and why it beats the ChatGPT scripts clients tend to send. Start with the goal, not the deliverable : Digging into what a video needs to do before any craft call, with a Datavant trade-show piece that turned "powered by AI" into a turbine-engine metaphor. Hooks that actually pull people in : Bucketing ideas into themes, generating in your own head over a chatbot, lenses like "list and twist," and a book recommendation for silencing your "inner ding-dong." Upcoming Events: Next Open Discussion: July 13th (second Monday of each month) Next Game Night: July 29th (last Wednesday of every month, possibly debuting Mecha Chameleon!) Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Pennant Video Pennant Video "Trust Issues Vol 1" Datavant video A Self-Help Guide for Copywriters by Dan Nelken Everybody Writes by Ann Handley Do Interesting by Russel Davies Hey Whipple, Squeeze This by Luke Sullivan Manifesto Writing Sony Trapper's of Time
In this open discussion episode, the Monday Meeting team leads a conversation about the emotional side of creative work—processing projects that get canceled, separating your identity from your output, and leaning on community through the freelance feast-or-famine cycle. This episode covers: When a project gets shelved at the 11th hour : Why it stings more when you've poured yourself in—and how to tell over-investment from imposter syndrome. Separating yourself from your work : How to keep your work from becoming your identity—plus a book recommendation that helps. "The client is not your friend" : How to stay emotionally distant while still doing your best work. Reframing canceled work : How a shelved project can still earn its keep—and why the ownership outlasts the client's approval. Coping strategies that actually help : The small daily habit that brings back a sense of control when everything else feels out of your hands. Soft skills over creative : Why how you handle a project going sideways can matter more than the final result. The feast-or-famine booking cycle : Saying "no," the "full restaurant" effect, and the booking pattern every freelancer keeps running into. Community as a lifeline : How these calls and the Discord help carry people through rough seasons. Upcoming Events/Schedule: Game Night: Wednesday, June 24th (now every last Wednesday of the month), ~6/6:30 PM Pacific—playing Gartic Phone Next Open Discussion: Monday, July 13th (now monthly, every second Monday) Off-Monday "Open Office Hours" voice channel on Discord for portfolio/reel reviews—not recorded, so good for NDA-sensitive work Open to guest hosts and topic requests; new social media memes and challenges rolling out Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter The Good Enough Job Scott Pelley Fired from 60mins Do What You Can’t by Casey Neistat Business Model Generation written by Alexander Osterwalder & Eves Pigneur
In this open discussion episode, host Jen Van Horn leads a conversation about unplugging from screens, summer hobbies, and creative projects that get you off the computer. This episode covers: Boulder Startup Week recap : Highlights from the AI-heavy conference, an unexpected standout workshop using LEGO to surface abstract ideas, and why networking leads from startup events tend to pay off on a longer timeline than you'd expect. Explaining motion design to non-designers : Why pitching at conferences and local meetups sharpens how you describe your work in ways your website never will. Automation as a way off the screen : How vibe coding and AI tools can actually free up time for hiking and other things—and the trap of getting pulled back in to build "just one more" automation. Tactile creative projects for summer : Laser cutters, zoetropes, flip books, stop-motion experiments, and physical design work that keeps the creative muscles moving without a monitor. In-camera experimentation over Photoshop : Playing with prisms, plexiglass, LED wands, and actual cameras to make weird abstract imagery and try unfamiliar genres. Rituals that reset the brain : A grab bag of what the team actually does to unplug—biking, hammocks, gardening, running programs, and small bookend habits that separate work from life. Visiting Colorado pre-camp : Recommendations for anyone arriving early for Camp Mograph, plus a heads-up about altitude. Upcoming Events/Schedule: **Monday Meeting is moving to a monthly format—every second Monday going forward! Next podcast: Open Discussion on June 8th Game Night: Wednesday, May 27th Join the Discord for announcements, office hours, and topic suggestions Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter
In this open discussion episode, host Jen Van Horn facilitates a conversation about AI systems, workflow automation, and the evolving role of motion designers as creative technologists. **ATTN! Show Format Update: Monday Meeting is moving to once-a-month scheduled open discussions (second Monday of each month), with additional guest episodes announced as they come together. Off-Mondays will feature open office hours on the Discord, with more focus on game nights, workshops, and community engagement across Discord and social media. A new topics channel is live on the Discord server for episode ideas and guest suggestions. This episode covers: AI as operations supercharger, not generative art : The most valuable AI use cases for small studios and freelancers aren't generative imagery—they're automating the operational tasks that drain mental load and free up creative energy. Building agents like employees : Framing each automation as a specific role (producer, biz dev, social media manager) keeps things tactical and prevents the "system after system" trap that plagues early adopters. Motion designers are uniquely positioned : Sitting at the intersection of creative and technical, motion designers are well-suited to ride the current automation wave across industries—reminiscent of the pre-standardized motion design era. Vibe coding as a legitimate skill : Real examples shared of building MVPs, custom plugins, and proprietary tools (cloud generators via GLSL, render queues) born from specific production needs that became sellable products. The democratization opportunity : If artists don't inject their voices and processes into the AI ecosystem, the path of least resistance for the next generation will shape tools and recommendations away from craft. Energy, ethics, and legitimate concerns : Discussion of environmental impact, IP/rights issues, and the optimization pressure driving genuine efficiency gains—though guardrails and legislation remain urgent. Choosing your lane : Participation isn't mandatory. Artists keeping traditional workflows become the specialists others hire—collaboration across approaches is the path forward, not forced adoption. Upcoming Schedule: Next week: Another open discussion episode (hosts TBD) Going forward: Open Discussion episodes scheduled for the second Monday of each month Off-Mondays: Open office hours on the Discord Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Mark Cernosia's Systems PDF
In this episode, host Kendall Hotchkiss interviews motion designer and illustrator Reece Parker on intuitive creativity, building a personal brand, and thriving as a human artist in the AI era after a decade of solo freelancing. This episode covers: The eras of a freelance career : Reece breaks down ten years of solo work into distinct growth phases—learning the tools, shaping market perception, figuring out business, and the current era of resilience and "art over commerce." Each era required a different mindset shift. Working intuitively as a creative identity : Practical tips for recognizing intuitive moments and protecting time for them. Showing up authentically on social media : Why offering vulnerability outward is what brings community back in. Positioning a portfolio site to speak past peers : Why he invested a year and serious money into a developer-built site with capability decks and process decks designed to win direct clients—and how it changed his business overnight. Mantras for dry spells : "It's not personal, it's business." Manifesting positive energy instead of waking up scared. Why packing your schedule to feel valuable eventually catches up with you. Freelance platforms vs. networking : When platforms actually work versus the slow-game alternative of networking. The human option in the AI era : Why being clearly the craft-forward, human choice is now an easier and more meaningful position to occupy, and why the clients chasing the cheapest AI option were never the ones you wanted anyway. Upcoming Events: Game Night: Wednesday, April 29th Next Monday (May 4th): Open discussion hosted by Jen Van Horn Looking for community members interested in hosting! Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Reece’s Instagram Reece’s Website
In this guest episode, host Kendall Hotchkiss chats with Audrey Havey — graphic designer, art director, motion designer, illustrator, YouTuber, and co-founder of the newly launched creative studio Sword and Shield — covering studio launches, content creation, personal style, and the value of art school. This episode covers: Launching Sword and Shield : How Audrey and her husband planned a studio launch months in advance. Commissioning frame-by-frame animation : What their process looked like working with an external animator, from brief to final delivery, and how they tried to be the "dream client." YouTube content creation : How Audrey's video workflow evolved over time, and why she stepped away from the channel — temporarily. Brand deals with Rive and School of Motion : How those collaborations came about organically, and what she got out of them beyond the paycheck. LinkedIn without overthinking it : Audrey's low-pressure approach to social media and why personal work has driven most of her client relationships. Developing a personal style : Why it took until after college for Audrey to understand her own visual identity — and how she knows when something is distinctly hers. What art school actually teaches you : The case for soft skills over technical training, and what online learning can and can't replicate. Sword and Shield's vision : The studio's philosophy on craft, client work, and a longer-term project Audrey hints at but doesn't fully reveal. Upcoming Events: Game night: Wednesday, April 29th (Discord) Next week's guest: Reece Parker! Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Audrey's YouTube Channel Audrey's Website Sword and Shield Studio
In this open discussion episode, host Kendall Hotchkiss leads a hands-on social media workshop, fielding community questions and sharing practical strategies. Topics range from promoting free tools to crafting hooks, storytelling techniques, and platform-specific tactics for motion designers. This episode covers: Promoting free tools and work-in-progress content : Rather than only announcing a tool at launch with a single video, sharing the development journey—snags, workarounds, and behind-the-scenes moments—builds anticipation and a stronger audience connection. Platform strategy for niche audiences : Different platforms serve different purposes—Reddit and LinkedIn tend to perform well for technical tool creators, while Instagram favors short-form and quick cuts, YouTube rewards vlog-style depth, and TikTok skews toward meme and humor content. Documenting process after the fact : For creators who struggle to post while in the middle of a project, it's entirely valid to open old project files, film a quick walkthrough, and frame it as a case study or retrospective. Posting for availability without sounding desperate : Framing availability as "booking for next month" rather than "available now" signals that you're still in demand. The chocolate-covered almond hook framework : Effective posts use a compelling hook (the "chocolate") to draw people in, paired with genuinely useful substance (the "almond") to retain them. The three copywriting questions—Can I visualize it? Can I falsify it? Could nobody else write this?—help ensure posts feel specific, authentic, and not interchangeable with AI-generated content. Storytelling structure for social posts : Short-form storytelling follows a simple beginning-middle-end arc—even a monthly recap carousel ("here's what I did, here's what I learned, here's what's next") qualifies. The three-panel problem/solution/outcome format and writing as if addressing a specific person (a mentor, a son, a Girl Scout troop) help ground posts in a specific perspective and avoid generic-feeling copy. Consistency over frequency : Posting once or twice a week with focused, high-quality content outperforms daily posting of filler. Engaging on other people's posts, reposting with commentary, and showing up in comments all count as social media presence—useful for staying visible without burning out on original content creation. LinkedIn profile and banner optimization : The LinkedIn banner is an underused piece of real estate where freelancers can embed their elevator pitch or positioning statement. Upcoming Events/Schedule: Gartic Phone Game Night on Wednesday, April 29th (details in Discord) Next Monday: Kendall interviews YouTube content creator Audrey Havey Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Shannon Mckinstrie Creator Science Episode about Chocolate Covered Almonds Copywriting Questions LinkedIn Tips with Jasmin Alic
In this open discussion episode, host Kendall Hotchkiss facilitates a conversation about social media strategy, platform algorithms, client acquisition, and staying authentically human in an AI-saturated landscape. This episode covers: Meaningful engagement over passive liking: Substantive comments beat emoji reactions for both algorithm visibility and real relationship-building. Setting a 20–30 minute timer prevents social media from becoming a time sink. The four A's of social media posting: Motion Hatch's framework — Awareness, Attraction, Action, and Advocacy — structures content variety across promoting others, sharing process, availability callouts, and community engagement. Haley's free Social Media Guide is worth grabbing (link in the show notes) AI for lead scraping, not content writing: Local AI agents can scan platforms for job posts and collaboration opportunities and surface them in a spreadsheet, saving hours of scrolling while keeping outreach personal. Platform algorithms are not one-size-fits-all: LinkedIn penalizes over-posting, Twitter/X rewards volume, and YouTube Shorts audiences are distinct enough from long-form viewers that separate channels are recommended. Know who you're actually marketing to: Most motion designers end up marketing to peers rather than clients. The content, tone, and platform should shift depending on which audience you're trying to reach. Automate payment chasing: Invoicing platforms send automatic payment reminders and can escalate to legal language after repeated non-response — removing a major mental load for freelancers. Show your face, or find a workaround: Imperfect, human content outperforms polished output right now. Camera-shy creators can use voiceover, carousels, B-roll, or animated photos to stay visible without going fully on-camera to boost engagement. Beat posting paralysis with constraints: Time limits, daily challenges, and monthly content batching all help override perfectionism and keep the posting muscle active. Upcoming Events/Schedule: Game Night on Wednesday, April 29th Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Hayley’s FREE Social Media Guide $1.80 Strategy by GaryVee Kendall’s YouTube
In this open discussion episode, host Jen Van Horn facilitates conversations about technical workflows, education platforms, and professional organization practices within the motion design community. This episode covers: Contra platform for freelancing : Commission-free alternative to platforms to Upwork that's gaining traction for motion design work, including interactive sports graphics for NBA broadcasts and March Madness using Rive. Rive's growth and applications : The tool has evolved significantly with full scripting capabilities and multiple runtime environments, making it viable for web, mobile apps, Unity games, and interactive broadcast graphics—positioning itself as "the new Flash." Overlord workflow integration : Battleaxe's subscription-based tool enables seamless transfer between Illustrator, Photoshop, Figma, and After Effects while maintaining editable text and shape layers, though gradient handling remains imperfect. School of Motion's subscription model : The shift to all-access passes provides better value for students taking multiple classes and companies purchasing team slots. Project organization best practices : Color-coding systems for layers, markers, and timelines save significant time in collaborative environments; treating every project as if another person will work on it prevents future workflow bottlenecks. The importance of keyboard shortcuts : Mastering hotkeys and custom workflows dramatically increases efficiency—editors working entirely from keyboard without mouse contact demonstrate the extreme end of optimization. Storytelling over technical skills : As AI tools improve at composition, motion designers' value increasingly lies in editorial sense, timing, tension-building, and emotion—skills that complement rather than compete with automation. Upcoming Events: Gartic Phone Game Night is scheduled for TONIGHT! (Mar 25th) No meeting Monday, March 30th Next month: Kendall will be hosting -stay tuned for the theme! Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Color Palette Cinema instagram Color Theory Book: "If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling" Universal Audio
This episode continues March's focus on branding and marketing strategy, with host Lee Smalt chats with Mary Hawkins about her journey as a NYC-based art director and animator. This episode covers: Career evolution and intentional pivoting: After decades of broadcast and network work for clients including MTV and Food Network, a deliberate shift toward nonprofit and non-fiction documentary animation reflected a desire for more meaningful, durable work over high-volume commercial projects. The "art director" title debate: The group explored how titles like art director, creative director, and generalist often fail to capture what motion designers actually do, and how the right title can open or close doors depending on the client. Process as strategy: Thorough pre-production — including mood boards, decks, and research — isn't just organization; it enables the right creative conversations with clients and keeps complex projects coherent from brief to delivery. Unconventional research methods: For a documentary project tied to Back to the Future , digging through physical record crates for period-accurate visual artifacts produced more authentic reference material than standard Pinterest or stock-image research. Personal work as a portfolio strategy: Passion projects like Love Letters for the Subway — a short film about NYC's subway lines — consistently generated inbound client interest, reinforcing that showing the work you want to do attracts the projects you actually want. Animation's role in documentary filmmaking: When archival footage doesn't exist, animation provides narrative coverage that's both flexible and stylistically distinctive, as demonstrated across multiple documentary projects. Real-world impact of design work: A water safety campaign for Rising Tide Effect — including subway, ferry, and bus ads — contributed to zero drowning deaths at New York City beaches in its first year. Personality as a differentiator: At a senior career stage, leading with who you are — not just what you can do — increasingly drives meaningful project inquiries, especially for clients seeking a long-term creative collaborator. Upcoming Events: Next Monday, March 23rd: Open Discussion episode Game Night: Gartic Phone on Wednesday, March 25th No episode Monday, March 30th Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Mary's LinkedIn Portfolio Company Love Letters From The Subway
In this episode, host Lee Smalt welcomes Ashton Hauff, co-founder of Bismarck-based branding studio The Good Kids, for a conversation on brand strategy and its role in the creative process. This episode covers: Strategy as the foundation for creative work: Building a strategy phase into every project — before any visual work begins — gives both the creative team and the client a shared vocabulary and a clear framework for decision-making, reducing subjective disagreements and last-minute surprises. The "Slingshot Method": The Good Kids structures their process in three phases — strategy, creative, and activation — with strategy serving as the launch point that makes everything downstream smoother and more intentional. Four pillars of brand strategy: A thorough strategy examines the company, its customers, its competition, and the broader cultural context, ultimately distilling those findings into a singular brand idea and an emotionally compelling brand story. Distinguishing brand strategy from marketing strategy: Brand strategy defines who you are, what you believe, and how you look and sound; marketing strategy builds on that foundation to determine where and how you show up to reach your audience. Clients want to be passengers, not drivers: Most clients want confidence in the process more than control over it. A structured strategy phase helps clients trust the creative team to lead, while still feeling involved and heard throughout. Handling pushback on strategy: Rather than selling strategy as a separate service, bundling it into core packages reduces friction. When clients push back, asking about their business goals and long-term investment in things like signage or websites often helps illustrate why upfront strategy saves money down the road. Knowing when to walk away: Maintaining an internal red flag list helps identify difficult client relationships early. For borderline situations, adding a percentage to the project bid can offset the extra friction — but some clients simply aren't the right fit. Applying your own process to yourself: Using the same strategy frameworks on your own business — even if it takes longer to prioritize — leads to clearer positioning and stronger client alignment over time. Upcoming Events/Schedule: Game night was postponed — a new date will be announced in the Monday Meeting Discord Next week's guest: New York-based art director Mary Hawkins, continuing the conversation on strategy and visual branding Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Ashton’s LinkedIn The Good Kids
In this episode, host Lee Smalt leads an open conversation on branding and marketing strategy. This episode covers: Starting with strategy before branding: Before investing time in logos, fonts, or website platforms, freelancers benefit from answering foundational questions about who they serve, what problems they solve, and why they do what they do — a step many creatives skip when entering freelance work. Defining your "why": Revisiting your core purpose regularly helps clarify which clients and projects to pursue. Completing a brand discovery questionnaire at least twice a year can surface insights that feel redundant but reveal deeper clarity with each pass. Niching by client personality, not just industry: Your target market doesn't have to be defined by a vertical like fintech or healthcare — it can be defined by the type of people you want to work with, such as those who are collaborative, appreciative, and reliable. Qualifying leads with intention: Rather than broadcasting availability on LinkedIn, focusing on building genuine relationships with people at target studios — starting with peers and working up — tends to yield stronger results than cold applications. Authenticity over polish in self-promotion: Showing your face, sharing your process, and being genuinely enthusiastic about your work outperforms highly produced content. Audiences and clients can sense when enthusiasm is real versus performed. Networking as a long-term practice: Consistent, low-pressure outreach — commenting on posts, sending connection requests with personal notes, attending speed networking events — builds visibility over time and is more effective than sporadic high-effort pushes. Overcoming executive dysfunction and inertia: Breaking strategy tasks into smaller steps and using body-doubling or co-working sessions can help creatives who struggle to start, especially when facing something as broad and open-ended as defining a personal brand. Upcoming Events/Schedule: TONIGHT (march 4th) Community Game Night (Gartic Phone) at 6 PM Pacific / 7 PM Mountain / 9 PM Eastern — details in the Monday Meeting Discord "March of Robots" drawing challenge running throughout March — jump in anytime, no daily commitment required Next week's guest: Ashton Hauff, CEO of The Good Kids (Bismarck marketing company) — discussing her approach to strategy Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Lee’s Brand Discovery Form March of Robots Drawing Challenge Austin Saylor’s 200K Program
In this themed discussion episode, host Jen Van Horn leads a wide-ranging conversation about defining "good taste" in the creative industry. This episode covers: "Good taste" as a buzzword: The phrase has become overused and under-defined, leaving emerging artists frustrated with no clear benchmark to work toward — especially as it increasingly comes up in conversations about standing out from AI. Taste is subjective and cyclical: What's considered good taste today was often criticized or rejected in the past, from the Impressionists to flashy gradients finding their way into major brand campaigns. Taste shifts constantly and no single standard holds forever. Taste vs. experience: Rather than an innate quality, taste is better understood as accumulated experience — the ability to discern, articulate, and connect creative decisions to context and audience over time. Soul over technical perfection: Technical correctness gets work into consideration, but distinctiveness and personal voice are what make it stand out. Pursuing perfection at the expense of finishing and sharing work can actively hold artists back. Don't chase trends: By the time you arrive at a trend, it's already moved on. Learning from trends is valuable, but building a point of view is more sustainable than following someone else's agenda. Good taste in client work is a conversation: In freelance and client contexts, taste is less about personal aesthetic and more about listening carefully, mirroring client language, and aligning creative vision with their goals through the discovery process -but also recognizing when you’re not the right fit! Artist vs. designer distinction: Personal artistic expression and client work operate by different rules. When working for a client, the job is to solve their problem — separating that from personal art practice is a healthy and necessary boundary. Upcoming Events/Schedule: Next week: Open discussion on branding and marketing strategies, hosted by Lee Smalt Game night: March 4th (Gartic Phone) Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter “Good Taste” LinkedIn Discussion
In this open discussion episode, the Monday Meeting team discuss pricing negotiations, client communication, testimonials, and building a focused freelance business. This episode covers: Pricing confidence and boundaries : Never undercut yourself—costs you money to take less money, with emphasis on qualifying leads upfront and establishing clear rate anchors that filter inappropriate clients Discovery call essentials : Always discuss budget during the first call to avoid sticker shock, using casual approaches like "let's talk about the budget” while building relationship rapport Contract protection strategies : Beyond legal documents, relationships matter most—implement 50-25-25 payment structures, rush fees, scope change fees, and revision limits to protect your business Testimonial best practices : Write testimonials for clients first to activate reciprocity bias, request specific feedback areas (technical skills, communication, project management) rather than generic praise, and follow up within days of project completion Focus over breadth : Select maximum three specialized pillars (like character design, 2D animation, game development) rather than marketing yourself as a generalist—word of mouth within focused sectors compounds faster Portfolio clarity : Avoid creative industry jargon like "keyframe ninja" or "rockstar"—clients need concrete understanding of what you deliver and how it solves their business problems Upcoming Events: Game Night scheduled for March 4th at 6PM Pacific Next week's episode will feature a themed discussion (theme TBD) Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Open Pixel Studios Price Calculator Get Wright On It Price Guide Tiny Testimonials Jen’s Testimonial Page Alignable
In this week's episode, host Jen Van Horn speaks with Will Colón and Kathryn Taccone of Open Pixel Studios about navigating the current industry landscape, content strategy for 2026, and staying grounded as creative business owners. This episode covers: Two years of nomadic living: Will and Kathryn spent two years traveling the U.S. after their lease ended, bookending the journey between two Camp MoGraph events, and using the remote nature of their work to make it possible. Economic uncertainty and the pivot to climate work: The slow market of the past couple years prompted Open Pixel Studios to launch Evident Narrative Lab (ENL), a climate-focused branch of their company — but the loss of EPA funding forced a sharp pivot back to their core work. ENL continues to look internationally for opportunities, including an upcoming speaking engagement at the Okinawa Institute of Technology. Cautious optimism for 2026: Kathryn noted that while there's no "new normal," client activity is picking up and she's excited about evolving into more of a strategy consulting role rather than purely execution-based work. Managing the news cycle: Will and community members discussed the importance of intentionally limiting news consumption — not to disengage entirely, but to protect creative energy and focus efforts where they can actually make an impact. Short-form vs. long-form content strategy: Open Pixel Studios shifted from a traditional podcast to short, standalone video answers optimized for social platforms, using Adobe Express to schedule and batch posts. The approach has strengthened their voice, re-engaged past clients, and reduced the friction of getting to a discovery call. Tiered pricing and stylistic constraints on the website: Will shared how publishing a visual pricing page organized into 3 categories and 9 tiers has shifted early client conversations from "how do I do X?" to "I want to do X" — creating a better starting point for negotiation and reducing the sales lift. AI as a liability without proper guidance: Community members shared real-world examples of AI-generated work creating costly production problems — from packaging that couldn't be manufactured as designed, to AI video shots requiring extensive VFX fixes. The consensus: studios that educate clients on where AI helps vs. hurts position themselves as strategic partners, not just vendors. Finding community as a survival strategy: Kathryn emphasized the importance of building multiple community networks — professional, advocacy-based, and personal — as a way to stay grounded and resilient heading into an uncertain year. Upcoming Events/Schedule: Next week: Open discussion or themed discussion — details TBD Game night date TBD — Gartic Phone session being planned once scheduling aligns Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Open Pixel Studios Evident Narrative Lab Camp Mograph Super Bowl Ads Stand Lee Documentary: Excelsior! The Life and Legacy of Stan Lee
In this season 11 premiere episode, host Jen Van Horn speaks with Executive Coach Dave O'Connor about navigating uncertainty, overcoming creative blocks, and strategic business development for freelancers and motion designers. This episode covers: Post-2025 industry check-in : Community members share experiences ranging from career pivots and AI anxieties to steady growth, revealing widespread uncertainty about industry direction and personal positioning The power of "just try it" : Breaking through decision paralysis by committing to small, low-stakes experiments rather than seeking perfect clarity before taking action Strategic tolerance assessment : Examining what you're willing to accept in your business—from client relationships to workload—as a framework for identifying necessary changes Reframing failure as experimentation : Shifting from fear-based decision-making to viewing unsuccessful attempts as valuable data collection rather than personal shortcomings Managing the freelance mental load : Practical strategies for studio owners and freelancers dealing with constant inbound demands, including dedicated planning time and intentional week design Building agency through constraints : Using limited resources or time as creative advantages rather than obstacles, and making deliberate choices within those limitations Key Reflection Prompt: "With respect to your business development, what are you willing to tolerate?" Upcoming Schedule: Next week: Will and Catherine from Open Pixel Studios discussing their 2025 cross-country journey and 2026 plans Game night coming later in February Resources from Coach Dave: 5-Minute Future Worksheet (quick visioning exercise) Design Your Next Move (single commitment planning tool) Get Your Shit Together (25-35 minute weekly planning process) Visit MondayMeeting.org for this episode and other conversations from the motion design community! SHOW NOTES: Monday Meeting Patreon Monday Meeting Discord MondayMeeting LinkedIn MondayMeeting Instagram MondayMeeting Bluesky MondayMeeting Newsletter Dave's LinkedIn Hey Coach Dave Messy Genius Anonymous Suggestion Box
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