Business Side of Music

Jorge Brea has spent 20 years watching songs succeed and fail at scale. As founder and CEO of Symphonic, he's distributed over two million songs, and in this episode he gets refreshingly honest about what actually separates the records that break through from the ones that disappear. Sarah and Jorge dig into the three things breakthrough songs have in common, why release day is the start of your campaign and not the finish line, and the uncomfortable truth about the six-week lead time (spoiler: even the distributors don't love it). Jorge also explains why he tells independent artists to skip the album, how to know when it's time to stop pushing a single and move on, why collaborations are one of the most underrated algorithm plays available, and what major labels buying up distributors really means for independent artists. Plus: the release planning tools Symphonic is building, a new feature that will show artists their skip rates and saves on Spotify, and the one piece of advice Jorge gives every artist about control, contracts, and staying in it for the long haul. Whether you're releasing your first single or your fiftieth, this one will reset your expectations in the best way. Connect with Jorge and Symphonic: symphonic.com To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes.Follow us:Facebook: @tbsompodcastInstagram: @bsompodcastTikTok: @bsompodcastwww.businesssideofmusicpodcast.com© 362 Entertainment 2026. All rights reserved.

Music videos are no longer just promotional tools. In today's music industry, they are one of the most powerful ways to drive discovery, build fandom, and create new revenue streams. In this episode of The Business Side of Music, Sarah Fleshner sits down with Jordan Glickson, Vice President of Music and Talent at VEVO, to discuss how artists can use visual content to grow their careers in 2026 and beyond. Jordan shares how VEVO approaches artist development, why music videos remain at the center of successful release strategies, and how independent artists can compete without massive budgets. From short form content and YouTube algorithms to connected TV and fan engagement, this conversation is packed with practical advice artists can apply immediately. In this episode, you'll learn: • Why music videos are still essential for artist growth • How visual content turns casual listeners into loyal fans • The ideal content rollout strategy for a new release • How often artists should be releasing video content • Ways to create high impact visuals without spending a fortune • What VEVO looks for when spotlighting emerging artists • How to maximize discovery across YouTube, Shorts, TikTok, and connected TV • The biggest mistake artists make with visual marketing Whether you're an independent artist, manager, marketer, or music entrepreneur, this episode will help you build a smarter visual strategy that drives long term career growth. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast www.businesssideofmusicpodcast.com © 362 Entertainment 2026. All rights reserved.

What does it really take to build power in the music industry? In this episode of The Business Side of Music , host Sarah Fleshner sits down with renowned entertainment attorney, activist, author, and artist advocate Dina LaPolt for a candid conversation about the evolving music business and what artists need to know to protect their careers. From her unconventional journey as a musician-turned-lawyer to helping shape landmark legislation like the Music Modernization Act, Dina shares the experiences that made her one of the most influential voices in entertainment law. Together, Sarah and Dina discuss artist ownership, negotiating leverage, catalog sales, streaming royalties, the rise of artificial intelligence, and why business education is one of the most valuable investments any artist can make. Whether you're an independent artist, manager, songwriter, or music industry professional, this episode offers practical insights on building a sustainable career and maintaining control of your creative future. You'll also hear Dina's perspective on why artists should focus on creating great art before chasing deals, how to recognize when it's time to partner with a label, and what the next generation of creators needs to know about protecting their rights in an AI-driven world. If you're serious about understanding the business behind the music, this is an episode you won't want to miss. Street Smart - Dina LaPlolt: https://linktr.ee/streetsmartlapolt Watch the full episode on Youtube: https://youtu.be/DSB7inGE08A Topics Included: Music industry attorney Dina LaPolt, artist rights, music business education, AI in the music industry, artificial intelligence and copyright law, artist ownership, music publishing, songwriter royalties, streaming royalties, Music Modernization Act (MMA), Music Licensing Collective (MLC), mechanical royalties, music copyright law, intellectual property rights, No Fakes Act, AI voice cloning, artist advocacy, independent artist success, record label deals, music industry contracts, entertainment law, music business strategy, catalog sales, music catalog acquisitions, artist leverage, negotiating record deals, music industry trends, creator rights, songwriter compensation, independent music careers, artist development, music management, women in the music industry, building a sustainable music career, protecting your music rights, music industry leadership, future of the music business, digital streaming, music licensing, entrepreneurship for artists, music industry news and insights.

In this episode of Business Side of Music , host Sarah Fleshner sits down with Stephen Parker, Executive Director of the National Independent Venue Association, for an in-depth conversation about the growing controversy surrounding concert industry monopolization, ticketing fees, artist touring control, and the future of independent music venues. From rising ticket prices and restrictive tour routing to venue consolidation and the challenges facing independent artists, this episode breaks down how today’s live music ecosystem impacts musicians, managers, promoters, venues, and fans alike. Stephen explains the ongoing antitrust lawsuit making headlines across the music industry, why independent venues are struggling to survive, and what changes could reshape the future of concert touring. Sarah and Stephen also discuss: How major concert companies control touring, ticketing, and venue access Why independent venues are critical for developing artists The impact of radius clauses and tour restrictions on musicians The future of concert ticket prices and resale markets How independent artists can build touring careers outside the major systems Why artist advocacy and industry transparency matter more than ever If you’re an independent artist, artist manager, venue owner, promoter, music industry professional, or live music fan, this episode gives a behind-the-scenes look at the business of touring and the fight for the future of independent music. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast www.businesssideofmusicpodcast.com © 362 Entertainment 2026. All rights reserved.

In this episode of Business Side of Music , host Sarah Fleshner sits down with artist manager and branding expert Leigh Holt to break down what it really takes to build a sustainable career in today’s music industry. From artist management and tour chaos to leadership, team building, and execution over perfection, this conversation is packed with real-world insights for independent artists, managers, and music entrepreneurs. Leigh shares hard-earned lessons from working with major artists, navigating live events, and surviving industry challenges like COVID—covering topics like how to grow a loyal team, why your word is your currency, and how indie artists can succeed without waiting on a record label. If you’re building a career in music, scaling your brand, or trying to stand out in the independent music scene, this episode delivers actionable strategies on leadership, communication, and long-term success in the music business. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast www.businesssideofmusicpodcast.com © 362 Entertainment 2026. All rights reserved.

What does it really take to build a long-term career in the music industry? In this special anniversary solo episode of The Business Side of Music , host Sarah Fleshner reflects on one year behind the mic and dives into the realities of staying in the music business—beyond the highlights, viral moments, and sold-out shows. From artist development to tour life, this episode breaks down the three critical pillars of longevity : What most people get wrong about success in the music industry The silent career killers (and how to avoid them) What actually keeps artists, managers, and teams in the game long-term Sarah shares real-world insight on: Why it’s always about the fans (not the artist) How execution beats ideas every time The importance of communication, leadership, and emotional intelligence Why your team can make or break your career And how mental health, boundaries, and balance are essential for longevity Whether you’re an artist, manager, songwriter, or industry professional, this episode is your reminder that success isn’t just about getting in—it’s about staying in . If you’re in the middle of the grind, this one’s for you. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast www.businesssideofmusicpodcast.com© 362 Entertainment 2026. All rights reserved.

What does it really take to build a sustainable music career? In this episode of The Business Side of Music Podcast , Sarah Fleshner talks with Dillon Carmichael about navigating Nashville, overcoming early setbacks, and turning talent into a long-term career. Dillon shares insider lessons on artist development, building the right team, touring strategies, songwriting, and growing fans organically. If you’re an aspiring musician, songwriter, or industry professional, this episode gives practical insights into the business side of music you won’t find anywhere else. https://dilloncarmichael.com/

Most independent artists focus on making music and plan to figure out the business side later—but that approach can lead to missed income and unnecessary headaches. In this solo episode of The Business Side of Music , host Sarah Fleshner shares key steps independent artists can take to properly set up the foundation of their music business. Drawing from over a decade of experience in the music industry, Sarah walks through practical things artists should consider early in their careers—from setting up a business structure and separating finances to registering songs and building a direct-to-fan audience. This episode is based on industry experience and perspective, not legal or financial advice, but it offers a clear look at what many successful independent artists do to build sustainable careers. Because while great music gets attention, great business keeps the career alive. Resources: https://www.copyright.gov/registration/performing-arts/ https://www.362entertainment.com/ To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes.Follow us:Facebook: @tbsompodcastInstagram: @bsompodcastTikTok: @bsompodcastThe Touring Playbook for Independent ArtistsVisit www.businesssideofmusicpodcast.com© 362 Entertainment 2026. All rights reserved.

What separates a good live performance from a show that builds lifelong fans? In this episode of Business Side of Music , host Sarah Fleshner sits down with live music producer Amy Wolter of Tom Jackson Productions to break down the psychology behind unforgettable concerts. From stage presence and authority to setlist strategy and audience connection, this conversation unpacks how artists can design intentional “moments” that increase ticket sales, boost merch revenue, and turn casual listeners into loyal fans. You’ll learn: • Why the first 30 seconds on stage matter more than you think • How to structure a setlist that takes audiences on a journey • The small changes (like eye contact) that dramatically improve engagement • Why live performance drives 90–95% of artist income • How confidence, preparation, and stage authority impact your brand If you're an independent artist, band, or music industry professional looking to grow through touring and live shows, this episode gives you practical, actionable strategies you can implement immediately. Because in today’s music industry, streams introduce you — but your live show builds the business. Resources: https://onstagesuccess.com/ https://onstagesuccess.com/merch-table/ To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcastThe Touring Playbook for Independent Artists Visit www.businesssideofmusicpodcast.com © 362 Entertainment 2026. All rights reserved.

In this solo episode of Business Side of Music , host Sarah Fleshner breaks down the step-by-step touring framework every independent artist needs to tour professionally, even without a big team. You’ll learn how to: • Build a professional EPK that booking agents actually open • Write a booking email that gets responses • Use data (Spotify for Artists, Bandsintown, Songkick) to choose the right markets • Route and organize shows using tools like TourSmart and BookingAgent.io • Lock in pay, merch splits, and promo expectations • Advance shows, create day sheets, and run smooth show days • Work the merch table, follow up properly, and get rebooked • Review tour data and refine your strategy for long-term growth This episode is designed for independent artists, DIY musicians, and small teams who want to tour smarter, look professional, and build sustainable momentum in today’s music industry. Resources: Website builds: https://www.362entertainment.com/ Promotion and tour booking: https://www.artist.bandsintown.com/ https://www.toursmart.io/ https://booking-agent.io/ To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcastThe Touring Playbook for Independent Artists Visit www.businesssideofmusicpodcast.com © 362 Entertainment 2025. All rights reserved.

In this episode of Business Side of Music , host Sarah Fleshner breaks down 5 moves artists should make to start the year strong from a business-first perspective. This episode kicks off a new monthly series focused on clarity, strategy, and momentum for independent artists and music professionals. Sarah shares practical insights on defining your business identity, owning your data, understanding where your income really comes from, and learning how to think like a CEO. You’ll also walk away with 5 actionable steps you can take right now to clean up your digital presence, strengthen one revenue stream, and set focused goals for the year ahead. To stay in the loop, follow Business Side of Music on social media and subscribe to our newsletter for updates, resources, and new episodes. Follow us: Facebook: @tbsompodcast Instagram: @bsompodcast TikTok: @bsompodcast Visit www.businesssideofmusicpodcast.com © 362 Entertainment 2025. All rights reserved.

In this episode of The Business Side of Music , host Sarah Fleshner sits down with legendary artist manager and music tech investor Scott Welch — the man behind careers for Paula Abdul , Alanis Morissette , Collective Soul , and more. Together, they pull back the curtain on what it really takes to build artists and careers in today's algorithm-driven music industry. Scott shares brutally honest insights on artist development, music management, and the harsh realities of streaming economics — from why artists are spending more time chasing content than mastering their craft, to how social media should be used as bait to draw fans into a world the artist owns and controls. They also dive into how to convert followers into loyal fans , the importance of live performance , and how new music tech startups like Single and Giggs are reshaping the direct-to-fan business model . For managers, indie artists, and anyone serious about the music business, this episode is a masterclass in longevity, authenticity, and surviving the algorithm. Facebook: @tbsompodcast Instagram: @bsompodcast Tiktok: @bsompodcast www.businesssideofmusicpodcast.com © 362 Entertainment 2025. All rights reserved.

In this episode, we sit down with Shelia Shipley Biddy , CFO and Certified Senior Advisor at Music Health Alliance , to explore how this remarkable organization is helping protect, heal, and support the people behind the music. Shelia shares how Music Health Alliance serves as a vital resource for musicians and industry professionals seeking healthcare — offering free advocacy, access to doctors, insurance guidance, mental health support, and financial assistance when it's needed most. We talk about how anyone can get involved, ways to donate, and the impact of Heal The Music Day on October 17th , a movement that unites artists, managers, and fans to raise funds and awareness for MHA's life-changing work. Whether you're an artist, a music professional, or simply a fan who cares, this conversation is a must-listen. We hope you'll tune in — and share this episode with a friend — as we all do our part to heal the music . Learn more: https://www.musichealthalliance.com/ © 2025 362 Entertainment. All rights reserved.

In this episode of The Business Side of Music Podcast , NAMM President & CEO John Mlynczak shares what it takes to put on the world's largest music trade show. We cover NAMM's year-round opportunities, music industry innovations, and the impact of AI on the future of music. Perfect for artists, managers, and music business professionals looking to stay ahead. Register for NAMM 2026: www.namm.org Keywords: NAMM Show 2025, National Association of Music Merchants, music business podcast, John Mlynczak interview, NAMM CEO, music industry insights, music trade show, AI in music, music innovation, music industry networking, forward-thinking leadership in music, NAMM opportunities year-round, music managers and artists, music business strategies © 2025 362 Entertainment. All rights reserved.

In this episode of The Business Side of Music , host Sarah Fleshner sits down with Nikki Sanz, founder and CEO of Giggs , the platform revolutionizing how talent gets hired in the live event industry. Nikki shares her journey from an aspiring tour manager to a tech entrepreneur, opening up about the challenges facing today's live music world — from the hidden costs of touring to the constant demand for staffing. They dig into the myths and misconceptions about music industry roles , the importance of networking and community , and how Giggs is streamlining the hiring process for both artists and crews. Nikki also speaks candidly about the mental health challenges of entrepreneurship , why rest is essential, and how support systems make all the difference in a high-pressure business. Whether you're dreaming of a career on the road or already living life behind the stage, this conversation pulls back the curtain on what it really takes to make live music happen. Keywords: Nikki Sanz, Giggs, live event industry, entrepreneurship, music business, staffing, community, challenges, technology, hiring Copywrite © 2025 362 Entertainment, All rights reserved.

On this episode of Business Side of Music , we sit down with Hamilton Byrd, Senior Talent Buyer for Venue in Colorado Springs, CO. Hamilton dives into what makes a show successful from the venue's perspective, how artists can catch a talent buyer's attention, and why routing, budgeting, and building real industry relationships are key to getting booked. If you're an artist, manager, or industry pro, this is your backstage pass to the business of booking. Key words: music business, live music industry, talent buying, concert promotion, tour routing, music venue operations, artist booking strategy, show budgeting, live event production, booking agents, artist development, venue management, live music strategy, music industry insights, getting booked as an artist, independent artist tips. music, career advice, industry networking, music touring, music marketing Copyright © 2025 362 Entertainment, LLC, All rights reserved.

In this episode of The Business Side of Music , we sit down with country music royalty Pam Tillis. Grammy winner, Grand Ole Opry member, and business-savvy artist who's done it all with grace and grit. Pam pulls back the curtain on what it's really like navigating the music industry as the daughter of a legend, carving out her own path in a family full of star power. We dive into how she built a long-lasting career, set up her business behind the scenes, and kept her sense of humor every step of the way. From tour budgets to publishing deals, legacy-building to LLCs, this is a rare glimpse into the business side of an artist who's both a hitmaker and a boss. Whether you're an aspiring musician or just love a good story with laughs along the way, this episode hits all the right notes. Listen now and get inspired by the wisdom, wit, and work ethic of Pam Tillis.

In this special episode of The Business Side of Music , we sit down with Dan Rogers , the Executive Producer of the Grand Ole Opry , to celebrate the Opry's 100-year anniversary — a century of shaping country music history. Dan takes us behind the scenes of what it really takes to put on the Opry's iconic shows night after night, sharing the intricate production work, team dynamics, and legacy-building decisions that keep the Opry running strong. We also dive into the future of the Grand Ole Opry, how it continues to evolve with the times, and what artists need to know if they dream of stepping into the sacred circle. Whether you're an aspiring artist, music industry professional, or country music fan, this episode is packed with insights into the business, culture, and community behind "the show that made country music famous." Keywords: Grand Ole Opry, Dan Rogers, Opry 100th anniversary, country music history, music business podcast, behind the scenes Grand Ole Opry, how to play the Opry, country music industry, Nashville music scene, music industry insights, live music production, artist development, Opry future, country music careers Copyright © 2025 362 Entertainment, LLC, All rights reserved.

In this heartfelt farewell episode of The Business Side of Music Podcast , we say goodbye to our host, mentor, and friend, Bob Bender. As we close this chapter, we reflect on the incredible journey, invaluable lessons, and unforgettable moments shared with our listeners. Thank you for being part of this community and for supporting the podcast through the years. Join us as we celebrate Bob's legacy and bid a fond farewell to the show. Bob Bender: With over 45 years experience in the music entertainment industry, Bob Bender has produced over 300 Tours, Festivals, and concerts throughout the United States, Canada, Europe, Mexico, and Japan. Bender worked in the capacity of Tour Manager for such artists including Ringo Starr and his All-Starr Band, Billy Preston, Dwight Twilley, Lisa Lisa & the Cult Jam, Rick Derringer, Edgar Winter, A Flock of Seagulls, Mark Lindsay (of Paul Revere & The Raiders fame), New Kids on The Block, and Gene Pitney, just to name a few. He also held the position of Manager of Artist Development for Curb Records, representing such label acts as Tim McGraw, LeAnn Rimes, Jo Dee Messina, and Hank Williams Jr. In addition, Bob oversaw the Christian retail division for the label, and helped develop it into a million-dollar division for the company, eventually becoming the Director of Sales for Curb Records. Bender went on to manage the legendary Michael Martin Murphey's record label "WestFest Records". Under Bob's direction, Murphey re-released his 1970's hit single "Wildfire" as a new mix with the popular country group "Lonestar", appearing on mainstream radio after an absence of over 20 years, with over 400 country stations playing his hit song, along with appearances on television, including CBS's "Late Night with David Letterman". Bob has also overseen television promotion and infomercial marketing campaigns for various country, pop, and Christian artists. He has produced, co-produced, and marketed numerous concert DVD projects, including Tommy Cash's "Fade to Black" concert and Eric Durrance's "Turn It Off" video (which climbed to #17 on GAC's "Country Countdown" charts). Other various television credits include the "Celebration for Young Americans" television concert special for George H. Bush's 1989 presidential inauguration, the "Billy Preston Live in Atlanta" concert, and the USO's "Operation Homecoming" television concert special filmed aboard the USS Ranger aircraft carrier during Desert Storm. In 2015, Bender entered a new direction by beginning production on a television series titled "Songs in the Spotlight," the first season of which was picked up by Hulu. In addition to his television credits, Bob has produced multiple album projects, including a live-in concert CD for Grammy-award-winning artist Billy Preston, Gospel recording artist Joanne Cash (Johnny Cash's sister), Americana act Steven L. Smith Band (earning a first-round Grammy nomination for Americana Album of the Year), Country music singer Whitney Wattenbarger, pop group Grant My Wishes, and heavy metal band Se7en Dead. Other accomplishments include Serving on the CMTA Board of Directors for the Gospel Music Association, being a guest lecturer at Belmont University in Nashville, hosting panels at MTSU, and speaking on the business aspects of the music industry. Currently, Bender is producing and hosting a podcast series called "The Business Side of Music," recorded in Nashville, TN. This series consistently ranks in the Top 15 of Music Interview shows on Apple Music, has over 250,000 downloads, is listened to in 120 countries around the world, and was recently ranked in the Top 20 music industry podcasts to listen to. Creator and Executive Producer Emeritus: Tom Sabella Showrunner and Host (the guy who has a face for podcasting): Bob Bender Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella Director of Video and Continuity (the brains of the entire operation): Deborah Halle Marketing and Social Media (all knowing): Sarah Fleshner for 362 Entertainment All Around Problem Solver (and Mental Health Therapist for us): Connie Ribas Recorded inside what could be an old beat up Airstream Trailer located somewhere on what's left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse) Mixed and Mastered at Music Dog Studios in Nashville, TN Editing and Post at Midnight Express Studio located in Olian, NY Production Sound Design: Keith Stark Voice Over and Promo: Lisa Fuson Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy. The views, thoughts, and opinions expressed on this show provided by the guest(s), are those of the guest(s) own, and do not necessarily represent the views, thoughts, and opinions of the host or producers of this podcast. The material and information presented here is for general information purposes only. The Business Side of Music's name and all forms and abbreviations are the property of its owner (Lotta Dogs Productions LLC), and its use does not imply endorsement of or opposition to any specific organization, product, or service. Copyright © 2024 Lotta Dogs Productions, LLC, All rights reserved.

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