Mortgage Marketing Radio

Six months chasing one agent. She finally texts back, and the Loan Officer freezes. No idea what to say. Five years ago I'd have typed him a long answer from memory of how to reply. Last week I just said: that's episode 317. Here's what changed. 425 episodes of Mortgage Marketing Radio. Ten years of practitioners who actually do the work, scripting, database, agent classes, consumer direct. The answer to almost any problem you've got is already in there. And functionally, all of it was unusable. A podcast feed is chronological. Your problem isn't. It shows up on a Tuesday when you've got 30 seconds to say the right thing. So I had every episode distilled to its takeaways. Summary, quotes, links, play button. All of it behind one search box. AI did in a weekend what would've taken me six months. It's called The Vault. Free. No upsell. My thank-you for ten years. In this episode, I also get straight with you about why it's happening now, because this show is changing. Press play. Then go unlock the vault here: swipethevault.com

I'm back behind the mic with a rapid-fire episode — two swipeable ideas you can put to work this week, plus the one thing that decides whether anyone shows up to your next class. Idea #1 — Turn MLS data into content realtors ask for. Jerad Larkin pulled 12,029 Denver home sales and found roughly 63% closed with a seller concession, around $10,000 on average. He broke it down by property type and price range, white-labeled it into a carousel, and handed it to agents to post as their own. One Facebook post pulled 21 comments asking for the copy. I show you how to get the same data for your market from your title rep or an agent — and how to use it to start real conversations instead of chasing coffee meetings. Idea #2 — The email that turns a closing into a class. My buddy Anthony in Florida sends one email after every closing that edifies the agent, CCs their broker, and opens a direct line to the broker's office. I break down who to CC, what to say, and how it leads to hosting a class for the brokerage — with a recruiting angle brokers say yes to. Bonus — The #1 secret to filling your class. It isn't the food. It isn't the CE credits. It's the title. I run the quick test I've given hundreds of times and show you how to name a class agents actually sign up for. Timestamps 00:00 – Back at the mic: Cabo, remission, and a health update 04:45 – Idea #1: Turn MLS data into a content play realtors ask for 06:30 – The Denver numbers: ~63% concessions, ~$10K, 12,029 home sales 12:00 – Be the partner, not the vendor: the offer that starts conversations 13:00 – Idea #2: The one email after a closing that books you a class 18:00 – The recruiting angle brokers say yes to 21:00 – The #1 secret to filling your next class (it's the title) 24:00 – A changeup is coming to the show Resources & links mentioned Jerad Larkin's seller-concession carousel: https://tinyurl.com/bdt48jvz Jerad Larkin on YouTube: https://www.youtube.com/@milehightitleguy Get on the early-bird list for the August accelerator — DM me on Instagram or LinkedIn Connect with Geoff Instagram & LinkedIn: @GeoffZimpfer

Gen Z homebuyers are watching your videos, checking their credit, and still not picking up the phone. Here's exactly why, and the fix that gets them to call. Guild Mortgage partnered with YouGov on a national Gen Z Homebuyer Study: 1,400+ buyers, open-ended answers, their real words. In this episode, guest host Katie Shive sits down with Drew Gillette, VP of Marketing at Guild, to break down why young buyers go quiet and the content that finally earns the call. The number that explains it all: Gen Z rates their confidence to ever buy a home a 3.16 out of 10. They're not gone. They're embarrassed because they don't know enough, so they lurk instead of reaching out. Close that confidence gap, and you close the lead. What you'll learn: Why 1 in 2 Gen Z buyers want to meet in person (the "TikTok mortgage" myth, busted) The income illusion: why higher earners feel LESS confident they can buy The one word buyers kept using, and why it keeps them off your calendar The realtor vs. loan officer trust gap, and the simple fix Why 75% trust friends and family over any loan officer (and how to use it) How to actually use YouTube, Reddit, and Facebook groups to get found The "reverse play" that leads to your referral partners 📊 Download the GenZ Survey: https://drive.google.com/file/d/1OlDHDsn1PsEfxKuusN6IVRCf120lki31/view?usp=sharing 🔗 Connect with Drew Gillett: https://www.linkedin.com/in/drewgillett/ 🔗 Connect with Katie Shive: https://www.instagram.com/heykatieshive/

You’ve been sold a lie: that if you just post enough content, the business will come. It won’t. And in this guest-host takeover of Mortgage Marketing Radio, Michelle Mikel and Jennifer Butcher prove it with real numbers. Jen is a 25-year mortgage veteran and host of the She Talks Money podcast. She was doing what all the gurus tell you to do — five videos a week, a polished feed, all of it. And she was still stuck on the question that haunts every originator: “When am I actually going to make money from this?” So guest host Michelle Mikel put her through a 30-day challenge built on one rule that sounds too simple to work: one message a day, to one person you don’t know. Inside this episode, you’ll hear: • Why the $5,000/month social media manager is rarely the answer (and what Jen pays instead) • The difference between content that gets 20,000 views and content that gets paid • The exact 4-part message framework that took Jen’s “yes” rate from ~30% to nearly 50% • The “ick” prospecting lines you’re probably still using, and what to say instead • How 30 messages turned into 5 podcasts, 6 agent meetings, and a calendar booked into July If you’re tired of pouring time and money into content that doesn’t pay you back, this is the episode. Hit play. Then send one message today. ——— Connect with Jennifer Butcher on Instagram: @JenniferButcherOfficial Listen to Jennifer’s podcast: Apple: https://podcasts.apple.com/us/podcast/she-talks-money/id1805894710 Spotify: https://open.spotify.com/show/2tVr8kAQv8L3xbhdOoWpvg?si=c915dc1f09e94139 Connect with Michelle Mikel on Instagram: @BermanMediaSocial

I studied two new research reports covering 260,000+ LinkedIn posts — and in this quick-hit episode, I break down exactly what's working on LinkedIn in 2026, specifically for loan officers and mortgage pros who want to get seen, build a personal brand, and attract referral partners. Just the data, and what to actually do with it. You'll learn: ✅ Whether links really hurt your reach (the answer surprised me) ✅ The format with an 11X interaction boost most LOs never use ✅ Why horizontal video beats vertical by 36% on LinkedIn ✅ The post length that performs 31% better in 2026 ✅ The hashtag habit that drops performance 70% ✅ The 741% rule the top 1% of creators live by ✅ The lead magnet quietly crushing it right now (it's not a PDF) 🔗 RESOURCES & LINKS Build your personal brand voice with Katie Shive → https://www.KatieShive.com Want in on the next agent class cohort? It opens in September and fills fast. CLICK HERE to RSVP: https://tinyurl.com/arxcohort

You feel it, don't you? That constant pressure to post more, create more, be more online — just to keep up. Meanwhile, your pipeline isn't moving the way it should. Here's what nobody's telling you: the top-producing loan officers I work with aren't stressing about their next post going viral. They're doing something different. Something that's been working since before social media existed. And it's making a massive comeback. In this episode, I'm going off-script to challenge the "post more" narrative that the gurus keep pushing. I'll share why IRL — in real life — local influence is outperforming the algorithm for the loan officers I coach. And I'll give you real stories from real LOs who've added $20M, $30M, even doubled their production — not by becoming influencers, but by becoming the go-to lender in their local market. You'll hear: → Why the "content creator" pressure is burning you out (and what to do instead) → The strategy that's landing LOs in front of 20-30 agents at a time → How one LO turned a single workshop into a spot on a national sales training call with 400+ agents → Why direct mail is working (yes, even with millennials) → Jeff Bezos's question that should change how you think about your business → Details on the Agent Referral Accelerator cohort launching May 21st If you're tired of feeding the algorithm and ready to build real relationships that generate real referrals — this one's for you. 🔗 Learn more: https:www.getmoreagents.com 📩 DM me on Instagram or LinkedIn with questions

Six weeks ago, I went silent. No episodes. No posts. No noise. I was fighting cancer. Squamous cell carcinoma of the tonsil and tongue. Two rounds of chemo. Thirty rounds of radiation. And a whole lot of time to think. Today, I'm back. And I'm not just picking up where I left off — I'm coming back with new clarity, new energy, and some powerful insights I can't wait to share with you. In this episode: What the last 6 weeks looked like (the real version, not the polished one) A huge thank-you to the guest hosts who kept this show alive while I was down What I've been studying about AI, marketing, and visibility is about to change the game for mortgage professionals HubSpot's new AEO tool and why "Answer Engine Optimization" should be on every LO's radar right now A tease of a pivotal change coming soon to Mortgage Marketing Radio and MMI This is a personal one. It's also one of the most important episodes I've ever recorded. If you've ever been knocked down and had to figure out how to get back up — this one's for you. Episode Resources: Hubspot AEO Tool: https://www.hubspot.com/products/aeo Connect with Geoff: Instagram: @GeoffZimpfer LinkedIn: linkedin.com/in/geoffzimpfer YouTube: Subscribe to Mortgage Marketing Radio

Mike Faraci (founder of Red Button Media) sat down with James Duncan (former mortgage marketing exec, now advising at Calum Advisors) to tackle the question every loan officer is quietly asking right now: "With so many new AI tools dropping every week... what the heck am I actually supposed to be doing?" Here's what you'll walk away with: → The one question to ask yourself before adopting ANY new tool, platform, or AI "solution" (miss this and you'll burn months chasing shiny objects) → Why "prompt engineering" is a skill — not a position — and the exact move James uses to get AI to prompt ITSELF on your behalf → The "story vs. point of view" distinction that separates forgettable loan officers from the ones clients actively seek out → Mike's 24-hour video challenge that got one broker TWO extra referrals in a single week (spoiler: it takes less time than typing the text) → The "Domino's Pizza Tracker" trick one mortgage company stole to boost loan process engagement → Why AI avatars are going to be the downfall of loan officers who lean too hard into them — and what to do instead → The truth about niching down that most LOs are getting wrong Whether you're a producing LO, a marketing director, or a CEO trying to figure out how to stay human in an AI-saturated market — this one's for you. Mentioned in this episode: Red Button Media → hittheredbutton.com Connect with Mike: LinkedIn: https://www.linkedin.com/in/mikefaraci/ Connect with James: LinkedIn: https://www.linkedin.com/in/jamesduncan-caelum/

Most loan officers are solving the wrong problem. They think next-gen buyers need lower rates. Or bigger down payment assistance programs. Or easier qualifying standards. The data disagrees. Kristin Messerli, Co-Founder of First Home IQ, has spent six years surveying 9,000-plus respondents to study exactly what is holding millennials and Gen Z back from buying their first home. And what she found is that the biggest barriers have nothing to do with money. They have everything to do with trust, overwhelm, and misinformation. In this episode of Mortgage Marketing Radio, guest host Katie Shive and Kristin break down the 2026 NextGen Homebuyer Report -- what the data reveals, what it means for your business, and what you can do about it right now. Links and Resources: NextGen Homebuyer Report 2026: https://nextgenhomebuyer.com/reports/2026 First Home IQ: https://firsthomeiq.com/ First Home IQ Monday Workshop (Free): https://firsthomeiq.com/workshop/ Geoff Zimpfer Lunch and Learn Resources: https://join.goagentrx.com/webinar Connect With Katie Shive: https://katieshive.com/

He's closed over $4 billion in mortgage production. He's not yet 40. And there's a good chance you've never heard of him. That changes today. In this power-packed episode, NFM Lending Managing Director Greg Sher steps in to guest host and sits down with one of the most quietly elite loan originators in the country, Oleg Tkach. Born in Ukraine, started in mortgage at 18, and built a $4 billion career without a major social media presence, without cold calling, and without ever chasing business the "old school" way. This is the kind of interview you stop what you're doing to listen to. Twice. Here's what Oleg breaks down in this episode: → The "Agent Programming" strategy — why most LOs are accidentally training their agents NOT to send them business (and how to flip the script) → The #1 conversion killer in your business right now (hint: it has nothing to do with your rate or your product) → Why trying to be an agent's PRIMARY lender may be the biggest mistake you're making — and what to go for instead → The 3-level agent relationship framework: Business Level, Backup Level, and Program Level → Why "the friend zone" is killing your referral pipeline and how to escape it → Oleg's Zoom + PowerPoint presentation strategy that gets agent meetings from anywhere — no drive-bys, no donut runs → How one of his coaching students went from $93 million to on pace for $240 million in one year → The 3-part formula behind "your best year ever" — simple enough to execute, powerful enough to break COVID-era refi numbers with purchases → Impact Elite Coaching's "The LAB" event — April 22–23 in Newport Beach at the Pendry Hotel Learn More About The Lab Event: https://www.impactelitecoaching.com/the-lab Thanks to Greg Sher for guest-hosting the podcast again. Let Greg know if you liked this episode. Connect with Greg on LinkedIn here: https://www.linkedin.com/in/greg-sher/ Ready to scale your agent referrals without chasing or cold-calling? New cohort opening in April. Get on the waitlist here: https://go.myagentclasses.com/home

A borrower you've closed loans for before just photographed your Loan Estimate and dropped it into ChatGPT. The AI told them you're overcharging. You're not. But they believed it anyway — and the deal went somewhere else. This is not a hypothetical. It happened to one of Trevor York's clients last week. And according to a stat dropped in this conversation, 77% of consumers now trust AI as much as a human expert. That number was lower a year ago. It will be higher next year. So here's the real question: when your client runs your deal through a chatbot tonight — and some of them will — is the trust you've built strong enough to survive it? In this episode of Mortgage Marketing Radio, I sit down with Trevor York — loan officer, founder of LinkSpot, and one of the most forward-thinking minds in the mortgage industry — to break down exactly what is happening to loan officers who haven't figured this out yet. And more importantly, what the ones who have figured it out are doing differently. This is not a feel-good conversation. It is a wake-up call. CONNECT WITH TREVOR YORK: LinkSpot: https://www.linkspot.com Instagram: @trevoryork Connect With Katie Shive: LinkedIn: https://www.linkedin.com/in/katieshive/ Website: https://katieshive.com/

What if the loan officers who are struggling most to grow their business are asking the wrong question — and one loan officer from Fargo, North Dakota figured out the right one? In this episode, guest host Katie Shive sits down with Kayla Kallander — a top-producing loan officer, LinkedIn powerhouse, and first-time home buyer advocate who's built a referral machine in one of the most overlooked markets in the country. If you think first-time home buyers are too much work for too little payoff, this episode is going to flip that script entirely. Here's what we get into: "Prescription Without Diagnosis Is Malpractice" — Why Kayla refuses to quote a rate before she knows the full picture, and how this one mindset shift positions her as a trusted advisor instead of a commodity. The Realtor "Three Card" Problem — What Kayla says to realtors who still give out multiple lender cards, and the exact script she uses to get exclusive referrals. Social Media Without a Marketing Team — She's active on LinkedIn, Instagram, Facebook, and TikTok — with just a VA and a Canva account. She breaks down exactly how she does it and why stories are where the real magic happens. Why LinkedIn is the Most Underrated Platform for Loan Officers — How one LinkedIn post led to a group of financial advisors sending her 30% of her annual business — from a state she'd never even worked in. The Real Cost of Rate Shopping — The client who called comparing rates from a Minnesota credit union and what Kayla said that turned it around on the spot. The Magic of First-Time Buyers — Why the clients most loan officers avoid are the ones building Kayla's most loyal referral base. The Viral Carousel Post — How a contrarian Saturday morning post about interest rates triggered more DMs, new followers, and a cross-state referral relationship than anything she'd posted before. Plus — how she's using AI (specifically Claude) with a custom brand book to write content that actually sounds like her, not a robot. Whether you're a veteran loan officer looking to reignite your pipeline or a newer LO trying to figure out where to start, this conversation is loaded with real, repeatable strategies that are working right now. Listen. Take notes. Then go post something. Show Notes / Resources Mentioned: Connect with Kayla on LinkedIn: https://www.linkedin.com/in/kayla-kallander/ Connect with Kayla on Instagram: https://www.instagram.com/kaylakallandermortgage/ First Home IQ: https://www.firsthomeiq.com/ LenderCrate: https://lendercrate.com/ Coffee and Contracts: https://coffeecontracts.com/ Claude AI: https://claude.ai/ Connect with Katie on LinkedIn: https://www.linkedin.com/in/katieshive/

What does it actually look like when a top-producing loan officer stops dabbling with AI and fully embeds it into every layer of his mortgage business? In this episode of Mortgage Marketing Radio, guest host Katie Shive sits down with Abdel Khawatmi — Area Manager and founder of Got Mortgages with PRMG — to break down the exact system behind 121 units, $40M in personal production, and 210% net revenue growth year over year. This is not a conversation about generating social media captions with ChatGPT. This is a ground-level look at how a working originator rebuilt his operations, client experience, and team structure around AI — and what that means for every loan officer trying to compete right now. What you'll learn: Why Abdel cut his offshore team from 7 to 3 — and what AI does instead How he uses ChatGPT to calculate Schedule C & E income, build SOPs, and draft compliant letters of explanation Why he’s on the phone with clients MORE since implementing AI — not less The hyperlocal event strategy that his referral partners can't stop talking about His ROI framework: Relevance, Omnipresence & Intimacy The 4-step client experience model that keeps his pipeline full without him being the first touch The one thing he tells every loan officer who asks, "where do I start?" If you are a loan officer grinding in a tough market and wondering how to build a smarter, leaner, more profitable business — this is the episode you have been waiting for. Connect with Abdel on LinkedIn https://www.linkedin.com/in/abdel-khawatmi-79a511144/ Connect with Abdel on Instagram: https://www.instagram.com/got_mortgages/ Connect with Katie Shive on LinkedIn: https://www.linkedin.com/in/katieshive/

What if 10 loans a month — not 30 — was actually the goal? Sam Abazari has coached over 120 loan officers. His LOs average doubling their business every three months. His top producer closes 30 loans a month. And his branch does $250 million a year. But his argument? The sweet spot is 10 loans a month, one assistant, 25-35 hours a week, and 200-300 bps margin. That's the formula for financial freedom, time freedom, and mental bandwidth — all three at once. In this episode of Mortgage Marketing Radio, Sam fills in for Geoff Zimpfer (who is battling cancer and asked his friends to keep the show going) and delivers a complete, step-by-step operating system for loan officers who want to build a business that works — without working themselves into the ground. Connect With Sam On LinkedIn: https://www.linkedin.com/in/samabazari/ Join Sam’s Skool Community: https://www.skool.com/level-up-lo/about?ref=699a37257d224cf5b321e24964b6be64

What does it take to close 230 purchase units in your first year as a loan originator? For Andy Beigel, it started with one obsession: practice. While every other LO chased refi money in 2020, Andy was cold-calling realtors on Zoom — building a purchase pipeline from scratch. By year-end, he had 230 units. By 2025, he had $93M in personal production and a $250M branch he built from zero in Columbus, Ohio. In this episode, Andy breaks down: → His word-for-word rate objection rebuttal → The first 30 seconds of every intake call (scripted — every time) → The 2-step realtor conversion process behind his book of business → The "positive feedback loop" secret that lets you delegate without losing agents → What he looks for in recruits (hint: not experience) → How a 22-year-old he hired now closes 125+ units a year. His philosophy: do 100 small things 1% better than everyone else, and you're 100% superior at game time. Special episode: Guest host Greg Sher of NFM Lending pinch-hits for Geoff Zimpfer, who is battling cancer. Connect with Andy: abeigel@nfmlending.com @andybeigel on Instagram Connect with Greg on LinkedIn: https://www.linkedin.com/in/greg-sher/

In this episode of Mortgage Marketing Radio, we talk with top-producing mortgage originator and elite coach Amir Syed to reveal the exact blueprint mortgage loan officers need to follow in 2026 to thrive—not just survive. Whether you're a mortgage loan originator, broker, or LO looking to increase production in a competitive market, Amir breaks down the 3 critical pillars every LO must master right now: Marketing and Personal Branding – How to become “Five-Mile Famous” and generate referrals without begging agents. Sales and Persuasion – Why “the phone isn't a cactus” and how top LOs are diversifying beyond Realtors. Operations and Scaling – The exact hiring process to find your “superstar LOA” and break through your current ceiling. 🔑 Plus: – The 5 types of intelligence every elite LO is building in 2026 – Why your pre-COVID skills are killing your post-COVID results – A foolproof hiring framework to scale your mortgage business (including the 3 questions every candidate must answer) 🎯 If you're serious about growing your mortgage business, this is a must-listen playbook for building momentum in Q1 and beyond. Connect With Amir Syed Instagram: https://www.instagram.com/amirsyed/ LinkedIn: https://www.linkedin.com/in/amirsyed/ GO! Coaching: https://www.gocoaching.io/

Is social media actually hurting your business more than helping? What if you could grow without chasing trends, dancing for the algorithm, or constantly creating content? 👉 Get the Knowledge Bank Business Plan here: https://www.authoritydotio.com/knowledgebank-lm63306988?utm_source=YouTube&utm_medium=video&utm_campaign=Sunny+Lenarduzzi+Channel&utm_content=Social+Media+Is+Over%2C+Here%E2%80%99s+What+Will+Grow+Your+Business In this video, I share why I completely quit social media — and how our business still grew without it. After over a decade of building online, I stepped away from every platform... and the results shocked me. You’ll learn exactly how we use pull marketing, long-form content, and micro-universes to scale with less noise and more peace. If you’re burnt out by content creation and wondering if there’s another way, this is it. Video Timestamps: Chapters 00:00:00 Why I quit social media (and what happened after) 00:01:42 Push vs. Pull Marketing: what’s working now 00:04:50 Why long-form video builds more trust (and better clients) 00:07:49 The Triangle of Trust: how to win on any platform 00:09:10 Creating the Algorithm Flywheel to grow on autopilot 00:10:35 Micro-universes vs. big audiences: quality over quantity 00:13:22 The 10-year content strategy that still works 00:19:10 Why you must own your audience (and how to start) ------------ 👉 FREE TRAINING (hosted by Sunny Lenarduzzi) - 4 SIMPLE STEPS TO TURN YOUR EXISTING SKILL SET INTO A 6-FIGURE BUSINESS (without Paid Ads!): https://www.authoritydotio.com/masterclass 👉 READY TO APPLY? If you have an expertise to share and you're ready to make a big impact by creating your highly scalable online course, click the link below to schedule a time to see if we're a fit to work together inside of Ascent: https://www.authoritydotio.com/now ------------ 👀 WATCH OUR NEW CHANNEL: https://www.youtube.com/@authority-io?sub_confirmation=1 🤝 SEE OUR SUCCESS STORIES: https://www.youtube.com/@TheAuthorityioSuccess?sub_confirmation=1 👋 SAY HI: ▪ https://sunnylenarduzzi.com/ ▪ https://authority.io/ ▪ https://www.linkedin.com/in/sunnylenarduzzi/ ▪ https://www.facebook.com/SunnyLenarduzzi/ ▪ https://www.instagram.com/sunnylenarduzzi/ ▪ https://www.youtube.com/c/SunnyLenarduzzi ▪ https://www.youtube.com/@authority-io Thanks for watching and see you in the next one! 💛 - Sunny ------------ https://youtu.be/7pKRGZYyy9Y How I Built an Online Course that Makes $5M/Yr - https://www.youtube.com/watch?v=UgWwnTrvm2w How I Made $30M On YouTube Without Millions Of Views - https://www.youtube.com/watch?v=NWcQ63xHFmo How I Make $500K/Month Without Social Media - https://www.youtube.com/watch?v=jQAxjKuJcBA Here’s How I would make 100k in 6 Months - https://www.youtube.com/watch?v=6aKiQUrIGuk #OnlineCoaching #CoachingBusiness #CourseCreation #OnlineBusiness #YouTubeStrategy #authority #Authorityio

<p>Forget resolutions. In this solo episode, I’m taking you inside the personal mindset shift I’m making for 2026 — one that’s already reshaping how I lead, work, and live.</p><p>Instead of a list of goals, I’ve chosen <strong>two powerful words</strong> to guide everything I do this year:</p><p>👉 <em>Gratitude</em> and <em>Delegate.</em></p><p>These aren’t just nice ideas — they’re essential strategies for cutting through the noise, clarifying priorities, and leading from a place of alignment.</p><p>Inside this episode:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why resolutions often fail (especially in the mortgage business)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>What my recent <strong>throat cancer diagnosis</strong> revealed about how I spend my time</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The power of choosing <em>One Word</em> (or Two) to anchor your life and business</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>A 5-question exercise to help you uncover your own guiding word(s)</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>A <strong><a href="https://tinyurl.com/2026word" rel="noopener noreferrer" target="_blank">free GPT tool</a></strong> I created to help you find your word in minutes</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>A deeper reflection on faith, focus, and what really matters</li></ol><br/><p>Whether you’re a loan officer, leader, or entrepreneur, this episode will help you pause, reflect, and get intentional about how you show up in 2026.</p><p>🎁 <strong>FREE RESOURCE:</strong></p><p>Need help choosing your One Word?</p><p>Use my free GPT-powered tool:</p><p>👉 <a href="https://tinyurl.com/2026word" rel="noopener noreferrer" target="_blank">https://tinyurl.com/2026word</a></p><p><strong>P.S.</strong> I’m hosting a <strong>private workshop</strong> where I’ll share what I’ve learned from almost <strong>400 podcast interviews</strong> with top mortgage pros — and how they consistently generate <strong>high-trust agent referrals</strong> without chasing, cold-calling, or begging for coffee meetings.</p><p>You’ll get the full <strong>referral framework</strong> I teach inside the <strong>Agent Referral Xcelerator</strong>, and if it feels right, you’ll get a chance to join the next cohort.</p><p>👉 <strong><a href="https://link.myagentclass.com/l/YewOMLkD4" rel="noopener noreferrer" target="_blank">Join the early interest list here</a>.</strong></p><p>CONNECT</p><p>📸 <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼 <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹 <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜 <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢 <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>In this powerful episode, Katie Shive reveals how mortgage pros can leverage AI to build visibility, rank in search, and attract real leads online. Katie, a brand strategist and AI marketing coach, breaks down the concept of <em>GEO</em> — Go Everywhere Optimization — and how it’s changing the way consumers find mortgage professionals.</p><p>You’ll learn:</p><ol><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to create a "core entity statement" that helps AI recommend <em>you</em> first</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>Why your bio consistency across platforms like LinkedIn and Google is critical</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>The difference between creating content for humans vs. robots</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How to turn one podcast or blog post into an entire week’s worth of marketing</li><li data-list="bullet"><span class="ql-ui" contenteditable="false"></span>How ChatGPT and other LLMs are now directly referring mortgage professionals to leads and what triggers that</li></ol><br/><p>Whether you’re a seasoned LO or just starting to explore AI tools, this episode is a <strong>must-watch</strong> if you want to be found first and fast in search.</p><p>Show Notes:</p><p><a href="https://katieshive.myflodesk.com/newsletter" rel="noopener noreferrer" target="_blank">Subscribe to Katie's Newsletter</a></p><p><a href="https://www.linkedin.com/in/katieshive/" rel="noopener noreferrer" target="_blank">Connect with Katie on LinkedIn</a></p><p>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads? See how Travis Newton grew his production by $40 million!</p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p><strong>Connect With Geoff</strong></p><p>A <a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>S <a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>K <a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p><strong>SAY THANKS</strong></p><p> <a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>G <a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>

<p>Are you stuck in the same production level year after year, wondering why the needle isn’t moving? It’s not because you’re not capable—it’s likely because you’ve stopped asking the right questions. Imagine if you had a framework to challenge your assumptions, elevate your standards, and scale your business with intention.</p><p>Today on the show, we’re diving into a powerful self-audit:&nbsp;<em>What are the 13 questions every loan originator should ask themselves to grow, scale, and lead in 2026?</em></p><p>To help us explore that, I’m joined by Matt Weaver—ranked the #1 mortgage originator in the U.S. by units closed, with over 1,100 loans funded last year alone. Matt leads a team in Florida that runs like a high-performance machine.</p><p>In this episode, you’ll walk away with:</p><ol><li>A blueprint to build standards so strong, your business becomes impossible to ignore,</li><li>The exact mindset shift that turns agents into loyal, long-term clients,</li><li>And a fresh perspective on what your brand&nbsp;<em>actually</em>&nbsp;is—beyond social media fluff—and how to build one rooted in performance, purpose, and clarity.</li></ol><br/><p>And there’s something deeper we’ll uncover: the hidden role of imposter syndrome—and how it might actually be your greatest asset.</p><p>So if you’re ready to raise your bar and redefine what’s possible for your business in 2026, then stick around for this episode.</p><p><a href="https://think13.com/" rel="noopener noreferrer" target="_blank">Learn More about Matt's Coaching</a></p><p><a href="https://www.instagram.com/mattweaverspeaks/" rel="noopener noreferrer" target="_blank">Connect With Matt on Instagram</a></p><p><br></p><p><a href="https://www.youtube.com/@originateforlife" rel="noopener noreferrer" target="_blank">Matt's YouTube Podcast</a></p><p><strong>Want to double your Realtor referrals without chasing, cold-calling, or paying for leads?</strong></p><p><strong>See how Travis Newton grew his production&nbsp;by $40 million!</strong></p><p><a href="https://go.myagentclasses.com/" rel="noopener noreferrer" target="_blank">Check Out myAgent Classes Here</a></p><p>Connect With Geoff</p><p>📸&nbsp;<a href="https://www.instagram.com/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on Instagram</a></p><p>💼&nbsp;<a href="https://www.linkedin.com/in/geoffzimpfer/" rel="noopener noreferrer" target="_blank">Connect on LinkedIn</a></p><p>📹&nbsp;<a href="https://www.youtube.com/@MortgageMarketingRadio" rel="noopener noreferrer" target="_blank">Subscribe on YouTube</a></p><p>SAY THANKS</p><p>💜&nbsp;&nbsp;<a href="https://podcasts.apple.com/us/podcast/mortgage-marketing-radio/id1077458313" rel="noopener noreferrer" target="_blank">Leave a review on Apple Podcasts</a></p><p>🟢&nbsp;<a href="https://open.spotify.com/show/5vs94UuKvLEvuUli0Vxupx?si=gzgMwj6YSUq37KJEgf9wmw" rel="noopener noreferrer" target="_blank">Leave a rating on Spotify</a></p>