Marketing Strategy Academy with Jen Vazquez

If you've been using a personal Pinterest account for years and wondering whether to convert it to a business account or just start over, this is for you. Good news, you don't have to start from scratch. You can convert your existing account and keep everything you've built, but there are a few things you need to do correctly to make sure your account actually works as a marketing tool. In this episode: Why a business account is non-negotiable if you're marketing on Pinterest The exact step-by-step process for converting your existing account What actually happens to your old personal boards (nothing gets deleted) How to set up your profile name, bio, and cover photo to attract your ideal client Why claiming your website is a step most people skip, and why it matters How to set up your first keyword-rich business boards ALL THE LINKS

The number one reason people tell me their Pinterest strategy falls apart isn't keywords, boards, or even consistency. It's the design step. They sit down to make pins, two hours later they're still adjusting fonts and colors, and they've made exactly one pin. In this episode, I'm walking through how to build a Pinterest pin template in Canva that you create once and reuse forever. In this episode: What makes a strong Pinterest pin template (size, background, text zone, URL, and CTA) The 5-step process for setting up your template in Canva How to duplicate one template into a five-pin set targeting five different keywords How to save your template so you never start from scratch again How many template styles you actually need (hint, it's not many) ALL THE LINKS

I recently polled over 100 marketing professionals and asked a simple question: do you think of Pinterest as social media or a search engine? 51% said social media, 41% said search engine, 8% had no idea. That one answer explains why so many business owners feel completely burnt out by marketing. In this episode: Why social media platforms are engineered to need you every single day The search engine difference, and why Pinterest works nothing like Instagram or Facebook A pin I made in 2014 that's still in my top 10 performing pins today What "calm marketing" actually looks like in practice Who gets the best results from this approach, and who it's not for The honest caveat about how long Pinterest actually takes to work ALL LINKS MENTIONED

You invested in brand photos. You've got them. Maybe a few made it onto your website or Instagram, and the rest are sitting in a folder doing absolutely nothing for your business. In this episode, I'm breaking down why the photos that perform best on Pinterest are never the polished headshots, and exactly how to turn one brand photo into five pins that can drive traffic for months, even years. In this episode: Why brand photos outperform graphic-only pins on Pinterest The specific types of shots that drive the most outbound clicks (behind-the-scenes, varied emotion, lifestyle, and tool shots) How to turn one photo into five pins targeting five different keywords Why the text overlay matters as much as the photo itself Where to pin your brand photo content for maximum reach Why a Pinterest pin can outlast an Instagram post by months, even years ALL THE LINKS MENTIONED

Send us Fan Mail Most service providers who try Pinterest either post randomly and quit when nothing happens, or post consistently without ever understanding how the full strategy connects. This episode is the full picture, the complete Pinterest strategy that works as a system, so Pinterest keeps sending you the right clients even on the weeks you barely touch it. In this episode: Why Pinterest is a search engine, not social media, and why that changes everything about your strategy How to set up boards that act as amplifiers for every pin you post The 5 places keywords matter most on Pinterest What to actually pin, and why you're never creating brand new content just for Pinterest Why consistency beats volume, and the pace that actually works long term How long it really takes to see traction, and why the first few months feel quiet The one metric worth tracking (hint, it's not impressions or saves) ALL THE LINKS MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail If your SEO strategy still lives only on Google, you're missing where your clients are actually searching. Georgie Kemp, who leads organic search at Veed, joins me to break down why traditional SEO isn't dying (the data says search is actually growing) and how AI search is opening up a whole new playing field for small businesses and service providers. In this episode we cover: Why heavy Google search actually increased even as AI search exploded Whether you still need SEO fundamentals in the age of ChatGPT and AI overviews What "multi-surface optimization" means and how to do it without a huge team Why video is the most underestimated part of your marketing strategy How to turn one 60 to 90 second video into five pieces of content Why you need to ask a second clarifying question when clients tell you how they found you A simple, free test and learn approach to AI search you can start this week Grab Georgie's free guide on optimizing video for AI search plus Veed's Ultimate Guide to Video Marketing report ALL LINKED MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail Your Pinterest business account is set up. You've got boards going. You're even posting here and there. So why isn't any of it turning into real traffic to your website? In this episode, I'm breaking down the exact posting system I use with my own clients to get consistent outbound clicks without living on Pinterest every day. In this episode: What to actually pin, and the 3 types of pins that work best for service providers How to build a pin that actually stops the scroll (image, title, description, and CTA) The 5 Pins System, and why it multiplies your reach from a single piece of content How often you really need to post, and why volume spikes hurt more than they help The 7 day rule for spacing your pins, and the one exception I make to it How to batch and schedule so your pins go out daily without you touching Pinterest every day The 30 second step almost nobody does that earns 123% more outbound clicks Free Organic Pins Checklist Tailwind's Free Plan Pin Copy Pro Tailwind Market Research 1 Tailwind Market Research 2 Tailwind Market Research 3 Wanna read or watch the video? Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail If you've been marketing on a personal Pinterest account, or you're starting from scratch and not sure where to begin, this episode is your foundation. Setting up your Pinterest business account correctly determines whether Pinterest actually works for you or just quietly sits there doing nothing. I'm walking through every step, including the details most tutorials skip entirely. In this episode: Why a business account isn't optional if you're marketing your business on Pinterest The two ways to get set up, whether you're starting new or converting a personal account How to fill out your profile so Pinterest knows exactly who to show your content to Writing a profile name and bio that work as SEO, not just introductions Why claiming your website matters more than most people realize How to set up your first boards with the right names and descriptions A full setup checklist to make sure you didn't miss a thing ALL THE LINKS MENTIONED Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You paid for a brand shoot, you love the photos, and they're sitting in a folder on your computer not booking a single client. Here's the truth: the photos that fill your calendar are not about how you look. They're about what your future client needs to see to feel ready to hire you. That's a completely different brief. In this episode, I'm giving you the 5 questions to answer before your next brand shoot so every photo pulls its weight in your marketing. In this episode, I cover: Why brands using original photos see a 35% increase in customer trust The most overlooked shot in every brand session (not one photographer I've worked with planned for it) What to wear when you don't have a uniform, and the 4 colors that work with any brand palette How your client's before-and-after emotions become a visual brief for your expressions Varied looks: how one shoot can fuel a year of scroll-stopping content Why your tools, your workspace, and even your pets belong in your photos How these photos become Pinterest pins, reel covers, and thumbnails that stop the scroll Grab the free Brand Shoot Prep Checklist inside my Visibility Vault at learn.jenvazquez.com/resources , and if you're ready for a shoot planned around your marketing, book a free discovery call at jenvazquez.com/discovery. Or, read right here. https://jenvazquez.com/brand-photo-shoot-prep-5-questions-that-book-clients/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail If you are posting on Pinterest and still not getting found, the problem is not your design, it is your keywords. In this episode I break down the biggest Pinterest keyword mistake service providers make and the exact four question interview I run with every client before we touch anything else. In this episode: Why the biggest, highest volume keywords are usually the hardest ones to win Why keyword stuffing in your pin description kills your clicks The 4 question interview to find your best keywords, straight from your own business The keyword walk down, taking a broad term all the way to a specific, winnable one Why a zero volume keyword can still be the one that books your ideal client The 3 free tools I use to validate every keyword before it goes on a pin ALL THE LINKS MENTIONED: https://jenvazquez.com/pinterest-keyword-research/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You're pinning consistently, your impressions look great, and your calendar is still empty. Here's the problem: you've been watching the wrong number. Pinterest shows you 5 metrics, and only one of them is actually connected to whether you book a client In this episode I'm breaking down: What impressions, saves, pin clicks, and outbound clicks each actually mean for your business Why saves feel like a win but rarely turn into a client A real client story where outbound clicks jumped 315% after we fixed her titles and descriptions What a good Pinterest click through rate actually looks like in 2026 The exact words that move outbound clicks (and the keyword mistake that tanks them) Two things you can do this week, starting today, to move your number ALL THE LINKS: https://jenvazquez.com/pinterest-outbound-clicks/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail If you feel like you have to be online every single day just to keep up, you're not imagining it. 94% of social media practitioners feel that exact pressure. But that's not a you problem, it's a system problem, and this episode hands you the off-ramp. I'm walking you through my complete 6-step content batching workflow, where one piece of core content each week becomes everything: your email, your Pinterest pins, your carousels, your short-form video, all of it, in about an hour. In this episode, I cover: What content batching actually means (hint: it's NOT a month of posts in one day) How to pick your core content: blog, YouTube, or podcast The 10-minute weekly email that comes straight from your core content Why five Pinterest pins from one piece of content keeps you visible for five weeks The Canva resize trick that turns pins into Instagram carousels in two extra clicks How lead magnet pins grow your email list on repeat The tools you need (and the ones that are totally free) ALL THE LINKS HERE: https://jenvazquez.com/content-batching-in-one-hour/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You're pouring hours into content that vanishes in a day, and it's exhausting. In this episode, Jen breaks down why Pinterest works completely differently than every other platform you're posting on, and why a single pin she made in 2014 is still sending her traffic almost 12 years later. In this episode: Why Pinterest is a search engine, not social media, and what that means for how long your content actually works The real lifespan of an Instagram story, feed post, carousel, and reel compared to a Pinterest pin Pinterest's audience numbers and why 97% of searches are unbranded, wide open territory for new discovery What Jen's own analytics show when she compares Pinterest traffic to Instagram, Facebook, and YouTube combined Why the first few months on Pinterest feel quiet, and why that's exactly when most people quit right before it pays off The simple batching system that gets a pin out every day without Jen doing daily work ALL LINKS MENTIONED: https://jenvazquez.com/how-long-do-pinterest-pins-last/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You've spent time (and maybe money) on brand photos and they're just... sitting there. Not bringing in clients. Not converting. Sound familiar? In this episode, I'm walking you through my 3-step iPhone system so your photos actually work for your marketing. Topics covered: Why iPhone photos sometimes outperform expensive professional shoots The mindset shift from "pretty photos" to "converting photos" How to set up every shot for conversion, not just aesthetics The iPhone camera settings that create a professional look Why planning for use BEFORE you shoot changes everything Where to place text space and how to think about vertical vs. horizontal orientation How Jen's brand photography sessions are built around visual strategy, not just a pretty gallery ALL LINKS MENTIONED: https://jenvazquez.com/iphone-brand-photography/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You're creating Pinterest graphics, following the course advice, and still getting zero clicks. The problem isn't your design. It's your foundation — and most Pinterest courses skip it completely. In this episode, I'm breaking down the 5 foundational pieces every successful Pinterest account has that almost nobody teaches. In this episode, we cover: Why Pinterest is a search engine — not social media — and why that changes everything How board names (not board covers) affect your search ranking What your Pinterest profile needs to say to attract your ideal client The difference between poetic pin descriptions and commercial intent keywords The one metric almost everyone is tracking wrong — including Pinterest experts How one client tripled her traffic in two weeks just by fixing her foundation ALL THE LINKS: https://jenvazquez.com/5-pinterest-foundations/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail If Pinterest feels like a hamster wheel you can never get off, you’re probably pinning the wrong way. Most people spread their Pinterest work across seven days and wonder why they’re exhausted and not seeing results. Spoiler: the problem isn’t Pinterest. It’s the strategy. In this episode, I’m walking you through my exact 3-part Pinterest workflow — the one I use for myself and my clients to stay consistent without the daily grind. Why batching on Mondays beats spreading Pinterest work across the week How I create an entire month of pins in one focused session The Friday performance review that most people skip (and why it changes everything) How to use the Pinterest trends tool + search bar for keyword research Why obsessing over daily stats is working against you What data to actually track and how it shapes your next month’s content How The Club teaches you to build this system around your schedule Resources mentioned: Visibility Vault (free Pinterest + marketing tools) The Club (DIY Pinterest with guidance) Tailwind free plan These may be affiliate links and if you purchase I'll get a stipend and at the best possible price Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover: • Why treating Pinterest like social media is killing your reach • The keyword strategy mistake that wastes months of your time• How to create pins that actually convert browsers into buyers • Real client success story: 50 to 2,000 monthly website visitors • Why DIY Pinterest often fails vs. when to consider Pinterest management • The search vs. social distinction that changes everything • Specific pin design elements that drive clicks, not just saves Ready to stop pinning into the void? Resources mentioned: 🔎 Search Vs. Social: https://learn.jenvazquez.com/search-vs-social 📌 FREE Pinterest Masterclass: https://learn.jenvazquez.com/free-pinterest-masterclass Pinterest Management Details: https://jenvazquez.com/service-menu 📌 FREE PINTEREST RESOURCES (25+ tools!): https://learn.jenvazquez.com/resources BLOG: https://jenvazquez.com/why-your-pinterest-strategy-isnt-working/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail Do you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs. In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning. ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/ Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You're doing everything right on Pinterest. You're consistent, you're showing up, you're posting regularly. But you're still not getting the clients you want, and you're wondering what's wrong. Here's the truth: it's probably not your effort. It almost always comes down to five specific things that are very fixable. And one of them will surprise you because most people assume it doesn't matter at all. In this episode, I share my exact Pinterest audit checklist: • Why your profile might be completely invisible in Pinterest search • The audit item that surprises everyone - and it's not what you think • How to tell if your pin titles are working as promises or just labels • The sneaky problem that's quietly bleeding your traffic and conversions • The single metric I check first that tells me if Pinterest will bring you clients I've audited hundreds of Pinterest accounts as a Pinterest Pioneer, and this is the exact checklist I run on every single one. Most people find at least two or three things they didn't know were broken. If you want support fixing these issues, I offer Pinterest audits and the Pinfluence Power Clean - a 21-day Pinterest refresh where I personally clean up your foundation. ALL THE LINKS: Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.

Send us Fan Mail You're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere. Here's what nobody tells you: consistency on Pinterest isn't just about how much you pin. It's about HOW you pin. There's a specific workflow problem that makes even the most consistent pinners invisible, and I'm showing you exactly what it is. What you'll learn: The real consistency problem most Pinterest advice gets wrong Why "batching 20 pins on Sunday" actually hurts your growth The under-one-hour weekly workflow that builds real momentum How to use pin spacing to work WITH the algorithm instead of against it Why bursts followed by gaps reset your momentum every single time New videos every Thursday! 📌 Resources mentioned: Want a FREE Pinterest Audit: https://forms.gle/GoEgfo83hc475p94A Tailwind (Pinterest-approved scheduler): https://jenvazquez.com/tailwind The Club membership: learn.jenvazquez.com/club Free Search vs. Social Masterclass (We're talking about SEO Next week: Full Pinterest audit - 5 things to check before you post another pin Connect with me: 📌 Pinterest: pinterest.com/jenvazquezmedia 📷 Instagram: instagram.com/jenvazquezmedia 🎵 TikTok: tiktok.com/@jenvazquezmedia 🎧 Marketing Strategy Academy Podcast: jenvazquez.com/podcast Support the show Wanna learn Pinterest with an expert there to help for only $37? Pinterest Visibility Sprint is a 2-hour sprint with me live to optimize your Pinterest and create a marketing workflow Pinterest Visibility Sprint Here are some free things I've got coming up: Want your account audited? FREE Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass 🔔 Subscribe to the Marketing Strategy Academy Podcast for a treasure trove of insights from industry experts and visionaries in the marketing industry, all hosted by Jen Vazquez.