Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire. In this episode of Winning With Shopify , Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit. You’ll learn: Why a 20% discount can reduce your profit far more than expected The real impact of Black Friday discounts on gross margin How Google Ads and Meta Ads costs change the maths behind promotions Why your usual ROAS target may no longer work during Black Friday How discount-acquired customers can impact long-term profitability Better alternatives to heavy discounting How to create Black Friday offers that protect margin while still driving sales The 5-point checklist every Shopify brand should complete before discounting The biggest Black Friday mistake? Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model. Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable. Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount. In this episode: (00:00) - Why 20% Off Can Destroy Your Profit (02:26) - The Black Friday Profit Maths (05:05) - Adding Google & Meta Ad Costs (07:02) - How Discounts Affect AOV & ROAS (10:11) - How to Protect Profit During Black Friday (12:33) - The Problem With Discount-Acquired Customers (15:12) - Better Alternatives to Heavy Discounts (18:24) - Rewards, Bundles & Tiered Offers (21:20) - 3 Principles for a Profitable Black Friday (22:24) - 5-Point Black Friday Profit Checklist Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify , Nick is joined by Phil Atkinson , founder of Greenphones , to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service. Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business. Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams. You’ll learn: How to build AI employees for specific ecommerce roles Why Phil started using AI throughout his business How AI can analyse business data and improve decision-making Whether AI can actually manage and optimise Google Ads What AI can replace — and what it can't How AI is changing the used-phone industry How to use AI for marketing, research and advertising Whether AI customer service is good enough for ecommerce How Shopify brands should start implementing AI If you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you. Connect with Phil Atkinson: Website - philatkinson.com LinkedIn - Phil Atkinson Greenphones: Website - greenphones.no Instagram - @greenphones Facebook - Greenphones In this episode: (00:00) – Building AI Employees for Ecommerce (02:57) – Why He Started Using AI in His Business (03:27) – Creating AI Employees for Analytics (04:34) – Building an AI Team With Different Roles (07:44) – Giving AI Employees Access to Business Tools (09:11) – Can AI Manage and Optimize Google Ads? (11:02) – What AI Can—and Can't—Replace (17:02) – How AI Is Changing the Used-Phone Industry (21:13) – Using AI for Marketing, Research & Advertising (22:57) – The Jobs AI Still Can't Do (25:39) – AI Customer Service: Is It Good Enough? (28:37) – How Businesses Should Start Implementing AI Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is a podcast for Shopify founders, ecommerce leaders and marketers, covering practical strategies for growing an online store. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems. In this episode, Nick breaks down exactly how he would build a Shopify brand from zero in 2026, covering everything from finding the right opportunity and creating demand to building a brand that can scale profitably. This is the blueprint for building a modern ecommerce business — not just a store that generates sales, but a valuable brand with predictable growth, loyal customers and long-term potential. You’ll learn: Why you should start with the customer, not the product How to validate demand before investing in inventory and development Why distribution matters more than ever in modern ecommerce How SEO and AI discovery should shape your strategy from day one Why relying purely on paid ads can make your business vulnerable How to launch with a focused offer instead of an overwhelming product range Why conversion optimisation needs to be built into your brand from the beginning How AI can become a powerful advantage for ecommerce teams Why retention and customer relationships are key to profitable growth How to build a Shopify business that someone would actually want to buy In this episode: (00:00) - If I Started a Shopify Brand From Scratch in 2026 (01:09) - 1. Start With the Customer, Not the Product (05:12) - 2. Validate Demand Before Building Anything (06:40) - 3. Build Distribution Before Inventory (09:44) - 4. Obsess Over SEO & AI Discoverability (12:04) - 5. Don't Become Dependent on Paid Ads (16:21) - 6. Launch With One Strong Hero Product (20:50) - 7. Build Conversion Into Your Brand From Day One (22:58) - 8. Make AI a Member of Your Team (25:18) - 9. Build Retention Before Chasing Scale (27:58) - 10. Build a Business Someone Wants to Buy Nick also shares the mistakes he would avoid, the channels he would prioritise and the strategies he believes will separate successful Shopify brands from everyone else over the next few years. Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Winning With Shopify , helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic. Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve. You’ll learn: The SEO fundamentals every Shopify brand needs to get right Why technical SEO and data integrity are becoming more important How Shopify stores can help search engines better understand their products Why content strategy and topical authority matter for ecommerce growth The biggest SEO mistakes holding Shopify brands back How SEO is evolving alongside AI search and changing customer behaviour Alex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to understand. In this episode: (00:00) - Shopify SEO mistakes and content neglect (03:45) - Fixing Shopify site structure and product discovery (06:08) - Why you need to keep updating old content (09:48) - How customer search behaviour is changing (12:01) - Word of mouth, reviews and AI search (13:48) - Links vs mentions and citations in the LLM era (16:21) - Forums, communities and building brand authority (22:21) - Is Shopify ready for AI and agentic commerce? (25:12) - How to structure product content for AI (27:51) - Brand perception in the AI era (30:52) - How to write content AI can actually use Useful resources: Why Data Integrity Is The New Technical SEO: Search Engine Journal SEO Glossary: Yoast SEO Glossary Listen to the Yoast Podcast: Yoast Podcast Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Winning With Shopify , helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete. In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers. You’ll learn: How AI shopping assistants could change Black Friday and ecommerce discovery Why Shopify brands need to make their products easier for AI to understand and recommend How AI can analyse customer behaviour and create personalised offers How brands can use real-time data to improve ad creative and campaign performance Why the smartest Shopify brands use Black Friday as a customer acquisition opportunity, not just a discount event How to convert Black Friday shoppers into repeat customers after Cyber Weekend Nick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment. In this episode: (0:00) - Why Black Friday is broken for Shopify brands (2:15) - The shift from traditional discounts to AI-driven personalization (5:42) - How AI agents will handle customer shopping in 2026 (8:30) - Predictive inventory: Using AI to prevent stockouts (12:10) - The "Death of the Storefront" and the rise of headless commerce (15:45) - Building a brand that survives the AI revolution (19:20) - Actionable steps to prepare your Shopify store now Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Winning With Shopify , helping ecommerce brands grow through practical Shopify strategies, expert interviews and actionable advice. Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing.

Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic. In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers. Jayden also shares lessons from his latest ecommerce venture, Camper Nation , which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands. You’ll learn: Why relying too heavily on Google Ads can make your Shopify business vulnerable How SEO helped transform a paid traffic business into a valuable ecommerce asset Why chasing competitive keywords is often the wrong SEO strategy for growing brands How building topical authority can generate thousands of organic visitors How long-tail SEO helped capture high-intent customers ready to buy Why organic traffic can increase the value and saleability of an ecommerce business How Jayden uses SEO strategies across multiple ecommerce brands In This Episode (00:00) The Problem With Relying on Paid Ads (01:15) Why 10% Margins Were Too Risky (03:44) Building a 50/50 SEO & Paid Ads Strategy (05:04) Finding High-Intent Ecommerce Keywords (08:02) Turning Winning Ad Keywords Into SEO Traffic (11:13) Matching Search Intent to the Customer Journey (15:49) Selling the Ecommerce Business (17:08) Why Organic Traffic Increased Business Value (19:49) Cross-Selling & Increasing Customer Value (21:48) Turning Ecommerce Traffic Into Leads (26:04) The Metric That Predicts Future Sales (29:16) How Smaller Ecommerce Brands Can Win SEO (31:55) A Low-Cost Ecommerce Backlink Strategy (35:37) Final Thoughts We also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel. Learn more from Jayden: Woodlark Garden Luxury: https://woodlarkgardenluxury.co.uk/ Camper Nation: https://campernation.co.uk/ Kiln Crafts: https://kilncrafts.co.uk/ YouTube: https://www.youtube.com/@JaydenClarkHTE Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS15 . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You’ll learn: Why chasing ROAS alone can limit Shopify growth The difference between buying clicks and building customers How Google Shopping acts as your digital storefront Why product feeds, creative and offers matter more than ever How leading brands measure profitable customer acquisition Why Google Ads and retention need to work together Nick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth. In this episode: (00:00) Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads Scaling Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS15 . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you. In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers. Learn more about Escentual: https://escentual.com/ Connect with Alan Dowell on LinkedIn: https://www.linkedin.com/in/dowell-alan/ They reveal why many ecommerce brands struggle despite selling great products, how removing friction can improve conversion rates and why the best brands focus on customer experience rather than competing purely on price. You’ll learn: How to differentiate when competitors sell the same products Why customer education, reviews and trust signals drive conversions How removing unnecessary friction can improve the buying journey Why having too many Shopify apps could be slowing your store down How testing, personalisation and retention create long-term growth Why mobile-first experiences are essential for ecommerce success The episode also covers how removing 70+ Shopify apps improved conversion rates, why brands should test instead of assume, and how better customer communication can create stronger loyalty and repeat purchases. In this episode: (00:00) - Competing when everyone sells the same products (01:21) - How Essential differentiates its ecommerce experience (02:42) - Removing friction from the customer journey (05:48) - Why A/B testing beats assumptions (08:47) - The 70+ Shopify apps problem (11:41) - Why too many improvements made performance worse (12:20) - From 3.8% to 5.5% conversion rate (15:50) - Testing your store like a real customer (20:02) - Turning first-time buyers into loyal customers (25:00) - Customer data, loyalty and segmentation (30:00) - Revenue vs vanity metrics (32:28) - Turning winning tests into growth (40:13) - Final takeaways Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. https://info.shipsalot.com/winning-with-shopify Inventory Planner - Free seven-day inventory bootcamp. https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. https://www.omnisend.com/wws/ Yoast - 15% off Shopify and WordPress with code WWS15. https://yoast.com/product/yoast-seo-shopify/ 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. https://www.506.io/wws About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing. https://spec.digital/

Most Shopify brands don't have a traffic problem. They have a conversion problem. After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers. In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers. You’ll learn: The product page mistakes making customers hesitate before buying Why great products fail without trust, proof and clear positioning How reviews, content and social proof influence purchase decisions Why your mobile experience could be losing potential customers The biggest friction points stopping visitors from converting How successful Shopify brands continuously improve conversion rates Nick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue. In this episode: (00:00) - Why Shopify stores lose sales (01:42) - The 4 questions every customer needs answered (02:37) - Mistake #1: Product pages that don't help customers buy (05:05) - Mistake #2: Lack of trust and price justification (07:38) - Mistake #3: Poor product photography (11:21) - Mistake #4: No clear differentiation (12:00) - Mistake #5: Website friction killing conversions (13:09) - Mistake #6: Ignoring mobile-first shopping (15:36) - Mistake #7: Not A/B testing your Shopify store (21:04) - Final Shopify conversion takeaways Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS15 . 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

Your Shopify discount strategy could be costing you sales and profit. Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS. Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal? In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin. You’ll learn: When free gifts outperform traditional discounts How to use spending thresholds to increase average order value Why some promotions train customers to wait for sales How to run BOGO offers, quantity breaks and tiered discounts effectively The biggest discounting mistakes Shopify brands make Charlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability. In this episode: (00:00) - Free gifts vs discounts (03:45) - How free gifts can increase AOV by 30% (05:05) - Finding the right free gift threshold (06:35) - What gifts should you offer customers? (10:10) - Mystery gifts and digital gifts (15:10) - Free gifts vs traditional discounts (20:10) - Automating Shopify discounts and offers (25:20) - Tiered gifting to increase customer spend Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: 506 - Extended 30-day free trial on Shopify apps with code WWS . Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Yoast - 15% off Shopify and WordPress with code WWS15 . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

Your Shopify store could be invisible to the next generation of shoppers. As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products? In this episode, Nick breaks down why some Shopify products are appearing in AI search results while others are being missed - and what ecommerce brands need to change now to stay visible. You’ll learn: Why your Shopify products might not be appearing in ChatGPT How AI search is changing ecommerce discovery The product page mistakes making your products harder for AI to understand Why structured data, product feeds and reviews matter more than ever How to optimise your Shopify store for the future of search Nick also shares practical Shopify SEO actions brands can take today, from improving product information and collection pages to building the authority signals AI platforms use when recommending products. In this episode: (00:00) - Why your products don't show up in ChatGPT (01:35) - How AI has changed SEO forever (03:00) - Improve your Shopify product pages for AI search (08:20) - Why collection pages matter more than ever (14:05) - Why your product feed could be holding you back (22:15) - Building trust and authority for AI visibility (31:10) - Using internal links to help AI understand your store (43:40) - Creating buying guides AI can recommend (50:20) - The future of AI SEO and ecommerce search (52:10) - Final takeaways Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Listener offers: Winning with Shopify listeners get an extended 30 day free trial on any of the three. Details at 506.io/wws , code WWS. Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

Your Shopify growth could be limited by something customers never see: your fulfilment operation. Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment could damage margins, customer experience and growth. In this episode, Max and Zach reveal the fulfilment mistakes that nearly broke their own ecommerce brand - and what growing Shopify brands need to know before scaling operations. You’ll learn: Why fulfilment problems can quietly destroy your Shopify margins The biggest warning signs your current 3PL is holding back growth How shipping costs and hidden fees impact profitability Why poor fulfilment can waste your marketing spend and hurt retention What Shopify brands should look for in a scalable 3PL partner Max and Zach also share how their experience as merchants led them to create Ships A Lot, helping ecommerce brands improve fulfilment visibility, reduce shipping costs and scale more effectively. In this episode: (00:00) - Why they started a 3PL (01:40) - Why their Shopify store struggled (04:00) - The biggest fulfilment problems (06:00) - Why fast shipping matters (09:00) - Creating memorable customer experiences (12:00) - Scaling personalised fulfilment (16:00) - White-glove shipping strategies (19:00) - Cutting shipping costs (22:00) - Finding hidden margin leaks (26:00) - Lessons from 10 years in ecommerce (31:00) - Solving fulfilment problems (35:00) - Advice for growing Shopify brands Get your free Parcel Margin Report Send Ships A Lot one month of your shipping data and receive a one-page analysis showing what you currently pay per order, what you could pay with Ships A Lot and where your margin may be leaking. Get your free Parcel Margin Report Listener offers: Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Inventory Planner - Free seven-day inventory bootcamp. Yoast - 15% off Shopify SEO with code WWS15 . About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing .

Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends. In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment. You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing. You’ll learn: Why sending more campaigns does not always create more revenue How to build a welcome series that converts new subscribers How abandoned cart emails recover lost sales without relying on discounts Why browse abandonment is an overlooked Shopify growth opportunity Which email metrics actually matter for ecommerce growth How email and SMS should work together throughout the customer journey In this episode: (00:00) - Why more emails don't mean more sales (00:40) - The data from 27 billion emails (02:05) - Why automation wins (04:00) - Building the perfect welcome series (08:50) - Better abandoned cart emails (10:35) - Browse abandonment strategy (12:25) - SMS marketing that converts (16:30) - Email metrics that matter (20:35) - Omnisend email marketing (22:25) - The 7-step email marketing audit (25:10) - Final takeaways Listener offers: Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND . Ships-A-Lot - Improve fulfilment costs, shipping margins and customer experience. Yoast - 15% off Shopify and WordPress with code WWS15 . Inventory Planner - Free seven-day inventory bootcamp. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands

A bad customer review might have nothing to do with your product. Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust. Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns and inaccurate supplier lead times can hold back even fast-growing ecommerce brands. You’ll learn: Why excess stock could be consuming your growth budget How stockouts send customers and ad spend to competitors When spreadsheets stop working for growing Shopify brands Why marketing and inventory planning must work together How inaccurate lead times undermine your entire forecast Alan also shares lessons from AYBL , Wild & Stone and Astrid & Miyu , including how better inventory forecasting can protect cash flow, reduce excess stock and keep bestselling products available. In this episode: (00:00) - Why most Shopify brands lose money on inventory (03:06) - Mistake #1: Running out of stock (08:39) - Mistake #2: Overstock and cash flow problems (20:15) - Mistake #3: Data and inventory visibility (25:27) - Mistake #4: Marketing without inventory (31:46) - Mistake #5: Ignoring lead times (36:12) - When to use inventory planning software (38:14) - Key takeaways and final thoughts Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Free Inventory Planning Bootcamp Learn how to prevent stockouts and overstocks, reduce inventory holding costs and make more confident purchasing decisions with Inventory Planner’s free seven-day course. Join the free Inventory Planning Bootcamp Listener offers: Seguno - Get a free email customer analysis and strategy session. Yoast - Get 15% off Shopify and WordPress with code WWS15 . TaxCloud - Get free migration onboarding as a Winning With Shopify listener. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands .

Stop experimenting with AI and start using it to produce measurable results in your Shopify business. Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work. From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where relying on AI could damage your brand. You’ll learn: How Shopify brands can use AI to work faster and more profitably Where AI could reduce app, supplier and operating costs How to use AI across customer service, marketing, imagery and forecasting Which Shopify AI tools are worth using When human judgement is still essential In this episode: (00:00) - Why AI is changing Shopify (00:56) - What Shopify Sidekick can do (07:39) - Using ChatGPT for ecommerce (15:08) - AI customer support (18:46) - AI email marketing (20:19) - Product images and AI search (21:25) - Predictive sales and growth (22:27) - When not to use AI Follow Winning With Shopify for practical Shopify growth advice every Tuesday and Friday. Listener offers: Seguno - Free email customer analysis and strategy session. Yoast - 15% off Shopify and WordPress with code WWS15 . Inventory Planner - Free seven-day inventory bootcamp. TaxCloud - Free migration onboarding for listeners. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands .

A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again. Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, customer retention, subscriptions, pricing and securing CFO buy-in. Learn what customers actually care about, why the second purchase is more important than the first and how to build a DTC brand that customers choose over cheaper alternatives. In this episode: 00:00 - Store vs brand: the real difference 01:57 - What customers actually care about 03:11 - Nadine's journey to becoming a CMO 05:57 - Getting CFO buy-in for brand investment 09:16 - Measuring awareness and brand stickiness 11:29 - Retention, churn and the second purchase 18:25 - Turning customers into subscribers 24:45 - Pricing a growing DTC brand 29:15 - Difficult brand and pricing conversations 33:02 - Final thoughts Exclusive listener offers: Seguno - Shopify email marketing Get a free customer analysis and strategy session with an email expert. Claim your free Seguno session Yoast - Shopify SEO Get 15% off Yoast for Shopify and WordPress with code WWS15 . Visit Yoast Inventory Planner - Shopify inventory management Join the free seven-day inventory planning bootcamp. Join the free inventory bootcamp TaxCloud - Shopify sales tax management Get free migration onboarding as a Winning With Shopify listener. Claim free TaxCloud onboarding

Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. This week, Nick unveils his top tips and methods he has actively seen brands deploy to increase AOV. You've got the sale, why not sell another product for the same advertising and delivery cost? The logic is sound, but execution is where it falls down. In this episode, you'll learn: - Different ways you can encourage customers to buy more through upsells and cross-sells - How leading brands have got creative with this - Where Shopify brands fail to cut through with cross-sells 0:00 — Introduction & What We're Covering Today 0:38 — Why Upsells and Cross-Sells Matter for AOV 1:00 — Tip 1: Bundling — Simplify It and Drop the Discount 2:05 — Use Microsoft Clarity to Watch Real User Behaviour 2:39 — Tip 2: Do Not Overwhelm the Customer 4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions 5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page 6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month 8:09 — How to Do Upsells Manually as a Smaller Store 8:55 — Tip 5: Create a Customisable Look or Set 10:18 — How This Flips the Customer Conversation Completely 11:13 — AB Test the Outfit Feature Before Rolling It Out 11:46 — Tip 6: Sell Packs Instead of Single Items 13:05 — T-Shirt Pack Pricing Strategy Example 14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward 15:29 — The $500 Minimum Spend Club Strategy 16:22 — Tip 8: Use Real Statistics as Social Proof 17:54 — Outro — Subscribe and Visit the Website Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning

From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts! This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store. In this episode, you'll learn: Key wins for your Shopify marketing and operations How to grow your Shopify store more quickly and profitably How to learn from other brands' mistakes and drive smoother growth for your Shopify store 0:00 Customers Buy Trust, Not Just Products 2:19 The Most Important Sale You're Not Focusing On 4:38 How to Source & Launch Your First Product From Scratch 7:31 How TaxCloud Saves Brands Thousands in Sales Tax Filings 11:38 How to 5X Your Discount Code Usage (Seguno) 13:59 Pure Wholesale to E-Commerce in 4 Months 16:09 Making a Profit With 27 Hands on Every Garment in Dublin Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners receive a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO Listeners receive 15% off Yoast for Shopify and WordPress with the code WWS15 . https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp. https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding. https://taxcloud.com/winning

Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. Nick outlines his top tips for choosing the right Shopify apps and avoid the wrong apps for your Shopify store. It's a common mistake that brands get wrong time and time again. Having worked in the Ecommerce space since 2007, Nick's got a wealth of experience in Shopify apps, ecommerce in general and has seen it all when it comes to bad tech choices by brands. As they say, don't let the tail wag the dog! In this episode, you'll learn: - Choosing the right Shopify apps for your store - Avoiding Shopify apps that will ruin your customer experience - How to test if you've got a good Shopify app or the wrong one 0:00 - The Top 10 Most Installed Shopify Apps 2:45 - Should You Use the Most Popular Shopify Apps or Stand Out Differently? 3:48 - Difference Between Built for Shopify Apps and just another Shopify app 4:34 - 5 Things to Look For in a good Shopify app 10:08 - 5 Red Flags to Avoid in a bad Shopify app 13:04 - Don't Use an App When a Simple Piece of Code Will Do 16:10 - The Controversial Truth About Per-Transaction Shopify App Pricing 19:00 - Outro Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management. Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning

Brands ignore the biggest part of Shopify marketing , which is building customer trust. Matviy Matviyenko is CoFounder of JoyT5 , who have absolutely nailed trust building in their Shopify marketing plans. With an emphasise on outlining aftersales as part of the presales process, they know how to convert and keep a customer long term. In this episode, you'll learn: - How to build customer trust presale - How to nail the aftersales process - Shopify marketing done properly Timestamps 0:00 - Why Trust Is the Most Important Thing You're Not Selling on Shopify 1:46 - Shopify After Sale Matters More 3:16 - The Lost Of First Shopify Customer 6:48 - How JoyT5 Started on Shopify 8:25 - What Losing Trust From a Supplier Taught Them About Building Their Shopify Business 11:39 - How JoyT5⁠ Grew to 20+ Dealerships Using Shopify & YouTube 18:52 - How to Market a High-Ticket Product Without Paid Ads on Shopify 28:43 - Why Product Videos & UGC Are the Biggest Missed Opportunity 33:21 - Outro Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Listeners get a free customer analysis and strategy session with an email expert. https://www.seguno.com/winning-with-shopify-podcast Yoast: Shopify SEO. Listeners get 15% off Shopify and Wordpress, with code WWS15 https://yoast.com Inventory Planner: Shopify Inventory Management Listeners can join a free 7-Day inventory bootcamp https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp TaxCloud: Shopify Sales Tax Management Listeners get free Migration onboarding, as a Winning With Shopify Listener https://taxcloud.com/winning